Karen Moore Career Highlights2

Karen Moore

Entertainment
Marketing
Philanthropy
Partnerships

Core Strengths

o Entertainment Marketing
o Cause-Related Initiatives
o Strategic Alliances
o Public Relations
o Brand Building
o Social Media Strategy
o Promotional Programs

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LIVE ENTERTAINMENT

LIVE ENTERTAINMENT PRODUCTIONS
o Radio City Music Hall
o Live Nation Concerts
o Touring Broadway Productions
o Santa Barbara International Film Festival
o LA FashionWeek
o Disney On Ice

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FILM/TELEVISION

FILM/TELEVISION
o National Geographic
o Disney
o DreamWorks
o Scholastic
o Nelvana/Corus Entertainment
o Ragdoll Entertainment

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CAUSE-RELATED ORGANIZATIONS

CAUSE-RELATED/NON-PROFIT ORGANIZATIONS
o Habitat for Humanity
o Cedars Sinai Women’s Cancer Program
o Public Broadcasting Service
o The Glocal Forum
o LA Inc. – LA Convention & Visitors Bureau

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CASE STUDIES

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HABITAT FOR HUMANITY

THE HABITAT RESTORE
The ReStore is a funding source for Habitat for Humanity,
raising $4 million each year to help provide safe and
affordable housing for people in need.

Direct Marketing & PR Initiatives & Develop Strategic
Partnerships to grow the ReStore and it’s financial
contribution to the Habitat for Humanity organization.

PRESS/STRATEGIC PARTNERSHIPS
o Major Studios: Fox, Sony, ABC/Disney, Warner Brothers

o Media: LA Times, KTLA, Southbay Magazine

o On-Air Promotions: OWN’s Real Simple, GSN Steampunk’d,
GMC DIY Challenge,

o Industry Partners: Set Decorators, Sotheby’s, Keller Williams

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WE ARE THE FUTURE CONCERT

COMPANY
o The “We Are The Future” cause is the collective dream of Quincy

Jones’ Listen Up Foundation, The Glocal Forum and visionary leader for
peace Hani Masri.

o The We Are The Future co-founders are working to improve the lives of
children by creating Child Centers in war torn areas around the world.

o The “We Are The Future” concert took place at Circus Maximus in
Rome, Italy and featured Carlos Santana, Andrea Bocelli, Alicia Keys,
Norah Jones, Angelina Jolie, Josh Groban and Oprah Winfrey.

RESULTS
o Devised strategy, secured sponsorship and integrated multiple

partners for the “We Are The Future” concert, headed by Quincy Jones
o Global Sponsors - Starbucks, MTV, Yahoo!, iTunes and eBay

o Assisted in an effort that raised over $3 Million
o 500,000 attended the concert, 1,013 broadcasts and 6 million listeners

o Integrated “We Are the Future” Compilation CD into Starbucks stores
for six weeks which raised $1 million

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THE NOBLE AWARDS

COMPANY

o THE NOBLE AWARDS strives to honor the celebrities who use
their platform to create awareness, build knowledge and go
above and beyond by investing themselves in the charities
they support.

o The inaugural NOBLE AWARDS event, produced on behalf of
the non-profit Celebrity Charity Awards Corporation, a 501c3.

RESULTS

o Secured and developed partnerships with 7-Eleven, The
Hollywood Reporter, ONEHOPE Wine, EIF/iParticipate,
TakePart.com, etc.

o Secured deal with 7-Eleven/Cup With A Cause program:

o A collaboration with THE NOBLE AWARDS, 7-Eleven
produced a series of limited-time cups designed by
celebrities, with a minimum of $250,000 being donated to
each artist’s cause of choice.

o In 2010, the program kicked off with the Richie-Madden
Children’s Foundation, with cups designed by Nicole
Richie, Joel Madden and Benjie Madden.

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KEEP MEMORY ALIVE

EVENT & FOUNDATION

o Some of the biggest names in entertainment gathered
to celebrate the 80th birthday of Quincy Jones and Sir
Michael Caine at the Power of Love Gala.

o The star-studded event raised funds for Cleveland
Clinic Lou Ruvo Center for Brain Health and it’s fight
against degenerative brain disorders such as
Alzheimer’s, Huntington’s and Parkinson’s diseases.

o Celebrity supporters who attended the annual event

included music and film luminaries:

• Amy Poehler  Jennifer Hudson
• Alfredo Rodriguez  Jordin Sparks
• Andreas Varady  Larry King
• Arsenio Hall  Nikki Yanofsky
• Bebe Winans  Patti Austin
• Carlos Santana  Rashida Jones
• Herbie Hancock  Siedah Garrett
• Emily Bear  Snoop Dogg
• James Ingram  Will.i.am
• Jason Derulo  Will Smith

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SMASHBOX FASHION WEEK

COMPANY
Smashbox: A hip and stylish Los Angeles brand that encompasses
a photo studio and makeup line founded by Dean and Davis
Factor (of the Max Factor family). The brothers created Smashbox
Fashion Week Los Angeles - a week of beauty, high fashion and
entertainment, celebrating the unique style and culture of Los
Angeles.

RESULTS
o Developed strategy and integrated marketing concept and

secured sponsorship for Smashbox Fashion Week Los Angeles.
o Raised over $250,000 in cash
o Secured over $500,000+ in VIK, media, and exposure
o Multiple Partnership Components:

o Integrated Events
o Increased Celebrity Attendance
o Extensive Print and Radio coverage via media partners
o Interactive Sponsorship
o Integrated Website

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SANTA BARBARA INTERNATIONAL FILM FESTIVAL

EVENT DETAILS
The Santa Barbara International Film Festival is a non-profit
organization whose mission is to celebrate and make accessible
to diverse audiences the art of world cinema by offering a
variety of film events throughout the year.

Spanning eleven days of film screenings, distinguished panels
and seminars, gala events and educational programming, the
Santa Barbara International Film Festival attracts a well-
educated, affluent and trend-conscious audience of over 40,000
film enthusiasts, entertainment industry professionals and
celebrities from around the world.

o Developed strategic partnerships that provided sponsors a
wide range of visibility and generated significant business.

o Through multiple sponsorship components, raised significant
brand awareness for a number of partners including:

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NATIONAL GEOGRAPHIC

PROJECT
National Geographic Entertainment’s release of the film,
Arctic Tale, addressing the issue of Climate Change.

RESULTS:
o Developed strategy and integrated marketing
concept and secured sponsorship with STARBUCKS.
o Starbucks signed on to promote the film with
special in-store signs, plush toys, cup holders and
other tie-ins, POS – “Arctic Tale” Soundtrack
o Plush
o “National Day of Discussion: Solutions to
Climate Change” at coffeehouses in more
than 60 U.S. cities.

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SOCIAL MEDIA STRATEGY

Consistently engaging social media courses to learn
the latest tools and techniques to effectively monitor
and research a client’s social media in order to:
o Identify the target fan/customer base
o Understand the fan’s affinity brands
o Develop a strategic plan to connect with and grow

the fan base
o Inform decisions of content creation, strategic

partnerships and business development

CASE STUDY
o Monitored social media activity of Virgin America

Airlines. Created a strategic plan, which included
recommended partnerships, promotional
campaigns, content and geographic focus.

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Contact

Karen Moore
T: 310-738-2065
E: [email protected]

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