CKG
STYLE GUIDE 2019
THE COLORS
PRIMARY COLORS
GRADIENT
PMS 375 PMS 661 PMS 151
C- 40% Y- 100% C- 100% Y- 0% C- 1% Y- 98%
M- 0% K- 0% M- 95% K- 0%
M- 74% K- 0%
SECONDARY COLORS - USE SPARINGLY
PMS PMS
282 291
C- 100% Y- 36% C- 4% Y- 0% LOCATION COLOR
M- 92% K- 33% M- 8% K- 0%
100% C-100 M-92 Y-36 K-72
67.42% C-100 M-93 Y-26 K-24
53% C-100 M-93 Y-15.5 K-14
26.5% C-100 M-95 Y-0 K-0
THE FONTS
Avenir Next HEAVY HEADER FONT
ALL CAPS SUBHEAD FONT
Avenir Next MEDIUM
ALL CAPS
Text Font Avenir Next MEDIUM
FIGHT Awareness, Education and Help for those battling teenage depression
FINISH Minion Pro Italic
FAITH
Texture Road
ALL CAPS
No punctuation
FONT USAGE- Text should be in CAPITALS unless used in body text.
THE LOGOS
CKG logos should be used in their original form.
Besides size, they should not be altered.
MAIN LOGOS
LOGOS ACCEPTABLE FOR USE
LOGO CLEARANCE
The CKG logo must
have a clear space
equal to or more
than the “C”.
LOGO COLOR VARIANTS
They may also be used in all CKG green or CKG blue.
Logos may be used in all white.
All black is only permitted when file is black and white.
TAG
Awareness, Education and Help for those battling teenage depression
RACE LOGOS
RACE SERIES
THE ICONS
COMMUNITY • INTEGRITY • EXCELLENCE • COMPASSION • HOPE
THANK YOU FOR HELPING TO SPREAD OUR MISSION
Our mission is to fulfill Cameron’s dream and legacy by being a positive force
that works to cultivate awareness and understanding of teenage depression and anxiety.
If you have any questions regarding design or our style guide, please contact Julie Basinski @ 804-241-3005 or [email protected]