WOW Team - Live Luxury Listing Presentation

JANET WEIDMANN DIANNE BARBER MARKETING CONSULTATION

TEAM LEAD, The WOW Team REALTOR, The WOW Team
C: 770-597-2862 C: 678-243-9159
O: 404-531-5700 O: 404-531-5700
[email protected] [email protected]

W W W.W E I D M A N N G R O U P. C O M

Thank you for taking the time to review the enclosed information. We
are not like other realtors in the industry, and we would like to show
you why. We make it our job to not only sell your home, but to make
the process a great experience for you.

Having a concierge team of individuals to help market your home
ensures that we place your home above other listings in the
marketplace. It is our team’s approach, combined with over 20+
years of experience, that will market your home to its top
potential. We have built our business on results, and we are
confident we can deliver for you.

We will advertise your home 24 hours a day, 7 days a week with the
highest level of Luxury Home Marketing possible in today’s
market. From listing to closing, we are committed to working closely
with you to navigate the entire sale process by taking the time and
using our expertise to understand the unique selling points of your
home and neighborhood.

This package contains helpful information for you, including
information on staging and pricing your home, a step-by-step
process for how we will get your home sold for you, as well as,
answers to some frequently asked questions.

We appreciate the opportunity to earn your business and look
forward to your response.

Sincerely,

Janet Weidmann

and The WOW Team

Professional Designations

 Global Property Specialist
 Member of Live Atlanta Luxury
 Member of Keller Williams Luxury Homes International

(Largest company in the country of residential real estate companies)
 Certified Luxury Home Marketing Specialists (CLHMS)
 Members of the Institute of Luxury Home Marketing
 For five years in a row The Atlanta Business Chronicle voted Keller Williams

as the #1 Company to work for in Atlanta
 JD POWER voted Keller Williams as #1 in Customer Service for 2012
 Austin-Texas based Keller Williams Realty, Inc. is the largest real estate

franchise by agent count in the world with more than 700 offices and
 32,000 associates across the Americas, Europe, Africa and Asia.
 In 2015, Training Magazine named Keller Williams the No. 2 training

organization across all industries in the world.
 KW Global Property Specialist
 Voted “BEST of 2016 AND 2017” for Agent / Team Outside the Perimeter

by Atlanta My Home Improvement magazine

Why KW Luxury Homes International?

O U R M I S S I O N is to be the company of choice in the luxury

home market for affluent buyers and sellers. For affluent clients such as yourself,
Keller Williams Luxury Homes International offers an elite network of Luxury
Consultants that set the standard for service and expertise in the upper-tier
real estate market.

Our powerful curriculum through the Institute of Luxury Homes Marketing and
Keller Williams University keeps us ahead of trends, tools and advancements in
the real estate industry. Also, our leading-edge technology solutions accelerate
our efficiency and productivity.

Keller Williams Luxury Homes International was founded on the principles of trust
and honesty, emphasizing the importance of having the integrity to do the right
thing. Our goal is to always put the customer’s needs first, delivering
unparalleled service to our clients.

Why choose a member of Live Luxury?

L I V E L U X U R Y , a luxury division of the Award Winning

Southeast Region of Keller Williams Realty, is an exclusive group of elite real
estate consultants raising the bar of excellence in the luxury home market. Live
Luxury members are highly trained professionals supported by Keller Williams
International Luxury Homes and have earned the distinctive Certified Luxury
Home Marketing Specialist (CLHMS) designation.

What we do for you…

PREPARING  Initial discussion and meeting to discuss your goals and how we can
FOR SALE help you meet those goals

 Conduct a comparative market analysis to establish a fair market value
of your home

 Complete the listing agreement between us

 Complimentary staging and design consultation with a top interior
designer (1-3 hours)

 Recommend improvements to maximize your home's value

 Help with any vendors or improvements you would like to make

 Make note of any upgrades or changes you have made to the home

 Review all marketing materials on your home, including any lifestyle
photos needed

 Complimentary professional Luxury Real Estate photography (1-3 hours)

 Optional Luxury Agent Caravan (allows Agents to preview your home)

 Discuss our showing procedures

MARKETING  Enter listing information into FMLS, GAMLS, KW Luxury, and
YOUR HOME Luxury Real Estate.com (600+ sites, both locally and globally)

 Place listing information on top social media platforms
including Facebook, Instagram, LinkedIn, etc.

 Place a custom wood KW Luxury “For Sale” sign on your
property (sign post is the Estate style premium white wood)

 Notify top local agents of this new listing
 Schedule your home for a Caravan
 Schedule and hold open houses
 Notify all potential buyers with details of listing
 Arrange showings for other agents

What else we do for you…

COMMUNICATING  Contact you regularly with feedback on your home
WITH YOU and changes in the competitive market

 Prepare and deliver regular progress reports to you
 Discuss all marketing activities with you
 Update you quarterly on current market statistics

COORDINATING  Pre-qualify potential buyers
YOUR SALE  Present and discuss all offers with you
 Negotiate your transaction with the other agent
 Prepare and finalize the closing with the aid of

our dedicated “Contract to Close” associate

OTHER WAYS WE  Arrange for an agent to assist you in your relocation
CAN HELP  Recommend a moving company
 Provide you with a helpful moving checklist
 Recommend preferred companies for related services

Professional Staging

CONSULTATION

Our team offers a complimentary 1-3 hour staging consultation with one of Atlanta’s top
Stagers. Our Home Stager will come to your home to discuss ideas and explain what sells a
home in today’s market. They will help discuss any changes you could make to your home to
achieve the best results in your sale.

Staged homes, on average sell for

17% higher than unstaged homes

Staged homes sell an average of

78% faster than unstaged homes

MOST IMPORTANT ROOMS TO BE STAGED

1. Living Room 2. Master 3. Kitchen 4. Dining

83% HOME IMPROVEMENTS RECOMMENDED

of buyers’ agents said
staging a home made it easier
for a buyer to visualize the
property as a future home.

25%
of Sellers agents
reported that staging a home
greatly decreased the amount
of time the home was on the
market.

Source: 2019 Profile of Home Staging,
National Association of REALTORS® Research Group

Professional Luxury

PHOTOGRAPHY

Our team offers a complimentary 1-3 hour photography shoot on your home and
your community (if lifestyle photography is appropriate for community). The
photographer will come to your home; and using his years of experience behind
the lens, he will make your home look the best that it possibly can. Professional
photography is imperative to achieve the best results in your sale.

DRONE IMAGERY

“Drone images can be made where no other image can”
- Ken Geiger, a Pulitzer Prize-winning photographer
Subject to existing FAA regulations

Luxury Digital Exposure

KWLuxur yHomes.com

Social Media Exposure

#KWLuxur yHomes

Home buyers are becoming more and 72% of those looking
more savvy in their home buying process.
for homes use the internet
House hunters are now including to research properties
property-related hashtags and social
media feeds in their searches, and that’s 44% of homebuyers
only the tip of the iceberg.
use the internet to look
In this technology-driven age, it’s crucial for properties first
for home sellers and agents to remain
active on social media in order to nurture
interest in newly listed properties. We use
social media platforms like Facebook and
Instagram to market your property to the
buyers of today.

Sources:
NAR Real Estate in a Digital Age 2017 report

Surveys conducted 2005-2019.

PEW RESEARCH CENTER

Introducing the new…

Keller Williams Luxury International

MAGAZINE

Where buyers found the…

HOME THEY PURCHASED.

50% Internet
28% Real Estate Agent
7% Yard/Open House Sign
7% Friend, Relative or Neighbor
5% Home Builder or Their Agent
3% Directly From Seller
1% Print Ad

Internet 50%

Print Ad 1% Realtor 28%
Directly from Seller 3% Yard / Open House Sign 7%
Home Builder or Agent 5%
Friend, Relative or Neighbor 7%

Source: 2018 Profile of Home Buyers and Sellers

Preparing your home for Sale

IT’S A FACT

Acquiring the highest market value and elevating your home above others in the
luxury market often comes down to first impressions.

These are some simple ways we can maximize your homes appeal.

EXTERIOR  Tighten and clean all door handles
INTERIOR  Ensure gutters and downspouts are firmly attached and free of debris
 Confirm all downspouts are extended as needed away from the home
 Check all lights outdoors to see that they are working and clean
 Trim all bushes to window sill
 Check all doors to see that they are clean
 Check around door moldings
 Clean all windows inside and out, wash all window sills
 Remove screens from front of house
 Pressure wash home and any cement pads
 Repaint exterior, if needed
 Remove BBQ from sight of kitchen or family room
 Keep the grass freshly cut
 Weed and apply fresh mulch to garden beds remove all yard clutter
 If necessary, paint the front door and any wooden fences

 Remove all small rugs
 Remove all dying plants
 Remove all personal items from baths and kitchen counter
 Check all lights indoors to see that they are working and clean

Chandeliers can be difficult to clean, but need to sparkle
 Check all doors to see that they are clean
 Check around door moldings and switch plates for finger prints
 Clean all windows inside and out
 Remove excessive wall hangings, furniture and knick knacks
 Clean or paint walls/ceilings, as needed
 Shampoo carpets

Preparing your home for Sale

CONTINUED

CLOSETS  Remove anything on the floors except shoes maximum 10 pairs
BATHROOMS  Remove anything on the top shelf except folded sweater and shirts
LINEN CLOSETS
or a couple of shoe boxes as long as there is room, be sure and
leave 2” between stacks
 If possible, use slim felt hangers - NO WIRE
 Hang or fold clothes in groups, pants with pants, shirts with shirts etc.
Colors should be together as much as possible
 Check closet lights to be sure they work
 If closet is empty, check to see if it needs a quick coat of white paint

 Remove all personal items
 Add fresh neutral towels to bath; keep these separate from everyday

towels use only for showing the home
 Add fresh bars of soap to soap dishes: keep these with the fresh

towels use only for showing the home
 Remove all small rugs

 Stack towels by colors folded bath towels on bottom; hand towels
next and wash clothes on top. 2” between stacks. 3 sets maximum

 One set of sheets for each bedroom, folded neatly according to
sets - pillow cases should be ironed and on top of sheets

 NOTHING ON FLOOR
 Blankets should be on the top shelf fold neatly
 One shelf only for personal items
 Have one open space this will leave client with the impression you

have more storage than you need

Preparing your home for Sale

CONTINUED

GARAGE • Garages have become one of the most important areas in homes it
needs to be uncluttered and CLEAN

• Pressure wash floor and drive-way
• Eliminate cobwebs
• Throw old unusable paint and cleaning supplies out - store only

current paint colors or leave labels for easy reference

• If the garage is being used for packed boxes stacked them neatly
- preferably in similar packing boxes

SHOWING • Vacate the property for each showing
HINTS • Leave lights on throughout the entire home in preparation for

showings

• Keep an extra copy of your home key with you during showing
periods

• While home is being marketed for sale, leave some low lights on in
the home and in the backyard during the evenings (if yard is visible

from the street) -most people, if they are interested WILL drive by to

see the home at night, the low lights will give the home a soft glow

and is very inviting

• Always have several votive candles on hand for showings during
the evening for patios and decks

• All drapes, blinds and shutters should be in an open position -
assuming no unappealing views

• Keep pets secured or preferably off-site during showings
• If surround sound available, play quiet background music

Did you know?

Keller Williams is the #1 Real Estate Organization
in Metro Atlanta Since 2011

Atlanta Business Chronicle Book of Lists

Atlanta Business Chronicle

ADVERTISEMENT

DECEMBER 2019

Modern Luxury Atlanta Medicine & Doctors

ADVERTISEMENT
FEBRUARY 2020

A world of Opportunity

SIMPLE AS 1-2-3

 Many agents believe that real estate is strictly
a local business. We have a different mindset.
We believe that real estate is increasingly a
global enterprise, and by ignoring
international buyers, you risk passing up a
world of opportunity.

 From April 2018 – March 2019, foreign buyers
purchased $77.9 billion of U.S. existing-
homes.

 Our global network of connections allows us to
strategically market your property to the
largest audience possible. And, as a Keller
Williams Global Property Specialist, we can
ensure your listing will reach 100-plus
countries.

1 2 3

We have the tools Your listing will be Because Keller
to translate your syndicated to more Williams is now in 30
listing into more than 80 international countries; we have access to
than 22 languages. portals including China’s a wide network of associates
Fang.com, which hosts around the world who can
more than 3 million assist in connecting your
unique visitors per day.
property with the right buyers.

The Power of Pricing

PRICE RIGHT. SELL FA ST.

 Pricing your home competitively
generates the most activity from
agents and buyers.

 Your property will generate the most
interest when it first hits the market,
and if it’s priced at market value, it
will generate the most showings.

 Pricing your home too high may make
it necessary to drop the price below
the market to compete with new,
well-priced listings that may come on
the market. If we start too high, we
may miss the excitement and have to
drop the price later, causing it to sell
below market value.

Reasons to work with a Realtor

REALTORS® aren’t just agents. They’re professional members of the
National Association of REALTORS® and subscribe to its strict code of

ethics. This is the REALTORS® difference for home buyers:

Up-to-date Ethical An Expert Objective Negotiation
Experience. Treatment. Guide. information Knowledge.
& opinions

Most people Every REALTOR® Selling a home REALTORS® can A REALTOR® will
have a limited must adhere to a requires dozens provide local look at every
number of real strict code of of forms, reports, information on angle of a
estate ethics, which is disclosures, and utilities, zoning, contract from your
transactions in based on other technical schools, and more. perspective and
their lifetime, professionalism documents. A They have has a fiduciary
usually with quite and protection of knowledgeable objective responsibility to
a few years in the public. As a expert will help information about ensure that your
between each REALTOR®’s client, you prepare the each property. best interests are
transaction . Laws you can expect best deal, and always protected.
and regulations honest and avoid delays or
change and ethical treatment costly mistakes.
REALTORS® in all transaction-
handle hundreds related matters.
of transactions The first
over the course obligation is to
of their career. you, the client.



The Importance of working with…

A MEMBER OF THE INSTITUE FOR
LUXURY HOME MARKETING.

The Institute for Luxury Home Marketing is a unique
organization comprised of real estate professionals
who have completed special training in understanding
and meeting the needs of the very affluent. Unlike
other groups of luxury agents, it is not limited to one
real estate brand, nor can an agent simply pay their
money and join.

A few benefits of working with a Certified
Luxury Homes Marketing Specialist

 Marketing a luxury property demands competencies over and above
those of the typical real estate agent. Thanks to the special training I’ve
received, you can count on me to have the skills necessary to help you
accomplish your real estate goals

 Thanks to training, I understand how to develop and implement a
customized lifestyle marketing plan for your luxury residence.

 The Institute’s network of luxury real estate experts reaches around the
globe. This means there are thousands of luxury agents -- located across
North America and around the world -- with whom I can network. You’ll
benefit from these valuable contacts

More marketing tools for you.

AS MEMBER OF THE INSTITUE FOR
LUXURY HOME MARKETING.

The Institute of Luxury Home Marketing membership provides a long list of
special marketing tools which we can put to work for you. Here are just some
of the extra tools available which may be appropriate for your home:

OWL (ONLINE WEALTH LOOKUP) gives us a
quick and easy way to get a financial
"snapshot" of prospects, helping us quickly assess
credibility, begin our qualifying process, and
gain leverage in negotiations.

WEALTHENGINE is the leading provider of
predictive marketing, analytics, and audience
development products and services. With a
world-class database constituting of over 300
million individuals, WealthEngine has the industry's
largest and most accurate wealth consumer
database.

More marketing tools for you.

What is GPS?

The Global Property Specialist group is an elite community
of Keller Williams agents who believe their market is not just
local. They successfully set themselves apart from their peers
by investing in their international expertise. They have a
reach that goes beyond borders, a community that helps
them push through walls, and a strong desire to continue
growing their business.

GPS provides a long list of special marketing tools which
we can put to work for you. The most important is the
reciprocal membership in ListHub Global which allows for
syndication to the following sites:





Here’s what we need

TO GET STARTED.

 Exclusive Seller Listing Agreement
 Sellers Property Disclosure Statement
 If applicable, Homeowners Association Exhibit
 Affiliated Business Disclosure
 Sellers Utility and Appliance Service Records
 List of Major Improvements
 List of any Items not Remaining with Home
 Past appraisal, if available (to confirm square footage)
 If available, a Survey
 If available, a Floorplan
 Termite Bond Information
 Past Stucco Reports
 A Copy of Home Key
 If applicable, Security System Code and Instructions
 Personal Contact Information for all Adult Occupants
 Best Contact Information for those Currently Recorded on the Deed

(Please include full legal names and best email addresses)

Our Accolades

VERY PROUD TO SHARE

 The Atlanta Business Chronicle recognized
Keller Williams as the #1 real estate
organization in Metro Atlanta in 2011, and
consecutively every year since.

 Keller Williams Realty, Inc. is the world’s largest
real estate franchise by agent count and
largest in the U.S. by units sold and sales
volume, with over 1,000 offices and 180,000
associates across the the Americas, Europe,
Africa and Asia.

 In 2017, Training Magazine named Keller
Williams the #1 Training Organization across
all industries in the world, as well as granting
induction into the Training Top 10 Hall of
Fame.

Our Commitment

TO YOU

We will personally guarantee you the most extensive
and well-executed marketing plan available. We
are dedicated and committed to making this
relationship and transaction successful.

Our goal is to exceed your expectations.

Here’s what our clients

HAVE TO SAY!

“ We have used Janet and her WOW team for over 15 years for numerous
personal and business property transactions. We have never been
disappointed. She and her team have the breadth and depth of the real
estate market. She has all the resources at her disposal to help in assisting
you with your real estate needs. Her team is very prompt in responding to all
situations. Communication and follow up with the client is outstanding.
Excellent use of technology to provide status and statistics. We cannot
speak highly enough of her and her team.”

JACK & MAUREEN F.
Alpharetta, GA

“ Most knowledgeable, resourceful, experienced, thorough expert in the
residential real estate industry. Efficient & friendly!”

CAREY G.
Atlanta, GA

"...When we met Janet we were so impressed w/ her enthusiasm for her work.
She more than exceeded our expectations to aid us in finding a home. Now
that we have listed our home w/ Janet, we find her to be an incredibly
awesome listing agent as well too. Janet's marketing skills are above &
beyond the call of duty. She worked tirelessly for us & always went the extra
mile. She was always a step ahead of us. She is a rare breed in this industry!"

SUZANNE & BRIAN W.
Atlanta, GA

“ Dianne was a pleasure to work with, always steady and calm. And she made
everything happen just as she said. We will certainly recommend her to our
friends who may be thinking of selling.”

ALAN & NANCY V.
Milton, GA

“ Janet was WONDERFUL! She was there every step of the way and had
excellent ideas of ways to sell the house for the best price. She was very
knowledgeable, professional, helpful, honest, kind, and available for all
questions, even the little ones! I will definitely use her again, and
recommend her to all my friends and family!

VALUED CUSTOMER
Alpharetta, GA

“ Janet’s broad range of expertise and professionalism, from building
codes to closing specifics created a trouble free transaction and
transition. We can only pray that every home shopper gets blessed with
an agent of her caliber.”

SANDRA & JEFF T.

“ This is my 4th house and Janet was by far the best realtor I have ever
had. She is very knowledgeable of the market & most importantly she is
honest. She is the best!”

JENNIFER & ERIC B.

“ All I can say is WOW. You folks are really doing a great job. This is the
type of reporting and analytics that I do for the Fortune 500 companies
but I didn’t expect to see this level of Selling support. Thanks for the hard
work to all of this team.”

DEWEY S.

Thank you for your time.

JANET WEIDMANN DIANNE BARBER

TEAM LEAD, The WOW Team REALTOR, The WOW Team
C: 770-597-2862 C: 678-243-9159
O: 404-531-5700 O: 404-531-5700
[email protected]
[email protected]

200 Glenridge Point Pkwy, Suite 100
Atlanta, GA 30042

W W W.W E I D M A N N G R O U P. C O M