Powerful Strategies for Successful PPC Campaigns PPC, an abbreviated form of pay-per-click, is a digital advertising model in which the advertiser pays a fee for each click on their ads. PPC is the method of buying clicks on their pages. If you want to know successful PPC campaign strategies, we are here to help you. Here we tell you some powerful strategies that you can use for successful campaigns.
Select a Platform to Run Your PPC Campaign Before running a PPC campaign, you have to decide on a suitable platform for that. Google ads are nowadays the most popular PPC campaign among today's marketers. But Facebook and Twitter ads also come under PPC campaigns. You can create campaigns across these platforms basis your objectives. Like in Facebook, you have different options including awareness, brand and website traffic, while Google ads provide you with search engine results pages (SERPs). Select a Type of Ad to Invest in Each platform gives you many options for choosing a type of ad. Like on Facebook, you can decide between a single image, a single video or a Slide share. On the other hand, Google gives you ad options like display ads, search ads and app ads. In display ads, your banner ad can appear anywhere in the Google display network. While the search ads display your chosen ad on the landing page in the form of hyperlinked search results. Set Your Bidding Strategy Determine your budget and bidding strategy to run your PPC campaign. Different platforms have different rules for that, like on Google, you can set a daily budget, while on other platforms, you have to select the increment you want for your payment. Not all topics and audiences are equal. PPC also offers you some other elements of budget settings. PPC campaign has an ‘Auction’ system that helps you decide how much it will cost you for a specific audience. After all, you have a budget strategy to help make cost-effective purchases for your campaign, such as Cost-per-click (CPC) bidding, Cost-per-acquisition (CPA) bidding and many others.
Personalise Your Target Audience, Interests, Location, and Search Terms On any platform you choose, you can select who you want to reach for your ads. The “who” in the Google term means audience, location and the keywords you are using. You can also create a custom audience. It helps you reach the right audience. Insert relevant keywords to better search volume and target visitors. Track Your PPC Campaign's Performance Periodically All platforms have an analytical dashboard where you can track your campaign performance. You see traffic received on your landing page, how much you're paying, and check if it converts into leads or revenue. With all this, you can find how much it benefits you. Conclusion You can use the aforementioned PPC campaign strategies for your brand. For assistance, you can contact Kutumbh Digital, a leading digital marketing agency that provides PPC management services in India. Its PPC experts know how to execute successful campaigns.