AND WHAT WE CAN DO FOR YOUR BRAND WHO WE ARE CONTENT STUDIO
What’s special about your brand? Your company and products? What gets a prospective buyer to discover that what you make is right for their business? The answer is the same for all these questions. You need to tell them your story. We’re the SmartWork Media Content Studio. Whether it’s an advertorial, a video, social media, a webinar or an ad, we create strategies and campaigns designed to tell your story in a way that resonates with our readers. As publishers of Instore, Invision, Pets+, VMSD, Signs of the Times, Big Picture and Screen Printing, we know our audiences and we understand your target markets. YOU HAVE A STORY. LET US HELP YOU TELL IT. 2
CLIENT LUXOTTICA PRODUCT RAY-BAN PROJECT PRINT ADVERTORIAL 3
CLIENT ROYAL CHAIN PRODUCT 2023 GOLD DESIGNS PROJECT DIGITAL HYPE PACKAGE 4
HOW WE WORK The first step in the process is to get to know you, your company and the story you want to tell. That usually begins with a phone or Zoom call. Then we work with you to define the assignment. We’ll identify ways to tell your company’s story, so it resonates our readers. And because it’s sponsored, everything that we produce is approved by you every step of the way. 5
6 Whether designed to highlight a new product, collection or platform, or to celebrate a company milestone, the SWM Content Studio provides you with a selection of strategies and storytelling tactics that will drive engagement and build prospects. GOOD B2B CONTENT SHOULD NEVER BE AN AFTERTHOUGHT. PACKAGING THE MESSAGE ADVERTORIALS Print and/or digital VIDEOS New Production or promotion of an already completed video SOCIAL MEDIA CAMPAIGNS AND CONTENT CREATION EMAIL MARKETING CAMPAIGNS SPONSORED WEBINARS EBOOK PROMOTIONS SURVEYS SPONSORED PODCASTS ADVERTISING CAMPAIGNS IN-HOUSE PUBLICATIONS HERE’S A MENU OF WHAT WE’VE BUILT FOR OTHER CLIENTS: I want to personally thank the Content Studio for all of their help in my marketing campaign. They immediately listened to our goals and then started working towards a campaign that executed the goals. The best part was they talked to me each month, helping to change or improve on the ad based on the outcome of the results. Thank you very much.” AARON CLIPPINGER PRESIDENT/FOUNDER SQUARECOIL
7 CLIENT SNUGGLE PUPPY PRODUCT SNUGGLE PUPPY PLUS PROJECT PRINT AND DIGITAL ADVERTORIAL PACKAGE
CLIENT TI SENTO PRODUCT NEW COLLECTIONS PROJECT PRINT ADVERTORIALS 8
ADVERTORIALS Advertorials tell your unique story in print and online. Advertorials are a great tool to use when you want to explain complex topics. For new products or collections, advertorials focus on the excitement of what’s new, how it’s made and why it stands out from the competition. You can show readers why your company and products are unique. Or let us create an easy-to-read listicle to broadcast the reasons why your products or services stand out from the crowd. The SWM Content Studio can produce the text and design the page with your final approval. Or you can provide copy and images and let us handle the layout. You can even provide finished artwork (adhering to a few style tenants that we’ll provide). It’s totally up to you. WORK WITH YOUR SALES REPRESENTATIVE TO GET ADVERTORIAL OPTIONS INCLUDING PRINT, DIGITAL, SOCIAL MEDIA AND eNEWS PROMOTIONS. 9
ASK YOUR SALES REPRESENTATIVE FOR MORE INFORMATION ABOUT OUR VIDEO OFFERINGS. Videos tell your story in a way few other types of media can. Because videos can be used in so many places — on one of our magazine’s websites, in social media, emailed to our readers or distributed to your own customers — they are a terrific branding investment. The SWM Content Studio can do it all, from scripting to filming and editing to placement. Or, let us create a Media Spotlight video for you: A 10-to15 minute video interview with our professional interviewer and the pre-approved questions on the topic of your choice. These Media Spotlight videos are also produced remotely, so you don’t even need to leave the comfort of your office. VIDEOS CLIENT WILKERSON PRODUCT TESTIMONIAL VIDEOS PROJECT SPONSORED VIDEO 10
CLIENT APPA/PIDA PRODUCT GLOBAL PET EXPO PROJECT MEDIA SPOTLIGHT PACKAGE MEDIA SPOTLIGHT Virtual studio-based interview with a representative from your company. Includes video production, 1/3- page print advertorial, social media, eNews bulletin posts and an eblast 11
CLIENT SAFILO PRODUCT CARRERA DUCATI EYEWEAR PROJECT DIGITAL CAMPAIGN 12
Email marketing is an effective way to grow your business especially when it’s delivered through one of our magazine’s targeted circulation lists. Designed correctly, an email campaign can drive traffic and increase engagement with your company or brand. The SWM Content Studio can design effective, uniquely crafted email and social media campaigns based on your marketing objectives, either as a standalone project or as a part of an overall content marketing campaign. SOCIAL MEDIA & EMAIL MARKETING 13
14
Sponsored webinars drive engagement and offer a way for companies to generate leads. We create and execute all graphics, eblasts and registration materials and deploy up to 4 eBlasts to the entire corresponding magazine email list. We will also promote the event on Facebook, Instagram and LinkedIn. The SWM Content Studio also handles webinar training and direction, so you’ll feel confident presenting. Upon completion, we’ll post the webinar to the magazine’s website. You can use the link and MP4 file of the webinar to post to your own website or social media accounts and share with your client SPONSORED WEBINARS 15
16 CLIENT CLIENTBOOK PRODUCT eBOOK PROMOTION PROJECT THE DEFINITIVE GUIDE TO CLIENTELING CLIENT EPSON PRODUCT eBOOK PROMOTION PROJECT GET THE EPSON ADVANTAGE
eBOOKS Like webinars eBooks are one of the best ways to generate leads. We create the promotional copy, a landing page, social media and eblasts to get our readers to provide their information so they can immediately download your eBook. eBooks can contain “how to” information that would be of interest to your customers, research and survey results, catalogs — anything that provides usable info that retailers can read and download NOW! The SWM Content Studio can work with you in several different ways to prepare an eBook: We can use your already produced material; repackage your information and/or data into usable content; or you can use the SWM Content Studio to write and produce an eBook for you. 17
18 By sponsoring a survey, you’re not only promoting your company or brand. You’re providing a service to your customers — and potential customers. You’re sponsoring useful information that can be distributed for brand publicity to your brand well beyond the survey’s completion date. With SmartWork Media’s robust circulation lists, we’ll work with you to select the survey format, create a timeline and create the questions (if you don’t have your own). Then we’ll design and test the survey before emailing it multiple times. SURVEYS CLIENT PLATINUM GUILD INTERNATIONAL PRODUCT PLATINUM HEADS PROJECT SPONSORED SURVEY ASK YOUR SMARTWORK MEDIA SALES REP FOR MORE INFORMATION ON HOW SURVEYS CAN HELP YOU TO PROMOTE YOUR BRAND.
19
20
Let us help you to do it. Tell us your goals and the SWM Content Studio will deliver the results. You’ll be involved every step of the way from concept to completed print or digital ad. No more excuses for, “we don’t have an ad.” You’ve got a story to tell. Let us craft the message for you. YOU HAVE A BRAND TO PROMOTE. 21
THERE’S MORE THAN ONE WAY TO TELL A STORY. DESIGN INSPIRATIONS ADVERTORIAL Highlights the designer behind your brand. “At-a-Glance” feature gives readers an easy-to-read overview of your company. ADVERTORIALS DON’T NEED TO BE ALL TALK AND NO FUN. SEE HOW WE PACKAGED CLIENT CONTENT TO CREATE SOME FUN, IMAGINATIVE AND EASY-TO-READ NARRATIVES. 22
23 LISTICLE-STYLE ADVERTORIAL Easy-to-understand advertorial style using headlines, images and quick-hitting copy to highlight specific features/benefits of your company, products or services.
24 FACT SHEETS Informational Q&A-style product sheets designed to focus on a new product or service in a quick-hitting, easy-to-read manner. TESTIMONIAL ADVERTORIAL Tell your story via a retailer who successfully sells your line or services.
25 PRINT-TO-DIGITAL Expand your reach in print and online. This option is available for any advertorial. BRAND AMBASSADORS “Brand ambassador” advertorials profile a customer who has successfully sold your product or service.
BRETT MOORE DIRECTOR OF SALES; BUSINESS DEVELOPMENT [email protected] PETE SIENKIEWICZ WEST COAST ACCOUNT EXECUTIVE [email protected] DESIREÉ LYNCH PUBLISHER; NATIONAL SALES EXECUTIVE TRISH RODRIGUEZ NATIONAL SALES EXECUTIVE [email protected] BARBARA MOSS DIRECTOR [email protected] JEFF RUSS MANAGER [email protected] KRISTA COLLINS WALTERS ASSOCIATE PUBLISHER [email protected] LORI GADOLA SALES REPRESENTATIVE [email protected] MEHER VESAVEVALA REPRESENTATIVE - ASIA [email protected] LET’S TALK! 26 CONTENT STUDIO
LOU ARNEBERG SENIOR MARKET STRATEGIST [email protected] MURRAY KASMENN VP, GROUP BRAND DIRECTOR & PUBLISHER [email protected] LINDA D’ADAMO SENIOR MARKET STRATEGIST [email protected] CONTENT STUDIO 27
28 | 2024 SED MOLUPTIONE NIS SEQUO DOLUPID EBITAQUIAERE 2024 CONTENT STUDIO