Qualitative Research

Qualitative Research –
Living in the Future

Audience Survey Results

Demographic Research - Location

The majority of participants live in rural areas, 53.3%.

Demographic Research - Occupation

Occupation Student Teacher Local

12

10

8

6

4

2

0
Café Staff Retired

Government

Officer

The majority of participants were students, 73.3%.

Living in the Future Opinions –
Top film genre

What is your top film genre? Comedy Thriller Romance Adventure Noir

8
7
6
5
4
3
2
1
0

Sci-Fi Documentary Fantasy

The majority of participants voted comedy as their top film genre, 46.6%.

Living in the Future Opinions –
Second choice film genre

What is your second choice film genre?

4.5

4

3.5

3

2.5

2

1.5

1

0.5

0 Crime Romance Sci-Fi Action Comedy
Horror

The second choice film genre had a less clear majority. Action was the most
popular second choice, with 28.57% of the vote.

Living in the Future Opinions –
Third choice film genre

What is your third choice film genre?

3.5
3

2.5
2

1.5
1

0.5
0

The third choice film genre had a wider spread of genres. Drama was the
most popular, with 21.42% of the vote.

Living in the Future Opinions –
Historical correctness

Not Very

important Important

All participants feel that historical and factual correctness is important to

some degree, with 33.3% feeling it’s very important.