Fragrance Designs Brochure

Attar Khalid, a brand from the house of Fragrance Designs, is a modern fusion of Oriental Perfumery.
Attar Khalid, is a range of well crafted oriental fragrances with a mesmerizing modern twist. These highly
concentrated fragrances combine the finest regional oriental and modern western ingredients to give
you the best of the world.

“The signature of success”

WWW.ATTARKHALID.COM

Jacques Leonard is an expression of luxury that is original, innovative and couture. It’s a collection of signature
fragrances and scented luxuries for both men and women. We have a selection of modern, invigorating and
inspiring scents for stylish and sophisticated men & a selection of glamorous, unique designer fragrances for women.
Jacques Leonard provides quality, competitive pricing and unique packaging that exudes class & elegance.
Jacques Leonard is imagination manifested in reality.

“Stimulate your senses”

WWW.JACQUESLEONARD.COM

Our history starts with our great grandfather, Mr. Attar Syed Omar.
He started the business of perfumes and incense in the year 1881.
He initially dealt with raw materials like Civet, Sandalwood oil and
other essential oils. He had a civet cat farm where special civet cats
were bred to extract the precious civet perfumery raw material.

Mr. Attar Syed Omar

His son Mr. Attar Syed Hussain developed his father’s industry
commercially in the year 1926. It had all the operations required
that is a Blending Dept, grinding mill to grind herbs, printing
press etc. Each Perfume oil compound was blended by mixing
of around 10 to 100 different raw materials comprising of
animal extracts, plant extracts and aromatic chemicals. This
lead to a database of extraordinary secret formulas which are
well preserved to this day.Perfume and Incense were exported
to as far as South America in the west and to Australia in the Mr. Attar Syed Hussain

East. Mr. Attar Syed Hussain was well renowned in India as an (3rd from below right) after recieving
adept perfume blender and a pioneer social service worker. He gold medal from The Maharaja of Mysore

received a gold medal from the then Maharaja of Mysore, India
for his expertize in perfumery

He also established the Alhaj Attar Syed Hussain Wakf in the year
1961 with an area of 18,000 sq feet. It is well maintained till today
and comprises of computer training & tailoring institutes. It also
provides pension to old people and scholarships to aspiring
students.

Mr. Attar Syed Hussain
with guests from Robertet-FRANCE

Mr. Attar Syed Khader Hussain established himself as a Chief
Chemist and carried on the tradition of the perfume family
business.

Mr. Attar Syed Hussain
& Mr. Attar Syed Khader Hussain
in the perfume blending laboratory

The great grandson of Mr. Attar Syed Omar, Mr. Attar Syed Khalid Hussain, is among the fourth Mr. Attar Syed Khalid Hussain
generation of perfumers.
Mr. Attar Syed Khalid Hussain completed his B.E. (Chemical) in 1996 and procured valuable
professional experience by working for 14 years in the Arabian Gulf in multinational perfumes
& cosmetics manufacturing companies initially as a Production Engineer and later as a General
Manager.
He enriched his inborn perfumery talent further with hands on experience in Gas
Chromatography, automatic perfume mixing, filling and packing machines, management of large
companies using customized software and building a strong relation with the market.
He established Fragrance Designs in Dubai in the year 2010 putting in all his years of experience

Chairman’s Messageand expertize into the business.

My Motto:
“ SAIL IN THE SHIP OF AMBITION AND ANCHOR IN THE HARBOUR OF SUCCESS”

With my strong business acumen I love to steer the ship of Fragrance Designs towards
success in the form of customer satisfaction and expansion of the business in new
countries.

Our motive is to have our product presence globally and be renowned for delivering
quality. We strive to maintain the quality of the product and would like to give the
customer more than what he demands but never less.

Have already tied up with reputed international brands and in talks with other big
perfume brands to manufacture their products with their license.

Fragrance Designs already has a prominent goodwill in the market. I am extremely
gratified by the progress we have made.

While the challenges of operating a business on a global scale are great, I am
confident that our opportunities are even greater, and that we are well positioned
to make the most of those opportunities. As always, your support to our Company,
our brands and our leadership is greatly appreciated.

COMPANY PROFILE

A legacy of more than 135 years of family tradition defines excellence in
every aspect of our business!

Operating from its manufacturing base in Al Garhoud, Dubai, Fragrance
Designs has become the regions specialist in own branded products &
contract manufacturing across the beauty & personal care industry.
The facility boasts of a fully equipped manufacturing unit
& utilizes the latest innovative techniques to ensure high standards of
quality. It has an annual production capacity of approximately 20 million
pieces of beauty and personal care products ranging from perfumes,
deodorants etc. Fragrance Designs owns a fully equipped lab, an
in-house perfume boxes designing department and state of the art
machinery. We manufacture our own brand of perfumes. The raw
materials are sourced from Europe and the fragrances are blended
in-house. Contract manufacturing (Private labeling) is also carried
out here at our facilities. Comprehensive support is given to processes
from perfume project encapsulation to the final launch and our clients
can select from a vast cluster of bottles, caps and fragrances.

Intricate and captivating fragrances that weave their magic on you…
Best fragrance choices for your lifestyle…

Fragrance Designs Perfumes & Cosmetics Industries L.L.C. is one of the premier Personal care
and manufacturing companies based in Dubai with the core objective of providing consumers an
extensive selection of best fragrance choices, surpassing the expectations of clients in terms of
quality and prices.

Fragrance Designs has over the years become reputed for meeting the demands of a number of
customers with a selection of dream fragrances of their choice. At Fragrance Designs, our objective
is to develop diverse brands of Fragrances that cater to the lifestyle of global audience. Every
individual is unique and the need to develop something for someone is paramount that drives our
business and corporate philosophy. We work in partnership with our stake holders to ensure that we
continuously deliver value added products.

As one of the leading manufacturers of French and Arabic perfumes we are dedicated to using
knowledge, creativity, innovation and technology to provide our clients the highest quality products
and services. The company has marked a phenomenal growth thanks to the dedication of our
professionals with a determination to excel. Our business commitments are viewed from an
uncompromising perspective leading to customer satisfaction.

Fragrance Designs has participated in the International exhibition Beautyworld Middle East 2013,
2014 & 2015. We have our range of kiosks to highlight our own premium brands
Attar Khalid & Jacques Leonard. We combine our indepth knowledge on the changing trends of
the industry with creativity and innovative technologies. In doing so, we concentrate on the
development of fragrances that add value to our elite clientele. We consistently work towards
improving our processes and concentrate on quality in products. We always strive to enhance our
product portfolio and tap into new markets and segments.

QUALITY POLICY

An ISO-9001, ISO 22716, ISO 14001 & OHSAS 18001 CERTIFIED COMPANY
Fragrance Designs quality policy is defined on a concept of providing affordable high quality products that
match and exceed the highest standards of industry and the expectations of the customers. By implementing
a highly efficient quality management system we have achieved a high level of quality in our products.
With the help of consistent research & development we have strived to attain perfection in all tasks of
formulation and stability of our own products and private label products for which we undertake contract
manufacturing.
Fragrance Designs is committed to meet customer requirements through continual improvement of our quality
management systems & shall sustain excellence through consistent innovative efforts like:

Sourcing high quality raw and packaging materials.
Continuous technical training and development.
Well-equipped quality control laboratory.
Activating quality assurance processes like monitoring, compliance and release.

CERTIFICATES

KIOSKS