THE MALL AT MILLENIA
orlando, florida
THE FORBES COMPANY
The Forbes Company is a nationally recognized
owner, developer and manager of iconic regional
shopping centers, that are known throughout their
respective markets for their retail innovation,
fashion leadership, distinctive architecture and
luxury appointments. The Forbes Company creates
exceptional retail destinations with no equal.
THE MALL AT MILLENIA
Orlando, Florida
SOMERSET COLLECTION WATERSIDE SHOPS
Troy, Michigan Naples, Florida
THE GARDENS MALL MIAMI WORLDCENTER
Palm Beach Gardens, Florida Miami, Florida
THE MALL AT MILLENIA
Well-heeled central Florida residents and chic
global travelers flock to The Mall at Millenia to
satisfy their desire for luxury apparel, finely crafted
accessories and superb cuisine. Anchored by major
retailers including Neiman Marcus, Bloomingdale’s
and Macy’s, the magnificent collection is rounded
out by sought-after luxury boutiques including
Chanel, Gucci, Prada, Hermès, Louis Vuitton,
Tiffany & Co., Burberry, Jimmy Choo, Breitling,
David Yurman, Ted Baker London, Salvatore
Ferragamo, Rolex, Bulgari, Saint Laurent and more.
NOT SEEN
ANYWHERE
ELSE IN THE
ORLANDO
M A R K E T. . .
MORE THAN 150 STORES, INCLUDING MANY THAT
ARE UNDUPLICATED IN THE MARKET, ANCHORED BY
NEIMAN MARCUS • BLOOMINGDALE’S • MACY’S
ANTHROPOLOGIE • APPLE • BREITLING • BRIO TUSCAN GRILLE
BURBERRY • BVLGARI • CHANEL • DAVID YURMAN • DONALD J PLINER
EARLS KITCHEN + BAR • EMPORIO ARMANI • GIUSEPPE ZANOTTI • GUCCI
HENRI BENDEL • HERMÈS • HUBLOT • ILORI OPTICAL • JIMMY CHOO
KATE SPADE NEW YORK • KENDRA SCOTT • KIEHL’S • LILLY PULITZER
LOUIS VUITTON • LOUIS VUITTON MEN’S • M•A•C • MONTBLANC • OMEGA
P.F. CHANG’S • POTTERY BARN • POTTERY BARN KIDS • PRADA
ROBIN’S JEAN • ROLEX BOUTIQUE • SAINT LAURENT • SAM EDELMAN
THE CAPITAL GRILLE • THE CHEESECAKE FACTORY • TIFFANY & CO.
URBAN OUTFITTERS • VERSACE • VINEYARD VINES • WILLIAMS-SONOMA
EXCEPTIONAL CUISINE
Discerning palates readily find standout flavors
to enjoy at The Mall at Millenia. From the casual
fare offered at The Cheesecake Factory and
California Pizza Kitchen, the Asian-inspired brilliance
of P.F. Chang’s, Brio Tuscan Grille’s European
charm, the global menu of Earls Kitchen + Bar,
plus Johnny Rockets, Orangerie Cafés and the
award-winning flavors of The Capital Grille,
opportunities for culinary adventures abound.
ARCHITECTURAL DRAMA
Tree groves. Starlit skies. Bubbling streams. Fossilized
floors. Every detail of the center’s unique “s”-shaped
layout is carefully planned to delight and inspire.
Technology also plays an important role in the
beauty of the center, with a 360-degree multimedia
theatre, consisting of high resolution LED screens
elevated 30 feet in the air, transforming the grand
court into a revolutionary attraction of sight and
sound. The architectural theme based on the universe
of man, earth and time is certainly awe-inspiring.
PREMIER LOCATION
Orlando is the third largest MSA in Florida and the
largest tourism destination in the United States with
72 million visitors. The Mall at Millenia’s primary
trade area consists of more than 1.5 million people
with a retail expenditure potential in excess of $5
billion. It extends to a 10 to 20 mile radius and
is growing at a rate of 8.1%. The center is located
at I-4 and Conroy Road — minutes from major
tourist attractions and Orlando International Airport.
INTERSTATE 4
PREMIER LOCATION
Somerset Collection, known as “Downtown Michigan,” in
the dynamic heart of Oakland County, serves many roles.
It gives retail luster to the state’s Golden Corridor
amidst 12 million square feet of bustling office space.
It acts as a Northern luxury beacon, drawing Great Lake
visitors from Ohio, Indiana and Ontario, Canada. And,
closer to shore, it is the preferred shopping destination
for the affluent communities of Bloomfield Hills,
Birmingham, Franklin, Oakland Township and Rochester
with some of the highest household incomes in the U.S.
CONROY ROAD
A WEALTH OF OPPORTUNITY
REMARKABLE GUESTS
POPULATION OF FLORIDA 20.98 MILLION | 3RD LARGEST STATE IN THE U.S. | POPULATION OF ORLANDO METRO 2.4 MILLION | 72 MILLION ANNUAL VISITORS
The Mall at Millenia is the preferred shopping destination for 53% of the trade area. In addition, 45% of the center’s
shoppers have an above average HHI and more than half of the households include children under the age of 18.
SHOPPER Overall U.S. Benchmark
PROFILE Shopper for all Shoppers
% Female 67.4% 65.8%
Average Age 40 38.8
Average HH Income $109,124 $85,027
Average Expenditure $733* $100.74
Length of Visit 94.5 80.3
* Breakout of average expenditures of The Mall at Millenia Guest:
• Fine Jewelry $6,392
• Leather and Luggage $782
MARKET
FAC T S
Orlando is the third largest MSA in Florida and the largest tourism CHANGES TO ORLANDO TODAY INCLUDE:
destination in the U.S.
Dr. Phillips Performing Arts Center, a $550 million project of
The Mall at Millenia’s primary trade area consists of more than 1.5 330,000 square feet with Phase 2 to include a 1,700 seat
million people with a retail expenditure potential in excess of $5 performance hall (2019).
billion. It extends to a 10 to 20 mile radius and is growing at a rate of
8.1%. The Citrus Bowl Stadium Renovation, a $207 million reconstruction
project which holds 65,000+ serving as a host venue for NFL
24% of shoppers are market visitors contributing 44% of the ProBowl and NCAA football games.
center’s sales.
Orlando City Soccer Stadium, home of MLS’s Orlando City Lions, a
Average visit is 94.5 minutes, expenditure per visit is $354.77 and $155 million, 25,500 seat project.
drive time is 29.2 minutes, far
exceeding the industry benchmarks.
Medical City consisting of 650 acres; Lake Nona Life Sciences cluster
The Metro Orlando area boasts a $13.4 billion technology industry to create 30,000 jobs and a $7.6 billion impact within the next
that employs more than 53,000 people, helping to make Orlando decade. The cluster includes: Sanford-Burnham Medical Research
the 4th fastest -growing metro in the country. Institute, University of Central Florida College of Medicine, Nemours
Children’s Hospital, University of Florida Research and Academic
Orlando’s developing life science cluster, “the medical city,” has an Center, Veterans Affairs Medical Center, and U.S. Tennis Association
economic impact potential of $7.6 billion.
Headquarters and Training Facility. Future home to VHA National
Simulation Center – SimLEARN.
The Orange County convention center is the second largest facility in
the country hosting more than 1.4 million attendees each year. Transportation:
• SunRail: 32 mile commuter rail system, 12 stations
Orlando is a world-renowned tourist destination with 68 million
visitors who contribute $41.8 billion to the local economy each year. • Brightline (2020): Intercity passenger rail system
connecting Miami to Orlando
• ORLANDO International Airport (2020):
$3.5 billion project including addition of intermodal
transportation system, parking structures, and
terminal expansions.
• I-4 Expansion (2021): Seven year, $2.3 billion
expansion project.
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19
§¨¦95
¨§¦4 Legend
_^ The Mall at Millenia
¨§¦75 4 11 The Mall at Millenia 45 Minute Drive Time
¨§¦75 The Mall at Millenia 60 Minute Drive Time
12
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Lake 14 15 16 Below $30,000
Apopka 17
$30,000 - $39,999
$40,000 - $49,999
_^9 7 18 13 $50,000 - $59,999
2
¦¨§95 $60,000 - $69,999
1 36 $70,000 - $79,999
$80,000 - $89,999
$90,000 - $100,000
5 Above $100,000
Selected Communities
by Average Household Income
¦¨§4 1 - $173,517 - Lake Butler
2 - $171,601 - Windermere
3 - $169,196 - Bay Hill
4 - $148,924 - Heathrow
5 - $126,065 - Celebration
6 - $120,984 - Doctor Phillips
7 - $113,910 - Gotha
8 - $109,646 - Wekiwa Springs
9 - $108,478 - Tildenville
10 - $108,259 - Chuluota
11 - $102,320 - Lake Mary
12 - $100,451 - Black Hammock
13 - $98,970 - Belle Isle
14 - $97,950 - Maitland
15 - $96,176 - Lake Hart
16 - $95,882 - Lake Mary Jane
17 - $94,999 - Winter Park
18 - $92,379 - Edgewood
19 - $91,317 - Samsula-Spruce Creek
20 - $90,082 - Oviedo
.0 5 10 20
Miles
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3
§¦¨95
¦¨§75 ¨¦§4 10
11 2 14 5 12 Legend
9 15 7
¨§¦75 _^ The Mall at Millenia
Lake _^4 16 13
Apopka The Mall at Millenia 45 Minute Drive Time
81
6 The Mall at Millenia 60 Minute Drive Time
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Below $200,000
$200,000 - $399,999
$400,000 - $599,999
$600,000 - $799,999
$800,000 - $999,999
Above $1,000,000
§¦¨4 Selected Communities
by Average Household Net Worth
1 - $2,142,463 - Bay Hill
2 - $2,056,760 - Yalaha
3 - $1,729,506 - Samsula-Spruce Creek
4 - $1,602,050 - Windermere
5 - $1,453,859 - Heathrow
6 - $1,350,424 - Rio Pinar
7 - $1,178,004 - Wekiwa Springs
8 - $1,125,448 - Lake Butler
9 - $1,058,430 - Howey-in-the-Hills
10 - $1,055,226 - Geneva
11 - $1,049,291 - Wildwood
12 - $987,596 - Lake Mary
13 - $956,469 - Belle Isle
14 - $942,328 - Tangerine
15 - $913,122 - Zellwood
16 - $905,219 - Edgewood
.0 5 10 20
Miles
SUCCESSFUL
MARKETING
PROGRAMS
DESIGNED
FOR YOU...
STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE
THE MALL AT MILLENIA RETAILERS WITH THE OUTSTANDING MARKETING SUPPORT THAT THEY DESERVE.
BRANDING EFFORT RESULTS FILM SERIES
• Increase average expenditure at property: The Forbes Company has created an ongoing series of short
3.5 x the national average films exploring the world of fashion. Utilizing pieces from top
designers, the series serves as the introduction to individual
• Increase drive time to property: retailers’ seasonal films.
50% greater than national average
• Increase average time spent at property:
18% greater than national average
SIGNATURE EVENTS LED SCREENS
From the retailer pop-up shops to a Santa’s Magical These films are shown on the LED
Arrival’s heart-pumping season kickoff, The Mall at screens in Grand Court, alongside
Millenia is renowned for crowd pleasing activities that films provided by The Mall at
enthrall the community. Millenia retailers.
TOURISM PROGRAMS
Welcoming international guests at the Concierge desk with
exclusive offers, complimentary international shipping
and a limited edition tote elevates tourists’ shopping
experience at The Mall at Millenia.
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BIENVENIDO
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D E S T I NAT I O N
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WORLD-CLASS SHOPPING, RILLE.
R E S T
EXCEPTIONAL DINING VA L U E .
AND MORE.
DIRECTORY the mall at millenia
COVERS
NEIMAN MARCUS | BLOOMINGDALE’S | MACY’S
To s u p p o r t t h e i r re t a i l e r s ,
The Mall at Millenia features 4200 Conroy Road Orlando, I - 4 at Conroy Road, Exit 78
retailer-provided imagery on Monday - Saturday, 10am - 9pm and Sunday, 11am - 7pm
their directory covers each
month. MALLATMILLENIA .COM
THE MALL AT MILLENIA directory MILLENIA
GUEST AMENITIES HOLIDAY MAGAZINE
CONCIERGE LOCATED LEVEL 1, MAIN ENTRANCE THE MALL AT MILLENIA HOLIDAY 2017 PLATINUM EDITION $20
Printed on 50% recycled paper.
WIFI ACCESS Each holiday season, a custom keepsake
CURRENCY EXCHANGE | ATM | POST OFFICE magazine is distributed featuring the best
OFFICIAL VISIT ORLANDO VISITOR SERVICES of The Mall at Millenia.
STROLLERS AND WHEELCHAIRS
VALET PARKING | TAXI SERVICE
MOBILE DEVICE CHARGING STATION
ELECTRIC VEHICLE CHARGING STATIONS
TEXT CONCIERGE SERVICE
TEXT US AT 407-777-2444
THE MALL AT MILLENIA GIFT CARD
AVAILABLE AT THE CONCIERGE DESK OR MALLATMILLENIA.COM
DINING
BRIO TUSCAN GRILLE | CALIFORNIA PIZZA KITCHEN
THE CAPITAL GRILLE | THE CHEESECAKE FACTORY
EARLS KITCHEN + BAR | P.F. CHANG’S
MALL HOURS: MON - SAT: 10AM - 9PM | SUN: 11AM - 7PM
RESTAURANT AND DEPARTMENT STORE HOURS MAY VARY
ON THE COVER | LILLY PULITZER
KERIA TOP IN PINK COSMO AND NESSA SKIRT IN NAUTI NAVY CAPRI SOLEIL
LEVEL 1
FASHION’S STARRING MOMENT HOLIDAY 2017
the Forbes company
theforbescompany.com