MIR DETSTVA 2020 Booklet

26th International Exhibition
for the Children’s Industry

www.mirdetstva-expo.ru/en

EXPOCENTRE Fairgrounds, Moscow, Russia

Supported by Russian Ministry of Industry and Trade
Under auspices of Russian Chamber of Commerce and Industry

12+

MIR
DETSTVA

Goods for newborns and infants

(Forum Pavilion)

Games, toys, models,
hobby supplies

Creativity and design,
stationery

Licensed products
for children

Licensors/right holders, trade mark
and brand owners

Supplementary education
for children

Children’s furniture, furniture
and equipment for pre-schools,
kindergartens and day centers

School products

Everything for Christmas
and New Year celebrations

Sports and multifunctional
equipment for playgrounds

CJFConcurrently CHILD AND JUNIOR • Clothes for children
with FASHION. AUTUMN • Footwear for children
• Accessories for

children

734 More than

exhibitors from 23,000

30 countries visitors from*

49 countries

Visitor profile

Wholesale Manufacturing
36 23
(distribution/dealership)
% 13 Services
Retail 3 Import
51 1 Export
(chain/non-chain)
2 Other

Multiple replies possible.

Visitor job title

19% Business owner

16% Self-employed

13% Purchasing director/manager/buyer

11% Business development director/manager

9% Project/area manager

7% Sales director

7% Marketing/advertising manager/director

3% Designer

3% Merchandiser

3% Individual planning to start a business

1% Public servant

1% Head of pre-school educational institution/
educator/tutor/teacher

7% Other

Moscow region North West Urals Siberia Origin of visitors

Moscow Central Russia 3% 3% Other countries: 2%

Excluding Moscow and Moscow region CIS: 4%
Belarus: 2%
50% 8% 8% 5% Kazakhstan: 1%
Ukraine: 1%

1% 6% 8% 2% Source: Romir survey, 2019.

North Caucasus South Volga region Far East

• Clothes for pregnant women 416 exhibitors 27countries
• Goods for newborns
• Fashion and Design

*Number of visitors to Mir Detstva and CJF – Child and Junior Fashion in 2019

Russian market of goods for children

Market volume in 2018 Number of children in Russia

Clothes Other products 15–17 0-4
years years
2.72 0.96
Source: Russian Ministry of Industry and Trade 4.5 9
Source: Rosstat
Million 0.96 Footwear 7.8 Million
USD
10–14 9
2.11 2.01 years 5–9
years
Toys Goods for
newborns

USD 95.38 million were spent by Russians for
children’s products in online stores

Advertising campaign Your marketing opportunities

Mass media (press) Mir Detstva and News on the Mir Social networks Page
CJF newsletters Detstva website pages of brands
Internet (websites, portals, of the exhibitions

banners, context ads, social
networks, blogs)

Direct marketing

(email marketing, direct mail,
telemarketing campaigns)

Social networks pages

Promo activities (distribution Website Speaking at Events at your
banner the interactive platform stand
of information about the
event, invitations to attend it,
promotional materials)

Exhibition Irina Varfolomeeva, Senior Manager
management: Phone: +7 (499) 795-25-74
E-mail: [email protected]