Demo

ROUTES ADVERTISING COMPANY
DESIGN AND BRAND GUIDELINES
+965 220 20 406 [email protected]
4th Floor, City Tower
Khaled Bin Al Waleed St., Sharq, Kuwait
routesme
www.routesme.com


LOGO CONCEPT
ROUTES logo is a reflection of the company work description.
A unique advertising idea on the reigon should have attractive vision identity for it.
Street
The place to advertise on
Pin
Taxis drop point which it’s will be the advertising channel
R Letter
First letter of the company name


EXCLUSION ZONE
ROUTES logo is already built on a specific dimensions, and it’s have also exclusion zone.
it should be followed all the time while using it.
Keep in mind that the logo exclusion zone is (R) letter from the same logo size, in the horizontal & vertical logo as well.


LOGO VARIATIONS
ROUTES is a flixable advertising company could reach every body & every where in the reigion.
Therefore the logo should have a variations, but it’s also have a standards.
Vertical version - with component
Vertical version - with component
The logos in the guideline folder
Vertical version - without component
Vertical version - without component


THE LOGO COLOR
ROUTES logo color is not solid but it’s have a gradient.
The gradient of the logo have angle of (45°) starting from the top color (light color) until reaching the below point of the icon (dark color), which will keep the text below with darker color for keeping it visible.
45°
45°
45° 45°
45°
45°
The logos in the guideline folder


LOGO ON SURFACE COLOR
ROUTES logo can be used on any surface color.
White, black & colored background just by the following colors of the logo.
Colores background
Black background
White background
The logo color in the guideline folder
White background
White background
White background


LOGO SIZES
ROUTES logo can be used on any sizes, but to keep it visible don’t go with the minimum size.
For printing use the minimum size is ( W: 1.5cm X H: 2.1cm )
For digital use the minimum size is ( W: 57px X H: 80px )
Printing
Digital
1.5cm
57px
80px
2.1cm


LOGO - DO & DON'T
ROUTES logo have a specific measurements & ratios should keep it and to not be changed.
The logos in the guideline folder
Don't reposition the text on the logo
Don't shrink the logo
Don't reflect the logo
Don't use the logo with angle
Don't change the gradient angle of the logo
Don't colorize the logo with different color


THE COLORS SCHEME
ROUTES brand have a sceme for the colors that should be used in the art works.
choosing a specific colors for being used in the typography & the logo on the different backgorunds
THE GRADIENT COLOR
The gradient color have angle of (45°) starting from the top color (light color) until
reaching the below point of the icon (dark color).
The colors swatches in the guideline folder
GRADIENT COLOR
PANTONE
P -179 - 16 C
CMYK
C: 0 M: 0 Y: 0 K: 100
PANTONE
P -102 - 16 C
CMYK
C: 97 M: 81 Y: 0 K: 14
PANTONE
P -115 - 8 C
CMYK
C: 100 | M: 0 | Y: 0 | K: 0


TYPOGRAPHY
ROUTES have a specific fonts to use in the artwork & company papers.
The main font is (odin bold), should be used in the headlines, also the headline text should be capital letter.
The main font is (Vagabond), should be used in the subtitles & the second headlines, the styles of the font is open to used according to the artwork.
The arabic font is (JF Flat), should be used in the arabic artworks, bold style for the headlines & th regular one for the subtitles.
MAIN FONT
Subtitle Font
ODIN BOLD
Vagabond
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*) (
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)(
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)(
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)(
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)(
!@#$٪^&*)(
أبتثجحخدذرزسش صضطظعغ فقكلمنهوي ١٢٣٤٥٦٧٨٩٠!@#$٪^&*)(
Arabic Font
JF Flat
The fonts in the guideline folder
Bold Regular Italic bold Bold Regular Italic Bold