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Published by online.communications, 2021-04-08 13:21:08

Corporate Brochure



Corporate Brochure 2021


Key figures 2020 48

10.7 innovation
billion centers

net sales in 2020 160

Operations in distribution
36 markets
870 32,450

business locations employees








Welcome from the CEO

As the COVID-19 pandemic continues to impact almost all industries and sectors world-
wide, we have seen consumer habits in Asia and beyond change. As such, routes-to-mar-
ket are becoming more diverse, complex and competitive for companies from both the
East and the West.

That’s where we can help you. We are a Swiss organization with over 150 years of experi-
ence in helping companies grow their business in Asia and beyond. And that’s what we
mean when we talk about our industry: Market Expansion Services – of which we are the

When you partner with us, you get an integrated and comprehensive portfolio of services
precisely tailored to your needs. You also benefit from our in-depth knowledge and in-
sights into local markets, regulations, business networks as well as an omni-channel out-

So if you’re wondering how to reach your business goals and grow your business in the
exciting and diverse region of Asia, and beyond, please get in touch to find out how we
can help you.

Stefan P. Butz
Chief Executive Officer



1 Welcome from the CEO

3 Four reasons to partner with us

13 What we do
14 DKSH in brief
15 Market Expansion Services
16 Services we offer

17 Our Business Units
18 Consumer Goods
20 Healthcare
22 Performance Materials
24 Technology

27 About us
28 Organizational structure
30 Our people
32 Sustainability
34 DKSH Identity
36 Our history
38 DKSH locations

Four reasons to partner with us

> Four reasons to partner with us

> Four reasons to partner with us


DKSH is the trusted partner for
companies looking to grow their
business in Asia and beyond.

As the industry leader in Asia, DKSH is the first choice for clients
seeking a trustworthy and reliable Market Expansion Services partner
who can guarantee the integrity of their value chain and the quality of
their services.
We blend Swiss reliability, professionalism and best practice corporate
governance with more than 150 years of uninterrupted business
presence in Asia. Through our 850 business locations across the region
and a distinctively pan-Asian approach, we are literally woven into the
fabric of the markets we serve – and as they grow, we grow with them.


> Four reasons to partner with us

> Four reasons to partner with us


We offer our partners the services
they need most, tailor-made to
their specific requirements.

For more than 150 years, we have been representing Western compa-
nies, and increasingly also Asian brands, in Asia. We have experienced
first-hand all the challenges our partners face – and we have the know-
how they need to overcome them. Simply put, we help companies to
grow their business in new and existing markets.
Our complete portfolio of services is integrated and tailored to the
needs of our business partners. We help them grow with an unrivalled
pan-Asian network, long-term relationships, plus in-depth knowledge
of industries and local markets.


> Four reasons to partner with us

> Four reasons to partner with us


Our unique business model fuels
our growth and is deeply rooted in
the fast-growing markets of Asia.

Well diversified, unique and highly scalable, our business is resilient and
difficult to replicate, resulting in strong barriers to entry and exit. Our
diversity is extremely broad in terms of industries, markets, products,
services and business partners served and forms the foundation for our
continuing growth.
The vast majority of the products we handle are very close to the daily
needs of the people in the markets where we are active, contributing
to the resilience of our business model.


> Four reasons to partner with us

> Four reasons to partner with us


Our growth, and the growth of our
business partners, is fueled by
three megatrends.

First, there is tremendous growth in Asia, driven largely by the region’s
fast rising middle class. Their increased purchasing power is having a
positive direct impact on consumer markets and an indirect positive
one on industrial markets.
Second, inner-Asian trade is increasing. Asia has developed into a con-
tinent with its own strong domestic markets and is now at the center
of global trade flows – and the trade barriers continue to fall.
Third, companies are recognizing that growth is more profitable if they
focus on their core competencies and outsource other elements of the
value chain to specialist service providers such as ourselves.


> Four reasons to partner with us

How can we support you?

At DKSH, our business partners are either Our clients Our customers
clients or customers, depending on their Our clients – manufacturers of fast moving Our customers are either manufacturers
position in the value chain and the services consumer goods, luxury and lifestyle prod- to whom we provide technical equipment
we provide to them. Our business model is ucts; pharmaceuticals, consumer health or raw materials, which are processed or
centered on DKSH’s role as the key link be- products and medical devices; specialty used in their own production; retailers such
tween clients and customers. We help our part- chemicals and ingredients; and advanced as supermarkets, department stores, mom-
ners in growing and adding value to their machinery or technical equipment – wish to and-pop stores, luxury and apparel bou-
business and enable them to achieve lasting sell their products in markets with high en- tiques; or doctors, hospitals and pharma-
success. try barriers. cists who resell the products we provide to
end consumers.
As a result of our position as the leading Strategically, our clients want to grow their
Market Expansion Services provider with a business by increasing sales in existing mar- Strategically, our customers want to increase
focus on Asia, we benefit from economies kets, enhancing efficiency and margins, or their sourcing base, market shares and
of scale, unique cross-regional and cross- launching into new markets. We offer revenue opportunities.
industry synergies and significant bargain- Market Expansion Services to clients from
ing power with trade. Europe and the Americas, and increasingly We support our customers in obtaining the
also for clients originating in Asia. best raw materials, products and brands at
Leveraging on our strong market presence, the best price, while providing them with
clients can capitalize on the superior We support our clients in marketing, selling knowledge and market insights.
commercial terms and conditions made and distributing their products, as well as
available by DKSH. On the other hand, our providing after-sales services and market
scope and scale allows us to provide our insights.
customers a comprehensive portfolio of
products and services.

Client Consumer goods, healthcare products Customer
B2B/B2C Retailer
Market insights Market insights


Specialty chemicals and ingredients, analytical We support our customers in getting the
instruments, capital investment goods best raw materials, products and brands

We support our clients in marketing, selling at the best price, and we provide them
and distributing products, provide after-sales with knowledge and market insights
services and market insights in new and
existing markets


> Four reasons to partner with us

What we do


> What we do

DKSH in brief

DKSH enriches people’s lives by providing access to goods, services “Being deeply ingrained in the fabric of local
and insights. United by our vision to be the trusted partner, we help communities, we create impact by catering to
companies grow. basic needs, bringing joy and fulfilling dreams.
When people see our DKSH truck arriving in a
Delivering life-saving drugs to hospitals, bringing high-quality prod- remote area, they group around it. It brings ex-
ucts to remote villages, installing technology that raises living stan- citement and life to town.”
dards and providing new formulations for healthcare products that
make life easier. These are just a few examples of how DKSH touch- Stefan P. Butz, Chief Executive Officer
es and enriches people’s lives around the clock.

We do this while helping our clients grow by distributing, promot-
ing and servicing their products and helping our customers grow
by providing access to high-quality products, services and insights.

Delivering growth – in Asia and beyond.


> What we do

Market Expansion Services

The underlying goal of any business is to Integrated Our industry expertise is reflected in our
drive growth. This is DKSH’s sole aim: pro- Our intelligently integrated and tailor-made four highly specialized Business Units:
viding companies with access and expertise services deliver seamless end-to-end solutions Consumer Goods, Healthcare,
to grow in and with Asia. We call this – no matter how large or small your require- Performance Materials and Technology.
Market Expansion Services. ments.
Learn more at
Our Market Expansion Services are: Our service philosophy
Comprehensive Our business is about more than simply the
Choose from a complete range of special- exchange and promotion of goods, but
ized services along the value chain – from rather taking on a profound responsibility for
sourcing, market insights, marketing and your products and brand. Our specialists pro-
sales to distribution and logistics and af- actively provide strategic advice based on their
ter-sales services. experience, know-how and networks, gath-
ering data from our hundreds of thousands
Customized of customers and translating it into highly
Our services are precisely tailored to meet detailed and up-to-date market information.
your exact needs. With us, your business is in good hands.


> What we do

Services we offer

Sourcing Market Marketing Distribution After-sales
insights and sales and services


Clients Customers

Omni-channel service portfolio
Backflow of information from customers to clients

Blanket market coverage across Asia Pacific

Choose the services you need to grow your • Market entry and long-term business cluding product registration, regulatory
business from our comprehensive and ever- strategies based on our local expertise support, customs handling, importation,
growing omni-channel portfolio. and market intelligence logistics, repackaging, invoicing, cash col-
lection, supply chain management and
Sourcing • Omni-channel insights from data and an- e-fulfillment
Access a global sourcing network with: alytics • A global SAP platform, one of the largest
• Deep industry expertise to provide you in Asia, which you can align your IT sys-
Marketing and sales tem with to receive valuable direct data,
with any materials and products you need Open up new revenue opportunities with: such as outlet level transactions, for in-
• A cost-effective, quality and dependable • A complete array of marketing and sales formed decision-making

supply services for your products, including After-sales services
• Full compliance with safety and environ- eCommerce marketing Service throughout the entire lifespan of
• Access to all relevant channels to market, your product with:
mental regulations customers and outlets across Asia Pacific • A broad range of after-sales services and
both offline and online (e-retailers, e-mar-
Market insights ketplaces, etc.) support ensuring top-quality standards,
Innovate for growth with: fast problem resolution and the ability to
• Access to our global network of innova- Distribution and logistics establish a positive product experience
Delivery of what you need, at the right time • Expertly trained teams providing custom-
tion centers where we generate new and place with: er service, repairs and maintenance, on-
product ideas, develop and customize • An unmatched logistics infrastructure and the-spot training and know-how transfer
them, work on new ingredients and tech-
nology applications, provide hands-on distribution centers to transport, store and
training and acceptance tests distribute your products across Asia
• Many additional specialized services in-

Learn more about the services we offer in your sector at


Our Business Units

> Our Business Units

Consumer Goods

CHF 3.8 billion

net sales (2020)

CHF 64.6 million

EBIT1 (2020)




retail outlets served





1 Excluding one-time costs of CHF 14.5 million in
2019 Business Unit Consumer Goods is a leading our business partners’ needs and to deliver
provider of Market Expansion Services with customized solutions to grow their busi-
a focus on fast moving consumer goods, nesses.
food services, luxury goods, as well as fash-
ion and lifestyle products. The Business Segment Fast Moving Consumer
Goods serves 375,000 retail outlets and
We help companies grow through a com- operates 65 distribution centers in Asia.
prehensive and customized portfolio of Serving hundreds of boutiques, shops-
Market Expansion Services, including prod- in-shops and brand counters, the Business
uct feasibility studies, registration, importa- Segment Luxury & Lifestyle has a proven
tion, customs clearance, sales, marketing track record as a brand builder in luxury
and merchandising, warehousing, physical goods. Our Business Segment Food Services
distribution, invoicing, cash collection and caters to the rapidly growing hospitality
after-sales services. Our expertise and broad industry in the region. DKSH is also the sole
local knowledge, together with our infra- franchisee and distributor of Levi’s® prod-
structure, enable us to better understand ucts in Thailand, Cambodia and Myanmar.


> Our Business Units

Success story:
MARS Wrigley sees increase in sales
despite circuit breaker in Singapore
MARS Wrigley is a US-based leading manu-
facturer of chocolate, chewing gum, mints
and fruity confections. Since 1987, we have
been distributing MARS Wrigley brands such
as M&M’s, Snickers, MARS, Maltesers, TWIX,
Skittles and Eclipse in Singapore. They are
constantly improving the way they source,
make and market their products so that con-
sumers can enjoy the products even more.

Challenge Approach Results
Due to the COVID-19 circuit breaker im- Recognizing the various barriers, we worked As a result of the new deployment strategy
posed in Singapore, most convenience with the DKSH Smollan Field Marketing and the field marketers readily adapting to
stores reduced their operating hours and (DSFM) team to help MARS Wrigley adjust the changes, sales grew by more than two
only opened from morning until afternoon. the marketing coverage plan and to refo- percent in the following quarter after intro-
Consumers were also more inclined to pa- cus its marketing efforts onto its key cus- ducing the revised marketing strategy as
tronize supermarkets rather than conve- tomer accounts. As timing was critical, the compared to the year before. This was an
nience stores during this period. specific activities were quickly planned impressive achievement considering the
and implemented together with the client. market situation at that time.
In addition to sales outlets in the Central
Business District area having to close oper- For the convenience store segment, we
ations temporarily during the circuit breaker focused on the central business areas and
period, there were also reduced consumers important parts of the market where con-
and purchases at petrol mart outlets as a sumer activity was still strong and the
large portion of the population were work- demand for its product brands was still
ing from home. Faced with these challeng- present.
es, MARS Wrigley was looking at possibly
recording much lower sales than in previous


> Our Business Units


CHF 5.4 billion

net sales (2020)

CHF 129.8 million

EBIT (2020)




customers in Asia





Business Unit Healthcare helps pharmaceu- ity standards and corporate compliance, we
tical, over-the-counter (OTC), consumer health set the benchmark in Asia. Our integrated
and medical device and diagnostics compa- service offerings are unmatched across the
nies seeking to grow their business in Asia. region. We provide access to multiple professional Our 8,000 healthcare specialists provide
healthcare channels in 14 markets, including deep market knowledge coupled with a
20 hospitals, clinics, doctors, pharmacies, drug- breadth of capabilities that enables us to
stores, dentists and optical outlets. develop truly customized solutions. We
support and represent 550 clients and
We offer a wide range of solutions from reg- serve 130,000 purchasing and decision-
istration, market entry studies, marketing making customers, thereby improving the
and sales, redressing, physical distribution, lives of millions of patients across Asia.
as well as invoicing and cash collection.
For companies wishing to license out prod-
With our leading marketing and sales compe- ucts in the Asian markets, we are a proven
tencies supported by regulatory affairs, cus- partner through stand-alone entities, such
tomer care centers and logistics platforms, as as Medinova and Favorex, brand-owning
well as our commitment to international qual- businesses based in Switzerland and Asia.

> Our Business Units

Success story:
Brilliant solution for hospital cold chain
packaging needs
DKSH’s cold chain management system pro-
vides innovative solutions for businesses for
the safe storage and transportation of tem-
perature-sensitive medicines. We ensure that
our partners’ products are secured through-
out the supply chain and logistics process.

Challenge dertook the development of the B-Box. The clients to track the exact location of the
Healthcare providers, medical facilities and B-Box is a temperature-controlled cold chain package when in use.
hospitals are always looking for sustainable box that is 100 percent returnable and re-
solutions to store, transport and deliver usable, available for both 80-liter and 40-li- Results
medicine. As a leading healthcare products ter packaging. The 80-liter B-Box was initially introduced
distributor across Asia, including in Thailand, to five hospitals in Thailand, and was sub-
we are constantly improving our cold chain The B-Box, also referred to as the Brilliant sequently taken up by more than 25 hospi-
management systems for our business part- Box, uses an excellent insulating material tals. Following this success, we introduced
ners. that is easy to clean and is ultra-lightweight. the 40-liter variant which is now being used
Yet, it is also robust and designed to be by more than 200 customers in Bangkok
In terms of cold chain packaging, we want- stackable for easy storage, safe transport and the Central Region across Thailand.
ed a product to further reduce the carbon and built to be more durable than the tra-
footprint by replacing dependency on sin- ditional Styrofoam boxes. In addition, each
gle-use Styrofoam containers. box comes with a unique code that allows

Backed by an experienced team who are
familiar with the production of biological
agents for the healthcare industry, we un-


> Our Business Units

Performance Materials

CHF 1.1 billion

net sales (in 2020)

CHF 91.7 million

EBIT (2020)






markets Business Unit Performance Materials distrib- and allows us to meet the growing needs
performancematerials utes a wide range of innovative ingredients of our customers. In collaboration with our
and specialty chemicals for the specialty innovation specialists, our technical sales
22 chemicals, food and beverage, pharmaceu- force achieves strong growth for our clients
tical and personal care industries. We help and customers.
our partners to grow their business through
our expertise in innovation and formula- We promote our product portfolios through
tion, supply chain, sourcing, regulatory and digital channels to extend our market reach,
[email protected] services. particularly to new generations. Our cus-
tomers, in return, experience a more agile
Our more than 20,000 customers benefit and efficient service through our digital ca-
from reliable and responsible sourcing pabilities. We also enable our sales force
thanks to our global networks and strong with new technologies and next level digital
geographic footprint. We provide regulato- solutions. By providing market insights and
ry consulting, supplier certification and trend analysis, we create business opportu-
product registration to navigate complex nities and strengthen the competitive ad-
regulatory environments and ensure vantage of our clients and customers.
With over 1,250 specialists in 120 locations
From our network of 48 state-of-the-art across 32 markets, we cover all of Asia, with
innovation centers, we provide application comprehensive networks in Southeast Asia
know-how and develop cutting-edge for- and Japan, as well as extensive coverage
mulations and solutions. This creates busi- across Western Europe, India and the USA.
ness opportunities, reduces time-to-market

> Our Business Units

Success story:
Honeywell regains position as number
one supplier of synthetic wax additives
in Australia
Honeywell is a Fortune 500 industrial-tech
company with about 110,000 employees and
900 sites across the world. Honeywell’s 2019
sales revenue reached USD 37 billion.
Honeywell Additives are one of the largest
global producers of synthetic wax blends used
in Plastics, Rubber, Coating & Paints, Inks and

DKSH Australia began their relationship with
Honeywell in April 2019 to explore the wax
additive market in Australia.

Challenge As a starting point, we leveraged our mar- Results
Australia’s manufacturing sector has ket knowledge of the Plastics, Rubber and Within twelve months, Honeywell’s sales of
changed dramatically over recent years with Paint & Coatings industries identifying a their synthetic wax products had surpassed
many companies moving their manufactur- range of users and new potential customers. their expectations and they achieved the high-
ing offshore. A prime example is the loss of The objective was to understand their needs est level of sales volume in the last six years.
the automotive industry, with the last man- and what, if any, reapproval process was
ufacturer (General Motors Holden) closing required.
their operation in 2017.

Honeywell was once in a leading position in DKSH collaborated closely with Honeywell’s
Australia for synthetic wax blends. The commercial and technical teams to provide
change in the manufacturing landscape and recommendations and commercial offers
the lack of market presence, however, re- that helped Honeywell regain its business
sulted in the unsatisfactory performance of and identify some new opportunities that
Honeywell in the past six years and cast Honeywell was not aware of.
many uncertainties as to its future.
We further supported Honeywell with our
Approach Asia-wide distribution network and logistics
The first step was to understand the market supply chain to ensure a continued and unin-
and map out the customers in each of the terrupted supply of products to customers.

Specialty chemicals and
ingredients at your digital


> Our Business Units


CHF 382.5 million With over 1,500 specialists, including more As a total solutions provider and system
than 650 service engineers, DKSH Business integrator, we serve our customers as a
net sales (2020) Unit Technology serves a customer base of one-stop-shop and provide customized
over 25,000 companies. It operates in 18 technology solutions. We not only provide
CHF 21.8 million markets from 85 business locations and is professional after-sales services but also
supported by 43 showrooms and demon- cover the entire product life cycle including
EBIT (2020) stration labs. installation and commissioning, final accep-
tance testing, production start-up support,
1,540 Sales and service are our core competencies. training, maintenance, repairs, spare parts
We accompany our clients from developing and consumables supply as well as refur-
specialists a business strategy to translating it into an bishments and trade-ins.
Asian reality. Using a state-of-the-art cus-
25,000 tomer relationship management platform, We operate as a trusted link between
we combine extensive industry and product suppliers from Asia, Europe and America
customers in Asia knowledge with a structured and systemat- and customers in Asia, enabling suppliers to
Network of more than ic sales approach to outperform the market expand their markets and providing custom-
and increase our clients’ market share. ers with access to products from around the
400 world.

clients and






> Our Business Units

Success story:
Malvern Panalytical becomes market
leader in Southeast Asia
Malvern Panalytical’s scientific instruments
are used by scientists and engineers across
a wide range of industries to help maximize
productivity, develop better quality products
and get their products out to market faster.
It employs over 2,000 people worldwide and
is recognized as an innovator in the materials
characterization markets ranging from build-
ing materials to pharmaceuticals and from
metals and mining to nanomaterials.

Challenge Approach • They provided comprehensive applica-
About 15 years ago, Malvern Panalytical • They chose us as their single distribution tion support via our local demonstration
recognized Southeast Asia as a growing labs. This included helping customers to
market with trends including an increase in partner for the whole region instead of identify and resolve analysis or applica-
healthcare expenditure due to an aging having a scattered distribution network. tion issues. They also provided sample
population, intra-Asian trade and a focus This enabled us to establish a Regional preparation methods and sample testing
by consumers on well-being products. Center of Excellence with expertise and services for their customers
capabilities throughout pre- and postsales
To capitalize on these growing trends in • They strengthened collaboration through Results
markets like pharma, bio-pharma, food and regional partner networks with academic Over the next five years, Malvern Panalytical
beverage and materials, the company want- professors and industry researchers posi- successfully grew market share in Southeast
ed to develop an effective market expan- tioning Malvern Panalytical as a thought Asia and subsequently strengthened its
sion strategy to fuel growth, especially in leader in the industries they operate in leadership position in the particle size mar-
Southeast Asia, where they had limited • They increased participation in business ket.
coverage and lacked individual market in- trade shows as well as organized semi-
sight. nars, workshops and online webinars in
multiple local languages to enhance
brand awareness and engage more cus-
tomers and industry practitioners


> Our Business Units

“Despite the unprecedented disturbances including fierce competi-
tion and a weak economy, DKSH’s team hung on and helped us
make it through those challenging times. The various awards re-
ceived proved that the hard work and effort put in has paid off.
DKSH has always been a passionate and committed partner for

Vill Lam, Commercial Manager of PepsiCo Hong Kong

“Due to the strong and successful cooperation, the market share of
the drug in the challenging Hong Kong market continues to in-

Representative from the leading pharmaceutical company

“With the effective sales activities and good market knowledge
from DKSH Australia, we have been able to produce a strong re-
sult and regain the leading position in the PVC market in a rela-
tively short period. We look forward to many success stories with
DKSH in Australia.”

Andri Haksomo, Sales Manager, Specialty Additives, Honeywell

“DKSH helped uncover many business opportunities for us in ar-
eas of application where we had limited access previously. They
have elevated the visibility of the Setaram brand in the market
and have also kept our brand promise to our customers through
their dedication and strong after-sales support.”

Link Brown, Global Commercial Director, KEP Technologies

> Our Business Units

About us


> About us

Organizational structure

With an organizational structure that cuts DKSH’s overall strategy and direction is Our business activities are managed
through the complexity of the businesses guided by an international Board of Direc- through four highly specialized Business
we manage, we are optimally organized tors. Executive management responsibility Units. Local market organizations imple-
for both today and tomorrow as we for the Group and the implementation of ment Business Unit strategies and enable
continue implementing our strategy for our strategic goals across our markets and region-wide coverage, while our Corporate
growth. Our structure seamlessly leverages Business Units is then ensured by the Exec- Center provides cost-effective services and
the vast resources of knowledge and mar- utive Committee, led by the CEO. a Group-wide infrastructure.
ket power within our organization for the
benefit of all stakeholders.

Executive Committee

Stefan P. Butz
Chief Executive Officer

• Investor & Media Relations
• Marketing & Branding

Laurent Sigismondi Stephen Ferraby Bernhard Schmitt
General Counsel Head Corporate Affairs & Chief Financial Officer
Strategic Investments
• Legal • Accounting & Reporting
• Governance, Risk and • Mergers & Acquisitions • Controlling
• Fashion & Apparel • IT
Compliance • Country and local market • Tax
• Treasury
Terry Seremetis organizations
Head Business Unit
Consumer Goods Bijay Singh
Head Business Unit
Thomas Sul Healthcare
Co-Head Business Unit
Performance Materials Natale Capri Hanno Elbraechter

Dan Culverhouse Co-Head Business Unit Head Business Unit
Head Supply Chain Performance Materials Technology
Martin Frech Antoine Mangin
28 Chief Human Resources Officer
Chief Strategy Officer and Head
of eCommerce

> About us

Read their
biographies at

Executive Committee

Stefan P. Butz Bernhard Schmitt Natale Capri
Chief Executive Officer Chief Financial Officer Co-Head Business Unit
(1968, German) (1959, German) Performance Materials
(1970, Italian)

Dan Culverhouse Hanno Elbraechter Stephen Ferraby
Head Supply Chain Management Head Business Unit Technology Head Corporate Affairs & Strategic
(1968, British) (1980, German) Investments
(1964, Australian)

Martin Frech Antoine Mangin Terry Seremetis
Chief Strategy Officer and Head of Chief Human Resources Officer Head Business Unit Consumer Goods
eCommerce (1976, French) (1966, Australian)
(1973, German/American)

Laurent Sigismondi Bijay Singh Thomas Sul
General Counsel Head Business Unit Healthcare Co-Head Business Unit
(1976, Swiss/Italian) (1964, Canadian) Performance Materials
(1965, Dutch)


> About us

Our people

People – the key to our success and a long history in, markets across Asia. whenever they arise. Our business model
We are proud of our people: they are the More than 30,000 specialists representing encourages self-starters who can easily
best in the industry and the reason for our 75 cultures ensure that we speak your lan- adapt to change. This flexibility to execute
business success. They are passionate, en- guage and understand how to grow your effectively while taking responsibility for
ergetic and purposeful, positively touching business. moving the business forward, lets us recog-
millions of lives through the products and nize and reward high performers.
services we provide. Driving growth, being the difference
We encourage our people to take business Our people are passionate about their ca-
Providing unique value responsibility and career ownership early on reer growth and about business success –
DKSH has a winning formula that combines and to seize development opportunities for DKSH as well as for you, and work as
global reach with a deep understanding of, part of an energetic and successful team.


> About us

Learning and development – Fantree Fantree Academy gives our employees ac- DKSH employees is important. We ensure
Academy cess to more than 50 regional programs, relevant and appropriately designed digital
To thrive in a rapidly changing world, we delivered by certified Associate Trainers – solutions are deployed in all core HR and
help our people learn and grow on an on- managers and subject matter experts from related areas, enabling a superior and dif-
going basis. In 2020, DKSH employees com- across DKSH. And Maya offers employees ferentiated people experience.
pleted more than 45,000 learning pro- access to more than 600 online and virtual
grams. learning programs, available on any device, The democratization of data and analytics
at any time. and use of advanced and innovative tech-
Employees drive their personal and profes- nologies is progressing unabated in HR –
sional development through Fantree Modern and innovative HR allowing easy, consistent and timely access
Academy, our in-house learning and devel- Sustainable and profitable growth for DKSH to complete and accurate information for
opment center, and Maya, our online learn- depends on attracting, engaging and retain- all who need it. This drives a robust fact-
ing management system. ing talents – to this end, a modern, connect- based approach, ensuring HR’s ability to
ed and personalized working experience for provide the best advice to our business
and deliver tangible value to DKSH clients
and customers.


> About us


Our approach to sustainability How we practice sustainability in our business
As a Swiss company deeply rooted in Asia
for more than 150 years, being a respon- Environment
sible corporate citizen has always been We are mindful of the environmental and ecological impact of our
part of the DKSH mindset. activities along our value chain and are committed to reducing our
footprint through adequate measures.
Our business as a Market Expansion
Services provider is built on integrity, trust Social
and reliability. These values are deeply We operate in a socially responsible manner with due consideration
engrained in our culture and are an inte- to the requirements of our stakeholders.
gral part of our vision to be the trusted
partner for companies looking to grow Governance
their business in Asia and beyond. We strive to maintain the highest standards and ethical values in all
our business activities with our employees, stakeholders and third
Our approach to sustainability is to further parties.
our environmental, social and governance
objectives in the local communities that
we operate in – supporting our purpose
to enrich people’s lives. As a company
with a long-term focus, we are committed
to continue on this path.


> About us

Supporting the UN’s Sustainable Achieve climate neutrality in our own operations by 2030.
Development Goals
DKSH strives to create sustainable value for Improve energy efficiency incrementally across our own sites
all stakeholders. We seek to contribute to by 2025.
the United Nations (UN) Sustainable
Development Goals – which our business Increase annual training to 15 hours per employee at Fantree
contributes towards both directly and indi- Academy by 2025.
rectly. We have identified several Goals
where we can create a positive impact Promote safe driving and work towards zero deaths and
through our business activities. For four high-consequence injuries on our roadways by 2025.
Goals, we have set specific targets to be
reached by 2025 and 2030.

You can find out more about our ap-
proach to reach these targets in our
Sustainability Report at


> About us

DKSH Identity

As an international company with over 30,000 employees, our DKSH Identity brings us together as
one strong DKSH team working towards a shared goal.

Our purpose

Enriching people’s lives.

Our vision

Being the trusted partner.

Our strategy

Growing our four Business Units, strengthening our service
offering and increasing operational efficiency.

Our values

Integrity Empowerment Collaboration Entrepreneurship Sustainability

Our promise

Delivering growth – in Asia and beyond.


> About us

> About us

More than 150 years of history

Three Swiss Establishing Creating local 20th century Tiger Economies,
entrepreneurs flourishing industries and the opportunities Asian crisis and death
embark on a trading houses beginning of glo- and challenges of trading companies
journey to Asia
1885 - 1887 balization prophesized
1865 - 1871
1890 - 1900 1900 - 1940 1980 - 2000

Siber & Brennwald Keller acquires Siber & Brennwald SiberHegner & Co. Rejuvenated Asian
founded in Yoko- C. Lutz & Co. enjoys leading po- in Japan hit by economies deliver
hama, Japan and renames it sition in raw silk Great Kanto Earth- impressive growth
(1865) Ed. A. Keller & Co. market and pro- quake, and made until outbreak of
(1887) motes Japanese into public Asian financial crisis
Eduard Anton silk industry (1890) company (1932) (1997)
Keller joins C. Lutz Diethelm acquires
& Co. in Manila, Hooglandt & Co. Diethelm & Co. Diethelm & Co. SiberHegner is
Philippines and sets up markets kerosene, opens new offices in restructured and
(1868) Diethelm & Co. a new phenome- Penang (Malaysia), turns around (2000)
Ltd. (1887) non used for Saigon (Vietnam)
Wilhelm Heinrich lighting, in Singa- and Bangkok Diethelm and Keller
Diethelm joins pore and beyond (Thailand) join forces to found
Hooglandt & Co. (1892) Diethelm Keller
in Singapore Holding Ltd. (2000)

Stories from our history

A bear keeps us ahead in Thailand

After World War II, Diethelm Bangkok took over the rights to sell products for the Bernese Alpine Milk
Company, which produced a sweetened condensed milk, called Bear. It was challenging to sell the product
as cow’s milk had never been part of the Thai diet.

In addition to targeting cinema audiences, the company used floating cinemas – boats equipped with a film
projector and a screen – which travelled along Bangkok’s canals to promote the new milk brand in less acces-
sible districts. The publicity blitz for the Bear milk was very powerful indeed – so powerful that Thai people
might have got the impression this milk actually came from bears.

Such innovative and creative marketing efforts paid off. With more and more Thais consuming milk, sales
steadily increased and the new brand found its way into many local kitchens.


> About us

New chapter in the “Go east, young man”
DKSH success story
The DKSH journey began in 1865.
2002 2006 2012 2015 2020 Asia’s vast, untapped opportunities
encouraged three adventurous Swiss
DKSH is founded DKSH goes DKSH launches entrepreneurs to venture into the
and reinvents public revised Identity: unknown. Caspar Brennwald (who
business model on SIX Swiss your trusted later partnered with Hermann Siber),
to specialized ser- exchange partner Wilhelm Heinrich Diethelm and Eduard
vice provider Anton Keller followed the prevailing
advice of the day to: “go east, young
New category DKSH man.” Independently, they sailed the
is created: celebrates oceans and endured many setbacks to
Market 150th reach new territories in Asia.
Expansion anniversary
Services The three pioneers established flourish-
ing trading houses, importing goods
from Europe to Asia. In 1865, Siber &
Brennwald was founded in Yokohama,
Japan. In 1887, Eduard Anton Keller
founded Ed. A. Keller & Co. in Manila,
Philippines, and Wilhelm Diethelm
founded Diethelm & Co. Ltd. in
Singapore. And so began our role in
helping to establish local industries and
facilitating globalization.

Illuminating Asian metropolises

Seizing the opportunity of the opening up of trade flows in and
out of Japan and China, one of the first big industrial consignments
SiberHegner had shipped from Europe to Japan via the Suez Canal
was a set of gaslights from Switzerland destined for Yokohama.

In autumn 1872, the Japanese port city, which at that time already
counted more than 300 foreign merchants, saw its first gas lamps
burning thanks to DKSH’s forefathers. Shortly after, we also sup-
plied gas lamps for the iconic Bund in Shanghai.


> About us

DKSH locations

For further information and contact details, visit or the local website:

Asia Pacific Australia Japan Saipan
1 Incorporated under DKSH Malaysia
Brunei 1 Korea Singapore

Cambodia Laos Sri Lanka

China Macau Taiwan

Guam Malaysia Thailand

Hong Kong Myanmar Vietnam

India New Zealand

Indonesia Philippines

Americas and Europe Denmark Netherlands
Finland Poland

France Portugal

Germany Spain

Great Britain Sweden

Italy Switzerland

Latvia USA

Corporate Brochure 2021

DKSH Holding Ltd.
P.O. Box 888
Wiesenstrasse 8
8034 Zurich
Phone +41 44 386 7272

Group Marketing
[email protected]

Edition: February 2021


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