Remember A journey to Responsible Luxury Miniature Marvels from Rajasthan Heritage of Ahmedabad The Land of Festivals NAM The ITC Hotels Magazine STE Winter Edition 2023
www.itchotels.com 1 Vibrant traditions and culture, intricate remnants of royal heritage and multi-hued landscapes — the allure of Rajasthan and its neighbouring state Gujarat is steeped in all of these aspects, captivating everyone who sets eyes on them. It is this rich amalgamation that we celebrate in our latest edition of Namaste, as a fitting tribute to their legacy, preserved over generations. Even as modern amenities and infrastructure dot this dynamic region, Rajasthan and Gujarat continue to emanate a vintage charm along its ancient alleys, markets and monuments. In this issue of the magazine, we take you through some of the rich specimens of history embedded in the corners of UNESCO-inscribed Ahmedabad in Gujarat, on one hand, and Udaipur, Rajasthan, on the other. Editorial Note As we explore Ahmedabad, we delve into the origin of the old Walled City with monuments depicting exquisite architectural styles as a proud testament to its past. Journeying along the banks of the Sabarmati, we also take a peek into the city’s ancient settlements or ‘pols’. While soaking in the myriad details, we deep-dive into the tradition of centuriesold Patola saree weaving, which is an integral part of Gujarat’s textile tales. In fact, these facets are highlighted with great finesse and architectural elegance at ITC Hotels’ luxurious property in Ahmedabad, ITC Narmada. While traipsing through Udaipur, we take a detour into an undiscovered, picturesque region around the outskirts, framed by the majestic Aravalis, for a one-of-a-kind holiday. Besides the grand forts that adorn the hills, we take you around the region to explore nature walks, local culture, culinary heritage, and a lot more. Nestled amidst this is the palatial oasis of serenity, Mementos by ITC Hotels, Ekaaya Udaipur, promising exciting experiences and refreshing memories including an astral adventure! As you flip through the pages of the issue, you will find exquisite old paintings themed on love and passion, which are glorious representations of Rajasthan’s rich tradition of miniature paintings that are renowned globally. Art enthusiasts will enjoy knowing more about the different themes and schools of painting that continue to thrive in the region. But when it comes to Udaipur, we cannot miss the city’s regal appeal that has been drawing more and more young couples for their dream wedding. We take a look at how the royal state offers breathtaking locations peppered with indigenous experiences to create lasting memories. Namaste
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4 Content 6 10 HERITAGE From the historic banks of Sabarmati ON THE COVER: A surreal view of the Aravalis at sunset from an archway at the Kumbhalgarh Fort near Udaipur TRAVEL An ode to solitude
www.itchotels.com 5 Disclaimer: Namasté Magazine is published by Subcontinental Media Group Private Limited (SMGPL) on behalf of ITC Ltd. and published at SMGPL, #TheAddress, Plot No. 62, Okhla Phase-3, New Delhi-110020, India. All rights reserved. The writing, artwork and/or photography contained herein may not be used or reproduced in whole or in part without the express written permission of SMGPL/ITC Ltd. SMGPL/ITC Ltd. does not assume responsibility for loss or damage of unsolicited products, manuscripts, photographs, artwork, transparencies or other materials. The views expressed in the magazine are not necessarily those of the SMGPL/ITC Ltd. All efforts have been made while compiling the content of this magazine, but we assume no responsibility for the effects arising therefrom. 16 46 26 34 50 40 56 HOTSPOT Crafting memories in the Aravali WEDDINGS Royal beginnings HOTSPOT The warmth of luxury that embraces Ahmedabad ART God of small things HERITAGE Eye in the sky FASHION Threads of tradition FESTIVALS Many moods of the land of festivals 44 SUSTAINABILITY Conscious luxury SUBCONTINENTAL MEDIA GROUP PRIVATE LIMITED #TheAddress, Plot No. 62, Okhla Industrial Area, Phase III, New Delhi-110020, India Phone: + 91 11 43011111, Fax: +91 11 43011199 [email protected] PUBLISHER
6 TRAVEL An ode to solitude Nestled amidst rolling hills, Udaipur emerges as a picturesque landscape away from the main city, waiting to be discovered by nature lovers Shruti Kothari Tomar The Aravalis offer a peaceful serene retreat away from all cacophony
www.itchotels.com 7 land of rolling green mountains and sparkling lakes, Udaipur is an exquisite dream frozen in time. With remnants of a glorious past of royal gallantry, it is a kaleidoscope of sights, sounds and unforgettable experiences — a living romance! While the city is most famous for its dreamy palaces and horizonkissing lakes, its unique allure can be explored in the Aravali hills. The colossal forts perched on the hills are a treasure trove of ancient tales of heroism, chivalry and mystery as well as magnificent embodiments A of Rajputana architecture. The city’s character, however, is not just defined by its architectural glory; on the other side of Udaipur, there’s a lot more to discover amidst abundant natural beauty. Guarding the picturesque fairy-talelike city, the Aravalis are a natural spectacle that need to be explored first-hand. One of the best ways to do so is by trekking, especially for adventure lovers. Some of the most stunning trails are around areas like Kumbhalgarh and Ranakpur. The vast expanse of the forest cover and lush pastures will soothe your senses as you spend some quiet time in the lap of nature while breathing in fresh air. Catch a glimpse of the majestic and beautiful Bahubali hills adjoining the glimmering Badi lake. The mountain range encompasses beautiful trekking trails to immerse oneself in its vast expanse
8 TRAVEL Along the path are a few quaint hamlets, mostly inhabited by indigenous tribes who have preserved their local culture, untainted by urban encroachment. They also play a major role in protecting the forest cover based on tribal customary laws. These hamlets have thrived through generations and give a peek into the region’s rural charm in the form of the tribal community’s traditions and way of life. Dhar is a relatively known village here that can be spotted by beautiful tribal paintings that adorn the walls of huts and temples. It is where the Bhil tribe resides. The unspoiled landscape, insulated from the hustle and bustle, boasts of a rich biodiversity as well. It is home Kumbhalgarh, a hill in the Aravali, rises to a height of over 1200 m and offers an excellent bird’s eye view of the surrounding landscape PICTURESQUE VIEW Bahubali Hills near Badi Lake look picture-perfect and is a great spot for photos Pristine views around the area will make your visit memorable
www.itchotels.com 9 It is said that the Shri Ekling Ji temple was highly revered by the Maharanas, who were devotees of Lord Shiva Along the quieter fringes of the city is also located the wellknown Shri Ekling Ji temple, a centuries-old shrine that has been revamped and expanded from time to time. The sprawling complex comprises a number of holy spots like muth, temples and samadhis. It houses a five-faced deity — facing westwards is that of Lord Brahma, northward is that of Lord Vishnu, Lord Surya towards the east and southwards is the face of Lord Rudra. The upraised top is the Shiva lingam, an embodiment of Sadashiva with Goddess Amba, his consort. The 50-ft high temple shikhar, gem-studded doorsteps and Nandi bull statue at each of the four gates of the sanctum sanctorum are some of the most magnificent features of this holy shrine. to many beautiful bird species. The region offers the perfect tranquil setting for birdwatchers to look out for parakeets, quails, babblers and mynas, among many others, while following their melodious chirping. The Sajjangarh Wildlife Sanctuary (around 10 km from Udaipur) surrounding the Sajjangarh Fort or Monsoon Palace is covered in deciduous trees and some rare and endangered plant species, locally known as gugal. It provides refuge to hyena, jackal, wild boar, jungle cat, panther, nilgai, and a variety of deer, to name a few. Located at about 100 km from Udaipur is also the Kumbhalgarh Wildlife Sanctuary, which can be explored by trekking or a jeep safari. Apart from animals, the commonly spotted bird here is grey jungle fowl. Shri Ekling Ji temple complex showcases magnificent architectural style
10 HERITAGE he 600-year-old walled city of Ahmedabad presents an interesting duality of architecture and culture. Medieval houses, with intricately carved wooden facades, coexist with modern glass and metal architecture. Centuries-old art and craft traditions blend with state-of-the-art technology, while ancient practices are adapted for contemporary use. This unique amalgamation of the old and the new has earned Ahmedabad the UNESCO World Heritage City status, making it the first Indian city to be given this recognition. Ahmedabad is often compared with the historic towns of Melaka (Malacca) in Malaysia and Lyon in France, which are known for their multiculturalism and where powerful trading communities played an important role as patrons of art and culture. The city’s present has been shaped by its vivid past, moulded by reigning dynasties like the Chalukyas, T Delhi Sultanate, Gujarat Sultanate, Sabarmati Dotted with Indo-Islamic monuments and traditional architecture, Ahmedabad is an ancient settlement that has deservedly earned a spot on the UNESCO World Heritage list Ashish Trambadia From the historic banks of
www.itchotels.com 11 Adalaj Stepwell is not just a symbol of heritage but it also has spiritual significance for the locals
12 HERITAGE Mughals, Marathas, and then the British. The present city is divided into two sections; with the eastern side representing the old walled city, while the western side prides itself on its contemporary architecture. HISTORIC CORE OF THE CITY The walled city or the medieval heart of Ahmedabad is rich in heritage and cultural treasures. In the 15th century, a new capital city of the Gujarat kingdom was taking shape, under the rule of Sultan Ahmed Shah-I, who invited people from different segments of society to live together. The city was established along the banks of River Sabarmati on the ancient site of Ashaval and Karnavati. Monuments like Bhadra Citadel, Ahmed Shah Mosque, Teen Darwaja, Jama Masjid and Badshah and Ranino-Hajiro (tomb) tell the story of that The monuments in Ahmedabad depict the city’s multicultural character, while exemplifying great artistic taste and technology time. During the Sulanate period, the outer fortification and city gates were built. The architecture of Dariyapur Darwaja with its triple arches and wooden shutters takes us back to the 15th century, while Astodia Darwaja and Raikhad Darwaja sit strategically on the edge of the city. The other nine gates mark the periphery of the historic walled city area. The architecture of the Sultanate period monuments exhibits an interesting fusion of the multicultural character of the city. This is associated with the traditions embodied in the old city with its distinctive havelis (luxurious homes), pols (gated residential colonies) and khadkis (inner entrances to the pols) – all showcasing progressive ideas of town planning, community living and multicultural traditions. Jhulta Minara or the Shaking Minarets is a popular attraction in the historic city
www.itchotels.com 13 ADALAJ STEPWELL Also known as the Adalaj ni Vav, this beautiful and iconic stone well with dramatic steps is known not just for its spectacular beauty but also for the tales of love, war and betrayal associated with its creation! Located in Adalaj village, a little away from Ahmedabad, its intricate IndoIslamic architecture creates a mindboggling visual imagery that has inspired buildings for centuries. Constructed in 1499, it is five storeys deep and was built to store water, provide refuge to travellers and local residents and host festivals. The fifth floor is especially stunning, and offers a clear view of the deep • Around 30 Sultanate period monuments including Jhulta Minara, Rani Sipri Mosque, Amritvarshini Stepwell and the majestic fort walls of Manek Buraj can take visitors back to the 15th century with its exquisite stone and brick work • The architectural and natural beauty of Ahmedabad can be witnessed in sites like Sarkhej Roza, a waterfront heritage complex dating back to 15th century, frozen in time and thriving with cultural traditions of Islam LOOKING BACK The wood-based architecture of the historic area is of exceptional significance and is the most unique aspect of its heritage. Embellishment of homes with wooden architecture, intricate carvings and symbolism akin to religious buildings gave rise to a very important expression of domestic architecture in western India. The walled city also retains the heritage of the Mughals and Marathas. These regimes have produced magnificent monuments both in wood and stone in the form of Hindu and Jain temples, mosques, tombs, gateways, stepwells and palaces. Here are a few architectural icons of the city: The intricately carved wooden architecture is an integral part of Ahmedabad’s heritage; Courtesy: Dinesh Shukla (below)
14 HERITAGE turquoise waters of the well, which seem to glow with an inner light. It is said king Rana Veer Singh started the construction of the stepwell but before he could complete it, he was killed in a war with neighbouring king Mahmud Begada, who wanted to marry his widow, the beautiful Queen Rudabai. The queen agreed and Mahmud Begada completed the well. However, once it was completed, the queen gave up her life by jumping into it. While locals narrate this heart-wrenching story, the stepwell reflects its impact — Solanki style of architecture, Hindu and Jain images and Islamic influences. POLS OF THE WALLED CITY An intrinsic part of Ahmedabad’s old locality are the pols, which are neighbourhoods demarcated according to the residents’ community or occupation. They are home to some of the most exquisite “સાબરમતી નિરંતર જેને હૈયે નિર્મળ વહે. દેશ અને દુનિયામાં જેનું નામ ગુંજતું રહે. આપણું અમદાવાદ, આપણું અમદાવાદ,આપણું અમદાવાદ.” (Sabarmati flows its serene waters in the heart of Ahmedabad, Wish its fame keeps reverberating in the country and the world, Our Amdavad…) by musician Shyamal Saumil medieval Islamic architecture as well. Marked by intricate and colourful patterns, decorative doors, artistic eaves, dainty brackets and elaborate balcony railings, the houses in this area have withstood the test of time, buzzing with energy even today, with many of the ancestral families still living here. Many of these close-knit communities have their own place of worship at the centre of the neighbourhood, and many pols are part of various cottage industries, with people sitting on the steps of their homes sewing books, making silver jewellery or stitching clothes. There are bird feeders in each pol known as chabutro, and crevices built into the walls for birds to use as houses. This neighbourhood is best explored on foot, starting from the Swaminarayan Temple, via Lanbeshwar ni Pol, Kharakuva ni Pol, Shantinath ni Pol, Nisha Pol, The historic city also has modern architecture masterpieces by architects Claude Batley, Charles Correa, Atmaram Gajjar, Gautam-Gira Sarabhai and Padma Vibhushan B V Doshi, a Pritzker winner, along with other modern buildings MODERN HERITAGE Jama Masjid is a classic example of Indo-Islamic monuments in Ahmedabad
www.itchotels.com 15 Ashish Trambadia is the Director / CEO of Ahmedabad World Heritage City Trust. Zaveriwad, Challa Pol, Manek Chowk and ending at Jama (Jumma) Masjid. SIDI SAIYYED MOSQUE A sublime ode in stone to the extraordinary architectural legacy of the city, this prominent landmark is said to have been constructed by Sidi Saiyyed, a nobleman from the Siddi clan, whose roots belong to Africa. Located in the heart of the walled city, the mosque is a perfect example of the arcuate style of construction, with arches, domes, squinches and vaults. The mosque is designed like a theatre, with one open side, and is celebrated for the intricately carved filigree work or jalis (screen windows), a pattern that has become emblematic of Ahmedabad. The jalis have been hailed by many experts and the 20th-century Indologist and art historian Vincent Arthur Smith called them the “most artistic stone lattice-work to be found anywhere in the world.” The ornamental lattice work adorns the 10 nearly semicircular windows of the mosque, with some displaying complex geometrical designs and others with intertwined trees and foliage. The most impressive of them all is the Sidi Saiyyed Jali, located to the right of the central walled arch. Around 16 ft in size, the carvings on this jali represent the “Tree of Life” motif, which is an artistic representation of a tree believed to grow in paradise, according to Islamic mythology. This finely wrought motif has become an unofficial symbol of Ahmedabad, India’s first UNESCO World Heritage City. Sidi Saiyyed Mosque was built in the late 16th century under the regime of the last Sultanate of Gujarat Sidi Saiyyed Mosque is known for its jali work (stone lattice work); Courtesy: Dinesh Shukla
16 HOTSPOT in the Aravali Crafting memories Mementos by ITC Hotels, Ekaaya Udaipur beckons you to rediscover the city’s beauty through its enchanting natural landscape Disha Roy Choudhury
www.itchotels.com 17 Travel is not just about new encounters. It is also about the memories we create en route that make us look back at a trip fondly, with a hope to relive or recreate them on our next sojourn. With carefully crafted bespoke experiences, Mementos by ITC Hotels, Ekaaya Udaipur provides an ideal abode away from the touristy humdrum to weave those precious memories. Tucked away in the lap of the Aravali hills, it helps you witness the grandeur of the city in a new light, beyond the famous lakes and palaces. Here, you can revel in the beauty of nature and seek inspiration as you enjoy some quiet and peaceful time. Mementos Udaipur is the ITC’s Hotel Group’s first property under its luxury brand, Mementos, which was inaugurated in the City of Lakes earlier this year. The property is inspired from Shri Ekling Ji temple, the revered shrine of the Maharanas. The resort pays tribute to the “rich heritage, grandeur and vibrant spirit of Rajasthan”, highlighted by Anil Chadha, Divisional Chief Executive, ITC Hotels, during its launch. Rajasthan’s distinctive cultural and historical significance attracts people from all over the world. The terrain bears the scars of great battles and royal T Experience serenity while reveling in nature at Mementos Udaipur
18 HOTSPOT Mementos Udaipur is defined by a tranquil surrounding brimming with natural beauty that soothes the senses
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20 HOTSPOT The resort offers a wholesome experience with a perfect blend of breathtaking views and the finest amenities heritage that influenced its traditions and culture for generations. The Aravali hills, which look breathtaking from the villas at Mementos Udaipur, are dotted with forts that chronicle the rise of many such dynasties. Meanwhile, the hotel’s signature restaurants offer a rich plethora of Rajasthan’s authentic flavours and indigenous dishes. Mementos Udaipur, no doubt, is a fitting ode to Rajasthan’s legacy and a lot more. MEMORIES AVAILABLE While staying true to Rajasthan’s ethos, Mementos Udaipur redefines luxury through a never-before-seen rendezvous with nature. It is perfectly located in the lap of the Aravalis, making it an ideal centre from where you can explore the beauty of the other side of Udaipur marked by lush greenery and a quaint landscape. Under the guidance of trained personnel or whom Mementos Udaipur calls “memory-makers”, it offers eclectic experiences that promise an immersive adventure. For instance, you can enjoy the rugged landscape of the mountains on an invigorating hike. Those who prefer a relaxed holiday can rejuvenate with a special Moonlight Yoga session as they become mindful of the silence of the night. The moon, according to yoga experts, represents feminine energy that is cool and more fluid. The ideal location of the property away from the main city also gives a rare opportunity to indulge in an astral adventure. At night, you can get a captivating view of the stars and clouds with the help of a telescope. In the morning, you can take a stroll around the area and watch beautiful birds of over 26 species, including kingfishers and hummingbirds. Else, you can feed the fish and ducks at the lake nearby. A luxurious corner at Mementos Udaipur
www.itchotels.com 21 Savour artisanal tea while enjoying a breathtaking view
22 HOTSPOT As you soak in the marvels of the poetic scenery, you can sit down for a landscape painting session at sunset to discover your creativity and translate it onto the canvas, a magical experience you will never forget. ROMANCE OF LUXURY The enchanting beauty of the surrounding landscape can be experienced even from the villas. The 117 elegant villas and suites overlooking the undulating hills and valleys are aptly named after them. Unwind with a cosy siesta in your room or enjoy a stunning view of the valley or the shimmering lake from An Indian dish may use up to 20-30 different spices and it’s the specific amount of each spice that changes the overall flavour. Every dish should attain a balance in flavour and the spices should not overpower each other or the other ingredients. The success mantra is also to incorporate local spices from within the region to enhance the food quality. – Nikhil Merchant, executive chef, Mementos Udaipur the balcony or sit-out area at the Valley View Villa or the Lake View Villa. Featuring stylish Alaska gold granite flooring and traditional Rajasthani thikri glasswork (with intricate designs and patterns), the Premium Villa provides the ideal setting for a dreamy lantern-lit dinner. The Mementos Suite and the Aravali Suite, on the other hand, give an overwhelming panoramic view of the hills. Sip on a hot beverage while sitting on a private lawn or have a heartfelt conversation with your loved one under a starry night. While cherishing an idyllic escape from monotony, guests can avail themselves of the finest luxury amenities, including a luxurious temperature-controlled pool, 24-hour butler service, and a secluded deck for an intimate and undisturbed barbecue party, among other services. The Presidential and Grand Presidential Suites, Mementos Udaipur’s flagship offerings, are The hotel is equipped with classy amenities
www.itchotels.com 23 There are many exciting activities curated for children at Ollie’s Club, from a movie night to a pizza-making session and cupcake decoration. Guests can play tennis, croquet, carrom, foosball, and table tennis, among various other games. ENTERTAINMENT ZONE designed with utmost care for an experiential stay like never before. The majestic rooms have gorgeous interiors, canopied beds and furnishings, picturesque views and other makings of a perfect sanctuary that you would regret leaving. These grand suites have spacious and luxurious bathrooms with a jacuzzi, a private lawn, and a lot more. The Grand Presidential Suite also comes with an onsite wellness and spa therapy room and a 24- hour private chef for whipping up the choicest delicacies. The royal Kaya Kalp - The Spa, is no less exquisite. The wellness therapies here have been meticulously drawn from ancient Indian beliefs and practices for a much-needed healing touch. The trained therapists provide customised treatments to boost well-being and a sense of calm. It spans 7,738 sq ft with seven spa treatment rooms, 12 hydrotherapy rooms and one of the largest swimming pools in Udaipur. Fitness enthusiasts can also head to the state-of-theart fitness centre for a rigorous workout. The resort further comprises 1,10,000 sq ft of meeting spaces. These include a grand ballroom, ample pre and postfunction areas, multi-functional breakout rooms, green rooms, and a private theatre. Amid five acres of lush gardens, the resort offers nine charming Dig into authentic Rajasthani delicacies made from local produce Enjoy outdoor dining while taking in the beauty of the Aravalis
24 HOTSPOT The “hidden gem of Udaipur”, as the resort calls itself, is an idyllic retreat away from the bustling city
www.itchotels.com 25 indoor and outdoor venues tailored for destination weddings and grand conferences. Be it a business trip or a relaxing family vacation, quality food is a must. With diverse gourmet dishes blended with indigenous flavours of Rajasthan, the restaurants at Mementos Udaipur pay a rich tribute to the region’s culinary heritage. Get a taste of the delectable regal cuisine of Rajasthan in its authentic form at the Royal Vega, known for its vegetarian recipes exclusively adapted to the ancient philosophies of Ayurveda and seasonal rasa karmas. The lavish spread of timeless aromatic delicacies on the table, cooked by highly passionate and skilled chefs, will make you feel no less than a royal yourself! What is unique about this restaurant is that it uses locally sourced fresh ingredients in its dishes, prepared to a T with the right blend of spices. The multi-cuisine Udai Pavilion offers the best of both worlds, from an exotic regional feast to global delights, which are available in buffet and à la carte. The restaurant has a provision for outdoor dining to relish a sumptuous meal amidst tranquility. The energetic vibe and classy decor at the Rock Bar make it an ideal spot for a fun-filled evening. Guests can treat themselves to an ideal sundowner in the expansive infinity pool. People in the mood for some quiet me-time must opt for a cup of artisanal tea or perfectly brewed coffee at the Aravali Lounge, which opens to a magnificent hillside view. For a decadent dinner, head to Kebabs & Kurries, which showcases Rajasthan’s heritage cuisine, perfected by the chefs through years of research. The succulent food coupled with palatial interiors make for an exceptional imperial experience. Overall, Mementos Udaipur is an epitome of comfort blended with luxury. Its unparalleled experiences promise a holistic retreat with heartwarming moments that will be etched in one’s mind. From authentic local flavours to gourmet dishes, the food and beverage outlets serve up a dining experience unlike any other The colourful heritage influences greet guests at Mementos Udaipur
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www.itchotels.com 27 tanding tall in the prime territory of the Judges Bungalow Road, ITC Narmada is an opulent five-star stay whilst being a prized landmark in the city. As soon as you walk into the shimmering foyer of the magnificent building, you realise that its name has been appropriately borrowed and upraised by one of the largest luxury hotels in the city. Narmada, one of India’s sacred rivers, is the longest river in Gujarat. Perennial and ubiquitous in the southeastern part of Gujarat, it is the lifeline of the state. The property, a fitting tribute, exudes a similar sense of serenity. Imagine an inverted stepwell for its facade (inspired by Adalaj Ni Vav), the influence of which is also seen in the hotel’s design, a magnificent S Ahmedabad The warmth of luxury that embraces An ultra-luxurious stay steeped in Gujarat’s heritage, ITC Narmada in Ahmedabad offers a oneof-a-kind memorable experience through its tasteful infrastructure and gracious hospitality Manjulika Pramod ITC Narmada in Ahmedabad
28 HOTSPOT waterfall in the atrium to pay homage to the river, a giant mural near the escalators, vivid interiors in every corner, robust flavours in plush restaurants, dreamy rooms occupied by global travellers, and a soothing atmosphere permeating the walls of a 19-storey structure of 70 m — that’s what comprises the grand allure of ITC Narmada. At the hotel, the unique convergence of its aesthetic, design, architecture, art, culture, and food is riveting, spotlighting Gujarat’s artistic legacy and rich heritage. It’s an extraordinary experience to be in a place that inspires charm and character at every step. You can spend time by simply walking around the different floors and getting inspired by this modern-age architectural marvel, which seamlessly melds indigenous grandeur with graceful contemporary design. The vibe inside is a true testament to the progressive spirit of India. TOP-NOTCH HOSPITALITY The hotel is around 15 km from the airport, and it takes about 30 minutes to reach. I was greeted by hospitable and courteous staff, a dazzling atrium, and a gregarious personal butler who would accompany me during my twoday stay. Without wasting a minute — as my relentless eyes took notes of every little detail — I realised I was already being escorted to my deluxe suite. Hung along a well-lit corridor were a series of vibrant frames and attention-to-detail tribal portraits, sensitively merging the contemporary with the traditional. A very simple and convenient check-in happened only when I had made myself comfortable in my ultra-luxurious room. While the ITC Narmada echoes the charm of the walled heritage city of Ahmedabad and is a grand homage to its art, culture, cuisine, and more The corridors of the hotel reflect Gujarat’s cultural heritage; (below) Local art forms of Gujarat adorn the walls at ITC Narmada
www.itchotels.com 29 interiors of the living area were very pleasing to the eyes, the personalised cake with the name of my book, a photo frame with a beautiful greeting note, and a basket full of snacks and fruits made me feel at home, almost immediately. The bedroom interiors and sparkly clean washroom were aligned with the ethos of the hotel. Overall, my suite was massive. COMFORT OF LUXURY The suites have everything that a luxury traveller wishes for — architectural finesse, huge rooms, large glass walls, immaculate amenities, a gleaming washroom, touch-controlled mood lighting, sustainable toiletries, and an intimate touch all the way. With 291 rooms and suites, a grand banquet, versatile events, grand convention spaces, and Kaya Kalp – The Spa, this uber-luxury property has already become the talk of the town with its grand weddings, social gatherings, and intimate ceremonies. While exploring the hotel, I stumbled upon local stories told by the collection of antiques, motifs, and portraits at the hotel. Be it the Toran of Vadnagar My stay at ITC Narmada will always be special with memories of the IPL frenzy that had gripped Ahmedabad. It was during the last season that the Chennai Super Kings team, along with skipper MS Dhoni, were staying at the hotel. It was great fun to be a part of the cake-cutting celebration. – Manjulika Pramod ITC Narmada looks resplendent with beautiful motifs and paintings A tribute to the Toran of Vadnagar at the hotel
30 HOTSPOT Just one year old, the hotel has been welcoming guests from around the world, including dignitaries, Bollywood personalities, and cricketers. This magnificent destination offers world-class service right down to the chauffeur-driven luxury cars for pick-and-drop and movement around the city. A fitness room, spa, and multiple dining options on-site ensure you have all the comforts and relaxation you desire. Without an iota of doubt, this one pushes the timeless spirit of innovation of the brand several notches higher. It is an ideal place for a stopover, whether one is travelling for business or leisure. FIRST ANNIVERSARY AND MANY MORE (a gateway comprising a pair of intricately designed 12th-century columns that support an arch, also known as Kirti Toran) or the jali work (latticework) at the hotel entrance, inspired by the 16th-century Sidi Saiyyed Mosque, the beautiful hotel architecture inspires guests to enquire more about Gujarat’s heritage. Before the end of my stay, I pampered myself with a rejuvenating Kaya Kalp signature body massage and took a dip in the hotel’s sparkling pool, which offers gorgeous views of the city skyline. CULINARY EXPERIENCES Gujarat is synonymous with delectable food, so, eating at the various restaurants at ITC Narmada is fun and soul-nourishing. With the promise of sumptuous flavours and the use of forgotten grains and handpicked ingredients (locally sourced in-season produce), the dishes encompass local love and responsible luxury, designed for improved energy levels and better sleep. The restaurants — Adalaj Pavilion, Peshawri, Royal Vega, From traditional cuisines to globally relished delicacies, ITC Narmada dishes out authentic and indulgent culinary experiences embodying flavours from across the world. It sources a majority of its ingredients from within a 100-km radius. – Gaurav Lavania, executive chef, ITC Narmada Indulge in sumptuous flavours at ITC Narmada
www.itchotels.com 31 The seasoned chefs at ITC Narmada bring you flavours from across regional, Indian and global kitchens using handpicked ingredients and time-tested recipes
32 HOTSPOT The motif of the River Narmada pervades the hotel architecture
www.itchotels.com 33 The ITC Hotels are beacons of sustainability. Keeping up with their green pledge to safeguard the planet, ITC Narmada is Gujarat’s first LEED (Leadership in Energy and Environmental Design) platinum-certified hotel. Apart from incorporating sustainable materials and implementing ways to use less energy effectively, they also educate and influence the mindset of the guests. Their commitment is reflected in initiatives like rainwater harvesting, recycling greywater, and using locally sourced ingredients GREEN CREDENTIALS Yi Jing and Fabelle — offer a melange of domestic and international flavours. Relishing the eclectic dishes was my favourite part of the day. On the ground floor, I indulged in an extensive breakfast buffet at the Adalaj Pavilion, named after a centuries-old worldrenowned stepwell near Ahmedabad — Adalaj ni Vav. It is a signature à la carte restaurant and all-day-diner where you will also find mouthwatering Gujarati farsans and delicacies. The elaborate and lavish thalis at the Royal Vega restaurant offer a unique experience. One of its signature menus, Karnavati Khasa (Ahmedabad was also known as Karnavati) celebrates the vibrant palate of Gujarat. The others include Ritu Khasa, Ranjit Khasa, and Suvarna Khasa. My gastronomic voyage continued to ITC’s signature restaurant, Peshawri, where the succulent kebabs, flavourful curries, fragrant biryani, and the signature dal bukhara and naan bukhara are unmissable. I was also pleasantly surprised by Yi Jing, where I was drawn to the menu made from China’s Hunan, Canton, and Sichuan regions, among others. The flavours and shapes of mushroom, edamame, and lotus stem dim sums are still fresh in my mind; the hand-pulled noodles were the best that I have had. HERITAGE WALK Every staff member filled me with information about the local art and craft, food and shopping. I was introduced to the local culture and history through a heritage walk in the old part of the city, arranged by the hotel. To assuage my quest, they also arranged a meeting with a key member of the Salvi family (local artisans of Patan), who gave me exhaustive insights into the making of Gujarat’s famed textile Patan Patola. Relax by the poolside to rejuvenate
34 ART n the opening verse of the 12th-century poem Gita Govinda, composed by poet Jayadeva, Nanda (Krishna’s foster-father) asks Radha to take Krishna home as the sky gets enveloped in dark clouds. Obeying his orders, they venture into the unknown territory of their passion by the River Yamuna amidst heavy rains. As they reach the middle of the forest, they stare into each other’s eyes; the moment is frozen with the sound of the heavy rains symbolising their hearts’ desire as Krishna I embraces Radha. This fervent tale of clandestine passion is one of the many subjects that is beautifully captured in the popular miniature paintings of Rajasthan. Love is a major theme expressed in the miniature paintings of Rajasthan, revolving around the subject of Krishna and Radha’s mystical love. They exemplify the influence of the Bhakti movement, with Vaishnavism becoming popular by the 16th century in Western, Northern and Central God of small things “Clouds thicken the sky Tamala trees darken the forest. The night frightens him. Radha, you take him home! They leave at Nanda’s orders, Passing trees in thickets on the way, Until secret passions of Radha and Madhava Triumph on the Jamna riverbank.” From the divine love of Radha and Krishna to courtly life, here are the recurring themes and the many cultural influences that shaped the miniature paintings of Rajasthan Apal
www.itchotels.com 35 Radha and Krishna strolling in the rain, circa 1775. Courtesy: Los Angeles County Museum of Art, Los Angeles
36 ART developed their own unique styles with similar themes. The earliest reference to Rajasthani paintings comes from the Malwa school in Chaurapanchasika (an illustrated love epic) around the 17th century, inspired by Jain manuscripts of Western India. Chaurapanchasika paintings are infused with bold contrasting colours. In a Chaurapanchasika painting, Princess Champavati is waiting by a lotus pond for her lover. Dressed in the finest clothes with a diaphanous odhni (veil) over her head, she waits eagerly for her lover. The prepared bed on the left awaits the act of love making. The Mewar school of Rajasthan adopted this style of painting and came up with their own set of illustrated texts. Kingdoms like Bundi, Kota, Champavati by a lotus pond, Chaurapanchasika Series. Courtesy: Wikimedia commons India. During this period, Krishna became not just a highly revered god but an ideal lover too. A rich body of literature themed on Krishna that flourished around this time played a huge role in elevating the deity into a universal god and a mystical lover. In addition to Gita Govinda, there are other works like Bhagavata Purana, Rasamanjari, Rasikapriya and Bihari Satsai. Except Bhagavata Purana — which tells many tales of Krishna’s life — the other three texts poetically present Radha and Krishna’s religious and mystical affection. These texts were illustrated in the regional courts of Rajasthan, patronised by different rulers from the 16th to the 19th centuries. Rajasthani miniature paintings include various schools of art that emerged in the state over a period. Different kingdoms In Rajasthan, artists usually painted on ‘waslis’ or thin, layered sheets of handmade paper, which were glued together to get the desired thickness
www.itchotels.com 37 Kishangarh, Bikaner and Jaipur developed their unique styles, owing to the influence of the Mughal art, starting from the 17th century. The amalgamation of indigenous and Persian-style Mughal art reflects beautifully in these miniature paintings. Apart from the themes revolving around Krishna, the courtly life of a ruler is much celebrated by artists who glorify stately affairs. The patron in these paintings is shown in the harem with his queens, celebrating festivals and his various hunting expeditions. Bikaner was highly influenced by the Mughal style; the resemblance is so incredible that it is hard to distinguish the two. A portrait from the Bikaner school of art depicts a royal woman standing and holding a sprig of flowers. Such portraits became replete with Mughal motif Royal woman holding a flower, c.1670-80, Bikaner. Courtesy: Cleveland Museum of Art Maharana Jagat Singh II (below) hunting, 1747, Udaipur. Courtesy: Cleveland Museum of Art
38 ART and style, typically showcasing the subject’s side profile while holding a cup of wine or a flower. The Bikaner school adopted this style of intricate fineness and merged it with their own themes. Another flourishing theme in Rajasthani miniature paintings is nayika-bheda (distinct traits of the female protagonist). Based on Keshavdas’ poem Rasikapriya, one such painting evokes an artistic rendition of a nayika (heroine) smitten by the idea of love. She is the first nayika described in Bharata Muni’s Natyashastra. She wants her sole meeting with her lover to be a memorable one. She goes to a nearby garden that amasses the wealth of a variety of flora and fauna. She wears the finest clothing and jewellery and adorns her head and upper body with a diaphanous odhni, pretending to be coy. The painting shows her hands crossed on her breasts, indicating how eager she is to meet her lover. Four garlands adorn the tree surrounding her. The birds in the nearby pond, a peacock dancing, and deer moving around are all an extension of the nayika’s excitement. The artist beautifully depicts the scene on the canvas with utmost liveliness. The Kishangarh school of art emerged in the 18th century and grabbed attention quickly with their poetic depictions. The large linear eyes and pointed nose with refined facial features denote this style of art. The ethereal love of Radha and Krishna also makes its way into the Kishangarh paintings, captured by the artist with his colourful brushstrokes. In a painting, the divine couple is shown on a terrace, sitting on a lotuspetalled carpet, indicating blooming love. The two are totally engrossed as Krishna puts his arm around Radha in Radha and Krishna, c.1750, Kishangarh. Courtesy: Philadelphia Museum of Art Vasakasajja Nayika, c.1700, Bundi. Courtesy: Wikimedia Commons
www.itchotels.com 39 a gentle embrace and the latter shyly responds with downcast eyes when he tries to lift her chin to see her face. The two figures have a regal appearance with elaborate jewels and rich clothing. The trees in the background tend to shield their love from the prying eyes of people. The Ragamala paintings define another major style and theme of miniature paintings. They are a beautiful amalgamation of classical music and art that represent the musical modes called ragas. Each raga personifies a season, a mood and the time of the day or night. The ascetic on the left is covered in grey ashes with his eyes closed. The disciple sits opposite to the ascetic in an attentive-but-serene posture while playing the rudra veena (a string instrument). He is shown sitting on a tiger skin, which probably relates to the raga on Lord Shiva (named after him). The fascinating painting evokes a meditative mood. The Ramayana, Mahabharata, Bhagavata Purana, Devi Mahatmya, and the like inspired artists from all schools of painting Ruknuddin, a 17th-century artist at the court in Bikaner, is known to have creatively combined a number of Ragamala texts to make an evocative masterpiece. The painting is set in the first phase of the night, replacing the last rays of sun with the twinkling stars. The crescent moon shines brighter of them all, ready to immerse in the meditative music of the mortals. The artist prepares a serene abode for the raga in a quiet surrounding amidst nature. The painting depicts the night sky, a large tree and green pasture, with a major focus on two figures — one playing a musical instrument and the other listening with rapt attention. Kedara Ragini, c.1690-95, Bikaner. Courtesy: Metropolitan Museum of Art Apal is the founder of the Instagram page @ancientindianart, dedicated to Indian art. She is a passionate art historian and is currently pursuing PhD in history.
40 FASHION India is a land rich in cultural diversity, I and its textile heritage is a testament to the country’s craft and textile excellence. Within the verses of the Rigveda and the pages of the Puranas, we encounter the resounding echoes of India’s textile legacy, proclaiming the magnificence of our nation’s fabrics. In the last 37 years, I have dedicated myself tirelessly to the dual mission of preserving and innovating within a diverse range of traditional and contemporary textile techniques and materials. Throughout my journey, I have closely collaborated with numerous master artisans, craftsmen, and skilled weavers, all in pursuit of creating the quintessential textile. One of my quests for innovation drew me to the enchanting landscape of Gujarat, where craftsmanship weaves its tales in every grain of sand. What captivated my senses the most was a weaving tradition unlike any other. In the small town of Patan, I witnessed a cluster of weavers at work, their hands moving rhythmically as they created a symphony of colours on a silken canvas. The resultant piece of textile is better known to the world as Patola or Patan Paat. Patan Patola stands out as a pinnacle of craftsmanship and intricate weaving techniques. This exquisite textile is known for its vibrant colours, intricate patterns and timeless designs. It is not just a piece of fabric; it is a tapestry Donned by royalty once upon a time, Patan Patola is one of Gujarat’s finest textiles, known for its luxurious texture and intricate design Madhu Jain Threads of Tradition: Exploring the rich legacy of Patan Patola
www.itchotels.com 41 As a textile revivalist, I’ve collaborated with artisans, blending traditional and contemporary aesthetics. My aim is to breathe new life into textiles by aligning it with global fashion needs while safeguarding this art form from fading into obscurity. of history and heritage. As far as my research goes, I can say that this craft of weaving originated somewhere around 700 years ago, during the reign of the Solanki dynasty in Gujarat. These highly prized textiles were considered a symbol of aristocracy, often adorned as royal attire, reserved for the elite. In the 11th century, the community now known as the Salvi, alternately referred to as Patliwala or Patua, migrated from Maharashtra to Patan under the patronage of Rajput rulers. The name “Salvi” finds its origins in the term “Sal”, which signifies a loom. Over nearly nine centuries, they have diligently maintained a rich tradition of silk weaving, skilfully crafting Patan Patola sarees, each of which is valued at several lakhs. The demand for these textiles extended far beyond the borders of India, reaching as far as Southeast Asia, where they were cherished as symbols of opulence and prestige. Patan Paat is a double ikat silk fabric that is meticulously crafted, with Despite my unwavering commitment to promoting authentic ikat traditions, it saddens me deeply to witness how Patan Patola has succumbed to the burgeoning counterfeit industry. An authentic Patan Patola saree must convey a sense of smoothness and luxury, Be cautious of sarees that give off a rough or synthetic feel or appear overly shiny. An authentic saree typically tips the scales at around three kilograms, which serves as a strong clue to its authenticity. THE REAL DEAL – Madhu Jain, fashion designer both the warp and weft threads being resist-dyed before weaving, resulting in symmetrical patterns that are reversible — a testament to the consummate skill of its weavers. It is this reversible nature that makes this textile unique. An intriguing aspect of Patola weaving is its reliance on natural pigments sourced from plants, minerals, and diverse natural origins for crafting its rich and vibrant colour palette. Commonly employed natural pigments include indigo for striking blues, madder root for a spectrum of reds and pinks, turmeric for vivid yellows and golds, pomegranate rind for a range of yellows and browns, and iron rust to achieve deep black tones. These eco-friendly and sustainable dyeing practices accentuate the artistry of Patan Patola textiles, making them even more captivating. There is a vast array of motifs, spanning from geometric designs to patterns inspired by flora and fauna. My foray into Patan Patola draws inspiration from mythology and temple architecture, adding layers to this enchanting craft! Weavers such as Rohit bhai Salvi and Bharat bhai Salvi, from the Salvi community, have devoted their lives to the noble cause of preserving this timeless craft Patan Patola silk ikat Navratna Bhat pink saree
42 FASHION I remember coming across Patan Patola masterpieces in a museum in Zurich a few years back. Some of these pieces were 200 to 300 years old, made with natural dye and featuring traditional designs. Over the years, many international collectors have also commissioned native weavers to adapt Patan Patola in their indigenous textiles. The Patan weavers of the Salvi community commonly used red, green, yellow, orange, indigo, blue, black and white, derived from the limited natural dyes available. After buying from them for a while, we worked together to bring out certain changes in the colour palette. Enabling a new design dialogue, we gradually moved to new patterns and designs besides reviving those that were used centuries ago, taking inspiration from the Rani-ki-Vav like rattan chok bhat, nari kunjar bhat, fulvadi bhat, pan bhat, chabadi bhat, popat kunjar bhat, which are not just motifs but stories and emotions. My label uses a lot of geometric designs, motifs from Mughal architecture, and Turkish and Iranianstyle designs, among others. After the initial unveiling at Lakme Fashion Week, where Patolas in unconventional colours such as magenta, midnight blue, and rani pink graced the stage, a new generation of enterprising weavers with entrepreneurial spirits emerged. My team of weavers travelled to Kolkata, Bhuj, Jaipur and other places to learn the use of natural dyes from specialists. At present, our set-up comprises around 25 looms. For our first set of Patan Patola pieces, which have just debuted, we have used three-four A modern reimagination of the design and weaving technique of Patan Patola has brought the rich textile back in vogue Taapsee Pannu in an exquisite Patan Patola saree by Gaurang Shah CONTEMPORARY CONNECTION Textile designer Gaurang Shah has been reimagining the opulent Patan Patola
www.itchotels.com 43 Gaurang Shah,with showstopper Kirron Kher in a beautiful Patan Patola saree at Lakme Fashion Week 2013 Gaurang Shah has been invigorating the weaving traditions of India. His work spreads across 16 states, engaging a large number of weavers and craftspeople. colours and are working to incorporate more hues. Eight strands of silk are woven together to get a lustrous feel, which is what Patan Patola is known for. The use of bold colours and the weaving method are some of its other distinct qualities. Conceptualising the design to figuring out the graph takes about 15 to 20 days. Depending on the number of colours used, it usually takes between 8 to 10 months to tie and dye while the weaving takes nearly a month. Some intricate pieces, however, can take up to two to five years. Gaurang Shah has introduced many non-traditional motifs and colours in his creations While being a living testament to Gujarat’s weaving tradition, Patan Patola has re-established its prominence in contemporary fashion. Designers like Gaurang Shah are dedicatedly demystifying the rich heirloom and its intricate processes by producing it within a shorter timeframe without compromising on quality. His exquisite weaves have been donned by many notable personalities MODERN RENAISSANCE Patan Patola saree worn by the staff at ITC Narmada
44 SUSTAINABILITY Conscious Luxury I n line with the need for sustainable practices in the hospitality industry, ITC Hotels has been undertaking many initiatives to reduce their environmental impact while keeping the essence of luxury intact. The hotel group offers world-class services and experiences to guests without compromising on their commitment towards promoting a green planet, resonating with their motto of ‘Responsible Luxury’. A trailblazer in sustainability, ITC Hotels is working dedicatedly to regulate energy consumption, reduce waste and reuse and recycle products. It is one of the largest hotel chains to receive the Leadership in Energy and Environmental Design (LEED) Platinum certification — the highest rating awarded by the US Green Building Council — for all its premium luxury hotels and select Welcomhotels. Continuous efforts in the field of energy conservation, renewal and increased efficiency, and engineering green buildings have put ITC Hotels in a league of its own. One of its most resounding achievements is having the first 12 LEED Zero Carbon Certified Hotels in the world. These include ITC Windsor and ITC Gardenia in Bengaluru, ITC Grand Chola in Chennai, ITC Mughal in Agra, ITC Grand Central and ITC Maratha in Mumbai, ITC Rajputana in Jaipur, Welcomhotel Bengaluru, Welcomhotel Guntur, Welcomhotel Chennai, Welcomhotel Coimbatore and Welcomhotel Sheraton New Delhi. ITC Narmada, Ahmedabad, is a first-of-its-kind LEED Platinumcertified hotel in Gujarat. ITC Mughal, Agra, and ITC Sonar, Kolkata, are the first 2 hotels in the world to be awarded LEED Zero Water Certification. Through various initiatives, ITC Hotels has repeatedly demonstrated its unwavering commitment to Sustainability ITC Hotels is working dedicatedly to protect the environment Representative image
www.itchotels.com 45 WATER CONSERVATION ITC Hotels’ concerted efforts towards preventing excessive use of water is a glowing example of their adherence to the Sustainable Development Goals (SDG). The hotel chain has made repeated efforts to reduce the consumption of freshwater by nearly 50 per cent. The entire wastewater generated in the hotel is treated, reused and recycled and then used for irrigation, flushing, and cooling tower requirements. They have also begun in-house water purification and a glass bottling plant under their initiative SunyaAqua to produce good quality drinking water without involving any transportation and reducing carbon footprint. SOLID WASTE MANAGEMENT The hotel chain strives to recycle almost 100 per cent of the waste generated. With singleuse plastic being one of the biggest causes of environmental pollution, ITC has been making a conscious effort towards replacing them with eco-friendly alternatives, already implemented across 150 touchpoints. It is, in fact, among the first hotel chains to mitigate single-use plastic by a huge amount. Portion control and responsible consumption of food and beverage, upcycling rescued food and using spent oil in soap and biodiesel manufacturing are some of the other initiatives in the area of solid waste management. LOCALLY-SOURCED PRODUCTS While offering an extensive showcase of global cuisines and delicacies, the hotel chain pays special attention to sourcing ingredients locally and promoting culinary heritage. They advocate the consumption of Indian superfoods, native nuts, local greens and other heritage foods. The restaurants also feature a wide range of plantbased menus while apart from delectable recipes adapted to the Sattva (purity) philosophy. More than 50 per cent of the consumables are sourced from local farmers to reduce carbon footprint while uplifting the local economy. Majority of the paper and stationery used are locally sourced. Eco-sensitive architecture, low volatile organic compound paints and forest stewardship councilcertified wood are used for refurbishments & renovations. ITC Hotels is India’s first participant in WWF’s ‘Choose Wisely’ programme for promoting informed choices on fish consumption. ITC Hotels & Welcomhotels have achieved DQS India Green Rating Platinum Level for meeting 100 per cent of and surpassing the 2030 GHG emission targets against 65 kg per overnight guest stay and 129 kg per sqm per annum respectively set as per COP 21. Emission levels of ITC Hotels & Welcomhotels are significantly lower than Cornell Hotel Sustainability Benchmarking Index (CHSBI) 2021’s Global (81.50 KgCO2e) & Indian (83.80 KgCO2e) average respectively in per room night category. ECO BENCHMARKS RENEWABLE ENERGY ITC Hotels bank on renewable energy resources such as off-site wind turbine generators and onsite paraboloid solar concentrators that contribute significantly to their energy consumption needs and offset a substantial amount of carbon emissions annually. The initiative is in line with SDG 7 that talks about Affordable and Clean Energy, SDG 11 or Sustainable Cities and Communities and SDG 13, which emphasises climate action. SunyaAqua Eco-friendly alternatives Indian delicacies Renewable energy resources have been able to regulate carbon emissions
46 WEDDINGS Palatial locations, sumptuous feasts, and a rich culture have made Rajasthan a favoured destination for dreamy weddings beginnings Shilpi Madan Bookended by dunes, undulating mountains and splendid bolts of colour, cuisines, and crafts, Rajasthan is emerging as a perfect destination for couples to host their nuptials. From Priyanka Chopra-Nick Jonas and Katrina Kaif-Vicky Kaushal to Kiara Advani-Sidharth Malhotra, the desert state brings in an evergreen toast to memorable wedding celebrations. Founder of Shreem Events, Devanshi Patel recently organised intimate celebrations in Udaipur for cricketer Hardik Pandya and his wife Nataša Stanković. They also played a role in Isha Ambani’s wedding, to manage local arrangements and implement cultural aspects. Organising a white-themed brunch, bringing in elements like parrot card readings, palmistry sessions, and Royal
www.itchotels.com 47 Courtesy: Photodote a lac bangle maker are often included for a special touch. She says, “For a haldi ceremony, we organised an artisan workshop on traditional crafts such as block printing, DIY projects, pottery, and jewellery making. We arranged vintage car rides. Our events have extended to the dunes, where guests enjoy stargazing, music, and dance by bonfires.” TASTE OF REGALIA Says Kinjal Adodra, Creative Director and Founder, Design HQ, a destination wedding planner, “Rajasthan provides stunning venues within its heritage properties — from Mughal-style gardens with gurgling fountains to lush lawns and poolside areas with an unbeatable view of the landscape beyond. The splendid architecture, rich culture, delectable cuisines, and the easy availability of a wide range of vendors, including folk entertainers and decorators, have transformed the state into an exceptionally attractive market for hosting weddings.” Caparisoned elephants greeting the guests, a lavish garlanding and tikka ceremony at the arrival point— the build-up to the big day is thrilling. Nirav Thaleshwar, Founder, Allegiant Events, who has organised weddings for celebrity A wedding in the backdrop of the Aravalis; Courtesy: Photodote for Kyle & Ayushi
48 WEDDINGS The magnificent locations of the desert state, however, have claimed preference now. Says wedding planner Neha Seth Arora, Cofounder, Saffron String, “The rich history of royal weddings has left an indelible mark on our collective imagination since our childhood. For countless Indians, the dream of a wedding in princely Rajasthan runs deep. It is not merely a trend resurgence but a reflection of couples and families inspired by a legacy of regal celebrations.” CELEBRATION OF HERITAGE Devanshi says, “Post the COVID-19 pandemic, the trend for intimate weddings has intensified. The draw is especially strong among NRI couples, who are attracted to the regal charm of Rajasthan. The grandeur and timeless charm of these venues captivate their imagination.” “Rajasthan has a well-grounded wedding industry,” explains Kinjal. “Young couples are making a conscious choice to invest their cricketers in Rajasthan, remarks, “The hospitality in Rajasthan is truly unparalleled. Add to that the sheer scale and quality of the properties in Rajasthan. Quick accessibility, with direct flights from major metro cities, makes way for a relaxed experience here. Fabulous options in food is yet another compelling factor. Rajasthan offers a diverse array of cuisines, with the local cuisine taking centre stage.” Till a few years ago, many would zoom off to Bali, Phuket, Sri Lanka or Maldives for destination weddings. A glimpse of breathtaking venues in Rajasthan for weddings and photoshoots Udaipur promises a dream wedding with the towering Aravalis in the backdrop as you walk down the aisle flanked by swaying palms and a shimmering lake nearby, creating memories of a lifetime. Add to that a lavish spread of authentic Rajasthani cuisine for guests NUPTIALS IN UDAIPUR Courtesy: Photodote for Kyle & Ayushi Courtesy: Photodote