READ HERE Loi Tuan Ee (founder) has held a deep respect for agriculture and a love of nature. he decided to purchase a small plot of land in Johor and import 60 Holstein Jersey cows from Australia, setting up Farm Fresh Milk Sdn. Bhd VISION FROM OUR FARM TO YOUR HOME BACKGROUND OF THE COMPANY Farm Fresh Malaysia aims to be the leading producer of fresh, wholesome dairy products in Southeast Asia, prioritizing sustainability, innovation, and community engagement. FARM FRESH VISION & MISSION CASE STUDY OF FARM FRESH MALAYSIA DTF 2453 INTERNATIONAL LOGISTICS JUNE 2024 MISSION Provide the highest quality dairy products by maintaining standards and advanced farming techniques.
FARM FRESH SDN BHD 1 Dairy Farms - Locations: Farms in Malaysia and Australia. - Livestock: High-quality dairy cows, essential for milk production. -Land: Agricultural land for farming operations. COMPANY ASSET & ORGANIZATIONAL CHART INTANGIBLE ASSETS TANGIBLE ASSETS Pr o c e s s i n g Fa c i l i t i e s - M i l k Pr o c e s s i n g Pl a n t s -Eq u i p m e n t : M a c h i n e r y f o r m i l k i n g , p a s t e u ri z a t i o n , p a c k a g i n g , a n d o t h e r p r o d u c t i o n p r o c e s s e s . D i s tri b u t i o n N e t w o r k -Tr a n s p o rt a t i o n Fl e e t : Tr u c k s a n d r e fri g e r a t e d v e h i c l e s f o r p r o d u c t d i s tri b u t i o n . -Warehouses: Storage facilities for raw materials and finished products. Pr o d u c t s -Fr e s h M i l k : Va ri o u s t y p e s o f m i l k i n c l u d i n g w h o l e , s k i m m e d , a n d f l a v o r e d . -Yo g u rt : Va ri e t i e s o f y o g u rt , i n c l u d i n g d ri n k a b l e a n d s p o o n a b l e o p t i o n s . -Plant-Based Alternatives: Milk alternatives made from soy, almonds, and other plant R e a l Es t a t e -Office Buildings: Corporate offices and administrative buildings Br a n d Va l u e Su s t a i n a b i l i t y I n i t i a t i v e s p r a c t i c e c e rt i f i c a t i o n s H u m a n R e s o u r c e R e s e a r c h & D e v e l o p m e n t C u s t o m e r R e l a t i o n s h i p s
2 - Description: Individuals and families who prioritize healthy eating and are willing to pay a premium for fresh, natural, and organic products. - Products: Fresh milk, yogurt, lactose-free options, and plant-based alternatives. - Description: Families with young children who need nutritious dairy products for their growing children. - Products: Fresh milk, flavored milk, and yogurt. HEALTH-CONSCIOUS CONSUMERS CUSTOMER RELATION ENVIRONMENTALLY CONSCIOUS CONSUMERS YOUNG FAMILIES EFFECT By targeting these diverse market segments, Farm Fresh Berhad can provide to a wide area of consumer needs and preferences, thereby strengthening its market position and expanding its customer base. - Description: Consumers who are concerned about the environmental impact of their purchases and prefer brands with sustainable practices. - Products: Eco-friendly packaged dairy products, organic milk, and plant-based alternatives. FARM FRESH BERHAD TARGETS A DIVERSE MARKET FOCUSING ON SEGMENTS THAT PRIORITIZE QUALITY, FRESHNESS, AND SUSTAINABILITY RETAILERS AND FOODSERVICE PROVIDERS - Description: Supermarkets, convenience stores, cafes, restaurants, bakeries, and educational institutions that require a steady supply of dairy products. - Products: Bulk fresh milk, cream,and other dairy products. ONLINE SHOPPERS - Description: Consumers who prefer the convenience of online shopping and home delivery. - Products: All product lines available through e-commerce platforms and Farm Fresh’s direct delivery service.
WHERE FARM FRESH CAME FROM ? FARM FRESH 3 w w w . f a r m f r e s h . c o m . m y Farm Fresh Malaysia sources its dairy products primarily from local farms in Malaysia. The company's production/factory become larger until they have farm and processing plant in AUTRALIA where they have extensive facilities for milk production. Additionally,The emphasis on local sourcing and production helps ensure the freshness and quality of their dairy products.
CALL US OLD FASHIONED, BUT WE BELIEVE THAT THE BEST DAIRY COMES FROM FRESH MILK, MILKED FROM HAPPY COWS IN A SERENE FARM WITH THE GREENEST PASTURE, AND UNTAMPERED BY PRESERVATIVES AND ANY OTHER CONTAMINANTS.
FARM FRESH DISTRIBUTION NETWORK 5 f a r m f r e s h m a rt . c o m With Farm Fresh products available in all major cities in Malaysia, Loi and Azmi pioneered an innovative distribution method that would allow Malaysians todiscover natural goodness too. The Farm Fresh Home Dealer Network empowers micro-entrepreneurs (many of whom are women) to make a sustainable income by distributing Farm Freshproducts within their communities. we have 55 regional stockists, 801 home dealers, and 952 agents in our network, covering every state and region of Malaysia. Find and be connected to onethrough our very own e-commerce platform, Farm Fresh Mart
MALAYSIA’S NO.1 NATURAL DAIRY BRAND LOT’S OF DAIRY BASE PRODUCT COMING SOON!!!!! w w w . f a r m f r e s h . c o m . m y NEW More than 10 years after we were founded on a humble farm in Johor, Farm Fresh is now Malaysia’s leading dairy brand. As we seek to bring natural goodness to Malaysians (and beyond), we continue to stay true to our love of the land and our ladies, who provide the finest and creamiest produce, just as nature intended. Through our wide range of products, we strive to provide quality nutrition to all Malaysians. This includes our best-selling milk- and yogurt-based products, and even plant-based products such as soy, almond, and oat milk. FARM FRESH 2024 FRESH MILK
FARM FRESH HALL OF FAME ALL TYPES OF DAIRY PRODUCTS BY FARM FRES H
FARM FRESH HALL OF FAME