Ward presentation 6.22.15

Richard

 

&

 

Susie

 

Culp

MARKETING YOUR HOME
OUR COMMITMENT TO MARKETING 1555 CRAYTON ROAD




 


June 22, 2015
Hi Rich & Linda,
We are having a very busy selling season this year. There are lots of buyers, there is a
shortage of good inventory, rates are low, & marketing times are shorter.
We know you have many choices. We specialize in personal service, attention to detail,
and we will give you and your property the attention and exposure required to get the
best price & terms possible.
We appreciate the opportunity to interview for the job. We live and work nearby, we
know the area well, and we will do a great job for you.
Best Regards,

Richard & Susie Culp
5-Star Client Satisfaction Award Winners
Premier Sotheby’s International Realty
500 5th Avenue South
Naples, Florida 34102
Richard 239.290.2200 | Susie 239.290.9000
[email protected]
[email protected]
PremierNaplesProperties.com

CRAYTON ROAD AREA
RECENT SINGLE FAMILY HOME SALES ACTIVITY


Address Bed Full Half Living List List Price Sold Sold Price Days on Sold
rooms Baths Baths Area Price per sf Price per sf Market Date
1933 Alamanda DR 5/28/15
566 Anchor Rode DR 3+Den 21 2,381 $775,000 $325.49 $700,000 $293.99 100 4/16/15
614 Bow Line DR 4,421 3/19/15
653 Coral DR 4+Den 40 4,501 $1,335,000 $301.97 $1,250,000 $282.74 178 4/3/15
705 Coral DR 4,169 6/15/15
2175 Crayton RD 4+Den 51 2,789 $2,495,000 $554.32 $2,300,000 $511.00 125 4/15/15
2843 Crayton RD 1,424 5/29/15
2951 Crayton RD 4+Den 31 2,142 $3,295,000 $790.36 $3,150,000 $755.58 0 4/28/15
3003 Crayton RD 2,097 3/30/15
3280 Crayton RD 4+Den 30 1,584 $1,245,000 $446.40 $1,150,000 $412.33 52 6/16/15
3848 Crayton RD 2,604 4/14/15
577 Devils LN 3 Bed 20 1,887 $1,200,000 $842.70 $1,050,000 $737.36 0 2/27/15
625 Fairway TER 3,155 5/15/15
3747 Fountainhead LN 3 Bed 30 2,561 $1,200,000 $560.22 $1,010,000 $471.52 21 6/12/15
760 Fountainhead LN 3,337 5/8/15
690 Harbour DR 4+Den 30 1,965 $920,000 $438.72 $925,000 $441.11 2 5/15/15
368 HAWSER LN 2,368 4/1/15
3150 Leeward LN 2+Den 20 4,120 $1,150,000 $726.01 $1,000,000 $631.31 126 6/12/15
500 Mooring Line DR 4,810 3/16/15
630 MOORING LINE DR 3 Bed 30 2,294 $1,199,000 $460.45 $1,150,000 $441.63 106 3/23/15
580 Neapolitan WAY 3,249 3/3/15
4030 Old Trail WAY 3 Bed 20 1,626 $850,000 $450.45 $718,000 $380.50 93 4/2/15
721 Old Trail DR 2,307 5/11/15
757 Park Shore DR 3+Den 21 2,382 $1,200,000 $380.35 $1,125,000 $356.58 39 5/12/15
3700 Parkview WAY 2,424 4/24/15
750 Pine CT 4 Bed 40 1,788 $1,199,000 $468.18 $1,000,000 $390.47 38 4/29/15
585 Pine Grove LN 2,150 4/29/15
590 Putter Point PL 4+Den 31 2,712 $1,499,000 $449.21 $1,400,000 $419.54 305 3/4/15
3161 Regatta RD 3,900 3/17/15
3 Bed 20 2,426 $1,150,000 $585.24 $1,035,000 $526.72 88

3+Den 30 $1,100,000 $464.53 $1,039,000 $438.77 122

5+Den 52 $2,125,000 $515.78 $2,059,000 $499.76 81

6 or More 61 $3,895,000 $809.77 $3,825,000 $795.22 20

4 Bed 30 $1,499,000 $653.44 $1,400,000 $610.29 0

4+Den 30 $2,150,000 $661.74 $1,965,000 $604.80 73

3 Bed 20 $829,000 $509.84 $801,000 $492.62 91

3 Bed 30 $1,075,000 $465.97 $1,060,000 $459.47 69

3+Den 30 $1,325,000 $556.26 $1,325,000 $556.26 92

4 Bed 30 $849,000 $350.25 $805,000 $332.10 95

3 Bed 20 $1,195,000 $668.34 $1,100,000 $615.21 91

3+Den 20 $1,495,000 $695.35 $1,350,000 $627.91 26

4 Bed 30 $1,295,000 $477.51 $1,245,000 $459.07 33

4 Bed 41 $2,495,000 $639.74 $2,200,000 $564.10 35

3 Bed 20 $1,425,000 $587.39 $1,310,000 $539.98 6

AV: $1,498,759 $546.07 $1,394,724 $505.10 73

Anyone can list your home, but very few can help you get a timely sale with optimal return and
minimal bother. Everything else is simply a means to that end & we have more means than most,
many years of successful experience, a global network, and a reputation that’s second to none.
Buyers and sellers are looking for leadership, confidence and market knowledge - and that is
exactly what you’ll get from us.

MARKET SHARE TRENDS
TOTAL DOLLAR VOLUME
Total Sold January 1, 2014 - December 31, 2014

When it comes to real, measurable performance, the facts speak for themselves. Here in
Southwest Florida, no one sells more luxury properties than Premier Sotheby’s International
Realty. In fact, no one even comes close.

©MMXIII Premier Sotheby’s International Realty, licensed real estate broker. Each office is independently owned and operated. Premier Sotheby’s
International Realty is a holding of The Lutgert Companies. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates
LLC. Equal Housing Opportunity. Market share percentages based upon total dollar volume from January 1, 2014 through December 31, 2014. Information
derived from Multiple Listing Servicesand may not reflect all real estate activity in this area.

WE WILL:

SHOWCASE YOUR HOME TO THE MOST BUYERS

Helping our clients navigate the world of real estate is what truly helps set our brand apart.
Another differentiator is our ability to connect buyers and sellers globally. Our referral system
boasts hundreds of “connections” per month coming from two channels – realty and auction.
With a dedicated liaison stationed at the Sotheby’s Auction House we are able to help unite
their clientele with the properties our network represents. Auction referral – $9M average
sales price; realty referral – $1.2M average sales price.

SUCSESSFULLY MARKETING
UNIQUE PROPERTIES REQUIRES UNIQUE SKILLS


We Will:
• Professionally photograph your home with high resolution, magazine quality photos for all

marketing materials and internet sites
• Create a video tour
• Create a professional property brochure for distribution to buyers, agents, eGallery, etc.
• Place new listing & open house ads in Naples Daily News, Premier Sotheby’s eNewsletter

& Premier Sotheby’s websites
• Create an announcement email campaign to 5000+ area Realtors, Sotheby’s prospects &

private customers
• Add your home to sothebysrealty.com, PremierNaplesProperties.com & Realtor.com
• Launch your listing to dozens of websites and our partners
• Post your home to our Multiple Listing Service
• Place a sign on your property
• Introduce your home to our agents & Host a caravan for agents to preview your home
• Create a dynamic direct mail campaign to potential buyers & agents who sell in this area,

as well as “Introducing your property” postcards to homes in the immediate area.
• Personally host Open Houses to drive awareness & get feedback
• Preview your property to all interested agents
• Inform you of responses and inquiries relating to your home
• Provide you with a copy of all advertising and marketing data
• Place Periodic ads in Naples Daily News, Florida Weekly, Naples Illustrated, Gulf Shore

Life, Fine Homes magazines.
• Inclusion in Folio & Collections Publications when available
• Provide regular updates on comparable homes in your area (sales, new listings, etc.)
• Meet for all showings
• Provide feedback on all showings

PHOTOGRAPHY FEATURES

SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME

When we list a property, one of the first things we do is commission a portfolio of professional
photography, all designed to show your home at it’s very best. Its about enriching the viewers
experience-from print to online to the property itself. Your home will be featured on over 500
Real Estate web sites including: sothebysrealty.com, wsj.com(Wall Street Journal), nyt.com
(New York Times) & realtor.com, utilizing the highest quality photography and online
technology available today. sothebysrealty.com offers an immersive photography slideshow
allowing homebuyers to zoom in on ornate details or expand to full screen on 20 high
resolution photographs.

ANNOUNCING YOUR PROPERTY

Typically, the greatest interest in a property happens within the first weeks that it’s on the
market. To effectively capitalize on this attention, we will create a customized direct mail
campaign to bolster interest in targeted key areas within your local neighborhood, surrounding
area and to our sphere of influence. By employing a consistent, unique and customized direct
mail campaign, we will be able to skillfully market your home to make the impact it deserves.

PROPERTY BROCHURE

UNRIVALED ACCESS TO QUALIFIED PEOPLE

We understand the unique value of your home and will develop a marketing plan that will
provide the attention and exposure it deserves. One of our first initiatives will be to create a
compelling professional marketing brochure printed on heavy cardstock paper. By combining
professional photography and attention getting narrative details, your home’s brochure will act
as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive
marketing process provides advantages for our clients that cannot be duplicated.

NAPLES DAILY NEWS

FLORIDA’S MOST AFFLUENT NEWSPAPER

Circulation: 100,000 • Average Income: $110,000+ - The Naples Daily News is the most widely
read newspaper in Southwest Florida, reaching 75% of the Naples’ PMA, the state’s most
affluent readership. As the largest real estate advertiser with the Naples Daily News, our firm
and listings receive prominent exposure year-round in the Sunday real estate section, on
naplesnews.com and via opt-in E-mail communication with local subscribers.

FLORIDA WEEKLY

NAPLES’ HIGHLY-READ PERIODICAL

Over 22,000 readers pickup a copy of Florida Weekly, Naples’ highly-read weekly periodical.
Florida Weekly is a readership favorite, covering local news, business and Naples’ active cultural
arts and social scene. The Florida Press Association has named Florida Weekly the winner of
five awards in its “Better Newspapers” contest. Florida Weekly is distributed in rack locations
throughout Southwest Florida, including Premier Sotheby’s International Realty offices.

FLAGSHIP PERIODICALS

AN IMPRESSIVE PRESENTATION OF OUR LISTINGS

Premier Sotheby’s International Realty produced two flagship periodicals. FOLIO—The Gulf
Coast Guide is the annual company magazine that includes all of the firms active listings.
COLLECTION is the firm’s annual ultra-luxury properties magazine of properties listed at $2
million or more. The publications are widely distributed through the Naples Daily News,
Gulfshore Life and our highly- trafficed retail office locations throughout Southwest Florida.

RESIDE®

AN AWARD-WINNING CELEBRATION OF HOME,ART AND LIVING

Circulation: 140,000 • Average Income: $600,000 - Access to many of the world’s wealthiest
clientele is available to you through the pages of RESIDE® magazine, the exclusive publication
of the Sotheby’s International Realty network. Each issue includes The Gallery, a property
section designed to showcase your home to an audience of over 140,000 wealthy and
accomplished readers. RESIDE is also distributed with Preview magazine allowing us to reach
the coveted Sotheby’s Auction House client base.

GLOBAL DISTRIBUTION

EXCLUSIVE GLOBAL MARKETING

Many marketing brochures will participate in our exclusive Global Distribution Program where
copies will be distributed to hundreds of offices within our real estate network, as well as
Auction House locations globally. No other real estate company has the ability to provide this
exposure which means your home will be viewed by potential buyers not only within this
market but around the world.

SOTHEBY’S AT AUCTION

A CELEBRATION OF EXTRAORDINARY ART AND OBJECTS
ON THE INTERNATIONAL ART MARKET

Sotheby’s at Auction showcases the full range of Sotheby’s offerings around the world. It unites
the most important pieces of fine and decorative art and precious objects offered at each of
Sotheby’s auction locations: New York, London, Hong Kong, Milan, Geneva, Doha and
Amsterdam. Each issue of Sotheby’s at Auction also features an exclusive and dedicated real
estate advertising section designed to provide essential reach and precise marketing to some of
the most affluent, educated and international audiences available today.

MEDIA SCHEDULE

BEST OF CLASS

Our brand advertising campaign is aligned with “best of class” media partners that boast the
most qualified subscriber bases. Our effort is to effectively attract and engage a target audience
that has the greatest propensity to buy your home.These partners have been carefully chosen
because they tie into passion points of the Connoisseur of Life. The cumulative effect delivers
approximately 195 million impressions per year which ultimately builds brand awareness and
drives leads to our global network of offices and our Web site.

COUNTRY LIFE

A MUST FOR DISCERNING EUROPEAN READERS

Circulation: 40,408 • Average Household Income: $140,000+ - Country Life is the essential weekly
read for those who are passionate about the very best of Britain. Described as ‘the most quintessential
English magazines’, Country Life features thought- provoking editorial to effectively attract high net
worth readers and is the ideal venue for advertising prestigious property in more than 60 countries.

INTERNATIONAL
HERALD TRIBUNE

THE GLOBAL EDITION OF THE NEW YORK TIMES

Circulation: 242,073 • Average Income: $286,743 - The International Herald Tribune is the
international voice of The New York Times and its authoritative journalism reaches 180
countries. The IHT is written for people who know that global events and trends affect their
work and their lives. Our partnership with this key daily newspaper goes beyond just the pages
we advertise in. We also participate at some of the most prestigious events around the world
where our wrap is placed around thousands of copies of this newspaper. Unequivocally, the
IHT helps your home reach the world.

THE NEW YORK TIMES

DELIVERING HIGHLY LOYAL AND ENGAGED INFLUENCERS

Circulation: 1,500,000 • Average Household Income: $109,304 - The New York Times targets the
most influential and loyal readers in New York and the nation. Our brand and the homes within
our network receive unparalleled recognition and national circulation reaching the most
inquisitive minds through the pages of their dedicated luxury real estate section aptly entitled,
“Luxury Homes & Estates.” This portion of the magazine showcases luxury properties of all
types – from the country’s most exquisite homes to lavish vacation getaways and
contemporary masterpieces making this a perfect vehicle to market your home.

ROBB REPORT COLLECTION

AN AUTHORITATIVE VOICE

Circulation: 200,000+ • Average Income: $1,375,000 - The Robb Report Collection is unrivaled in
its ability to reach deep into the hearts and minds of affluent consumers. The Robb Report
Collection succeeds by advising and influencing a highly acquisitive audience, guiding their
purchasing decisions for products, services and experiences that will enrich their lives.

THE WALL STREET JOURNAL

HELPING READERS UNDERSTAND THE WORLD

Circulation: 1,878,927 • Average Income: $315,548 - The Wall Street Journal successfully reaches
global wealthy individuals seeking to buy or sell exceptional properties of worth. The Journal
connects your home to the world’s most affluent buying audience by offering: global reach,
geographic flexibility and unique showcasing on wsj.com.

THE GLOBE & MAIL

CONNECTING WITH CANADA’S MOST SOUGHT-AFTER
AUDIENCE IN BOTH PRINT AND ONLINE

Circulation: 900,000 • Average Income: $100,000+ - With over 6 national Canadian newspaper
awards, The Globe & Mail is Canada’s leading news source, connecting the Sotheby’s
International Realty®network to Canada’s most influential readers.Your home will be featured
on a full color ad in The Globe & Mail, which reaches more high level executives than any other
Canadian newspaper. In addition, traffic driving Web banners leading to sothebysrealty.com are
featured on theglobeandmail.com, providing even more valuable exposure for your home to
this desirable market.

A SUPERIOR APPROACH
TO DIGITAL MARKETING

SIR MOBILE

REACHING HOMEBUYERS THAT USE MOBILE DEVICES

It is estimated that by 2012, 20% of all online searches will be run from a mobile device. SIR
Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace
by helping consumers view properties based on GPS location, address, city or zip code. The
application displays detailed property information and is available on the iPhone, Android,
Blackberry and Palm, as well as feature phones. When a user is ready to see a property, the
“Call” feature connects them with one of our sales associates ready to show your home.

ONLINE DISTRIBUTION

ECOSYSTEM OF WEBSITES

Your property will not only get exposure on one of the most highly-trafficked luxury real
estate sites but on each of the websites that focus on specific markets throughout the world.
In addition, sothebysrealty.com, PremierNaplesProperties.com and our ecosystem of websites
represents the starting point of a comprehensive online marketing strategy that expands the
exposure of a home to the most significant media companies and real-estate focused websites
globally and has been optimized to be highly-ranked in the search results of search engines
from all over the world.

INTERNET EXPOSURE

REACHING THE “CONNOISSEURS OF LIFE”

With 90% of buyers using the internet to find the home they actually purchased, it is essential
that we employ a multi-channel digital marketing plan. Therefore your home will receive
targeted local exposure on premiersothebysrealty.com, premiernaplesproperties.com,
naples.com, bonitasprings.com and marcoisland.com that compliments the worldwide reach
from sothebysrealty.com. Your home’s presence will be carefully designed to provide an
exceptional showcase experience to buyers searching for properties not only by location but
also by their desired lifestyle and unique amenities.

ONLINE PROMOTION

SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME

When we list a property, we create an online promotion for buyers and Realtors searching for
property. Once marketing materials have been sent, we get detailed reporting on various
aspects of the marketing piece and analysis on which clients are engaging more than others,
creating an actionable call-list of prospects.

REALTOR.COM

THE NUMBER 1 REAL ESTATE WEBSITE IN THE WORLD

Our “Enhanced Listings” enable your home to rise to the top of the search, above all other
homes generating exponentially more page views.We include more pictures and a virtual tour
and our cell phone number is located at multiple points to increase buyer calls for your
property.

AN EXCLUSIVE PARTNERSHIP

“THE BUSINESS OF EXTRAORDINARY LIVING

The Sotheby’s International Realty brand has created a unique, exclusive partnership with The
Wall Street Journal through the introduction of The Business of Extraordinary Living microsite.
This microsite positions our brand front and center to more than 40 million visitors of The
Wall Street Journal’s digital network each month. And with an 89% increase of international
traffic to their Web site, our relationship with WSJ and provides yet another matchless,
superior opportunity to market your home globally.

PARTNERSHIP WITH NYTIMES.com

DELIVERING A HIGHLY LOYAL AND ENGAGED GLOBAL AUDIENCE OF INFLUENCERS

Our partnership with The New York Times provides the ability to develop custom and
dominant opportunities to create brand awareness and drive qualified leads to the listings
represented by our network. This strategic partnership represents several unprecedented and
exclusive online opportunities that allow the Sotheby’s International Realty® brand to
integrate directly with The New York Times’ editorial content and position the homes our
network represents front and center to an audience of nearly 30 million monthly unique users
worldwide.

SOCIAL MEDIA

NAVIGATING THE WORLD OF SOCIAL MEDIA TO MARKET YOUR HOME

With facebook.com having more than 400 million active users, of which 70% reside outside the
Unites States*, it is crucial that we employ social media efforts where appropriate to help drive
awareness of your home. facebook.com/sothebysrealty is an extension of the brand’s less is
more philosophy, communicating lifestyle, extraordinary property and an outstanding network.
SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and
receive updates on the latest news and information within the Sotheby’s International Realty
network. Prospective buyers gather a wealth of information on these social networking sites,
which is why we place great effort into gaining presence within these unique personal and
Professional communication tools.

SIGNIFICANT SALES
TRULY SPECIAL HOMES AND THEIR STORIES


Clockwise from top left: Pelican Marsh $1,875,000 • Vineyards $1,085,000 • Coquina Sands $3,825,000 • Old Naples $1,080,000

The character of a home is personified by the people who reside there. Over the years, we
have developed innovative marketing tools and contacts with some of the most qualified clients
in the world.We have also developed an appreciation for the true value of beautiful things, and
we take great pride in presenting to the world unique places and their stories. Here are just a
few of those special homes we have recently represented.

Each Office is Independently Owned and Operated.

OUR STORY

LEADERS IN SOUTHWEST FLORIDA

In 1984, The Lutgert Companies founded Park Shore Properties to represent its luxury
residential property interests in Park Shore. Under the leadership of Scott F. Lutgert, the
brokerage quickly established a reputation for representing the finest properties in Southwest
Florida and for providing an unparalleled level of service and professionalism. Ten years later,
Park Shore Properties was renamed Premier Properties of Southwest Florida to reflect its
representation of luxury properties throughout Collier and southern Lee counties. The
company joined the Sotheby’s International Realty®network in 2010 to offer its clients
additional exposure in an increasingly global and competitive real estate marketplace.

RICHARD & SUSIE CULP!

“Five Star Real Estate Agent” award winners, Richard & Susie were recognized
again in 2014 for professional excellence and outstanding client satisfaction,

!representing fewer than 7 percent of Real Estate agents in Southwest Florida.!

During their careers, they have helped thousands of families buy, sell and build
their dream homes. Allow them to put their experience and expertise to

! work for you.!

The Culps, originally from Dallas, Texas are involved with the American Cancer Society, as well
as being active members of various national, state and local real estate associations.

SUSIE has over 26 years of experience in Real
Estate. Before joining Premier Sotheby’s, Susie
was a relocation specialist assisting with
international and domestic transfers with
corporations such as J.C .Penney, Ford Motor
Company, Texas Instruments, Nokia, Pizza Hut,

!Mary Kay Cosmetics, and others.!

RICHARD is an experienced professional who
has been involved the residential Real Estate
industry for over 28 years and is a skilled
negotiator. He has designed, built and sold luxury custom homes, and managed successful sales
and marketing teams for an award winning volume homebuilder.
By hiring Richard & Susie, you’re not only getting a great agent, but two great agents who will
work twice as hard to help buy or sell your property. And in addition you’ll get a hand picked
support team that includes the best marketing, title, mortgage, insurance, home repairs, and

!home inspection specialists in the industry.!

Buyers and sellers are looking for leadership, confidence and market knowledge - and that is exactly
what you’ll get. We live & work nearby, we’ve been helping our friends and neighbors for many years,
and we will get the job done. Want more information? Please contact us anytime & we’ll respond
quickly. !

!
!

Each Office is Independently Owned and Operated.

RECENT TESTIMONIALS!

“We have sold several homes in the past 17 years and have had excellent realtors, we both agree that
Richard & Susie were by far the best we’ve ever had. They took care of every detail and made the
transaction go smoothly without a hitch. Richard & Susie kept us informed & up to date on all
showings and feedback & made helpful suggestions along the way. We would highly recommend them

!to anyone looking for top notch Realtors.” Sincerely, Jerry & Dolly Ray!

“For 9 months we attempted to sell our home in Naples with no luck due in retrospect to poor
advice in pricing, presentation and marketing.After the expiration of our contract with the initial agent,
we considered our alternatives along re-listing with several agents.After various agents were evaluated
we choose Richard and Susie Culp. They developed a thorough market analysis and marketing plan.
What impressed us was their desire to be present at each showing and to follow up with other agents
showing the property.We were able to stay informed of how our property was viewed, especially any

!needs for improvement.!

During this process they were very thorough with communication with us at all times. In these
challenging time for real estate sales, Richard and Susie were able to sell our property in a matter of
weeks. I highly recommend them to anyone who needs to sell property in these difficult times. They
are a great choice for a knowledgeable and professional team.The resources of the Premier/Sotheby's

!were an asset as well.” Richard & Judy King!

...We enjoyed having you represent us in selling AND buying. "You're the best." Thank you. Sincerely, !

!Judye & Bernie Baer!

“Richard and Susie Culp have proven to be the best real estate professionals we have encountered in
our experience.  We decided to purchase a home and just before making an offer we had minor
reservations about proceeding.  With a great level of understanding and support, they took us out to
look at several other properties before we happily settled on our original choice.  During the process
they were with us every step of the way and this included referring excellent trades people to paint
and perform other minor updates.  Small touches such as providing a contact list of all available utility/
communications companies saved us a great deal of time and effort.  We are now in the process of
purchasing a new home build and we have the benefit of having Richard and Susie to look after our
interests which is very comforting as we have come to trust them implicitly and are proud to call

!them our good friends.” Manny & Debbie Acacio!

“Our most sincere thanks to both of you for making this experience in our lives so much easier.  You
were always there with encouragement, patience & enthusiasm.   We have developed a real friendship
throughout this adventure for which we are so thankful.  So please take care & we will stay connected,

!!!!OK?” Grace & John Murphy!

Each Office is Independently Owned and Operated.

"Paul & I want to thank you for all that you did to expedite our successful closing.  We know that you
worked very hard to get it all done.  Look forward to seeing you & Susie next fall." Many Thanks, Ann

!& Paul Sullivan !

“Richard/Susie Culp were with my wife and I every step of the buying process: Taking us around
Naples at their own expense. Providing sound advice on structure/design/and location, Recommending
reliable building contractors, Sitting in on the negotiations with the building contractor and insuring
key points are entered in the contract, Making sure the grounds contain palms/shrubs/grass (i.e.
indigenous to FL that are attractive without creating problems (e.g. health hazard), Sitting with us at
closing and providing advice to include when it was necessary to bring legal Council in the process to
protect our position...this saved us thousand of dollars. Richard and Susie are a great one-two punch
in getting the home you want!” John & Norma Jean Quigley!

“Thank you for helping us find our Florida dream home! You guys are the BEST.” We most admired the
follow through of attention to details giving us the comfort protection of having another party we
knew were looking out for "our interests." and making the purchase of our "dream home” a most

!!enjoyable experience.” Pamela & Bill Houze!

"We have been in a rental situation for 8 years here. Our most recent landlords are Richard & Susie
Culp. We had every intention of finding another rental, until they pointed out the advantages of
owning, (considering we were looking at $30K+). Susie was the lead in finding a house that worked.
From that moment on, your people handled everything. The Culp's are very professional and seem to

!!have no bounds regarding servicing clients.” Albert & Bitsy Schwabe!

“This may have been business as usual for you folks, but I can assure you this was our first totally
positive experience. Both Richard & Susie deserve credit for going the extra distance to ensure our

!complete satisfaction.” Sincerely, Michael & Bonnie Lewis!

“Now that Joy and I have finally settled into our new home, I thought I should express our gratitude
for a job well done. We initially had worries about financing due to the need to sell our existing home.
You helped calm our nerves and we really appreciate your understanding of our situation.” Wendell &

!Joy Bauman!

“Over the years we have made frequent moves, each involving a real estate professional. with sincere
appreciation, we want you to know that our relationship with you over the last few months has been
the highlight of all of our moves and how much we appreciate your professionalism and friendship

!!during a time when the stakes are high.” Richard & Diane Howell!

Each Office is Independently Owned and Operated.

COMPARABLE MARKET ANALYSIS


REAL ESTATE SERVICES PROPOSAL

Prepared Especially for:
Richard & Linda Ward
1555 Crayton Road
Naples, FL 34102
For marketing the property located at:
1555 Crayton Road
Prepared by:
Richard Culp
Agent

Premier Sotheby`s International Realty

500 5th Ave. S
Naples, FL 34102
Office: 239.434.2424
Email: [email protected]
Fax: 888.458.4107
Richard Cell: 239.290-2200
Susie cell 239.290.9000
Date: June 22, 2015

Each Office is Independently Owned and Operated.

SUBJECT PROPERTY
PROFILE FOR

1555 CRAYTON ROAD

The following features have been identified to aid in the search for properties that are comparable to
yours.This will help in determining proper pricing for your home.

Area: Naples Subd/Condo: Coquina Sands Lot Size: 120 x 124 x 161 x 15
Year Built: 1969 Bedrooms: 6 Bathrooms: 4.5
Apx Liv Area: 4,220 Cooling: Central Electric
Gar Spaces: 3 Cooling: Ceiling Fans
Heating: Central Electric Floors: Wood Gar Type: Attached
Parking: Circle Drive Int Feat: Den
Int Feat: Bonus Room Ext Feat: Spa Floors: Carpet
Ext Feat: Pool View: Pool Int Feat: Exercise Room
Lot Desc: Oversized Amenity: Ext Feat: Lanai
Amenity: Beach Access
View: Landscaped Area
Amenity:

Each Office is Independently Owned and Operated.

COMPARATIVE MARKET
ANALYSIS SUMMARY

CURRENTLY ON THE MARKET

Address Beds Baths Sqft List Price L$Sqft Sold Price S$Sqft Dom Settled
1590 Nautilus Rd 3 3 1988 $1,195,000 $601 Max: $4,275,000
650 Pine Ct 3 2 1872 $1,405,000 $751
1680 Crayton Rd 4 5 2410 $1,595,000 $662
1509 Nautilus Rd 3 5 3729 $2,285,000 $613
1320 Crayton Rd 4 3 3860 $2,475,000 $641
550 Banyan Blvd 5 6 5061 $3,395,000 $671
1582 Crayton Rd 5 5 4959 $3,950,000 $797
396 Yucca Rd 5 7 7326 $4,275,000 $584

Average of 8 Properties: $2,571,875 Min: $1,195,000 Median: $2,380,000
Median: $1,447,000
UNDER CONTRACT

Address Beds Baths Sqft List Price L$Sqft Sold Price S$Sqft Dom Settled
500 Orchid Dr 3 3 2402 $1,295,000 $539 Max: $1,599,000
1472 Murex Dr 5 3 3262 $1,599,000 $490

Average of 2 Properties: $1,447,000 Min: $1,295,000

Each Office is Independently Owned and Operated.

COMPARATIVE MARKET
ANALYSIS SUMMARY

RECENTLY SOLD

Address Beds Baths Sqft List Price L$Sqft Sold Price S$Sqft Dom Settled
575 Yucca Rd 3 2 2131 $1,195,000 $561 $1,075,000 $504 282 03/10/15
705 Coral Dr 4 3 2789 $1,245,000 $446 $1,150,000 $412 52 06/15/15
750 Pine Ct 3 2 2150 $1,495,000 $695 $1,350,000 $628 26 04/29/15
430 Yucca Rd 3 4 2700 $1,750,000 $648 $1,750,000 $648 14 03/20/15
653 Coral Dr 4 4 4169 $3,295,000 $790 $3,150,000 $756 247 04/03/15
255 Yucca Rd 5 7 9107 $3,950,000 $434 $3,582,000 $393 91 06/10/15

Average of 6 Properties: $2,009,500 Min: $1,075,000 Max: $3,582,000 Median: $1,550,000

Each Office is Independently Owned and Operated.

MAP OF COMPARABLE
PROPERTIES

REF # STATUS ADDRESS
1 Subject Property 1555 Crayton Road
2 Currently On The Market 1590 Nautilus Rd
3 Currently On The Market 650 Pine Ct
4 Currently On The Market 1680 Crayton Rd
5 Currently On The Market 1509 Nautilus Rd
6 Currently On The Market 1320 Crayton Rd
7 Currently On The Market 550 Banyan Blvd
8 Currently On The Market 1582 Crayton Rd

Each Office is Independently Owned and Operated.

List of mapped properties continued.

REF # STATUS ADDRESS
9 Currently On The Market 396 Yucca Rd
Under Contract 500 Orchid Dr
10 Under Contract 1472 Murex Dr
11 Recently Sold 575 Yucca Rd
12 Recently Sold 705 Coral Dr
13 Recently Sold 750 Pine Ct
14 Recently Sold 430 Yucca Rd
15 Recently Sold 653 Coral Dr
16 Recently Sold 255 Yucca Rd
17

Each Office is Independently Owned and Operated.

COMPARABLE PROPERTIES

CURRENTLY ON THE MARKET

1590 Nautilus Rd

List Price: $1,195,000
List$ SqFt: $601 Area: Naples
Sold$ SqFt: Subd/Condo: Coquina Sands
Beds: 3 Year Built: 1966
Baths: 3 Apx Liv Area: 1988 Lot Sz: 207X129X56X150 -
Cool: Ceiling Fans Gar Spaces: 2 Lot: Oversize
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Heat: Central Electric Int: Cable Prewire Ext: Fence
Floors: Carpet Int: Smoke Detectors Ext: Fruit Tree
Amen: None Int: Vaulted Ceiling Ext: Outdoor Shower
Remarks: Rarely Available Oversized Lot .46 Acres With Three Bedroom, Three
BathPool Home In One Of Naples Most Desirable Neighborhoods Comprised
Of Multi-Million Dollar Homes, Short Stroll To Lowdermilk Park And The Beach,
Leisurely Bike Ride To 5 Th Ave. Current Home Is Very Livable Having Been
Completely Renovated In 2000. Sold "As-Is" With Right To Inspect.

CURRENTLY ON THE MARKET

650 Pine Ct

List Price: $1,405,000 Area: Naples
List$ SqFt: $751
Beds: 3 Sold$ SqFt:
Year Built: 1964 Subd/Condo: Coquina Sands
Baths: 2 Apx Liv Area: 1872 Lot Sz: 84X272X112X164 -
Cool: Central Electric Gar Spaces: 2 Lot: Corner
Gar Type: Attached View: Landscaped Area
Cool: Int: High Speed Avail Ext: Sprinkler Auto
Heat: Central Electric
Floors: Terrazzo
Amen: See Remarks Int: Ext:

Int: Ext:
Remarks: H.9137 This Property Is One Of The Largest And Most Unique Lots In
CoquinaSands. The Existing 3br/2 Bath Pool Home Is Dated, But Very Livable.
This Property Is A Very Short Walk To The Beach And Is Very Convenient To
Shopping And The Fifth Ave . Area. Coquina Sands Offers The Ambiance Of A
Gulf Side Location With The Atmosphere Generally Associated With Old
Naples.

CURRENTLY ON THE MARKET

1680 Crayton Rd

List Price: $1,595,000 Area: Naples
List$ SqFt: $662
Sold$ SqFt: Subd/Condo: Coquina Sands
Beds: 4 Year Built: 1984
Baths: 5 Apx Liv Area: 2410 Lot Sz: 113X155X113X155
Cool: Ceiling Fans Gar Spaces: 2 Lot: Oversize
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Heat: Central Electric Int: Builtin Cabinets Ext: Built-In Grill
Floors: Carpet Int: Cable Prewire Ext: Built-In Grill
Amen: None Int: Cathedral Ceil. Ext: Deck
Remarks: Beautifully Renovated Home In The Heart Of Naples. Landscaped Lot
WithLarge Trees Is Less Than Mile To Lowdermilk Beach. This 4 Bedroom 4.5
Bathroom Home Has Been Rarely Lived In And Is In "Like New" Condition.
Gourmet Kitchen With Oversized Granite Island And Pot Filler Is Complimented
By An Outdoor Kitchen And Large Covered Outdoor Living Space.

Each Office is Independently Owned and Operated.

COMPARABLE PROPERTIES

CURRENTLY ON THE MARKET

1509 Nautilus Rd

List Price: $2,285,000
List$ SqFt: $613 Area: Naples
Sold$ SqFt:
Beds: 3 Year Built: 2006 Subd/Condo: Coquina Sands
Baths: 5 Apx Liv Area: 3729 Lot Sz: 114X180X115X172
Cool: Ceiling Fans Gar Spaces: 3 Lot: Oversize
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Heat: Central Electric Int: Bar Ext: Built-In Grill
Floors: Wood Int: Builtin Cabinets Ext: Courtyard
Amen: None Int: Cable Prewire
Ext:
Remarks: H.8702 $100,000 Price Reduction On Beautiful, Newer Home On
Over-SizedLot In The Gulf Side Neighborhood Of Coquina Sands. Now Below
Replacement Value. Residence Custom Designed By Stofft-Cooney And Builit By
Bcb Homes In 2006. The Monterey Mission Style Home Is Perfect For
Entertaining And Its Three Bedroom Plus Den Plan Off A Main Gallery Hall
Affords Ultimate.

CURRENTLY ON THE MARKET

1320 Crayton Rd

List Price: $2,475,000 Area: Naples
List$ SqFt: $641
Sold$ SqFt: Subd/Condo: Coquina Sands
Beds: 4 Year Built: 1999
Baths: 3 Apx Liv Area: 3860 Lot Sz: 131X155X136X161
Cool: Ceiling Fans Gar Spaces: 2 Lot: Oversize
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Int: Builtin Cabinets Ext: Built-In Grill
Heat:
Floors: Carpet Int: Cable Prewire Ext: Courtyard
Amen: Sidewalk Int: Cathedral Ceil. Ext: Dec Shutters
Remarks: Ideally Situated Just A Short Stroll From Naples White Sand Beaches,
ThisSpacious Home With Separate 555 Sq. Ft. Grand-Fathered Guest House Is
The Perfect Beach Retreat. The Wide-Open Great Room Design Offers Vaulted
Ceilings, Gracious Kitchen And Four Bedroom And Three Full Baths. Guests Will
Enjoy The Comforts Of The Guest House Including A Kitchen, Bedroom.

CURRENTLY ON THE MARKET

550 Banyan Blvd

List Price: $3,395,000 Area: Naples
List$ SqFt: $671
Sold$ SqFt:
Beds: 5 Year Built: 1957 Subd/Condo: Coquina Sands
Baths: 6 Apx Liv Area: 5061 Lot Sz: 240X153X280X128
Cool: Ceiling Fans Gar Spaces: 5 Lot: Corner
Cool: Central Electric Gar Type: Attached View: Golf Course
Heat: Central Electric Int: Builtin Cabinets Ext: Built-In Grill
Floors: Carpet Int: Cable Prewire Ext: Built-In Grill
Amen: Beach Access Int: Cathedral Ceil. Ext: Deck
Remarks: This Very Private Gated Southern Exposure Estate Home Sits On .85
AcresOf Land Overlooking Banyan Lake And The Naples Beach & Golf Club
Golf Course. The Original Home Was Built In 1957 And Has Been Brilliantly
Updated Over The Years. New Hurricane Impact Windows And Doors, A
Five-Car Air Conditioned Garage (Plus Air Conditioned Storage Above The
Garage) Has.

Each Office is Independently Owned and Operated.

COMPARABLE PROPERTIES

CURRENTLY ON THE MARKET

1582 Crayton Rd

List Price: $3,950,000
List$ SqFt: $797 Area: Naples
Sold$ SqFt:
Beds: 5 Year Built: 2015 Subd/Condo: Coquina Sands
Baths: 5 Apx Liv Area: 4959 Lot Sz: 115X186X119X155
Cool: Central Electric Gar Spaces: 3 Lot: Oversize
Gar Type: Attached View: Landscaped Area
Cool:
Heat: Central Electric Int: Builtin Cabinets Ext: Built-In Grill
Floors: Marble Int: Cable Prewire Ext: Outdoor Fireplc
Amen: Sidewalk Int: Fireplace Ext: Outdoor Kitchen
Remarks: Truly A Very Special And Unique Opportunity To Own A Newly
ConstructedHome In Coquina Sands . This West Indies Styled Single Story
Residence Penned By Falcon Design And Built By The Knauf Koenig Group
Features A Contemporary Flair And Separates Itself From All Others Offering
An Unrivaled Combination Of Quality, Proximity To The Beach, Lot Size.

CURRENTLY ON THE MARKET

396 Yucca Rd

List Price: $4,275,000 Area: Naples
List$ SqFt: $584
Beds: 5 Sold$ SqFt:
Year Built: 2006 Subd/Condo: Coquina Sands
Baths: 7 Apx Liv Area: 7326 Lot Sz: 120X200X120X200
Cool: Ceiling Fans Gar Spaces: 3 Lot: Golf Course
Cool: Central Electric Gar Type: Attached View: Golf Course
Heat: Central Electric Int: Bar Ext: Built-In Grill
Floors: Carpet Int: Builtin Cabinets Ext: Built-In Grill
Amen: Beach Access Int: Cable Prewire Ext: Deck
Remarks: Just Reduced, Exceptional Coquina Sands Home With Huge Southerly
Golf ViewsAnd Only Steps To The Beach! This Rarely Available, Modern
Bali-Inspired Home Welcomes You With Beautiful Details And Luxurious Living
Space. Nestled Among Finely Manicured Landscape And Overlooking The
Naples Beach Club Golf Course The.

Each Office is Independently Owned and Operated.

COMPARABLE PROPERTIES

UNDER CONTRACT

500 Orchid Dr

List Price: $1,295,000 Area: Naples
List$ SqFt: $539
Beds: 3 Sold$ SqFt: Subd/Condo: Coquina Sands
Year Built: 1969
Baths: 3 Apx Liv Area: 2402 Lot Sz: 120X120X145X155
Cool: Ceiling Fans Gar Spaces: 2 Lot: Corner
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Heat: Central Electric Int: Bar Ext: Built-In Grill
Floors: Wood Int: Builtin Cabinets Ext: Fruit Tree
Amen: See Remarks Int: Cable Prewire Ext: Sprinkler Auto
Remarks: This Centrally Located Coquina Sands Property, Is A Rare Find In
Today'sMarket. This Home Was Completely Renovated Including Electric,
Plumbing, Roof ,Air Condition And Enlarged With The Addition Of A Spacious
Master Bedroom In 2006. Old Florida Charm Combines With Modern Day
Style, Quality And Materials In This Casually Elegant Home.

UNDER CONTRACT

1472 Murex Dr

List Price: $1,599,000 Area: Naples
List$ SqFt: $490
Sold$ SqFt:
Beds: 5 Year Built: 1959 Subd/Condo: Coquina Sands
Baths: 3 Apx Liv Area: 3262 Lot Sz: 155X213X74X238 -
Cool: Central Electric Gar Spaces: 2 Lot: See Remarks
Gar Type: Attached View: Landscaped Area
Cool: Int: French Doors Ext: Extra Building
Heat: Central Electric
Floors: Tile Int: High Speed Avail Ext: Fruit Tree
Amen: See Remarks Int: Pantry Ext: Sprinkler Auto
Remarks: Two Blocks From The Beach! Incredible Opportunity, Endless
Possibilities.One Of The Largest Lots And Best Locations In Coquina Sands. Build
Your Large Dream Home Or Enjoy This Beautiful Updated Florida 4 Bedroom
Getaway And Rare Guest House. Master Bedroom Suite With Sitting Room,
Two Walk-In Closets And An Updated Bathroom.

Each Office is Independently Owned and Operated.

COMPARABLE PROPERTIES

RECENTLY SOLD

575 Yucca Rd

List Price: $1,195,000 Sold Price: $1,075,000 DOM: 282
List$ SqFt: $561 Sold$ SqFt: $504 Area: Naples
Beds: 3 Year Built: 1968 Subd/Condo: Coquina Sands
Baths: 2 Apx Liv Area: 2131 Lot Sz: 115X150X115X150
Cool: Ceiling Fans Gar Spaces: 2 Lot: Regular
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Int: Builtin Cabinets Ext: Built-In Grill
Heat:
Floors: Tile Int: Cable Prewire Ext: Fence
Amen: None Int: Fireplace Ext: Fruit Tree
Remarks: H.8261 This Is A Very Well Maintained, 3 Bedroom 2 Bath Split Floor
PlanHome Sited On A Typically Large Lot On One Of The Most Beautiful Tree
Lined Streets In Coquina Sands. The Enclosed Pool And Spa Area Features A
Koi Pond. The Kitchen And Bath Rooms Have Been Updated With Newer
Counter Tops And Cabinetry.

RECENTLY SOLD

705 Coral Dr

List Price: $1,245,000 Sold Price: $1,150,000 DOM: 52
List$ SqFt: $446 Sold$ SqFt: $412 Area: Naples
Beds: 4 Year Built: 1966 Subd/Condo: Coquina Sands
Baths: 3 Apx Liv Area: 2789 Lot Sz: 105X158X122X154
Cool: Ceiling Fans Gar Spaces: 2 Lot: Regular
Cool: Central Electric Gar Type: Attached View: See Remarks
Heat: Central Electric Int: Builtin Cabinets Ext: Built-In Grill
Floors: See Remarks Int: Cable Prewire Ext: Fence
Amen: None Int: Foyer Ext: Fruit Tree
Remarks: Gorgeous, Oversized Lot .40 Acres On One Of The Most Beautiful,
Tree-LinedStreets Of The Exclusive Area Of Coquina Sands. Just A Short Walk
To Lowdermilk Park Beaches, An Easy Bike Ride To 5th Avenue South, 3rd
Street And The Pier. An Absolutely Charming, Peaceful Neighborhood In A Very
Sought After Area.

RECENTLY SOLD

750 Pine Ct

List Price: $1,495,000 Sold Price: $1,350,000 DOM: 26
List$ SqFt: $695 Sold$ SqFt: $628 Area: Naples
Beds: 3 Year Built: 1968 Subd/Condo: Coquina Sands
Baths: 2 Apx Liv Area: 2150 Lot Sz: 150X120X150X120
Cool: Ceiling Fans Gar Spaces: 2 Lot: Regular
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Heat: Central Electric Int: Builtin Cabinets Ext: Built-In Grill
Floors: Carpet Int: Cable Prewire Ext: Deck
Amen: None Int: Closet Cabinets Ext: Fence
Remarks: Location Location Location! Minutes From Downtown, Within Walking
DistanceTo The Beach, Surrounded By Mature Banyan Trees And The Scent Of
The Gulf In The Air, A Little Slice Of Heaven On Earth! This Home Has Been
Impeccably Maintained And Sits On A Lot Measuring Just Under Acre. Move In
Ready Or Customize To Your Liking.

Each Office is Independently Owned and Operated.

COMPARABLE PROPERTIES

RECENTLY SOLD

430 Yucca Rd

List Price: $1,750,000 Sold Price: $1,750,000 DOM: 14
List$ SqFt: $648 Sold$ SqFt: $648 Area: Naples
Beds: 3 Year Built: 1962 Subd/Condo: Coquina Sands
Baths: 4 Apx Liv Area: 2700 Lot Sz: 120X200X120X200
Cool: Central Electric Gar Spaces: 2 Lot: See Remarks
Gar Type: Attached View: Golf Course
Cool: Int: Fireplace Ext: Patio
Heat: Central Electric
Floors: Vinyl Int: Volume Ceiling Ext: Room For Pool
Amen: See Remarks
Int: Ext:
Remarks: Rare Opportunity To Purchase A Significant Residential Property Along
YuccaRoad In Coquina Sands . Spectacular Southern Exposure With Views Of
The Naples Beach Hotel Golf Course. Close Proximity To The Pristine Gulf
Beaches And Old Naples Area. Ideal Opportunity For Customization Of The
Existing Structure Or For Future New Construction.

RECENTLY SOLD

653 Coral Dr

List Price: $3,295,000 Sold Price: $3,150,000 DOM: 247
List$ SqFt: $790 Sold$ SqFt: $756 Area: Naples
Beds: 4 Year Built: 2014 Subd/Condo: Coquina Sands
Baths: 4 Apx Liv Area: 4169 Lot Sz: 109X162X129X155
Cool: Central Electric Gar Spaces: 3 Lot: Regular
Gar Type: Attached View: Landscaped Area
Cool: Int: Builtin Cabinets Ext: Built-In Grill
Heat: Bath Central Ele
Floors: Carpet Int: Cable Prewire Ext: Built-In Grill
Amen: None Int: Custom Mirrors Ext: Deck
Remarks: Beacon Real Estate Partners, The Developers Of The Highly Successful
MustiqueOf Olde Naples, Proudly Presents This Stunning Coastal Contemporary
One Story Home. Penned By Mhk Architecture And Built By Waterside Builders
The Home Features 4 Bedrooms + Den, 3 Car Garage And An Open Concept
Plan With 2 Story Ceilings In The Main Living Area.

RECENTLY SOLD

255 Yucca Rd

List Price: $3,950,000 Sold Price: $3,582,000 DOM: 91
List$ SqFt: $434 Sold$ SqFt: $393 Area: Naples
Beds: 5 Year Built: 2000 Subd/Condo: Coquina Sands
Baths: 7 Apx Liv Area: 9107 Lot Sz: 235X150X235X150
Cool: Ceiling Fans Gar Spaces: 6 Lot: Oversize
Cool: Central Electric Gar Type: Attached View: Landscaped Area
Heat: Central Electric Int: Bar Ext: Built-In Grill
Floors: Carpet Int: Builtin Cabinets Ext: Built-In Grill
Amen: None Int: Cable Prewire Ext: Sprinkler Auto
Remarks: Captivating And Inviting One Of A Kind Residence Situated On Two
Lots ~All On One Level Except For The Guest/Mother-In-Law Suite ~Close To
Lowdermilk Beach And Park ~ Brilliantly Designed For Family Comfort And
Elegance. Experience This Rare Opportunity To Live In This Luxurious
Home~Welcoming Living Room With Fireplace.

Each Office is Independently Owned and Operated.

COMPARATIVE MARKET
ANALYSIS BY STATUS

CURRENTLY ON THE MARKET
UNDER CONTRACT
RECENTLY SOLD

Each Office is Independently Owned and Operated.