7 factors to consider when choosing an offshore vendor for SEO services

7 factors to consider when choosing an
offshore vendor for SEO services

7 factors to consider when choosing an
offshore vendor for SEO services

SEO experience

Checkout how many years of SEO experience do they actually have? Are they a
newbie or have they been around? Engage an SEO company that has thorough
knowledge of how Google search works, understands the nuances of search engine
algorithms and is experienced in providing tangible results. Whether you are
looking for organic SEO, local SEO, or Ecommerce Seo, the SEO provider should
know exactly what it takes to create a successful organic search marketing
campaign.

Focus on eCommerce SEO

Hands on experience in eCommerce SEO is a must as most retail sales happening
nowadays are on eCommerce portals. The SEO provider must know the ins and
outs of eCommerce SEO campaigns and strategies and should be able to
implement them successfully. As popular Ecommerce platforms are not really SEO
friendly, significant customizations are required to even insert meta tags. It is here
that programming skills inEcommerce website development play a critical part.

7 factors to consider when choosing an
offshore vendor for SEO services

Technical and programming skills

As SEO tasks require making recommendations about page speed, rendering, lazy
loading, server side redirects, microdata tagging, and basic HTML tags, it is
worthwhile engaging an SEO company that understands the programming
implications of the changes it makes on a website, what errors and objections can
come up during an implementation and how to overcome them.

Content creation

The SEO provider must have good writers who can create good content in such a
way that it begins to rank higher for the related keyword searches. This is known
as SEO optimized content writing and requires skills in using keywords in the title
of the web page or the blog post and then strategically using them at various
places. In this way the content becomes optimized for search engines as well as
humans.

7 factors to consider when choosing an
offshore vendor for SEO services

Customer references

It is prudent to cross-check customer references. This helps to validate claims
being made by the SEO provider. Secondly, contacting a reference enables you get
a fairly good view of how good or bad the engagement was and what was the
overall customer experience. Did the SEO efforts prove beneficial? Did the website
achieve higher search engine rankings?

Proven techniques

The SEO provider should be conversant with all the latest SEO practices and
techniques. Further, keeping a tab on the latest SEO trends is a best practice.
When combined with the knowledge and experience gained from working on
specific client projects, the SEO provider is able to implement proven strategies on
any SEO project,howsoever challenging it might be. The experience gained
enables it to make informed decisions as against educated guesses made by its
competitors.

7 factors to consider when choosing an
offshore vendor for SEO services

Communication and reporting

Communication and reporting are critical factors that can never be overlooked.
You will like receiving regular interactive monthly reports that highlight statistics,
tasks completed, content creation, and upcoming tasks planned.

The ability to interact with members of the SEO provider's team goes a long way in
resolving issues at short notice, especially if you are working with an offshore SEO
provider who does not work in your own time zone.

Conclusion

By following the above mentioned 7 steps, you will be in a better position to choose
your offshore SEO provider. You will be able to segregate quality SEO providers
from other fly-by-night operators. Always prepare and follow a long term SEO
strategy and earmark short-term achievable milestones in it.

Contact Us

Techindia Software

Phone: +91-95-60-27-2206

Email: [email protected]
Website: www.techindiasoftware.com

Add: Naraini Complex,
120/611-a, Lajpat Nagar,
Landmark – Mariampur
School Kanpur, UP 208005