2017 Brewer Media Catalog2 single page complete rev 1-24-18 (6)

1305 Carter Street
Chattanooga · Tennessee · 37402

www.BrewerMediaGroup.com

CHATTANOOGA: OUR HOME TOWN

Brewer Media is Chattanooga’s only locally-owned mass communications
company. We pride ourselves on being actively involved in our home town; the
company has been recognized as Corporate Philanthropist of the Year by The
Association of Fundraising Professionals and have been twice nominated as the
Chattanooga Area Chamber of Commerce Small Business of the Year.

Why This Matters To Our Customers...

Marketing dollars invested here stay in the Chattanooga area and resonate in
the business and community environment. In 2016 alone, we provided more
than a million dollars in support to charitable organizations through in-kind
sponsorship. Local ownership also means the ability to swiftly adapt to changing
market conditions and the needs of our advertising partners.
The company is held privately by the Brewer family who, as small business
owners, share many of the same challenges and concerns our partners face
each day. We offer a broad base of media assets in Broadcast and Print
providing the ability to reach and engage a massive collective audience, target
and engage key market segments, and the proven ability to deliver results for
our partners.

OUR MISSION

Brewer Media’s mission is to be a leading multi-
media provider of news, information, and
entertainment; to offer our clients a range of
options for creative and effective advertising; and
to be a positive influence in the community in
which we live.

Our Goals

To create and deliver
compelling informational and
entertainment content that

reflects and enriches the
lifestyle experiences of our

audiences.

To aggressively promote and
to provide a positive forum in

which our advertising
partners can effectively
showcase their products and
services to our audiences

and their customers.

To, as media professionals
and broadcasting licensees,

be ever mindful of our
responsibilities to assess and

strive to meet the societal
needs of the markets and

audiences we serve.

To remain mindful that we
function in a society and
marketplace that are free. In
the environment we strive to
be a leader as measured by

our audiences, our
customers, and our financial

success.

The Chattanooga Metro

Market # 88

Consisting of six counties in Tennessee and three counties in
Georgia, the nine county Chattanooga MSA is almost evenly divided
by a range of mountains that shape travel patterns and
concentration of its residents.

Bledsoe 87.1%
Sequatchie
of the Chattanooga
Metro Population Is
concentrated in the four
eastern counties.

Grundy

Marion

Hamilton Bradley

Dade Catoosa CHATTANOOGA

Home of the World’s
First Coca-Cola
Bottling Company

Walker

A Thriving Local Economy

Chattanooga Is A Great Place To Visit...and Even
Greater Place To Live!

An abundance of natural
resources and a central
location on the Interstate
Highway System make
Chattanooga a great place to
visit. From the world famous
attractions on Lookout
Mountain to the Tennessee
Aquarium there is much to see
and do here. The region is at or
near historically low
unemployment due in large
part to the Volkswagen
assembly plant, associated
industries and two regional
Amazon fulfillment facilities.

U.S. Census Data - 2014 Estimated
Population

Chattanooga’s
Urban Radio

WJTT FM

Urban Contemporary

Median Age: 34

The proven ability to WMPZ FM
REACH and ENGAGE
Chattanooga’s Black Urban Adult Contemporary
Consumers Across The
Median Age: 43
Full Demographic
Spectrum

Even a modest multi-

week campaign will

reach 95% of all Black

Consumers in the

Chattanooga Metro,

aged 18 to 54. No other

medium can reach this

consumer group as

effectively.

Chattanooga’s
Classic Hits

Weekly Audience:
31,500

48% Male / 52%
Female

Median Age:
49

Weekday Mornings

It’s The BIG
Easy

Combo Two
stations
carefully

curated to
appeal to a

distinctly
Adult

audience…

Weekly Audience:
17,500

46% Male / 54%
Female

Median Age:
56

*Nielsen Average – WI16, SP16, SU16, FA16; Mon-Sun, 6am-12mid – Chattanooga Metro

SPORTS



With six radio stations and WDEF TV12, the
Chattanooga Traffic Network is the Tennessee

Valley’s most powerful Branding Platform. Reports
originate from our centralized Traffic Center,
delivering the most detailed and up to the minute
information on traffic conditions throughout the
metro area—naturally, during Peak Drive Time.
Listeners tend to pay more attention when traffic
reports air, peaking their interest in conditions
that may affect their commute time. Reports
usually air ahead of commercial breaks with
sponsor messages heard before other advertisers.

“Listeners tend to
pay more attention
when Traffic Reports

air…”

Engaging Content—Influential
Readers

The Pulse is Chattanooga's premier alt-
weekly newspaper and gives us a
newsprint presence on the streets in
more than 200 distribution points all over
Chattanooga reaching over 36,400
influential readers.

When it comes to making “cultural buying
decisions,” Influentials who read The
Pulse are more dependent on editorial
(both reviews and feature articles) and
advertising rather than both the general
public and Influentials as a whole.

Culture, in almost every sub-category
defined in this survey, is more important
to Influentials who read The Pulse than
to the general public or Influentials as a
whole.

The Pulse readers consume and
recommend cultural activities at a much
greater rate that the general public or
Influentials as a whole.

Readers know that they can trust The
Pulse to provide the highest quality
entertainment, art and culture news,
while also providing fantastic columnists
such as On The Beat, Shades of Green,
and Shrink Rap. All content is curated
locally by writers with in-depth
knowledge of their subject matter.



Audience Metrics Summary

*Nielsen Average – SP16, SU16, FA16, WI17; Mon-Sun, 6am-12mid – 13,029
Chattanooga Metro
That’s the average number
Online of Unique Users who
Audio
listened to Brewer Media
Stations online (more

than 1 minute) during the
first 6 months of 2017.

Brewer Media offers the
ability to inject Pre-Roll Ads

at session start on each
station’s audio stream.



Our Team

Jim Brewer, II

President
(423) 242-7621
[email protected]

Mike Baskin Logan Vandergriff

Director of Sales Account Executive
(423) 242-7679 (423) 242-7633
MikeBaskin@BrewerMediaGroup. [email protected]
com m

John Rodriguez Rick Leavell

Senior Account Executive Account Executive
(423) 242-7632 (423) 242-7641
[email protected] [email protected]

Chee Chee Brown Jeff Camp

Account Executive Account Executive
(423) 242-7657 (423) 242-7660
CheeChee@BrewerMediaGroup. [email protected]
com
Keith Landecker
Libby Phillips
Operations Manager
Account Executive (423) 242-7625
(423) 242-7653 [email protected]
[email protected]
Magic Crutcher
Cindee McBride
Music Director—WJTT/WMPZ
Account Executive (423) 242-7626
(423) 242-7640 [email protected]
[email protected]
m Eric Foster

Brittany Dreon Air Personality
(423) 242-7629
Account Executive [email protected]
(423) 242-7692
[email protected]
om

Kira Headlee Jessica Blair

Controller Traffic Director
(423) 242-7624 (423) 242-7656
[email protected] [email protected]
om m

Jay Holloway James Brewer, III

Production Manager Traffic
(423) 242-7637 (423) 242-7693
Jay@BrewerMediaGroup. [email protected]
com
Randy Price
Wells Guthrie
Chattanooga Traffic Network
Program Director—WALV [email protected]
(423) 242-7665 m
[email protected]
om Nori Moss

Parker Tant Air Personality
[email protected]
Program Director—WPLZ/WPLZ2
(423) 242-7690 Kenyada (Kiki)
[email protected] Williams
m
Air Personality
Danielle Swindell [email protected]

Sales and Sponsorship Lari Bird
Coordinator
(423) 242-7671 Chattanooga Traffic Network
[email protected] [email protected]
m

Gary Poole

Editor—The Pulse
(423) 242-7639
[email protected]

Brooke Brown

Administrative Assistant
(423) 265-9494
brookebrown@BrewerMediaGrou
p.com

Caroline Thomas

Sales Coordinator
(423) 242-7622
[email protected]
om

Dean Tobler

Creative Director
(423) 242-7695
[email protected]

Chattanooga’s Most Diverse Collection of Media
Properties

1305 Carter Street · Chattanooga, TN 37402
www.BrewerMediaGroup.com