FOR-18148 SOMERSET Leasing Book SP

SOMERSET COLLECTION

tr oy, michigan



THE FORBES COMPANY

The Forbes Company is a nationally recognized
owner, developer and manager of iconic regional
shopping centers, that are known throughout their
respective markets for their retail innovation,
fashion leadership, distinctive architecture and
luxury appointments. The Forbes Company creates
exceptional retail destinations with no equal.

SOMERSET COLLECTION

Troy, Michigan

THE MALL AT MILLENIA WATERSIDE SHOPS

Orlando, Florida Naples, Florida

THE GARDENS MALL MIAMI WORLDCENTER

Palm Beach Gardens, Florida Miami, Florida



SOMERSET COLLECTION

This luxurious shopping center in Troy crowns
Michigan’s Golden Corridor. Situated in the heart
of Oakland County, one of the wealthiest regions
in the U.S., Somerset Collection is the epicenter for
luxury retail in the state of Michigan. Underneath
Somerset Collection’s palatial ceilings, and connected
by its 700-foot stunning glass skywalk, more than
170 revered retailers await. Renowned names
include Neiman Marcus, Saks Fifth Avenue, Gucci,
Salvatore Ferragamo, Burberry, Louis Vuitton,
Giorgio Armani, Versace, Max Mara and Tiffany & Co.





NOT SEEN
ANYWHERE
ELSE IN THE
STATE OF
MICHIGAN...

MORE THAN 170 STORES, INCLUDING 60 THAT ARE
UNDUPLICATED IN THE MARKET, ANCHORED BY
NEIMAN MARCUS • SAKS FIFTH AVENUE • NORDSTROM • MACY’S

ALEX AND ANI • ALTAR’D STATE • ANNE FONTAINE • APPLE • ARHAUS • ARITIZA
BROOKS BROTHERS • BURBERRY • CRATE & BARREL • DAVID YURMAN
THE DETROIT SHOPPE • ECCO • EILEEN FISHER • GIORGIO ARMANI • GUCCI
HENRI BENDEL • HUGO BOSS • INTERMIX • IVIVVA ATHLETICA • J. MCLAUGHLIN
KATE SPADE NEW YORK • KIEHL’S • LACOSTE • LEGO • LILLY PULITZER • LOUIS VUITTON
MADEWELL • MARMI • MAX MARA • MCCORMICK & SCHMICK’S • MICROSOFT
THE NORTH FACE • OMEGA • OPTICA • POTTERY BARN KIDS • RESTORATION HARDWARE
7 FOR ALL MANKIND • SALVATORE FERRAGAMO • ST. CROIX • SHINOLA • ST. JOHN
STUART WEITZMAN • SUGARFINA • TAPPERS FINE JEWELRY/ROLEX • TESLA
TIFFANY & CO. • TOMMY BAHAMA • TORY BURCH • URBAN OUTFITTERS • VANS
VERSACE • VINCE • VINEYARD VINES • WARBY PARKER • WOLFORD BOUTIQUE







EXCEPTIONAL CUISINE

After shopping the Collection, guests can enjoy
a gratifying assortment of notable restaurants.
These signature establishments represent the best in
their niche from fine dining to casual fare. Selections
include The Capital Grille, Brio Tuscan Grille,
California Pizza Kitchen, Neiman Marcus
Café, McCormick & Schmick’s, Peacock Cafés,
J. Alexander’s and P.F. Chang’s China Bistro.







ARCHITECTURAL DRAMA

Soaring glass ceilings illuminate a modern oasis of
dancing fountains and sparkling marble floors. Regal
palms and topiaries grace airy open passageways bathed
in natural light. Somerset Collection’s award-winning
architecture imparts effortless grandeur and comfort.
Crisp light-filled interiors with impeccable glass and
wood craftsmanship create the ambiance. While stunning
sculptures, trickling fountains and a vast moving skywalk
soothe and ease, the space acts as an ideal backdrop for
the carefully orchestrated services that await the guests.







PREMIER LOCATION

Somerset Collection, known as “Downtown Michigan,” in
the dynamic heart of Oakland County, serves many roles.
It gives retail luster to the state’s Golden Corridor
amidst 12 million square feet of bustling office space and
more than 50,000 area workers. It acts as a Northern
luxury beacon, drawing Great Lakes visitors from Ohio,
Indiana and Ontario, Canada. And, closer to shore, it
is the preferred shopping destination for the affluent
communities of Bloomfield Hills, Bloomfield Township,
Birmingham, Franklin, Oakland Township and Rochester
with some of the highest household incomes in the U.S.







A WEALTH OF OPPORTUNITY



REMARKABLE GUESTS

POPULATION OF MICHIGAN 9.9 MILLION | POPULATION OF OAKLAND COUNTY 1.2 MILLION WITH 490,000 HOUSEHOLDS
Somerset Collection’s guests exhibit strong patronage patterns across the board. More than 70% of guests shop both Somerset Collection
North and South. This key shopper represents the highest household incomes in the county and visit more than two stores on average.

Overall U.S. Benchmark
Shopper for all Shoppers

% Female 64.5% 65.8%
Average Age 39 38.8
Average HH Income $134,839 $85,027

Average Expenditure $497* $100.74
Length of Visit 86.3 80.3
# Stores Visited 2.6 1.8

* Breakout of average expenditures of the Somerset Collection South Guest:
• Fine Jewelry $3,200
• Leather and Luggage $564

MARKET
FAC T S

Somerset Collection is the #2 tourist attraction for guests staying Somerset Collection is the preferred shopping destination for
with friends and family, second only to The Henry Ford Museum and both international and regional college students. The Collection
Greenfield Village. draws from 45 major universities within a two hour radius
of the center.
Somerset Collection is located in the heart of “The Golden Corridor”
known for its more than 12 million feet of office space and 50,000 Somerset Collection boasts more than 60 stores and restaurants that
area office workers within three minutes of the Center. are one-of-a-kind in Michigan, with luxury brand stores flourishing.
Many are in the top five in their company’s portfolio.
Somerset Collection draws from the Great Lakes region including Ohio,
Indiana and Ontario, Canada and is often referred to as “Downtown Somerset Collection’s guest amenities include two full service
Michigan.” concierges, platinum guest program and seven valet parking locations.

Shoppers drive an average of 37 minutes to visit Somerset Collection The Metro Detroit area, Detroit in particular, is becoming a “brand” as
far exceeding the industry benchmark. recognizable and desired as Chicago and New York.

The primary trade area includes the affluent communities of Bloomfield Detroit is the new “it” city with more adults 21–35 years of age
Hills, Bloomfield Township, Birmingham, Franklin, Oakland Township relocating to the area for careers in engineering, technology and the
and Rochester. arts. These new city dwellers look to Somerset Collection as the only
shopping destination in the area to provide the best-in-class and
Of the 490,000 households in Somerset Collection’s primary ETA, first-to-market retail for their lifestyle.
155,000 exceed $120,000 HHI and 225,000 exceed $75,000.
The Detroit metropolitan area hosts more than 15 million visitors per
Michigan is one of the most philanthropic states in the U.S. year. Of these, 6 million are day visitors, and 9 million spend at least
84% of the adult population in the trade area shows the strongest one night. The majority of overnight visitors, 68%, stay with friends
and family.
tendency to shop upscale retailers.
The average expenditure per visit at Somerset Collection is three Somerset Collection’s City Loft, in the heart of Downtown Detroit,
generated more than a million dollars in positive media, and more than
times the industry benchmark. $100,000 in sales, with luxury outselling all categories of product.

¨§¦75 §¨¦69 Lake
¦¨§69
21 22001158AAvveerrHaauggroeen HHoo§¦¨4uu02ss§¦¨4ee02hhoollddIInnccoommee

Legend

_^ Somerset Collection

Somerset 45 Minute Drive Time

§¨¦75 Somerset 60 Minute Drive Time

19 ¨§¦94 22001158 AAvveerraaggee HHoouusseehhoolldd IInnccoommee
22 18
Anchor Below $30,000
Bay
$30,000 - $39,999

$40,000 - $49,999

$50,000 - $59,999

_^§¨¦20 75 $60,000 - $69,999
15
¦¨§96 51 $70,000 - $79,999
¦¨§96
10 $80,000 - $89,999

¨§¦2 6 7 696 $90,000 - $100,000

¨¦§24 696 23 8 11 Lake St Above $100,000
Clair
14 4
¦¨§17 75 9
¦¨§16 12 Selected Communities
94 13 by Average Household Income

§¨¦96 1 - $221,222 - Bloomfield Hills
¦¨§275 2 - $198,253 - Franklin

¨§¦75 ¨¦§4031- $180,744 - Barton Hills
¦¨§401 4 - $168,752 - Grosse Pointe Shores

5 - $168,723 - Orchard Lake Village
6 - $166,949 - Bingham Farms

7 - $155,755 - Beverly Hills

3 §¦¨94 8 - $153,286 - Huntington Woods
9 - $153,271 - Grosse Pointe Farms
¨¦§94 10 - $149,297 - Birmingham
¦§¨94 11 - $141,852 - Pleasant Ridge
12 - $135,473 - Grosse Pointe
13 - $130,287 - Grosse Pointe Park

14 - $122,407 - Grosse Pointe Woods

15 - $115,811 - Troy

16 - $112,240 - Northville

§¦¨275 ¦§¨75 17 - $111,266 - NRoovcihestLeraHkilels
18 - $108,711 -

Pigeon 19 - $108,394 - RSyolcvhaensLteEarkrei e
20 - $107,557 -

Bay 21 - $106,535 - Leonard
22 - $106,300 - Lake Angelus

23 - $103,714 - Lathrup Village

24 - $100,909 - Farmington Hills

.0 3.5 7 14
Miles

¦§¨75 Lake
¦¨§69
22001158AAvveerraaggee HHHouurosn ehho¦§¨o40l2ldd¦§¨40N2NeettWWoorrthth
¨¦§69

18 Legend

¨¦§69 §¦¨75 _^ Somerset Collection

22

§¦¨ Somerset 45 Minute Drive Time
94
Somerset 60 Minute Drive Time
Anchor

14 19 Bay 20 22001158 AAvveerraaggee HHoouusseehhoolldd NNeett WWoorrtthh

¦¨§75 Below $200,000
$200,000 - $399,999

_^17 $400,000 - $599,999

52 $600,000 - $799,999
15

§¦¨96 24 §¦¨1 3 9 696 $800,000 - $999,999
¦§¨94 ¨§¦69161
§¨¦96 8 10 13 4 Lake St Above $1,000,000

¦¨§75 7 Clair
¨§¦94 Selected Communities
¦¨§21 275 12 by Average Household Net Worth
§¨¦96 16
23
1 - $2,918,703 - Franklin

2 - $2,904,378 - Bloomfield Hills

§¦¨3 - $2,7514,60618 - Bingham Farms
¦§¨4 - $420,1610,384 - Grosse Pointe Shores

5 - $2,481,099 - Orchard Lake Village

6 - $2,211,035 - Barton Hills

¦§¨6 94 7 - $2,053,814 - Grosse Pointe Farms

¦¨§94 8 - $2,008,691 - Huntington Woods
¦§¨275
¦§¨75 9 - $1,937,533 - Beverly Hills

10 - $1,930,133 - Pleasant Ridge

11 - $1,761,156 - Lathrup Village

12 - $1,636,588 - Grosse Pointe

13 - $1,610,950 - Grosse Pointe Woods

14 - $1,553,776 - Lake Angelus

15 - $1,438,235 - Birmingham

16 - $1,296,673 - Grosse Pointe Park

17 - $1,262,572 - Troy

18 - $1,160,519 - Leonard

19 - $1,132,260 - Rochester Hills

P igeo n2210 - $1,112,205 - PLNaeokaretrhl FvBeielnlaetLcEohanrki ee
Bay - $1,109,379 -
22 - $1,053,435 -

23 - $1,044,190 - Livonia

24 - $1,020,410 - Wolverine Lake

.0 3.5 7 14
Miles

SUCCESSFUL
MARKETING
PROGRAMS
DESIGNED
FOR YOU...

STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE
SOMERSET COLLECTION RETAILERS WITH THE OUTSTANDING MARKETING SUPPORT THAT THEY DESERVE.

BRANDING EFFORT RESULTS SIGNATURE EVENTS

• Increase drive time to property: From exclusive VIP retailer events to targeted college student
50% greater than national average events, Somerset Collection creates iconic experiences for
their guests.
• Increase average time spent at property:
42% greater than national average

• Increase average expenditure at property:
2.7 x the national average

FILM SERIES TRENDING NOW

Somerset Collection has created an ongoing series of Selected monthly, from apparel to home goods, guests
short films exploring the world of fashion. Utilizing pieces enjoy Somerset Collection’s favorites with a feature on
from top designers, the series serves as the introduction t h e i r w e b s i t e c a l l e d Tre n d i n g No w .
to individual retailers’ seasonal films.

MEDIA PARTNERSHIPS

From the Kentucky Derby to the Thanksgiving Day Parade,
Somerset Collection promotes the center’s retailers during
key programming.

SOMERSET DIRECT CATEGORY SOMERSET COLLECTION HOLIDAY 2017 PLATINUM EDITION $20
EVENTS
Looks like a gallery. Sells like a store. Somerset Collection
is changing the face of retail with a curated retail Through their network of media
collection in a 4,000sf showroom in Detroit. partnerships, Somerset
Collection provides the necessary
DIRECTORY public relations support to generate
COVERS awareness of each retailer’s
SOMERSET COLLECTION DIRECTORY SOMERSET COLLECTION DIRECTORY promotions and philanthropic events.
In addition, each year a custom
M O N D AY – F R I D AY: 1 0 – 9 M O N D AY – F R I D AY: 1 0 – 9 holiday magazine is published and is
S AT U R D AY: N O RT H 1 0 – 9 | S AT U R D AY: S O U T H 1 0 – 7 treasured as a keepsake coffee table
S AT U R D AY: N O RT H 1 0 – 9 | S AT U R D AY: S O U T H 1 0 – 7 book.
S U N D AY: 1 2 – 6
To s u p p o r t t h e i r r e t a i l e r s ,SUNDAY: 12–6 SOMERSET COLLECTION 248.643.6360
SOMERSET COLLECTION 248.643.6360
S o m e r s e t C o l l e c t i o n f e a t u r e sCONCIERGE NORTH 248.816.2087 CONCIERGE NORTH 248.816.2087
CONCIERGE SOUTH 248.643.7440 CONCIERGE SOUTH 248.643.7440
retailer-provided N E E D M O R E I N F O R M AT I O N ?
on their N E E D M O R E I N F O R M AT I O N ?
i m a g e r yTEXT OUR SOMERSET COLLECTION SPECIALIST NOW AT 248-834-3525. T E X T O U R S O M E R S E T C O L L E C T I O N S P E C I A L I S T N OW AT 2 4 8 - 8 3 4 - 3 5 2 5 .
directory covers
V I S I T T H E S O M E R S E T C O L L E C T I O N . C O M F E AT U R I N G S O M E R S E T F I L M S A N D T R E N D I N G N OW V I S I T T H E S O M E R S E T C O L L E C T I O N . C O M F E AT U R I N G S O M E R S E T F I L M S A N D P E R F E C T 1 0
each month.
ON THE COVER | TIFFANY & CO. ON THE COVER | MAX MARA FASHION’S STARRING MOMENT HOLIDAY 2017
LEVEL 1 | SOMERSET COLLECTION SOUTH PAPPINO COAT, HELLO JUMPER, ALPE SHIRT, SACJ7XL HANDBAG
LEVEL 1 | SOMERSET COLLECTION SOUTH | 248.637.3073

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