Your guide to BCG

Your guide to BCG This handbook and the information in it should be treated as
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if you have any questions concerning eligibility for a Joe Azzopardi
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alumni. Now in our sixth decade, we continue not only to Our functional practice areas include Corporate
grow but also to embody the same timeless sense of purpose Development, Strategy, Marketing and Sales, People &
and the constant call for renewal that our founder Bruce Organization, Operations, Global Advantage
Henderson instilled at our inception. Technology Advantage (TA) and Transformation/Large Scale
Change.
Our consultants advise leading organizations in value
creation strategies, innovation, transformation, supply chain Whether you have just joined or have been working at BCG
management and more. BCG partners with our clients in ME for a while, we are confident that you will find BCG a
solving the hardest problems challenging their businesses— rewarding place in which to work.
and the world. We do this by channeling the diversity of our
people and their thinking, as well as our shared commitment Culture & Values
to uncovering the truth. The solutions we develop in
partnership with our clients transform not just companies What are BCG’s purpose principles?
but also entire industries and even segments of society.
 Purpose principles are thematic areas that capture
At the core of our business and our organization is close BCG’s authentic core and distinctive strengths. Taken
collaboration—among our employees at all levels and with together, they serve as foundations for the
our clients. Working together, our people continually organization’s purpose. Purpose principles are also
challenge themselves and their colleagues to develop and aspirational. They articulate what BCG looks like when
implement innovative new approaches. it’s at its best and push the firm forward.

BCG operates within four regions, North America, WESA,  Purpose principles are excavated directly from the ethos
CEMA and Asia Pacific. The Middle East System operates of the firm, both its current state and its deep history.
within the CEMA region and covers four offices located They should be articulated in language that employees
across the GCC, Dubai and Abu Dhabi (United Arab find familiar.
Emirates), Riyadh (Kingdom of Saudi Arabia) and Doha
(Qatar). In additional we operate a recruiting base in Beirut  Purpose principles serve as guardrails to ensure we stay
(Lebanon). BCG opened operations in the Middle East in true to our ethos and live our Purpose authentically.
2007, following continuous project work in the region since
2005.  They may be articulated in a new way, but they should
not be surprising. They are excavated, not created. They
Our industry practice areas include Technology, Media & add increased depth to BCG’s ambitious brand identity,
Telecom (TMT), Health Care (HC), Industrial Goods (IG), but they should not be used as marketing taglines.
Consumer Goods (CG), Energy and Utilities Practice Group
(EPG), Financial Institutions & Insurance (FI), Public Sector BCG has five purpose principles, which thematically
(PS) and Social Impact (SI). represents BCG's core:

Bringing insight to light:

 We shed light on new sources of advantage and value to
chart customized courses for change.

 We bring insight through rigorous analytics and creative
solutions from diverse perspectives.

 BCG is a place where the best ideas win and are
harnessed to forge the brightest path forward.