Comfort__Rise_Shine__Interior_Design_Lookbook

Rise & Shine™

Interior Design Lookbook 2021

Contents 3
4
Brand Promise 5
Design Philosophy
Design Personality 6
7
Rise & ShineDesign Package 8
Design Principles 17
Sea Scheme 26
City Scheme
Sun Scheme 36

Thank You

Introduction

2

Comfort

Brand Promise

Refreshed and Ready.

Comfort® is our flagship brand in the upper midscale segment with three product options that fit the needs of Brand Promise
nearly anysite–Comfort Inn, Comfort Inn & Suites andComfort Suites. And atthe heart of the Comfort brand is a
commitment to enabling owners’ andguests’ success. So we’veinvested in ourselves, becausewhen we’reatour
best then our owners’ andguests canbe, too. We’vetransformed the brand to help yield higher returns–andit’s
paying off. Rise & Shine design is backedby research, designed todeliver the operational efficiencies andguest
appeal needed to build andrun asuccessful hotel.
Our timeless design is bright and inviting and our hotels offers the features guest want–like spacious,
contemporary rooms, andplaces to gather in a100% smoke-free environment. Comfort hotels are designed to
deliver the consistent, warm andwelcoming experience guests expect from us. At Comfort, wehelp our guests
feel refreshedand readyto takeon the day.

3

Comfort Design Philosophy

Design Philosophy

Effortless and Familiar.

Effortless andFamiliar, this aesthetic thread weavesthroughout the Rise & Shine Design Packageand extends
across all platforms of the brand. This style is casual andcomfortable, welcoming guests with awarm palette and
layered textures; astyle that is accessible andpersonalized, offering guests athoughtful extension of their own
lifestyles. Unconcerned with trends andfuss, the aesthetic is simply modern; cohesive withlively pops of color
and patternwithbroad appealfor guestsacross the country.

4

Comfort Design Personality

Design Personality

Spirited andMindful.

The Comfort Design Personality emulates the Comfort guests’ lifestyle andcharacter,where thoughtfully designed
spaces allow them to feel their best. Guests are free to be themselves here, with adesign that is spirited, evoking a
cheerful energy andinspiring memorable experiences; design that is mindful, capturing asense of purpose anda
focus on function as well as style; design that is connected,offering anextension of theircasual lifestyles catered to
theirlives on the road.

5

Comfort Rise & Shine Design Package

Rise &Shine Design Package

A Pre-Approved Design Package.

The Rise & Shine Design Package,which is comprised of three different color palettes, has been developed to
give owners anddevelopers flexibility and guests the decor they expect atanupper midscale level. Rise & Shine
captures the essence of the brand, evoking Comfort’s warm andwelcoming personality. The package is pre-
approved to saveyou time and money and has been thoroughly tested by guests anddevelopers through
extensive research. All products andmaterials specified in the package
havebeenvetted for performance and quality.Adopt theRise& Shine DesignPackageto offer yourguests
adesign that is modern, cohesive andtimeless from dayone.

Design Principles
Sea Scheme
City Scheme
Sun Scheme

6

Comfort

Design Principles

Timeless. Modern. Cohesive. Broad Appeal.

The overall designshould Clean lines, warm and All elements work together to Designappeals to abroad
stand the test of time to welcoming finishes along convey a design aligned with group ofDevelopers
avoidbeing outdated ina with minimal patterns, Comfort’s personality. and guests including
short periodof time. embellishments and Millennials, Gen-Xers and
trimmings. BabyBoomers.
Design Principles

7

Comfort

Sea Scheme

Materials Palette.

Sea Scheme

8

Comfort Sea Scheme

Sea Scheme

A subtle design scheme with a soothing and calming influence.

9

Comfort Sea Scheme

Sea Scheme Public Space

Lobby.

10

Comfort Sea Scheme

Sea Scheme Public Space

Breakfast and Flex Rooms.

11

Comfort Sea Scheme

Sea Scheme Public Space

Interior Corridor.

12

Comfort Sea Scheme

Sea Scheme Guestroom

Standard KingGuestroom.

13

Comfort Sea Scheme

Sea Scheme Guestroom

Standard KingGuestroom.

14

Comfort Sea Scheme

Sea Scheme Guestroom

Standard Double Queen Guestroom.

15

Comfort Sea Scheme

Sea Scheme Guestroom

Double Queen Guestroom Suite.

16

Comfort

City Scheme

Materials Palette.

City Scheme

17

Comfort City Scheme

City Scheme

A bold design scheme with an urban edge and sophistication.

18

Comfort City Scheme

City Scheme Public Space

Lobby.

19

Comfort City Scheme

City Scheme Public Space

Breakfast and Flex Rooms.

20

Comfort City Scheme

City Scheme Public Space

Interior Corridor.

21

Comfort City Scheme

City Scheme Guestroom

Standard KingGuestroom.

22

Comfort City Scheme

City Scheme Guestroom

Standard KingGuestroom.

23

Comfort City Scheme

City Scheme Guestroom

Standard Double Queen Guestroom.

24

Comfort City Scheme

City Scheme Guestroom

Double Queen Guestroom Suite.

25

Comfort

Sun Scheme

Materials Palette.

Sun Scheme

26

Comfort Sun Scheme

Sun Scheme

A dynamic scheme with a cheerful and vibrant energy.

27

Comfort Sun Scheme

Sun Scheme Public Space

Lobby.

28

Comfort Sun Scheme

Sun Scheme Public Space

Breakfast and Flex Rooms.

29

Comfort Sun Scheme

Sun Scheme Public Space

Interior Corridor.

30

Comfort Sun Scheme

Sun Scheme Guestroom

Standard KingGuestroom.

31

Comfort Sun Scheme

Sun Scheme Guestroom

Standard KingGuestroom.

32

Comfort Sun Scheme

Sun Scheme Guestroom

Standard Double Queen Guestroom.

33

Comfort Sun Scheme

Sun Scheme Guestroom

Double Queen Guestroom Suite.

34

Comfort All Schemes

All SchemesPublic Space

Fitness Center.

35

Thank You.