Somerset on Web

SOMERSET COLLECTION

tr oy, michigan



THE FORBES COMPANY

The Forbes Company is a nationally recognized
owner, developer and manager of iconic regional
shopping centers, that are known throughout their
respective markets for their retail innovation,
fashion leadership, distinctive architecture and
luxury appointments. The Forbes Company creates
exceptional retail destinations with no equal.

THE MALL AT MILLENIA SOMERSET COLLECTION

Orlando, Florida Troy, Michigan

WATERSIDE SHOPS THE GARDENS MALL

Naples, Florida Palm Beach Gardens, Florida



SOMERSET COLLECTION

This luxurious shopping center in Troy crowns
Michigan’s Golden Corridor. Situated in the heart
of Oakland County, one of the wealthiest regions
in the U.S., Somerset Collection is the epicenter for
luxury retail in the state of Michigan. Underneath
Somerset Collection’s palatial ceilings, and connected
by its 700-foot stunning glass skywalk, more than
170 revered retailers await. Renowned names
include Neiman Marcus, Saks Fifth Avenue, Gucci,
Salvatore Ferragamo, Burberry, Louis Vuitton,
Giorgio Armani, Versace, Max Mara and Tiffany & Co.





NOT SEEN
ANYWHERE
ELSE IN THE
STATE OF
MICHIGAN...

MORE THAN 170 STORES, INCLUDING 60 THAT ARE
UNDUPLICATED IN THE MARKET, ANCHORED BY
NEIMAN MARCUS • SAKS FIFTH AVENUE • NORDSTROM • MACY’S

7 FOR ALL MANKIND • ALLEN EDMONDS • ANNE FONTAINE • APEX BY SUNGLASS HUT
ARHAUS • ARITIZA • BROOKS BROTHERS • BURBERRY • THE CAPITAL GRILLE • COLE HAAN
CRATE & BARREL • DAVID YURMAN • DESTINATION MATERNITY • THE DETROIT SHOPPE
ECCO • EILEEN FISHER • EMPORIO ARMANI • FREE PEOPLE • GIORGIO ARMANI • GUCCI
HALSTON HERITAGE • HENRI BENDEL • HERVE LEGER • HUGO BOSS • INTERMIX • IVIVVA ATHLETICA
KATE SPADE NEW YORK • KIEHL’S • LACOSTE • LEGO • LILLY PULITZER • L.K.BENNETT
LOUIS VUITTON • MADEWELL • MARMI • MAX MARA • MCCORMICK & SCHMICK’S • MICROSOFT
THE NORTH FACE • OMEGA • OPTICA • PARADISE PEN • POTTERY BARN KIDS
RESTORATION HARDWARE • SALVATORE FERRAGAMO • ST. CROIX • ST. JOHN • STUART WEITZMAN
TIFFANY & CO. • TOMMY BAHAMA • TORY BURCH • TRUE RELIGION BRAND JEANS
URBAN OUTFITTERS • VERSACE • VINCE • VINEYARD VINES • WOLFORD BOUTIQUE







EXCEPTIONAL CUISINE

After shopping the Collection, guests can enjoy
a gratifying assortment of notable restaurants.
These signature establishments represent the best in
their niche from fine dining to casual fare. Selections
include The Capital Grille, Brio Tuscan Grille,
California Pizza Kitchen, Neiman Marcus
Café, McCormick & Schmick’s, Peacock Cafés,
J. Alexander’s and P.F. Chang’s China Bistro.







ARCHITECTURAL DRAMA

Soaring glass ceilings illuminate a modern oasis of
dancing fountains and sparkling marble floors. Regal
palms and topiaries grace airy open passageways bathed
in natural light. Somerset Collection’s award-winning
architecture imparts effortless grandeur and comfort.
Crisp light-filled interiors with impeccable glass and
wood craftsmanship create the ambiance. While stunning
sculptures, trickling fountains and a vast moving skywalk
soothe and ease, the space acts as an ideal backdrop for
the carefully orchestrated services that await the guests.







PREMIER LOCATION

Somerset Collection, known as “Downtown Michigan,” in
the dynamic heart of Oakland County, serves many roles.
It gives retail luster to the state’s Golden Corridor
amidst 12 million square feet of bustling office space and
more than 50,000 area workers. It acts as a Northern
luxury beacon, drawing Great Lakes visitors from Ohio,
Indiana and Ontario, Canada. And, closer to shore, it
is the preferred shopping destination for the affluent
communities of Bloomfield Hills, Bloomfield Township,
Birmingham, Franklin, Oakland Township and Rochester
with some of the highest household incomes in the U.S.







A WEALTH OF OPPORTUNITY



REMARKABLE GUESTS

POPULATION OF MICHIGAN 9.9 MILLION | POPULATION OF OAKLAND COUNTY 1.2 MILLION WITH 490,000 HOUSEHOLDS
Somerset Collection’s guests exhibit strong patronage patterns across the board. More than 70% of guests shop both Somerset Collection
North and South. This key shopper represents the highest household incomes in the county and visit more than two stores on average.

SHOPPER Overall U.S. Benchmark
PROFILE Shopper for all Shoppers

% Female 64.5% 65.8%
Average Age 39 38.8
Average HH Income $134,839 $85,027
$100.74
Average Expenditure $395* 80.3
Length of Visit 86.3 1.8
# Stores Visited 2.6

* Breakout of average expenditures of the Somerset Collection South Guest:
• Overall Shopper $657
• Fine Jewelry $3,200
• Unisex Apparel $552
• Leather and Luggage $516

MARKET
FAC T S

Somerset Collection is the #2 tourist attraction for guests staying Somerset Collection is the preferred shopping destination for
with friends and family, second only to The Henry Ford Museum and both international and regional college students. The Collection
Greenfield Village. draws from 45 major universities within a two hour radius
of the center.
Somerset Collection is located in the heart of “The Golden Corridor”
known for its more than 12 million feet of office space and 50,000 Somerset Collection boasts more than 60 stores and restaurants that
area office workers within three minutes of the Center. are one-of-a-kind in Michigan, with luxury brand stores flourishing.
Many are in the top five in their company’s portfolio.
Somerset Collection draws from the Great Lakes region including Ohio,
Indiana and Ontario, Canada and is often referred to as “Downtown Somerset Collection’s guest amenities include two full service
Michigan.” concierges, platinum guest program and seven valet parking locations.

Shoppers drive an average of 37 minutes to visit Somerset Collection The Metro Detroit area, Detroit in particular, is becoming a “brand” as
far exceeding the industry benchmark. recognizable and desired as Chicago and New York.

The primary trade area includes the affluent communities of Bloomfield Detroit is the new “it” city with more adults 21–35 years of age
Hills, Bloomfield Township, Birmingham, Franklin, Oakland Township relocating to the area for careers in engineering, technology and the
and Rochester. arts. These new city dwellers look to Somerset Collection as the only
shopping destination in the area to provide the best-in-class and
Of the 490,000 households in Somerset Collection’s primary ETA, first-to-market retail for their lifestyle.
155,000 exceed $120,000 HHI and 225,000 exceed $75,000.
The Detroit metropolitan area hosts more than 15 million visitors per
Michigan is one of the most philanthropic states in the U.S. year. Of these, 6 million are day visitors, and 9 million spend at least
84% of the adult population in the trade area shows the strongest one night. The majority of overnight visitors, 68%, stay with friends
and family.
tendency to shop upscale retailers.
The average expenditure per visit at Somerset Collection is three Somerset Collection’s City Loft, in the heart of Downtown Detroit,
generated more than a million dollars in positive media, and more than
times the industry benchmark. $100,000 in sales, with luxury outselling all categories of product.

¨§¦75 ¦¨§69 Lake
¦¨§69
21 2015 AverHaugroen Ho¦§¨4u02s¦¨§4e02hold Income

Legend

_^ Somerset Collection

Somerset 45 Minute Drive Time

¦¨§75 Somerset 60 Minute Drive Time

19 ¨§¦94 2015 Average Household Income
22 18
Anchor Below $30,000
Bay
$30,000 - $39,999

$40,000 - $49,999

$50,000 - $59,999

_^¦¨§20 75 $60,000 - $69,999
15
§¦¨96 51 $70,000 - $79,999
§¦¨96
10 $80,000 - $89,999

¨§¦2 6 7 696 $90,000 - $100,000

¨§¦24 696 23 8 11 Lake St Above $100,000
Clair
14 4
§¨¦17 75 9
¦§¨16 12 Selected Communities
94 13 by Average Household Income

¦¨§96 1 - $221,222 - Bloomfield Hills
§¨¦275 2 - $198,253 - Franklin

§¦¨75 §¦¨4031- $180,744 - Barton Hills
¦¨§401 4 - $168,752 - Grosse Pointe Shores

5 - $168,723 - Orchard Lake Village
6 - $166,949 - Bingham Farms

7 - $155,755 - Beverly Hills

3 ¨¦§94 8 - $153,286 - Huntington Woods
9 - $153,271 - Grosse Pointe Farms
¨§¦94 10 - $149,297 - Birmingham
¦¨§94 11 - $141,852 - Pleasant Ridge
12 - $135,473 - Grosse Pointe
13 - $130,287 - Grosse Pointe Park

14 - $122,407 - Grosse Pointe Woods

15 - $115,811 - Troy

16 - $112,240 - Northville

¦¨§275 ¦¨§75 17 - $111,266 - NRoovcihestLeraHkilels
18 - $108,711 -

Pigeon 19 - $108,394 - RSyolcvhaensLteEarkrei e
20 - $107,557 -

Bay 21 - $106,535 - Leonard
22 - $106,300 - Lake Angelus

23 - $103,714 - Lathrup Village

24 - $100,909 - Farmington Hills

.0 3.5 7 14
Miles

§¦¨75 Lake
§¨¦69
2015 Average HHouurosn eh¦§¨o402ld¦¨§402Net Worth

¨¦§69

18 Legend

¦§¨69 ¨¦§75 _^ Somerset Collection

22

¦¨§ Somerset 45 Minute Drive Time
94
Somerset 60 Minute Drive Time
Anchor

14 19 Bay 20 2015 Average Household Net Worth

§¦¨75 Below $200,000
$200,000 - $399,999

_^17 $400,000 - $599,999

52 $600,000 - $799,999
15

¦¨§96 24 ¨¦§1 3 9 696 $800,000 - $999,999
§¨¦94 ¨§¦69161
¨§¦96 8 10 13 4 Lake St Above $1,000,000

§¨¦75 7 Clair
§¨¦94 Selected Communities
§¦¨21 275 12 by Average Household Net Worth
¨¦§96 16
23
1 - $2,918,703 - Franklin

2 - $2,904,378 - Bloomfield Hills

¦§¨3 - $2,7514,60618 - Bingham Farms
¦§¨4 - $420,1610,384 - Grosse Pointe Shores

5 - $2,481,099 - Orchard Lake Village

6 - $2,211,035 - Barton Hills

§¨¦6 94 7 - $2,053,814 - Grosse Pointe Farms

¨§¦94 8 - $2,008,691 - Huntington Woods
§¦¨275
§¦¨75 9 - $1,937,533 - Beverly Hills

10 - $1,930,133 - Pleasant Ridge

11 - $1,761,156 - Lathrup Village

12 - $1,636,588 - Grosse Pointe

13 - $1,610,950 - Grosse Pointe Woods

14 - $1,553,776 - Lake Angelus

15 - $1,438,235 - Birmingham

16 - $1,296,673 - Grosse Pointe Park

17 - $1,262,572 - Troy

18 - $1,160,519 - Leonard

19 - $1,132,260 - Rochester Hills

P igeo n2210 - $1,112,205 - PLNaeokaretrhl FvBeielnlaetLcEohanrki ee
Bay - $1,109,379 -
22 - $1,053,435 -

23 - $1,044,190 - Livonia

24 - $1,020,410 - Wolverine Lake

.0 3.5 7 14
Miles

SUCCESSFUL
MARKETING
PROGRAMS
DESIGNED
FOR YOU...

STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE
SOMERSET COLLECTION RETAILERS WITH THE OUTSTANDING MARKETING SUPPORT THAT THEY DESERVE.

BRANDING EFFORT RESULTS PERSONAL STYLIST

• Increase drive time to property: A personal stylist suite is located on
50% greater than national average level 1, Somerset Collection South. An
elegant welcome desk, staffed with a
• Increase average time spent at property: full time concierge, greets the guest.
42% greater than national average A style director and assistants work
directly with Somerset Collection
• Increase average expenditure at property: retailers to allow for a seamless
2.7 x the national average shopping experience for our guests.

FILM SERIES PLATINUM PROGRAM

Somerset Collection has created an ongoing series of In conjunction with the personal styling suite, a luxury rewards
short films exploring the world of fashion. Utilizing pieces program is offered to all guests and includes complimentary
from top designers, the series serves as the introduction valet, luxury amenities and gifting.
to individual retailers’ seasonal films.
THE PERFECT 10
SOMERSET DIRECT
Selected monthly, from apparel to home goods, guests enjoy
Looks like a gallery. Sells like a store. Somerset Collection Somerset Collection’s favorites with a feature on their website
is changing the face of retail with a curated retail called The Perfect 10.
collection in a 4,000sf showroom in Detroit.
R E TA I L E R -HINGE SCORE
EVENTS
HOLIDAY 2015 HOLIDAY 2015

Somerset Collection provides
the necessary public relations,
marketing and sponsorship
support to generate awareness
of each retailer’s promotions
A TALE of TWO CITIES A TALE of TWO CITIES

and philanthropic events.
In addition, each year a custom holiday magazine is published
and is treasured as a keepsake coffee table book.

the Forbes company

theforbescompany.com