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Amazon.com

Company description- Amazon is an American electric commerce and cloud
computing company and is the world’s largest internet retailer. It is a corporation
and its CEO is Jeff Bezos. It offers international shipping and intends to launch
sites in Poland and Sweden.

Company History- the Company was founded in 1994 in Jeff Bezos’ effort to
eliminate regrets he had of not joining in the internet business boom earlier. He
left his employment as vice president of D. E. Shaw & Co. a Wall Street firm, and
moved to Seattle. He selected the name amazon because the name meant exotic
and different which is what he wanted his store to be. It was also named after the
biggest river in the world because he wanted his store to be the biggest.

Product/services- They sell DVDs, Blu-rays, CDs, video downloads/streaming,
MP3 downloads/streaming, audiobook downloads/streaming, software, video
games, electronics, apparel, furniture, food, toys and jewelry. The company also
produces consumer electronics—notably, Amazon Kindle e-book readers, Fire
tablets, Fire TV and Fire Phone—and is the world's largest provider of cloud
infrastructure services (IaaS). Amazon also sells certain low-end products like USB
cables under its in-house brand Amazon Basics.

Advertising and promotion- Amazon uses web banners and videos to advertise
the company and what they sale.

MISC. Amazon is now implementing drones in its delivery service which will
deliver 5 pound packages in 30 minutes.

NIKE

Company description- is an American multinational corporation that is engaged in
the design, development, manufacturing and worldwide marketing and sales of
footwear, apparel, equipment, accessories and services. They are a corporation
and its CEO is Mark Parker.

Company History- the company was founded on January 25, 1964, as Blue Ribbon
Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May
30, 1971. The company takes its name from Nike, the Greek goddess of victory.
The first pair of Nike shoes were made for Otis Davis a student who Bowerman
coached and would later go on to win two Olympic gold medals.

Products/services- They offer Athletic apparel, footwear, and sports equipment.

Advertising- they use television commercials as a major part of advertising. They
Often endorse and sponsor athletes to spread an athletic image of their shoes.

MISC- In 2012, Nike is listed as a partner of the (RED) campaign, together with
Other brands such as Girl, American Express and Converse. The campaigns
Mission is to prevent the transmission of the HIV virus from mother to child by
2015 (the campaign's byline is "Fighting for an AIDS Free Generation

Starbucks

Company description- an American coffee company and coffeehouse chain.
Starbucks locations serve hot and cold drinks, whole-bean coffee, micro ground
instant coffee known as VIA, espresso, caffe latte, full- and loose-
leaf teas including Teavana tea products, Evolution Fresh
juices, Frappuccino beverages, pastries, and snacks; some offerings (including
their Pumpkin Spice Latte) are seasonal or specific to the locality of the store.
Many stores sell pre-packaged food items, hot and cold sandwiches, and
drinkware including mugs and tumblers; select "Starbucks Evenings" locations
offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream and bottled
cold coffee drinks are also sold at grocery stores.

Company History- The first Starbucks opened in Seattle, Washington, on March
30, 1971, by three partners who met while they were students at the University
of San Francisco: English teacher Jerry Baldwin, history teacher Zev Siegl, and
writer Gordon Bowker. The three were inspired to sell high-quality coffee beans
and equipment by coffee roasting entrepreneur Alfred Peet after he taught them
his style of roasting beans. The company took the name of the chief mate in the
book Moby-Dick: Starbuck, after considering "Cargo House" and "Pequod".
Bowker recalls that Terry Heckler, with whom Bowker owned an advertising
agency, thought words beginning with "st" were powerful. The founders
brainstormed a list of words beginning with "st". Someone pulled out an old
mining map of the Cascade Range and saw a mining town named "Starbo", which
immediately put Bowker in mind of the character "Starbuck". Bowker said,
"Moby-Dick didn't have anything to do with Starbucks directly; it was only
coincidental that the sound seemed to make sense."

Products/services- Coffee beverages, smoothies, tea, baked goods, and
sandwiches.

Advertising- Starbucks has agreed to a partnership with Apple to collaborate on
selling music as part of the "coffeehouse experience". In October 2006, Apple

added a Starbucks Entertainment area to the iTunes Store, selling music similar to
that played in Starbucks stores. In September 2007 Apple announced that
customers would be able to browse the iTunes Store at Starbucks via Wi-Fi in the
US—with no requirement to login to the Wi-Fi network—targeted at iPhone, iPod
touch, iPad, and MacBook users. The iTunes Store will automatically detect recent
songs playing in a Starbucks and offer users the opportunity to download the
tracks

HERSHEY FOODS

Company description- They are a member of the World Cocoa Foundation and it
products are sold in over sixty countries worldwide.

Company History- It was founded by Milton S. Hershey in 1894 as the Hershey
Chocolate Company. After completing an apprenticeship to a confectioner in
1873, Hershey founded a candy shop in Philadelphia. In 1903 Hershey began
construction of a Chocolate plant in his hometown, Derry Church, Pennsylvania,
which later came to be known as Hershey, Pennsylvania, The town was an
inexpensive place for the workers and their families to live. Milton treated the
people well and provided leisure activities to make sure the citizens enjoyed
themselves. The milk chocolate bars manufactured at this plant proved popular,
and the company grew rapidly.

Products/Services- Hershey's Milk Chocolate is commonly thought of as the
"plain" or "normal" Hershey's chocolate bar.

Hershey's Milk Chocolate with Almonds standard Hershey's chocolate bar with
almonds mixed in.

Hershey's Special Dark, a mildly bittersweet chocolate, contains less sugar than
other forms. It contains 45% cacao solids.

Hershey's Special Dark with Almonds