44607 TELKOM FREEME TRADE PRESENTER V5

Free your
customers
from network
confusion.

Introducing Telkom FreeMe. UPGRADE TO
You simply pick your data
from one of our six options,
and everything else is free.

Free Calls, Free Texts, Free WiFi

For internal use only.





Manifesto. Product offer.

PAGE 6 So what is FreeMe? FreeMe works across all networks

FreeMe includes messages and calls

SMSs To Telkom users or other networks,
depending on the plan

PAGE 7

Product offer. Product offer.

So what’s so free about FreeMe? You can still surf the net when your data is depleted,
Well, for a start, it’s the only plan in South Africa that offers you more free for only 29c per megabyte.
benefits for real.
For the first time, FreeMe users can: Pay only 1.15c per second when you call other
networks in South Africa.
Communicate with all other WhatsApp users across the world for free.
That means you can send and receive messages, share photos, share If you don’t want to pay out-of-bundle rates for calls, you can purchase a
video clips, and even call using WhatsApp calling for free. voice-minute bundle to use with your FreeMe plan. Buying a voice-minute
bundle is easy – simply dial *180# from your handset or use the Telkom
Communicate with Viber users across the world for free – send and mobile self-service application, available for Android and iOS.
receive messages, exchange stickers and call using Viber calling.
On selected packages, you can also get unlimited calls
Communicate with over 200 million BBM users across the world for free – to other networks in South Africa.
send and receive messages, share photos, share video clips and use the
BBM calling feature when connected to a WiFi hotspot. Plans FreeMe Family (to be FreeMe Boost bundles
launched in October 2016)
Make free calls to any Telkom fixed-line or Telkom mobile number. FreeMe Individual • Ad hoc or recurring
• For families • Available to all prepaid
Send free SMS messages to other networks in South Africa. • For individuals • Postpaid
• Pospaid or • 3 options and existing postpaid
FreeMe let’s you use your data bundle for surfing the internet, • 1 or 24 months plans
downloading apps, doing online banking, sending and reading the latest Hybrid • 5 options
updates, following the news on your favourite social-media platforms • 7 options
and, of course, sending and receiving emails. • 1 or 24 months

PAGE 8 PAGE 9



Product offer. Product offer.

Prepaid bundles (ad hoc and recurring)

Value-added services – Postpaid and hybrid

Non-billable VAS included • Free unlimited WiFi access at Telkom hotspots FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe
Billable VAS that can be added • Itemised billing via email Boost Boost Boost Boost Boost Boost Boost
VAS not available • CLIP 500MB 1GB 2GB 3GB 5GB 10GB 20GB

• All data, SMS and voice bundles Free data 500MB 1GB 2GB 3GB 5GB 10GB 20GB
• Device insurance Free TM to TM 300 minutes per 31 days
• Itemised billing via post & TF calls
100 SMSs per 31 days
• MultiSIM Free SMSs 500MB per 31 days
Free IM and 31 days
VoIP

Validity

What value-added services do you get with FreeMe? No carryover when bundle expires or on reload. This is a 31-day cycle, not a calendar month.

• Free unlimited WiFi access at Telkom hotspots FreeMe Postpaid FreeMe TopUp
• Itemised billing via email
Non-billable VAS included • CLIP FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe FreeMe
Billable VAS that can be added 500MB 1GB 2GB 5GB 10GB 500MB 1GB 2GB 5GB 10GB
• All data, SMS and voice bundles can be added, to share
• Device insurance • Free data • Free data
• Itemised billing via post • Free SMSs • Free SMSs
• MultiSIM (add 1 more SIM at R9.00) • Free IM • Free IM
• Free TM & TF calls • Free TM & TF calls

FreeMe 20GB FreeMe Unlimited OOB for TopUp and postpaid plans:
Voice: R0.69 per minute (per-second billing)
Out-of-bundle rates Free data SMS: R0.30 (160 characters)
Free SMSs MMS: R0.50 (300KB)
Voice Free IM Data: R0.29 per MB
SMS
MMS • R0.69 per minute (per-second billing) FreeMe Family FreeMe Boost
• R0.30 (160 characters)
• R0.50 (300KB) FreeMe Family FreeMe Family FreeMe Family FreeMe FreeMe FreeMe FreeMe FreeMe
30GB 50GB Unlimited 500MB 1GB 2GB 5GB 10GB

• Shared between 4 SIM cards • Free SMSs
• Free data • Free IM
• Free SMSs • Free TM & TF calls
• Free IM • Add to any other FreeMe plans or existing Telkom
• Free TM & TF calls
mobile plans
• Available via USSD or using the Telkom self-service

application for Android or iOS

PAGE 12 PAGE 13

Process. Competitor analysis.

1. Customer requests What sets FreeMe apart from our competitors?
2. Agent explains product benefits and features to customer
3. Agent checks coverage • You get data plus the free IM benefit on not 1 but 3 IM applications.
4. Agent processes the order • You get free calls to Telkom fixed and Telkom mobile numbers for as long as you
5. Agent completes the order
6. Customer receives the products and services have the FreeMe contract, TopUp or Family plan.
7. Support customer to add IM apps • You can send free SMSs to other South African networks.
• You can get FreeMe as a SIM-only plan on a month-to-month contract.
• What you see is what you get, with no hidden costs – your subscription

includes free CLIP and itemised billing via email.
• 4 SIM cards.
• The same benefits that you get on contract or TopUp are also available to

prepaid customers at the same low price… we treat everyone equally.

PAGE 14 PAGE 15



Competitor analysis. Competitor analysis.

Mid-range plan – 2GB Mid-range plan – 5GB

Monthly subscription R149 R259 R299 R249 Monthly subscription R299 R409 R699 R449
(incl. VAT) (incl. VAT)
SmartChat SmartData
Mobile network operators FreeMe SmartMore Data My Choice 3GB Mobile network operators FreeMe SmartMore Data My Choice 6GB
2GB 2GB +S 5GB 4GB +M

Core offering 2GB 2GB 2GB 1.5GB Core offering 5GB 4GB 5GB 3GB
Anytime data Anytime data 0 3GB
100
Bonus night data 0 0 0 1.5GB Bonus night data 0 0 350 No
50 100 75 50 350 No
Voice minutes Free calls to other 0 100 No Voice minutes Free calls to other 0 No
Telkom numbers No No No Telkom numbers No

SMSs Free SMSs Free

Social media Free calling Social media Free calling
using IM client using IM client

Telkom is up to R150 cheaper than our competitors Telkom is up to R400 cheaper than our competitors

PAGE 18 PAGE 19

Competitor analysis. Competitor analysis.

Mid-range plan – 10GB High-end plan – 20GB

Monthly subscription R399 R749 R999 R449 Monthly subscription R599 R999 R1045 R949
(incl. VAT) (incl. VAT)
SmartChat
Mobile network operators FreeMe Red More Data My Choice 8GB Mobile network operators FreeMe 20GB Data My Choice 20GB SmartData
10GB 2GB +L 20GB SIM Only + 20GB Night 20GB + 20GB
Data SIM Only
Night Data

Core offering 10GB 10GB 7GB 4GB Core offering 20GB 20GB 20GB 20GB
Anytime data 0 4GB Anytime data 20GB 20GB
150 100
Bonus night data 0 0 500 No Bonus night data 0 20GB 100 No
150 500 No No
Voice minutes Free calls to other No Voice minutes Free calls to other 50 No No
Telkom numbers 0 Telkom numbers
No
SMSs Free SMSs Free 0

Social media Free calling Social media Free calling No
using IM client using IM client

Telkom is up to R600 cheaper than our competitors Telkom is up to R446 cheaper than our competitors

PAGE 20 PAGE 21



Business rules. Business rules.

• All available value-added services such as Unlimited VAS (Unlimited Friends & • Access will be throttled to 64Kbps after FUP limit is reached on both the individual
Family, and unlimited calls to a Telkom number) will remain in place on USSD self- and family plans.
service, as to serve legacy customers that have not yet migrated to the new plans.
• Peer-to-peer traffic will be throttled at 128Kbps – applies to Unlimited data only.
• All current voice bundles available on USSD self-service will be offered to new plans • All data related to IM applications will be zero-rated, to permit the free use of text and
and legacy plans.
voice on the IM application. FUP applies.
• Fair Usage Policy for free Telkom mobile and Telkom fixed-line calls is specified as • Subscribers will be eligible to purchase the prepaid bundles using all current and
follows:
- 300 minutes per prepaid or recurring bundle per 31 days. future self-service channels, including but not limited to USSD self-service, internet
- 3 000 minutes per individual plan per month. and ATM banking channels, Telkom mobile application, and Telkom points of sale in
- 3 000 minutes per family plan per month and shared across the SIM cards. O&O stores.
An SMS warning will be sent to the main SIM for FUP overutilisation. • Should the inclusive volume allocation for subscribers be depleted before the valid
period ends, the subscriber will be able to purchase an ad hoc data bundle. The
• Currently, FUP for Completely Unlimited is 3 000 minutes. This will remain as is. following current and new plans will be eligible to purchase both existing all-networks
• Fair Usage Policy on calls to other networks will be applied to the Supreme and data bundles and the new vault ad hoc bundles.

Infinite individual plans as follows: Plan All-networks data bundle FreeMe bundle
- 1 500 minutes for individual 20GB plan, and 3 000 minutes for
Prepaid – Batman PMB Yes Yes
individual Unlimited plan.
• The FUP for instant messaging will be as follows: Prepaid – Batman PMB Yes Yes

- All ad hoc bundles will be limited to 500MB per prepaid or recurring PSB Data Promo Yes Yes
bundle per 31 days’ duration.
Telkom More Yes Yes
- Individual plans will be limited to 2GB per plan.
- Family plans will be 5GB on account SIM per month, shared amongst all SIM cards. SIM-SONKE Yes Yes

PAGE 24 Hybrid (voice & data) Yes Yes

Hybrid (voice & data) Yes Yes

FreeMe hybrid Yes Yes

FreeMe postpaid Yes Yes

FreeMe Family Plan – Main SIM Yes Yes

FreeMe Family Plan – Main SIM Yes Yes

SmartBroadband Wireless (LTE/LTE-A) Yes Yes

PAGE 25





Download the PAGE 31
Telkom app
and never deal
with a call centre
again. Ever.

PAGE 30

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