gardenia corporate profile

Prepared by : ADAM SYAMIL BIN AZMAN (09DRG19F1805)

Corporate Identity
Manual

Introduction

Original Logo

This document is a reference to all design standards and guidelines for company
brand identity. It is a comprehensive database that relates to templates and
documents visual language perfectly.
This corporate identity manual also serves to implement creative
thinking while keeping the design on track with the company brand.

Company Background Original Logo

Gardenia Bakeries (KL) Sdn Bhd
(GBKL) is a joint venture company of
Singapore listed Food Group, QAF Ltd,
which also operates Gardenia
Singapore and Philippines and a
Malaysian company, Padiberas
Nasional Berhad.templates and
documents visual language perfectly.

Gardenia Bakeries (KL) Sdn Bhd
rolled the first loaf of bread off its
line in 1986. Within four short
years, it became the bread
market leader with an
astounding 99 percent brand
recall rate and 80 percent
top-of-mind recall.

Product

Main Logo

Sub-Product
Logo

Colour & Background
Control

Logo

Old Logo Rationale

Gardenia Combination of The dots on the “I” There is tagline
use custom Blue + Red + White replaced by
typeface created flower icon “UNCLE SLOCUMM’S
by old designer ORIGINAL RECIPE”

under the logo
tell about the
original recipe

New Logo

Logo

Gardenia Bakeries (KL) Sdn Bhd
(GBKL) is a joint venture company of
Singapore listed Food Group, QAF Ltd,
which also operates Gardenia
Singapore and Philippines and a
Malaysian company, Padiberas
Nasional Berhad.templates and
documents visual language perfectly.

Sub - Logo

This logo use a letter mark logo

The typeface that use in this
logo is ‘Guitar Acoustic’
This typeface was chosen
as it represent the roundness.

This logo use a letter mark logo

The Delicia word come from
Delicious
This logo use the linked writing
technique as it catch the eye.

Sub - Logo

This logo use a letter mark logo
The typeface that use in this
logo is ‘Guitar Acoustic’
This typeface was chosen
as it represent the roundness.

This logo use a letter mark logo

The typeface that use in this
logo is ‘Ceria Lebaran’

This logo colour was chosen
as it represent the flavour of
the bun.

Sub - Logo

This logo use a combination of
letter mark + pictorial mark.
The electric symbol on the toast is
to present the efficacy of the bread.

This logo use a letter mark logo
The typeface that use in this
logo is ‘Quantify’

New Logo Rational

New Logo Rationale

This logo is a combination of lettermark + pictorial mark

The new Gardenia C : 88% Y : 20% The flower icon on the The tagline is
Logo use the M : 81% K : 06% “I” same but the remain as usual
petal’s colour
Mendoan Script CODE : 3e4882 changed. but not state
type face under the logo.
C : 90% Y : 12%
M : 56% K : 01%

CODE : 136ca5

C : 15% Y : 58%
M : 85% K : 01%

CODE : ce4a5a

Sub - Logo This logo use a letter mark logo

C : 88% Y : 84%
M : 26% K : 12%

CODE : 067f52

C : 08% Y : 86%
M : 0% K : 0%

CODE : f2ec3e

C : 0% Y : 0%
M : 0% K : 0%

CODE : ffffff

This logo use a letter mark logo

C : 04% Y : 09%
M : 35% K : 0%

CODE : 067f52

C : 38% Y : 82%
M : 88% K : 59%

CODE : 561a16

Sub - Logo

C : 03% Y : 78% C : 16% Y : 100%
M : 53% K : 0% M : 48% K : 1%

CODE : ef8e4c CODE : d48e29

C : 64% Y : 69% C : 0% Y : 92%
M : 64% K : 69% M : 33% K : 0%

CODE : 2f2823 CODE : fbb332

This logo use a letter mark logo

C : 02% Y : 96%
M : 29% K : 0%

CODE : f8b927

C : 70% Y : 65%
M : 69% K : 86%

CODE : 91262d

C : 0% Y : 0%
M : 0% K : 0%

CODE : ffffff

Sub - Logo

C : 02% Y : 86%
M : 28% K : 0%

CODE : f9bc41

C : 71% Y : 62%
M : 62% K :56%

CODE : 323636

C : 0% Y : 0%
M : 0% K : 0%

CODE : ffffff

This logo use a letter mark logo

C : 39% Y : 92%
M : 67% K : 39%

CODE : 704523

C : 01% Y : 76%
M : 60% K : 0%

CODE : f3834d

Logo Grid and Scale

Grid Scale 14
13
30 % 50% 50% 12
11
10

9
8
7
6
5
4
3
2
1

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

100%

80%
50%

20%

Grid Scale 14
13
30% 70% 12
11
100% 10

9
8
7
6
5
4
3
2
1

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

80% 50% 20%

Grid Scale 14
13
60% 15% 12
15% 10% 11
10
100%
9
8
7
6
5
4
3
2
1

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

80% 50% 20%

Grid Scale 14
13
20% 80% 20% 12
11
10

9
8
7
6
5
4
3
2
1

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

100%

80%
50%

20%

Grid Scale 14
13
10% 85% 5% 12
11
100% 10

80% 9
50% 8
7
20% 6
5
4
3
2
1

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Grid Scale 14
13
60% 40% 12
11
100% 10

80% 9
50% 8
7
20% 6
5
4
3
2
1

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Colour & Background
Control

Colour Control

Background Control

Stationary Item

Business Card

This card use dark theme.
There is only main logo in front.

Gardenia. Co The detail is listed on the back.
Red gradient has been add to present
Pasir Gudang, Johor company profil colour.
011-18699872
[email protected]
www.Gardenia.com.my

Envelope

www.gardenia.com.my The red and blue line in front represent
company profile.

This envelope is focussing on minimalist
concept.

www.gardenia.com.my

Staff Card This staff card using red colour
to catch attention while being wear
431176 by staff .

ADAM SYAMIL

CHIEF MANAGER

Letterhead Design

Adam Syamil Date, 10 September, 2020 Adam Syamil Date, 10 September, 2020
Chief Director Chief Director
Taman Mesra, Kupang , Kedah Taman Mesra, Kupang , Kedah
[email protected] , www.adamsem.com [email protected] , www.adamsem.com
+60-1118 699872 +60-1118 699872

Dear Dr. Employer:

Thank you very much for the opportunity to interview for the Special Education Teacher
position with your school district on January 12, 2013. I enjoyed meeting with you and
Ms. Employer#2, and I especially enjoyed learning more about the challenge and
opportunities this position has to offer.

My enthusiasm for the position has been strengthened considerably as a result of my
interview with you, and I am confident my education and experiences continue to
match those required of your posted position. As you may recall from my interview, my
experiences as a student teacher with the Marquette School District and my volunteer
experiences have given me the knowledge necessary to meet the growing demands of
this position and your school district, and I am confident I will be able to make
significant contributions to your students

I would like to take this opportunity to reiterate my very strong interest in the position
and in working with you and your staff. Please feel free to contact me at (OUR PHONE
NUMBER) if I can provide you with any additional information. Again, thank you for
your time and consideration, and I look forward to hearing from you soon.

Syamil Syamil

Gardenia Manager Gardenia Manager

+060 123 456 789 [email protected] 87, Jalan Industri Pasir Gudang +060 123 456 789 [email protected] 87, Jalan Industri Pasir Gudang
+060 123 456 789 gardenia.malaysia@gmail Johor Darul Ta’zim +060 123 456 789 gardenia.malaysia@gmail Johor Darul Ta’zim

Memo pad Design

Bill Related

GARDENIA BAKERY SDN. BHD. OFFICE RECEIPT

No. 12, Jalan Cahaya Masai, No. Tel : +607-2862411 HQ NO :
81700 Pasir Gudang, No. Fax : +607-2862412 DATE :
Johor Darul Takzim, E-Mail : [email protected]
MALAYSIA.

Received with thanks from
the sum of Ringgit Malaysia

Being payment of

RM GARDENIA BAKERY SDN. BHD.
Cash/Cheque No
Signature By
This receipt is valid upon clearance of cheque
Green : Accounts Copy Blue : Book Copy
white : Customer Copy

GARDENIA BAKERY SDN. BHD. OFFICE RECEIPT GARDENIA BAKERY SDN. BHD. OFFICE RECEIPT

No. 12, Jalan Cahaya Masai, No. Tel : +607-2862411 HQ NO : No. 12, Jalan Cahaya Masai, No. Tel : +607-2862411 HQ NO :
81700 Pasir Gudang, No. Fax : +607-2862412 DATE : 81700 Pasir Gudang, No. Fax : +607-2862412 DATE :
Johor Darul Takzim, E-Mail : [email protected] Johor Darul Takzim, E-Mail : [email protected]
MALAYSIA. MALAYSIA.

Received with thanks from Received with thanks from
the sum of Ringgit Malaysia the sum of Ringgit Malaysia

Being payment of Being payment of

RM GARDENIA BAKERY SDN. BHD. RM GARDENIA BAKERY SDN. BHD.
Cash/Cheque No Cash/Cheque No
Signature By Signature By
This receipt is valid upon clearance of cheque This receipt is valid upon clearance of cheque
Green : Accounts Copy Blue : Book Copy Green : Accounts Copy Blue : Book Copy
white : Customer Copy white : Customer Copy

GARDENIA BAKERY SDN. BHD. OFFICE RECEIPT GARDENIA BAKERY SDN. BHD. OFFICE RECEIPT

No. 12, Jalan Cahaya Masai, No. Tel : +607-2862411 HQ NO : No. 12, Jalan Cahaya Masai, No. Tel : +607-2862411 HQ NO :
81700 Pasir Gudang, No. Fax : +607-2862412 DATE : 81700 Pasir Gudang, No. Fax : +607-2862412 DATE :
Johor Darul Takzim, E-Mail : [email protected] Johor Darul Takzim, E-Mail : [email protected]
MALAYSIA. MALAYSIA.

Received with thanks from Received with thanks from
the sum of Ringgit Malaysia the sum of Ringgit Malaysia

Being payment of Being payment of

RM GARDENIA BAKERY SDN. BHD. RM GARDENIA BAKERY SDN. BHD.
Cash/Cheque No Cash/Cheque No
Signature By Signature By
This receipt is valid upon clearance of cheque This receipt is valid upon clearance of cheque
Green : Accounts Copy Blue : Book Copy Green : Accounts Copy Blue : Book Copy
white : Customer Copy white : Customer Copy

Merchandise

Merchandise

Prepared by : ADAM SYAMIL BIN AZMAN (09DRG19F1805)

Corporate Identity
Manual