KOLOKIUM PRESENTATION SANGGARI

SANGGARI RAVICHANDRAN
19DMC19F1004

DESIGN AND VISUAL COMMUNICATION
DMC







INNOVATE PROMOTIONAL ITEM
AND PACKAGING IN ORDER TO
PROMOTE THE COMPANY IN
BETTER LEVEL

INVENT A NEW METHOD OF
PACKAGING WHERE MAKES
CONSUMER EASY TO CONSUME
THE PRODUCT

TARGET AUDIENCE

MORE TO TEENAGE IMPROVING A CLIENT
GIRLS AND APPEARANCE
WOMAN THROUGH HAIR
CARE, BEAUTY
AND SKIN
CARE

SWOT ANALYSIS

STRENGTHS WEAKNESS OPPORTUNITIES THREATS

PREFER BY LOTS OF LACK OF MARKETING HAVE SEVERAL THERE ARE MORE
YOUNG CUSTOMERS LACK OF CREATIVE ONLINE SALE COMPETITORS IN
WILL HAVE CONSTANT PROMOTIONAL ITEM PLATEFORMS KUANTAN
CUSTOMER AND PRODUCT
PACKAGING THE COMPANY IS T
S PROVIDING
W TRAINING
PROGRAMS FOR
INTERESTED STUDENTS

O

PROBLEM STATEMENT INNOVATE PROMOTIONAL
ITEM INTO A NEW DESIGN
LACK OF CREATIVE
AND SUITABLE CUSTOMIZE A INNOVATED
PROMOTIONAL ITEM PACKAGING FOR
ACCREDITED FALSE NAILS TO
THE COMPANY DOES NOT ATTRACT NEW CUSTOMER
HAVE PACKAGING FOR
THE PRODUCT THE SOLUTION STATEMENT
COMPANNY SELL

OFFSET PRINTING DIGITAL PRINTING

FLYER BANNER
POSTER
PACKAGING
STICKER

MODERN CONCEPT

USING ROSE THEME COLOUR ( PINK, PURPLE)
IN MAKING DESIGN FOR THE PROJECT



PRINTING TYPE :OFFSET PRINTING

COLOR : FULL COLOUR
PRINTING

PRINTING SAIZ :(14.8 cm x 21.0 cm)
A5 SIZE

MATERIAL :GLOSSY ART PAPER
105 GSM

FINISHING : TRIM TO SIZE

PRINTING TYPE :DIGITAL PRINTING

COLOR :FULL COLOUR
PRINTING

PRINTING SAIZ :(18CM x 24CM)
A4 SIZE

MATERIAL :GLOSSY PAPER
180 GSM

FINISHING : TRIM TO SIZE

PRINTING TYPE :DIGITAL PRINTING

COLOR :FULL COLOUR
PRINTING

PRINTING SAIZ :(21cm X 8.5cm)

MATERIAL : TARPAULIN

FINISHING : TRIM TO SIZE

PRINTING TYPE :DIGITAL PRINTING

COLOR :FULL COLOUR
PRINTING

PRINTING SAIZ : (17 cm X 25cm)

MATERIAL :COUNTER DISPLAY
CRAFTBOX

FINISHING : TRIM TO SIZE



PRINTING TYPE :DIGITAL PRINTING

COLOR :FULL COLOUR
PRINTING

PRINTING SAIZ :CUSTOM (6cm X 6cm)

MATERIAL :STICKER
MIRROECOAT

FINISHING :DIE CUT / GLOSS
LAMINATE



INNOVATION



CONCLUSION

OVERCOME THE PROBLEMS FACED BY THE COMPANY SUCH AS LACK
OF PROMOTION ITEM

ACHIEVE THE MAIN OBJECTIVE OF THIS PROJECT VIA CREATING SUPER
DESIGNS OF PROMOTIONAL PRODUCTS AND THEIR PRODUCT PACKAGING
IN ORDER TO INCREASE THE SALESMARKETING OF THE COMPANY