scrapbook pr

PUBLIC
RELATION

SCRAPBOOK

Definition!
PUBLIC RELATION

Public relations (PR) is the practice of Public relations (PR) refer to the variety of
deliberately managing the release and activities conducted by a company to
spread of information between an individual promote and protect the image of the
or an organization (such as a business,
company, its products and policies in the
government agency, or a nonprofit eyes of the public.
organization) and the public.
https://www.economicsdiscussion.net/marketing-
https://en.m.wikipedia.org/wiki/Public_relations management/what-is-public-relations/31834

Public Relations professionals help a
business or individual cultivate a positive
reputation with the public through various

unpaid or earned communications,
including traditional media, social media,

and in-person engagements

https://blog.hubspot.com/marketing/public-relations-definition

TYPES OF
PROPAGANDA

Words of praise for a Glittering Name Trash-talking another
product or person; using Generalities calling product or person,
nice words like "mudslinging", "ad
goodness or patriotism hominem attacks"
McDonald's is Rush Limbaugh on
America's favourite. Michael J Fox.
JibJab Parody Movies
A famous person Testimonial Plain Folks
recommends a product; Appealing to regular
also, political people's values like
endorsements family, patriotism
New Jersey Democrats Sherrod Brown for
endorse Hillary Clinton Senate campaign ad,
for President.Britney talking about plain folks’
Spears-Pepsi values.
It's Morning in America

An appeal to be part Bandwagon Card- Manipulating
of a group. Stacking information to make a
Old Soviet product appear better
propaganda than it is often by unfair
comparison or omitting
A appeal which helps facts.
a person to image
themselves as part of Hardee's chicken
a picture. Old
cigarette television advertisement
commercial
Transfer

PR Department VS PR Consultant

PR Department PR Consultant

Large firms typically have Small and medium firms
it. usually used it

PR department worked Consultant worked for
for the company alone. many company

Gained better service Service may not be
High cost for operation excellent

Minimal cost for operation

A public relations campaign has a clear objective,
such as raising awareness of a product,
informing the public of company news,

reaching a larger audience, or improving the
brand’s reputation. It uses strategic

messaging to communicate with one’s
audience and successfully reach this

objective.
Example; Launch Burger King

—
https://blog.hubspot.com/m

arketing/pr -campaign-tips

Conference

A press conference is an event organized to
officially distribute information and answer
questions from the media. Press conferences are
also announced in response to specific public
relations issues. Press conferences are held by
corporations and other businesses, politicians,

and other government officials.
Example; Social Media Strategies Conference

https://www.investopedia.com/terms/p/press-
conference.asp

Press event

A public relations event is your opportunity
to showcase your company, client, or

products or services to the general public.
With a PR event, the press is there and
the pressure is on. More than ever, you

want to be professional, presentable, and
engaging.

https://www.socialtables.com/blog/event-planning/pr-event )

Feedback form

● By asking for feedback, it allows the receiver to perform better. It can improve
performance. Feedback should be constructive criticism and is the best at helping
to formulate better decisions to improve and increase performance. It is a tool for
continued learning.

https://www.acmarketingpr.com/feedback-public-relations

GENERAL Literary arts: poetry, books, written copy, novels,
BUSINESS short stories, speeches, software code, etc.
REGULATION Musical arts: sheets music, recorded music,
performances, CDs, DVDs, tapes, etc.
Copyright Law Visual arts: illustrations, designs, paintings,
drawings, photographs, sculptures, architectural
The primary copyright law which provides designs, movies, multimedia, videos, DVDs, video
legal copyright protection for copyrightable games, all fine arts, etc.
Performing arts: choreography, plays, musicals,
material in Malaysia is the Copyright Act etc.
1987. All creators of such content in

Malaysia have their rights protected by this
law. It is a form of protection provided by the
laws to the authors of a creative work to stop

other people from copying, publishing or

adapting your work without your permission.

TRADEMARK

A trademark is the face of your brand or
company. words, logos, pictures, names,
numbers. Trademarks are used in trade to
identify the source of products/services
and distinguish it from competitors in the
marketplace.

CONTRACTS

A contract is an agreement between two or
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including icons by Flaticon, andthinefmogr.aphics & images by Freepik.

LEGAL CONSIDERATION ON THE NET

Prior to the managing party First, the Patent Expenses (Which shall be
distributing and paying to the distributed to the Parties in proportion to the
Other Parties their Allocable prior patent Expanses actually paid by each
Percentages of Net
Consideration, the Managing Party, except in the circumstances
Party Shall deduct from the described in section 3.7(c))
License Consideration and
retain for itself or reimburse Second, the Licensing Expenses (not to exceed
the Other Parties the the cap set forth in sections 5.3 of the IIA,
following amounts:
except to the extent that a Licensee is explicitly
reimbursing those expenses or paying a license

documentation fee or similar fee for that
purpose.

Third, the Management Fee, if any.
Sample 1 Sample 2 Sample 3

Conclusion

The Conclusion from this task is, we have
know about public relation the process of
communication . Next is, we also know the
type of propaganda and its example. After
that we know between the public relation

departmental and public relation
consultant. Future more, we can also
know about the campaign, conference,
press event and feedback form. Lastly we
can explain about the general business
regulation and its each topic like copyright

law, trademark, contracts and legal
consideration on the net

REFERENCE

https://en.m.wikipedia.org/wiki/Public_relations

https://www.economicsdiscussion.net/marketing-
management/what-is-public-relations/31834

https://blog.hubspot.com/marketing/public-relations-
definition
https://blog.hubspot.com/marketing/pr-campaign-tips
https://www.socialtables.com/blog/event-planning/pr-event )
https://www.acmarketingpr.com/feedback-public-relations

attachment!

NAME GROUP
DOA 64
NUR ISMA SUHADA BT MOHD
ISMAIL DOA 63
DOA 64
ZALIFAH NAJWA BT ZULHAZMI DOA 63

SHAFIZAH BT MD DESA

MUHAMMAD SAUFI BIN ASRI