Change Your Boring B-To-B Healthcare Marketing Now!

CHANGE YOUR
BORING B-TO-B
HEALTHCARE
MARKETING
NOW!

Cat Valyi

Go From Boring to Making the
Right Connections and Getting
More Leads with 4 Easy Steps.

CHANGE YOUR
BORING B-TO-B

HEALTHCARE
MARKETING NOW!


Catherine (Cat) Valyi



COPYRIGHT © 2022 CATHERINE VALYI,
CV STRATEGIC MARKETING SOLUTIONS



ALL RIGHTS RESERVED.

CONTENTS

WHY IS YOUR MARKETING BORING? 1
ONE: GIVE PEOPLE WHAT THEY WANT 8
TWO: MAKE IT PERSONAL 10
THREE: EMBRACE VIDEO 13
FOUR: KEEP THE PROSPECT IN MIND 15
FINAL THOUGHTS 17
ADDITIONAL LINKS 19
ABOUT THE AUTHOR 20

Change Your Boring B-to-B Healthcare Marketing Now!

Why Is Your Marketing Boring?

I love marketing in the B-to-B healthcare
space, but let’s face it, sometimes, it can
be boring. Similar messages and imagery
are used throughout the industry, and you
start to blend into the background –
exactly what you don’t want to happen.

To get out of the boring trap and start
creating marketing in ways that are more
interesting and engaging, you must first
understand why it’s happening.

I believe two main problems create the
boring B-to-B healthcare marketing
dynamic.

The first is pride. Pride fuels the ego and
allows you to believe that people will be
interested in your company the more you
talk about it and why it’s so wonderful.

Change Your Boring B-to-B Healthcare Marketing Now!

Your pride elevates the desire to tout the
number of years you have been around, how
many clients you have amassed, or how
much revenue you have accumulated due to
your greatness.

It's like being at a party and getting stuck
with someone who only wants to talk about
themselves. At first, you are interested, but
eventually, you find yourself desperately
trying to catch someone's eye so you can
silently plead for them to save you.

Change Your Boring B-to-B Healthcare Marketing Now!

The second problem (if I may be blunt)
usually rolls down from the top. The desire to
posture for the shareholders or the board
becomes more important than simply talking
to the prospective client.

Management forgets that messaging is
about addressing what the buyer needs to
learn to successfully complete their journey
from epiphany to purchase.

In both instances, the result is an internally
focused mindset that creates dull and
lackluster content.

Resist the urge to let the ego be the force
driving your messaging. I know that looking
in the mirror and realizing that you are the
annoying person at the party, talking about
yourself too much, is a hard pill to swallow.
However, shifting your focus will change
how your prospects respond to what you are
sharing.

Change Your Boring B-to-B Healthcare Marketing Now!

In my 30 years as a strategic healthcare
marketer in the B-to-B space and as a
practitioner of mindset and intention, I

help my clients shift
their mindset and
remind them let the
ego that sneak
uninvited to the
messaging party

My hope is that sharing my insight and
tips will help you switch your internal
focus to external, enhance your
connection with the market, and increase
your level of engagement and response.

Here are four ways to begin your B-to-B
healthcare marketing transformation
today!

Change Your Boring B-to-B Healthcare Marketing Now!

One:

Give People What They Want

Stop Making It About You

Find out what questions your target market
is asking and provide answers to help them
gain clarity in support of their success

(related to or around
your solution).

Finding out
what your
prospective clients want is definitely work,
but with a bit of research and the right
tools, it’s easier than you may imagine.

Tap into software that helps you find the
questions people are asking, using tools
like www.answerthepublic.com and
www.Google.Trends.com. Type in
questions or terms to determine the level of
interest or gain insight into the
population's questions about your industry
or solution.

Change Your Boring B-to-B Healthcare Marketing Now!

Conduct client surveys (Surveymonkey.com
or Google Forms can help get you started). If
you don’t have many clients, conduct polls
on LinkedIn. Use the answers as a roadmap
to build exciting content.

Change Your Boring B-to-B Healthcare Marketing Now!

Two:

Make It Personal

Stand Out From The Boring Corporate Crowd

Boring corporate-speak is not going to
excite anyone. Yes, your executives love it,
but what a snooze-fest! Prospects in the
age of social media want to trust you and
feel like you’re helpful. Make an effort to
express a little bit of yourself.

Change Your Boring B-to-B Healthcare Marketing Now!

To get on a more personal and less boring
track, start infusing content about the
employees that work diligently to help your
clients succeed. Flip your stories about
yourself upside down and talk about what
you do from the perspective of your
prospective clients and why.

Share client success stories and
interactions. Engage the clients who are
successfully using your solution and share
their successes. Prospects will see
themselves in the stories and envision their
potential success.

Change Your Boring B-to-B Healthcare Marketing Now!

Bring your organization to life by sharing
information about company culture and
activities. People like to work with an
organization with a happy staff. A happy
team tends to be more helpful and easy to
work with.

Sharing insights into your organization's
culture and activities creates good vibes and
a sense of community.

Change Your Boring B-to-B Healthcare Marketing Now!

Three:
Embrace Video

People want to learn about who they might
be dealing with in the future. Help them
get the warm-and-fuzzies by showing them
your team members regularly through
video.

Share stories about
you or your path to
starting your
organization.
(Everyone loves a
good origin story—
share it.)

Get your clients on video. People love to
see proof of life videos that shows other
people gleefully succeeding with your
solutions.

Change Your Boring B-to-B Healthcare Marketing Now!

Consider expanding your use of video in
emails. Your prospects get hundreds of
videos daily. Software like Hippo Video or
Loom will allow prospects to see your
lovely face and will break the email
monotony.

Pro Video Email Tip: The healthcare space has
a lot of regulatory and security challenges. To
ensure that your video message doesn’t get
flagged as spam or a security risk, send a
heads-up email letting folks know that you are
sending them a personal video message.

Change Your Boring B-to-B Healthcare Marketing Now!

Four:
Keep The Prospect In Mind In All You Do

You are starting a relationship.

Building a relationship is a delicate dance
that includes conversation and sharing
useful, relevant, and helpful information.
Ultimately, your goal is to build trust and
draw them closer and closer. As
confidence builds, your prospect will
gladly fill out a form, download
information, or reach out.

Change Your Boring B-to-B Healthcare Marketing Now!

Connect - Give - Converse - Give - Ask

Relationship Mindset

Change Your Boring B-to-B Healthcare Marketing Now!

Final Thoughts

Removing the ego and embracing a
relationship-building mentality are positive
steps in your journey to create content that
is no longer a litany of boring corporate
speak.
I believe that once you change your
mindset, your social presence will begin to
blossom, become more interesting, and

Change Your Boring B-to-B Healthcare Marketing Now!

attract readers to you instead of repelling
them.

Your prospects have to comb through a daily
deluge of choices and information. You can
become an interesting source of relief and
knowledge as you work to build trust.

To learn more ways to make your marketing
more interesting or develop the perfect
strategy to attract the ideal client, reach out
for a free consultation and discussion at
www.cvstrategicmarketing.com/growth-
solutions.

If you are ready to transform your marketing,
I’m here to help you grow.

All the best!

Cat Valyi

Change Your Boring B-to-B Healthcare Marketing Now!

Bonus Links That Will Help Add
Excitement to Your Marketing:




https://www.title-generator.com
https://coschedule.com/headline-analyzer
https://keywordseverywhere.com
https://keywordtool.io
https://hemingwayapp.com
https://answerthepublic.com

Change Your Boring B-to-B Healthcare Marketing Now!

About The Author
Cat Valyi is the President and Owner of CV
Strategic Marketing Solutions. She is a skilled
strategic marketer with almost 30 years of
experience in the healthcare industry.
Experiencing healthcare from a variety of
perspectives (as a corporate executive,
entrepreneur, and kidney donor) has strengthened
her understanding that healthcare is ultimately
about the patient. Applying her marketing
expertise and psychology know-how helped her
develop a 3D Strategic Marketing Approach™
that helps healthcare companies get their
products and services to providers

and hospitals. Her approach
improves organizations'
relationships with marketing by
using a step-by-step process
that streamlines strategy
development, accelerates
promotion to attract the right
client, and strengthens sales initiatives. Cat is also
an artist who practices mindfulness and uses her
artfully designed journals to help individuals expand
their creativity. Find out more about Cat at
www.cvstrategicmarketing.com.

Relationship Mindset
Coffee Thoughts Journal
Idea Journal
Notes Journal
Accomplishments Journal

WWW.CVSTRATEGICMARKETING.COM