Name: MOO PUI CHING N.Matric: 4213003421 (BG48 A)
PERFECT DIARY presentation
Perfect Diary is an e-commerce-based cosmetic brand. The company is committed to exploring the trends in international cosmetics and the frontiers of fashion to provide easy-to-use cosmetics products for young Asian women. Perfect Diary is professional in branding and online traffic management. By launching co-branded cosmetic products with KOLs, idols and even some famous organizations like the British Museum. Providing everyone with a beauty experience that is within reach and beyond expectation. Perfect diary focuses on the exploration, modalization and expression of beauty. The brand was founded in the year of 2017. It has now become the most popular beauty brand in China. About
WHY I CHOSE PERFECT DIARY
● Perfect Diary with the mission “unlimited beauty” tracks European and American beauty trends and customizes them to suit Asian woman’s facial structure and skin features. It is committed to developing a stylish, premium and iconic Chinese cosmetic brand with affordable price for Generation Z or young women aged 18–25. To build their perceived quality, Perfect Diary dived into different platform, studied users' habits and preferences towards celebrities and different IPs. ● Perfect Diary have successfully used different social platforms to build its perceived quality and positioned its target customers precisely, and boomed within a few years.
Perfect diary is a noble and famous known in cosmetic brand. Its design is full of element of ancient Chinese style which colorful design is intriguing. Plus, the quality of its cosmetic is useful and practical to make-up. That is reason chose Prefect Diary cosmetic for my project which this cosmetic doesn’t have sample brochure and hanging mobile design.
POSTER
SKETCHES Style:History
42CM 29.7CM DESIGN Size : 42cm x 29.7cm
Mock up
BROCHURE
SKETCHES Square folder brochure
Mock up
HANGING MOBILE
SKETCHES Shape : Circle Text : ‘‘New Arrival’’
28.6 CM 28.6CM DESIGN Size : 28.6cm x 28.6cm
Mock up
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