RSA Proposal 2.0

 Engage and Communicate with large groups of
inexperienced drivers

 Inform new drivers of the best and up-to-date
policies from the very start of the driving life

 Educate a group who make up a worryingly large %
of road fatalities

 Change and shape the attitudes of young drivers for
the better

 Increase awareness of safety measure for
pedestrians and cyclists















 Inform students of the main issues affecting young road-users

 Highlight the dangers of texting or driving under the influence

 Distribution of Hi-Viz jackets on campuses nationwide

 Engage students with fun educational experiences such as
driving real life simulators while texting or wearing Fatal Vision
Glasses

 Provide Scaletrix for students to play while distracting them

 Use this and with the support of RSA Promotional Campaigns
on TV Screens, attract the crowd and generate road safety
conversation

 Distribute infographics with RSA statistics to further remind
them of the risks they are exposed





RSA Section for all updates Articles and
Legislation on Oxygen.ie Website and App



Create your own customized RSA Page

 Publish Articles & Legislation concerning

young drivers
 Run RSA related competitions to engage with

students
 Promote Road Safety events
 Push Notifications
 Real Time Campaign Management



Campaign Objectives
 Increase awareness and knowledge of the dangers

this young demographic face on the road

 Use fun competitions and exercises to engage with
the students

 Ensure all students see a clear picture of the real
dangers they face as road users

 Ensure that the right message is communicated to all
young pedestrians, cyclists and drivers

 Establish a strong connection between students and
the RSA