BECOME ACOMMUNITYPARTNERBECOME ACOMMUNITYPARTNERBurlington Parks & Recreation connects your business toCOMMUNITY, FAMILIES & FUN
TOWN OF BURLINGTONAT A GLANCETOWN OF BURLINGTONAT A GLANCEOver 100,000 people come to Burlington, MA to work, live and play.The Town of Burlington represents the cornerstone of New England living. Withconvenient commuter access to career and educational hubs alongside the copiousrecreational parks, restaurants, and commerce, Burlington has become a desiredlocation for a growing populace of educated professionals seeking a comfortable,friendly environment for themselves and their loved ones. The Burlington Parks &Recreation Department provides a wide variety of activities, community programs andspecial events for all ages and abilities. These include youth and adult athletics,instructional programming, fitness classes and a thriving therapeutic recreation division.Our special events draw the entire community, which truly provides a small-town feel! Afew examples of those events are: Spooktacular, Trucktober, Fishing Festival andCelebrate Burlington.Every business has a target demographic.We want to help you reach your target! In this package, you will find sponsorshipopportunities that are customized to those you are trying to reach. We haveincluded information in each section that will help your business reach out theentire Burlington community.As a Burlington Parks & Recreation partner...Your business is aligned and associated with an institution that has played adefining role in the Town of Burlington's cultural and recreational life. Ourcorporate sponsors receive exclusive benefits, like marketing opportunities withmedia exposure and direct reach out to Burlington residents. Civic-mindedcompanies dedicated to giving back to the community can support the future ofthese programs and events while gaining exposure to our amazing community.
7 8 1. 2 70.1 6 9 [email protected] Media Reach Contact [email protected] followers@burlington_recreation2.6K followersburlingtonrecreation.org@company/bprd-ma#BurlingtonFUN35,721People attended morethan 40 special eventsmanaged by BurlingtonParks and Recreation.“It was an amazing family event!Thank you!”What community members are saying about our events...“Seriously thank you guys so much Iabsolutely loved the set up this year itwas so magical....”“Love this tradition!”“We had so much fun! Thankyou for an awesome event!”
Truck DayCharacters Come To LifeSpringapaloozaSneaker PromEgg HuntTurkey TrotCelebrate BurlingtonTree LightingA LOOK BACK AT 2025 EVENTS
Egg HuntAt this event, the Easter Bunny joins us at Simonds Park for an egg hunt!Games, activities and crafts will be on hand after the hunt for families toparticipate...don't forget the photo with the bunny himself!DATE: Thursday prior to EasterLOCATION: Simonds ParkATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 2,000Single Event Sponsorship Cost: $550
Fishing FestivalOur annual Family Fishing Festival has been a Burlington tradition since1994! Families are invited to the Mill Pond Reservoir where they can enjoyfishing, instructional demos, catch of the day competitions and a barbecue.The Festival is catch and release only. Families can bring their own fishingequipment or use equipment that is provided.DATE: 3rd Saturday in MayLOCATION: Mill Pond ReservoirATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 150Single Event Sponsorship Cost: $400
Summer Concert SeriesIn the summer months, the Burlington Town Common comes to life withmusic! Different styles of musical artists are featured each week and thevariety of entertainment lures music lovers of every generation, givingsponsors excellent advertising exposure to most all market segments.DATE: Tuesdays & WednesdaysLOCATION: Town CommonATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 250 per nightSingle Event Sponsorship Cost: $500 per concert
Celebrate BurlingtonCelebrate Burlington is our largest single day event. We host a carnival on theTown Common from 11 am until 4 pm. Followed by a car show from 5 to 7 pmat Simonds Park. To wrap up the day, we host a concert on the Common from7 to 9 pm followed by a fireworks display!Single Event Sponsorship Cost: See Next Page!DATE: Saturday, August 8thLOCATION: Town CommonATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 9,000
Package includes: Contributor packageplus sponsor table for duration ofevent, sponsor name on activity,inclusion in all promotions (digital &print and (2) VIP lunch ticketsPackage includes: Silver package plusname on event t-shirt and (6) lunchticketsGOLD: $2,500+Package includes: Bronze package plusbanner on the bandstand and (4) lunchticketsPackage includes: Advertisement innewspaper and all other promotionincluding BCATCONTRIBUTOR: Below $600 BRONZE: $600+SILVER: $1, 200+Package includes: Gold package plussponsor of the fireworks and (8) VIPlunch ticketsPLATINUM $5,000+EXCLUSIVE OPPORTUNITIESOne opportunity for each, firstcome; first served..CCHHIILLDDRREENN’’SS SSTTAAGGEE:: $$22,,000000Your business will be splashed acrossthe stage! Sponsorship includesbanner on the stage and all stagepromotions (digital and print).CCAARR SSHHOOWW:: $$775500Your logo will be on all print and digitalpromotions, banner displayedthroughout the event and a sponsortable for the duration of the showJOIN US: August 8 for Celebrate Burlington 2026!th JOIN US: August 8 for Celebrate Burlington 2026!thBuild your business, support your community and gain exposureat the largest one-day event in Burlington!
Municipal Truck DayThis event allows children of all ages and their families to get up close andpersonal with vehicles they see everyday. They are able to speak with someof the operators of these vehicles and learn about their careers. There arealso family friendly activities on the Common.DATE: Second Sunday in SeptemberLOCATION: Town CommonATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 7,000Single Event Sponsorship Cost: $750
TrucktoberTrucktober is a relatively new event for the Burlington Parks & RecreationDepartment. Residents are invited to come out to the Town Common toenjoy food trucks, cornhole tournaments, live music and activities for all.DATE: First Saturday in OctoberLOCATION: Town CommonATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 2,000Single Event Sponsorship Cost: $550
Halloween SpooktacularOur annual Spooktacular is held at Simonds Park and is for residents of allages. This event offers treats, candy counting contest, games, inflatablesand more! This family friendly event provides a safe place for children andfamilies to enjoy Halloween festivities with friends and neighbors.DATE: Fourth Saturday in OctoberLOCATION: Simonds ParkATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 3,000Single Event Sponsorship Cost: $550
5K Turkey TrotThis 5K Trot was added to our line-up during our 50th anniversarycelebration. This race begins and ends at the Burlington High School andattracts approximately 200 runners annually (and growing).Single Event Sponsorship Cost: $350DATE: Third Saturday in NovemberLOCATION: BHSATTENDEES: Youth & AdultAVERAGE AGES: 10 - 70ATTENDANCE: Approx. 200
Tree LightingThe annual Tree Lighting is Burlington's signature holiday event. The TownCommon is decorated from top to bottom with colorful lights, holiday cheer,live entertainment and even fireworks! This event draws thousands as theyanxiously await Santa's arrival.DATE: First Sunday in DecemberLOCATION: Town CommonATTENDEES: FamiliesAVERAGE AGES: All agesATTENDANCE: Approx. 3,000Single Event Sponsorship Cost: $550
FEBRUARY:MARCH:APRIL:MAY:JUNE:JULY:DECEMBER:Special Someone SoireeCharacters Come To LifeEgg-scursionSpringapaloozaSneaker PromCommunity Yard SaleRegional Track MeetGreat American CampoutRahanis Tennis TournamentGingerbread House MakingWE HAVE MORE TO OFFER!Those were just a few of our special events. Our program staff is alwaysassessing our programs and events, looking for new opportunities whilekeeping up with industry trends. As our department continues to grow, sodoes our list of special events. Here's a quick look at what else we offer.YEAR AT A GLANCECan’t decide which event to sponsor?Check out our packages on the next two pages!
SPONSOR PACKAGESPremium Sponsor:$5,000Friend: $500Sponsorship of ALL Tier I eventsSponsorship of (3) Tier II eventsSponsorship of (3) Tier III eventsSponsorship of (2) SummerConcertsSponsor name on Turkey TrotShirtIn order to get the most out of your sponsorship dollars, we offer customsponsorship packages in addition to our a-la-cart options. A listing of events canbe found on the next page.Title Sponsor:$3,000Sponsorship of (2) Tier I eventsSponsorship of (2) Tier II eventsSponsorship of (3) Tier III eventsSponsorship of (1) SummerConcertSponsor name on Turkey TrotShirtEvent Sponsor:$2,000Sponsorship of (2) Tier II eventsSponsorship of (3) Tier III eventsSponsorship of (1) SummerConcertSponsor name on Turkey TrotShirtSupporter:$1,000Sponsorship of (2) Tier III eventsSponsorship of (1) SummerConcertSponsor name on the Turkey TrotShirtSponsorship of (1) Summer ConcertSponsor name on Turkey Trot ShirtBestValue
Name mentioned in all media releasesName listed as sponsor in program brochure (must be confirmed pre-press)Posts with links to business' social media pagesBusiness listed on digital messaging boardsName displayed on event sponsor or donor signOne 10 x 10 promotional space at the eventBanner (2' x 4') hung at event (to be provided by sponsor)Choose to target a focal area or have a presence at unique areasAcknowledgement to event attendees by event emceeSSPPOONNSSOORR BBEENNEEFFIITTSSPRE-EVENT PROMOTIONTIER II EVENTSCommunity Yard SaleFishing FestivalFitness EventCampoutTennis TournamentSpringapaloozaTurkey TrotTIER III EVENTEggs-cursionGingerbread HouseSneaker PromSpecial Someone SoireeTrack MeetTIER I EVENTSEaster Egg HuntSpooktacularTree LightingTruck DayTrucktoberDAY OF EVENT PROMOTIONPOST-EVENT PROMOTIONName mentioned on a thank you to sponsors on Parks & RecreationFacebook event page following the event with a link to your business' socialmedia pages
MemorialFundMemorialFundA Memorial Fund has beenestablished for peoplewho wish to make adonation to the Parks &Recreation Department inmemory of a loved one.Donations will be used tomake neededimprovements to theTown's outdoor recreationfacilities includingplanting trees, installingbenches and other siteamenities.In KindDonationsIn KindDonationsWe are always looking fortangible and intangiblesupport for our events.Past in-kind donationshave included: the itemsto make s'mores,photography services,food & beverage items,printing services, raffleprizes, safety vests, ameeting space and more!Check out our wish list onour website:burlingtonrecreation.orgVolunteerOpportunitiesVolunteerOpportunitiesYour business ororganization may alsovolunteer for parkmaintenance projectsfocused on enhancingcommunity parks. Projectsinclude, but are notlimited to, clean-up daysand plantings.OTHER OPPORTUNITIES