HIJABISTA
PROJECT DEFINITION / INTRODUCTION This project is to find out how and when the company was established and also to identify the weakness of the company in producing the next corporate identity to improve and help the IKS company (Industri Kecil Sederhana) in repairing or improving the industry in terms of corporate identity
COMPANY BACKGROUND Idea Hijabista was founded in July 2013 by Nur Deanna. based in Kuala Lumpur, Malaysia. This company has been established for 11 years and has only 1 company. The purpose of this shop is to make people familiar with Malay clothes such as kebaya, songket and others. Moreover, they also use suitable, acceptable and exclusive designs.
FOUNDER INFORMATION Name: Nur Deanna bte Ahmad Age: 44 years Date of birth: 02 october 1979 Origin: Terengganu Status : Married Company : Hijabista Starting year: 2013
COMPANY DETAIL Company Name: Hijabista Outlet Mall SSM No. : Adress: No 219 Jln Tuanku Abd Rahman, Kuala Lumpur Email: [email protected] Contact: 019 4444198 Facebook : Hijabista Outlet Mall Shopee : Hijabista Mall
COMPANY PRODUCTS / SERVICES SHAWL SKIRT HIJAB CLOTHING BAWAL SARUNG HIJAB PURDAH SHIRT KEBAYA ENCLOSED DRESS SAMPIN
COMPANY PRODUCTS / SERVICES
CURRENT CORPORATE ITEMS & BRANDING
CURRENT CORPORATE ITEMS & BRANDING (NOT HAVE) Bunting Tshirt corporate Packaging product Name tag Vehicle
THE PROBLEM IDENTIFIED no self-packaging Lack of corporate items signboard are hard to see lack of advertising
SWOT ANALYSIS STRENGTH WEAKENESSES OPPORTUNITY THREAT Provide good service to customers Good marketing Has a premium fabric Making sales online can attract teenagers Too many competitors Customer interest easily turns when a new brand is release There will be fake products Other dealers can sell at a cheaper price Limited stock unorganized items
TARGET AUDIENCE & TARGET MARKET TTAARRGGEETT AAUUDDIIEENNCCEE Male Female Single Married Others worker student 18 TO 70 YEARS
TARGET AUDIENCE & TARGET MARKET TTAARRGGEETT MMAARRKKEETT Male Female Single Married Others worker student Kids Teenagers Adult
DEMOGRAPHIC STUDY Age rage Gender Marital status Education Occupation Location 18-70 years Male/Female Single & Married Student, Workers RM300 - Above City
PSYCHOGRAPHIC STUDY Paucek and Lage Personality Traits Lifestyle Interests Elegant Fashionable Tranding & stylish
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