UJMZ30010_FYP STAGE 4_STYLE GUIDE_WONG TZU SHIN_1903865

Brand Style Guide

“A little love that gives you warmth with every bite!”

Aunty Foo’s Little Bites - Tagline

Content

INTRODUCTION 4-8 SECTION 2: GRAPHIC ELEMENTS

SECTION 1: BASIC ELEMENTS Visual Elements 21

Logo Relations 9 SECTION 3: DESIGN APPLICATIONS
Logo Lockups 10
Logo Constructions 11-13 Signage 23
Logo Minimum Size 14 Stationary Set 24-26
Logo Variants 15-16 Menu
Unacceptable Usage 17 Product Packaging 27
Colour Palette 18 Optional Item(s) 28-29
Typography 19 Brand Promotion 30-32
Others 33-34
35-38

Introduction How to use this guide This document is designed to accommodate all our
offsettings and audiences, meeting our needs for
This guide is the foundation of Aunty Foo’s Little creativity and flexibility, while providing the structure
Bites’ brand identity system. It is intended to provide and direction necessary to be recognized as a single
you with the basic tools and rules for the proper use cohesive brand.
of our visual identity.

To put a smile on every customer,
painting their day a bright yellow.

Aunty Foo’s Little Bites - Goal

Be a home where one’s heart finds
comfort and love with our food.

Aunty Foo’s Little Bites- Mission

Background Aunty Foo’s Little Bites was established in January 2021, we are a We want you to be connected and embraced by one of Malaysia’s
mother-daughter duo home business. We serve you our top quality cultural heritage, Baba Nyonya. Our colourful kuihs, just like our
and freshest Authentic Nyonya Kuihs and Chicken Curry Puffs for multiracial country wants to share our love to every individual. We
your morning breakfast! It goes best with a cup of coffe or tea to are here, always ready to give out a helping hand for our community.
your choice, or better yet our creamy dessert, Caramel Custard.

Section 1:
Basic Elements

Logo Relations Aunty Foo’s Little Bites sells snacks that are ready to go. They While “Little Bites” relate to snacks, finger foods and bite-sized
named themselves “Aunty Foo” because they want customers to goods. The cutleries and plate resembles a basic table setting and
feel connected when they are reminded of an Aunty, someone who that is what AFLB wants! For you to think of them when you are
provides warmth with her food. craving for food.

FORK PLATE SPOON
BASIC TABLE SETTING

Logo Lockups These lockups are the final form of the brand’s logo with For the sake of maintaining consistency in all mediums,
all of its elements locked in their relative positions. the lockups should not be taken apart or altered in any
way.
These logos can be used in different applications.

MAIN LOGO SUB-LOGO SUB-LOGO
CENTERED SYMBOL INITIALS

Used on corporate items. Used when space is limited, an alter- Used when space is limited but strong
ation to main logo. and bold presence is needed.

Logo Evolution This is the evolution in logo and names before
Aunty Foo’s Little Bites was finalized and its logo
created. In each draft, there are comments on
how they could be further improved.

DRAFT 1 DRAFT 2 DRAFT 3

ILLUSTRATION The logo should be smaller than the
typography and the plate element can
FEEDBACKS A munched cookie portrays a An iconic icon of a basic cut- reduce in size as finger food are bite-
snack that can be eaten on the lery setting that reminds you sized.
go but AFLB does not only sell of AFLB whenever you feel
cookies. like snacking, but drawing is
too messy.

Logo Construction + Construction Clear space
Clear Space (Main)
Based on the height of “O” = x, the sizing and ratio are made based The area surrounding the logo is kept free of all extraneous such
on the following measurements. Adhere to the spacing between as other logos, symbols or texts.
each element based on the example.
As illustrated below, the minimum clear space surrounding the
logo on all sides are equal to the height of “O”.

141/5 x

141/4 x

Logo Construction + Construction Clear space
Clear Space (Symbol)
Based on the height of “O” = x, the sizing and ratio are made based The area surrounding the logo is kept free of all extraneous such
on the following measurements. Adhere to the spacing between as other logos, symbols or texts.
each element based on the example.
As illustrated below, the minimum clear space surrounding the
logo on all sides are equal to the height of “O”.

61/5 x

13 x

Logo Construction + Construction Clear space
Clear Space (Initials)
Based on the height of “O” = x, the sizing and ratio are made based The area surrounding the logo is kept free of all extraneous such
on the following measurements. Adhere to the spacing between as other logos, symbols or texts.
each element based on the example.
As illustrated below, the minimum clear space surrounding the
logo on all sides are equal to the height of “O”.

33/4 x

13 x

Logo Minimum Size To ensure readibility of logo type, For print For digital
keep logo to these minimum size.
Centered Logo, W = 3.5cm Centered Logo, W = 60px
Horizontal Logo, W = 5.0cm Horizontal Logo, W = 85px
Symbol Logo, W = 2.0cm Symbol Logo, W = 50px
Initial Logo, W = 1.5cm Initial Logo, W = 30px

CENTERED HORIZONTAL SYMBOL INITIALS

FOR PRINT 5.0cm
85px
3.5cm 2.0cm 1.5cm
60px
FOR DIGITAL

50px 30px

Logo Variants

ON LIGHT BACKGROUNDS
ON DARK BACKGROUNDS

Unacceptable Usage Strictly follow the use of the given logos. The following rules applies to all different
Do not use our logo other than our lockups. configurations and variations of our logo.
Do not attempt to change our logo in any way.

Do not outline logo. Do not change proportion of logo. Do not skew logo.
Do not squash logo.
Do not mix colours in logo. Do not rearrange logo unless permitted.

Colour Palette This colour palette is used in logos, supporting visuals, design items Associating colours to our products would help our target audience in
as well as texts. These chosen colours are extracted from some of the visualizing their midnight cravings. This creates a deeper connection
raw ingredients used to make our Authentic Nyonya Kuihs, Chicken with our brand, products and target audience.
Curry Puffs and Caramel Custards.

C: 1 R: 242 C: 5 R: 242 C: 98 R: 23
M: 62 G: 125 M: 6 G: 232 M: 96 G: 18
Y: 100 B: 33 Y: 21 B: 204 Y: 43 B: 59
K: 0 K: 0 K: 53

#F27D21 #F2E8CC #17123B

Startchy Sweet Potatoes Milky-white Santan Blue Butterfly Pea

Typography Headline is chosen for its thick and bold characteristics, Sub-headline and paragraph fonts are chosen for its
it stands out from the background or visual elements. readability, they are sans-serif fonts that helps ease
the stress from readers’ eyes.

HEADLINE Hi there, I am your super huge title!
Use me anywhere where you feel the urge to put a title.
DIN-BLACK Do keep in mind that short titles are the best titles.

SUB-HEADLINE Hello, I am your sub-headline.
Not too big nor too small but perfectly sized as short elaborations.
SEGOE UI
Hi! I am a paragraph.
PARAGRAPH One could say that we are quite a size for a body text, but we all know that everybody enjoys better readability
texts on long elaborated paragraphs. This enhances the chance of other people reading what we want to share.
ROBOTO

Section 2:
Graphic Elements

Visual Elements Aunty Foo Little Bites would use real images as main visuals in
their postings. It would mainly involve people gathered, smiling
and laughing, enjoying each other’s presence or close up images of
the products that we sell which are inclusive of its raw ingredients
used. Images used would also be overlayed with an orange filter,
this bring a warm tone over the visuals and will be more pleasing
to the eyes.

Section 3:
Design Applications

Signage The following shows our window Signage.

Stationery Set This is our business card, 90 mm (H)
(Business Card) x 54 mm (W).

Stationery Set This is our A4 letter head, 297 mm (H)
(Letterhead & Envelope) x 210 mm (W) and DL envelope, 114
mm (H) x 220 mm (W) envelop.

Stationery Set This is our ring binder, 410 mm (H)
(Ring Binder) x 280 mm (W) and invoice, 297 mm
(H) x 210 mm (W).

Menu This is our digital Menu, 1920 (H) x
1080px (W).

Menu 9:41 9:41 9:41 9:41 9:41 9:41

Welcome! What are you craving? Search Search Tapioca Cake Kuih Talam 3 Profil

We are here to satisfy your cravings! Small Bites Popular Popular RM1.50 RM1.50 Kiddo Shin
2 pcs 2 pcs
Start [email protected]
Bingka Ubi Kuih 0apis 4 Rewards
Collect points and redeem more goods.
RM1.50 RM1.50 Subscription
2 pcs 2 pcs More deals are coming your way.
Reƒerrals
RM1.50 RM1.50 $K23u9.i8h0 Koci Pulut$2H39i.t80am Share your cra˜ings with your lo˜ed ones.
Kuih Talam (2pcs) Lapis Ubi (2pcs)
NBiikgeBAiteireMax 90 Nike Air Max 90 Kuih Koci DuluE AiEam Settings
Keep your details updated don’t lose them snacqs.
A big bite o black glutiniuoe ball flled with our reehll RMP.00 2 Help Centre
grated coconut cooked with gula melaka... Read more. 2 pcs We’re here to help with any issues.

In-stock LOG OUT

Pick up in etore ie available!
Kuihe are made reeh everl morning.

Kuih Kacang Merah Seri Manja Tapioca Cake
RM1.50 RM1.50
Quantity
Big Bites RM1.50 RM1.50 $239.80 4 pce $239.80 Total Total
Kuih Lapis (2pcs) Pattaya Lapis (2pcs) Nike Air2Mpacxe 90 6Npickee Air M8apxc9e0
[email protected] RM1q.00
ADD TO BAG CHECK OUT

US 6 US 6.g US 6.g US 6.g

Price US 6 US 6.g US 6.gAdd tUoSB6.agg

RM3.00

Color

Product Packaging This is our sustainable product
packaging, 52 mm (H) x 272 mm
(W) x 167 mm (L).

Product Packaging This is our gift packaging, 650 mm (H)
x 650 mm (W).

Optional Item This is our apron.
(Apron)

Optional Item The following shows our Cap that is
(Cap) adjustable of size.

Optional Item The following shows the dimensions of
(Notepad) our Notepad, 11.5 cm (W) x 14 cm (H).

Notebook

Brand Promotion The following shows our Instagram
(Instagram) profile, 1920 px (H) x 1080 px (W).

Brand Promotion Search Facebook The following shows our Facebook profile,
(Facebook) 6 1 1080 px (HA)unxty 1920 px (W)5.

Search Facebook 61 Aunty 5 Aunty Foo’s Little Bites

@auntyfoolittlebites · 5 (57 reviews) · Food & Liked Follow
drink
Book Now
Home Reviews About Community More
Message

A“out See all Create Post

Aunty Foo’s Little Bites Follow Baiduri G Apartments Photo/Video Check in Tag Friends
Desa Pandan, 55100, KL.
@auntyfoolittlebites · 5 (57 reviews) · Food & Liked Book Now
drink Message A little love that gives you warmth with
every bite.
Home Reviews About Community More 1,275 people like this
1,60Ó people follow this
A“out See all Create Post 011 1010 0623 PINNED POST
Away
Baiduri G Apartments Photo/Video Check in Tag Friends Send message Aunty Foo’s Little Bites
Desa Pandan, 55100, KL. [email protected]
PINNED POST Closed now Yesterday at 14:03
A little love that gives you warmth with 0ù00ø1500
every bite. Aunty Foo’s Little Bites Food & Drink Goooood Morninggggg!
️
1,275 people like this Yesterday at 14:03
1,60Ó people follow this Goooood Morninggggg!
️ It’s a great morning to get our HOT HOT FRESH FRESH Chicken
011 1010 0623 Curry Puffs! Grab it now before it habis
Away It’s a great morning to get our HOT HOT FRESH FRESH Chicken
Send message Curry Puffs! Grab it now before it habis
[email protected]
Closed now
0ù00ø1500
Food & Drink

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