Festive E-Magazine Mood and Tone 2021

FESTIVE E-MAGAZINE 2021

Merry and Bright

Artwork & Photography Direction

Theme: Luminous Christmas
F&B Direction: Handcraft / Craftsmanship
Concept: Merry & Bright

Objective:
1. To move forward to digital world
2. To be more playful, colourful and lifestyle in terms of art-direction and

photography
3. To create a new look of the hotel’s overall F&B and make it different from

other hotels

FESTIVE E-MAGAZINE 2021 – COVER IDEA

Edition: November – December 2021

Festive Image

Highlight promotions

QR Code to Festive e-magazine
Change colour to hotel’s pantone

FESTIVE E-MAGAZINE 2021 – LAYOUT IDEA

Festive E-Magazine

Using colourful pantone

‘Tezukuri’ Festive Hamper

Festive text

Hamper Hero Shot

QR Code to fb concierge

Order period

Using La Patisserie pantone as background

template Front

Items in hamper, price
And related details

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