Jobs.ie

Nobody knows this demographic like we do



Proposal

• Digital Awareness Campaign through Oxygen.ie
social media platforms and website

• Development of Student Database for Jobs.ie

• Increase of incoming traffic for Jobs.ie landing
page

• Regular all year round promotion of services and
new opportunities

Oxygen.ie Website

• Connect directly with the student demographic through
Ireland’s No.1 Student Website, Oxygen.ie

• Provide an RSS feed with all latest student related postings
on Jobs.ie

• Direct search bar linked to Jobs.ie on website increases
traffic to landing page

• Publishing regular articles on Jobs.ie efficient service
quality and latest job searching tips

• Click Through Banner Promotion on Oxygen.ie website will
provide a new door of access to Jobs.ie website and
increase visibility throughout our network.

500,000 unique page impressions per month



Oxygen.ie Social Media

• Social Media takeover to increase awareness
throughout demographic

• Weekly promotion of featured opportunities
targeted at this young demographic

• Direct link to Jobs.ie landing page increasing
traffic

• Jobs.ie competitions incentivising demographic
to interact with Jobs.ie online platforms

Oxygen.ie App

• Create you own Jobs.ie Section
• Push out all latest services and

opportunities
• RSS feed with all the latest updates
• Push notifications



Campaign Objectives

• Increase awareness and interaction with Jobs.ie brand throughout
student demographic

• Use regular promotions and competitions across Oxygen.ie social
media platforms to engage with this young demographic

• Student Database development for Jobs.ie
• Increase incoming traffic for Job.ie landing page
• Ensure all latest opportunities and offers are received by all Oxygen.ie

users
• Establish a strong connection between Ireland’s No.1 Student Website

and one of Ireland’s top job searching engines
• Become the No.1 student choice for course and job openings

Cost Breakdown