ATS Site Life Brand Concept

BRAND CONCEPT

Concept and 2
overview

Site Life App – Empowering
you to elevate your remote
site experience and wellness
journey from the palm of
your hand.

Explore our smart, easy to use, lifestyle
application that allows visitors, residents
and management access to a holistic
suite of interactive, tailored-to-site
information and functionalities.

The App offers a fresh new way to view
our exciting weekly menus, pre-order
ready-to-collect meals for the entire week
or even book your function requirements
online. Other amazing features include
accessing your site’s social events calendar,
on-the-go tips for a healthier lifestyle, real-
time feedback, and so much more – Site Life
will make you feel right at home.

ATS | Site Life

The product

App layout

ATS | Site Life 3

The product Online weekly menus
Pre-order ready-to-collect meals
Current functionalities Function catering bookings
Online bar and shop pre-order for collection
ATS | Site Life Lifestyle tips and guidance for a healthier you
Interactive feedback functionalities
Browse your social calendar of events
Access to promotions and other important site news
Customer satisfaction surveys

4

The product Maintenance ticketing system
Housekeeping services
Future functionalities Laundry services
Check-in and check-out booking services
ATS | Site Life Concierge services
Loyalty programme
Online bar and shop purchases

5

Experience elements

Promotional poster

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Experience elements

Electronic screen

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Experience elements

Promotional table talker

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Experience elements

Window decals

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Look & Feel specifications

Full colour logo applications (Portrait)

Primary

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Look & Feel specifications

Full colour logo applications (Portrait)

Secondary

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Look & Feel specifications

One colour logo applications (Portrait)

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Look & Feel specifications

Clear spacing (Portrait) Minimum size (Portrait)

The Site Life logo has a recommended area of clear space to prevent any The Site Life logo has a recommended minimum width of 20 mm.
secondary material from undermining its position. This rule should be applied 20 mm
whenever the Site Life logo is used.

The minimum clear space is calculated around the Site Life logo by using the
height of the ‘e’ that forms part of the word mark.

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Look & Feel specifications

Full colour logo applications (Landscape)

Primary

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Look & Feel specifications

Full colour logo applications (Landscape)

Primary

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Look & Feel specifications

One colour logo applications (Landscape)

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Look & Feel specifications

Clear spacing (Portrait) Minimum size (Landscape)

The Site Life logo has a recommended area of clear space to prevent any The Site Life logo has a recommended minimum width of 25 mm.
secondary material from undermining its position. This rule should be applied 25 mm
whenever the Site Life logo is used.

The minimum clear space is calculated around the Site Life logo by using the
height of the ‘e’ which forms part of the word mark.

ATS | Site Life 17

Look & Feel specifications

Colour palette

DARK RED
CMYK C1 M90 Y92 K33
SPOT PANTONE 484 C
RGB R145 G51 B36

RED
CMYK C10 M100 Y100 K0
SPOT PANTONE 199 C
RGB R213 G10 Bz

GREY
CMYK C0 M0 Y0 K50
SPOT PANTONE Process Black C 50% Tint
RGB R157 G157 B157

LIGHT GREY
CMYK C0 M0 Y0 K30
SPOT PANTONE Process Black C 30% Tint
RGB R198 G198 B198

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Look & Feel specifications

Typeface

Primary Secondary

MONTSERRAT EXTRA BOLD Verdana Bold

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+[]{};’\:”|,./<>? 1234567890 ~!@#$%^&*()_+[]{};’\:”|,./<>?

MONTSERRAT BOLD Verdana Regular

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+[]{};’\:”|,./<>? 1234567890 ~!@#$%^&*()_+[]{};’\:”|,./<>?

MONTSERRAT REGULAR

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+[]{};’\:”|,. /<>?

MONTSERRAT LIGHT

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+[]{};’\:”|,. /<>?

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For branding and design
related queries, please contact
Tsebo Group Marketing.

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