AEN3183 ELECTRONIC DA’WAH AND CAMPAIGN SEMESTER II 2022/2023 TITLE: CRITICAL REFLECTIVE JOURNAL ON AEN3183 E-DA’WAH AND CAMPAIGN WITH SERVICE-LEARNING MALAYSIA-UNIVERSITY FOR SOCIETY (SULAM) PREPARED BY: NURHAZIRAH AFIQAH BINTI MOHD MOKHTAR MATRIC NUMBER: 1202441 PROGRAMME: KAE LECTURE NAME: DR. KARTINI BINTI KAMARUZZAMAN FLIP BOOK LINK:
Table of Contents INTRODUCTION.......................................................................................................................................3 CRITICAL REFLECTION BEFORE................................................................................................................4 CRITICAL REFLECTION (DURING).............................................................................................................6 CRITICAL REFLECTION (AFTER)................................................................................................................7 LOG DIARY (TABLE)..................................................................................................................................8 CONCLUSION...........................................................................................................................................9 REFERENCES............................................................................................................................................9
INTRODUCTION AEN3183 Electronic Dakwah and Campaign course is a course that focuses on teaching and learning about dakwah and persuasive media communication, as well as developing students' abilities to create campaign content and use digital media in the context of campaigns and dakwah. Students are exposed to electronic dakwah design and campaign programme content through this course, allowing for more effective delivery of the message to the target audience. SULAM stands for Service-Learning Malaysia - University for Society. SULAM is a transformative and flexible initiative that refers to teaching and learning methods that combine course learning with community service that involves students interacting with the community to solve local problems by using the knowledge and skills they learn in the classroom. In a short, SULAM as a type of experiential education where students participate in tasks that address problems in the society and among individuals, together with organised opportunities for reflection that are intended to produce the desired learning results. The Sekolah Menengah Persekutuan Agama Labu (SMAP Labu), Sekolah Menengah Kebangsaan Agama Sheikh Hj Mohd Said (SMKA SHAMS), and students from USIM all participated in this year's SULAM, which was held at SK Taman Tasik Jaya (STAJA) as part of a collaborative effort.
CRITICAL REFLECTION BEFORE We were initially split up into 20 groups with a mix of KAE, KAD, KAD2, and KAA students. Each group consists of 9 individuals. The members of the split-up group and I had our first meeting. Our group's organisational chart was finalised during the first meeting as we got to know one another and elected group members to roles that were mutually agreed upon by all group members. We talked in more detail about the SULAM project that we intend to carry out later after selecting the group leader and the appropriate that position. We discussed ideas and expertise in order to provide a more in-depth approach to this SULAM project, taking consideration of the group members who are still unclear about it. We discuss choosing the right title in light of the established guidelines after making sure that everyone in the group is aware of the campaign to be conducted. We decided on "Kesan Gangguan Seksual Dalam Kalangan Remaja" as the title. In addition, prior to the day the SULAM project will be completed, we held a number of additional meetings. We conducted the meeting to talk more in-depth about the message we want to express through this electronic campaign and e-dakwah, as well as the campaign title we have picked. In addition, we equally distributed the responsibilities among the members of our group based on the assignments. Alhamdulillah, the members of our group have cooperated well in taking on the assigned tasks.
One huge gathering of all the participants was held so that the lecturers could brief the class about the SULAM program's policies. Thank God, we finally get how it operates. We received a lot of recommendations and advice from Dr. Kartini and Dr. Norsimaa regarding the SULAM initiative, which we will shortly handle. We are incredibly thrilled about this programme and can't wait to see it succeed.
CRITICAL REFLECTION (DURING) The SULAM activity is scheduled to take place on June 14, 2023, on a Wednesday. We began gathering at Tunku Najiha Sports Complex (KSTN) at 6:20 am. Since the event would begin at 7.30am, we had planned to leave USIM around 6:30am. The weather was rather bad that day, though, so we left a bit late than we had planned. Despite this, we made it to the event on time because our trip there only took 30 minutes. When we arrived, we immediately went to the hall and occupied one of the seats available to participate in the event's opening ceremony. A performance by students from SK STAJA, a gimmick act, and an opening address by officials of USIM and Sk Taman Tasik Jaya (STAJA) were all included in the very interesting opening ceremony that was presented to us. We all walked to the Sk Taman Tasik Jaya (STAJA) library to participate in the next activity after the opening and inauguration ceremony was over, which was to hear sharing from Mr. Lim Jooi Soon talk about "Da'wah and TikTok." Mr. Lim Jooi Soon's very informative presentation on Dakwah and Tiktok gives us students and users of social media platforms like Tiktok a perspective and opens our eyes to the fact that social media usage nowadays has a variety of advantages. Mr. Lim Jooi Soon received a modest gift from USIM as a thank you for taking the time to share his expertise with us. The much-awaited Preaching Video Development and Digital Media Campaign session by Students and Participants has now taken place. We proceed with a taaruf session with them and an explanation of the topic we chose, given by the group's director. After talking and give the explanation, we move to
a spot close to where we'll shoot our ad video. In following the tasks, we were given, we were divided into two groups. Given that some sequences weren't successful, we took our time. During the video recording process, it wasn't simple. But because everyone worked together, we were able to effectively complete the job. We have about a further hour to eat lunch and perform the zohor prayer. In addition, we spent that time to edit the footage of the earlier group recording. We have edited the movie using the Canva and Cap cut programmes to make the process easier. We use this programme since it's so simple for anyone to use. Editing our videos encourages us to be more imaginative. While the time given is insufficient, the editing of the video actually takes quite a while. However, a situation like this encourages us to apply critical thinking to make the greatest use of the time available. Thankfully, in a short period of time, we managed to edit the video according to our creativity. Congratulations to the three selected groups for producing the best creative videos. However, all groups have done their best to make this activity a success. After the presentation of the prizes, Dr Kartini and Dr Norsimaa thanked us for the success in making this SULAM program a success with other schools. CRITICAL REFLECTION (AFTER) Everyone in the group cleaned up the used room after the programme and put the used equipment back where it belonged. The event was considered successful since the students could understand what they had learnt and follow instructions. SMAP Labu teachers gave us good feedback, saying that their students liked the programme. Through the SULAM Programme, every one of us received a certificate in recognition of our efforts and participation. This certificate will be valued by us because we can use it in the future. We're talking about enhancing the program's intrigue, and in the next years, we'll be educating the public more. Before leaving for back there, we then snapped pictures with our group mates. The pictures are meant for use as a memory of the group's progress and mutual support from the outset of the SULAM project to its successful end. Many thanks to everyone in the group for leading, providing energy, and working together throughout this SULAM activity.
LOG DIARY (TABLE) WEEKS DESCRIPTIONS OF LOG DIARY (INDIVIDUAL ASSIGNMENT) AEN3183 E-DA’WAH AND CAMPAIGN SERVICE-LEARNING MALAYSIA-UNIVERSITY FOR SOCIETY (SULAM) SEMESTER II, ACADEMIC SESSION 2022/2023 1 ▪ I learnt about the introduction of e-da’wah and campaign. Among the content I learnt about dakwah and persuasive media communication, as well as developing students' abilities to create campaign content and use digital media in the context of campaigns and dakwah. 2 • This week, I learnt about connection to e-dakwah and electronic learning but deeper. • Dr Kartini brief us about upcoming SULAM project. 3 • For the class in this week, we learn about the strategy of online campaign. • Division of groups and joining whatsapp groups according to groups that have been set. 4 • This week I learn about the Cognitive DissonanceTheory and Campaign. 5 • Learn about social media and Campaign • Watching video and answer the question 6 • Learn about Persusion and Technology • First meeting with group. 7 • Learn about Persuasion and attitude change 8 • Learn about Toward and Effective Model of E-campaign and Dakwah • Watching video that Dr Kartini give and answer question. • Second meeting with group 9 • Learn about Networked Theology • Watch video and answer that question given. • Third meeting with group 10 & 11 • Learn about Rethinking Dakwah and E-campaign. • Watch video and answer the forum in goals. 11 • Learn about Technology and Dakwah in 21st Century • The day of the activity SULAM at Sk Taman Tasik Jaya (STAJA) 12 • Learn about Islamic Campaign and Dakwah 13 • Learn about Campaign Evaluation I 14 • Learn about Campaign Evaluation II • This week is the last week of the semester, I attended the certificate and appreciation ceremony for all students and instructors for the SULAM program.
• In the last class, the lecturer taught the title campaign evaluation and I saw that there were some tips and tricks given in overcoming and controlling viral things. • After the class session is over and taking pictures, we must complete all the assessments and asked to be uploaded by group. CONCLUSION The SULAM programme is a campaign that taught me a lot about community service, assisting one another, and working with high school students from other schools to make the programme successful. Not only that, but we can also learn about current problems in the community that can be resolved by raising awareness, for example by launching a campaign like this, through this programme. Thank God, despite all aspects of programming that are lacking, we are satisfied with the video we produced together. Although this SULAM program still has a lot to improve, such as time management and editing skills, it also gives me a lot of creativity and ways to manage it. I hope that all our shortcomings during the success of this program can be improved for the future. Because all the mistakes and difficulties we face give us lessons to learn to be better in the future. Finally, I would like to thank the lecturers Dr Kartini and Dr Norsimaa for helping us to make this SULAM program a success. They also give us a lot of guidance and always make sure we do our job well. Not only that, they also contribute ideas and energy through this program. Infinite thanks to our teaching staff, may all be rewarded with kindness.
REFERENCES Kongsi ilmu melalui SULAM. (Sabtu, 8 Julai 2023,). Sudirman Mohd Tahir. Malaysia, D. o. (2019). SULAM .