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grIenattowtidheeNovelties2022
open!

Into the great wide open! Novelties 2022 2

Into the great wide open! Novelties 2022 3

Back outside at long last! Feel the
vastness, wind and heat, ideally
all at once, forget your routines,
discover Paris armed with a map
of London, eat cake with mustard
and cream, or simply watch the
sea, run barefoot through dew-
soaked meadows, turn down unfa-
miliar roads, take in hitchhikers,
spend more time listening to others,
discover new things, in your mind,
on your feet, on your bike, in your
car, on your vespa or your surf-
board, in aeroplanes or spaceships,
it doesn’t matter whether you’re
experiencing it live, dreaming it up
or living it out in your mind for now:
back outside at long last.

Welcome to 2022.

Into the great wide open! Novelties 2022 4

Into the great wide open! Novelties 2022 5



Into the great wide open! Novelties 2022 7

Start your journey somewhere
familiar. And then surrender
yourself to surprises.

The new DS5 Metal Clip It’s familiar, yet seems somehow inspiringly different.
Its clip, made with great attention to detail from a single
piece, floats above the iconic form of the DS5 with
elegant ease. The clip is a miniature masterpiece that
will showcase any logo with maximum value. You can
choose from amongst four stylish satin matt finishes:
graphite, gold, black and silver. This is the new DS5 Metal
Clip. Get going, to get back where you belong.

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Into the great wide open! Novelties 2022 9

Can you hear it –
the roaring of the sea?

The new DS5 Shell Metal Clip In its Shell design, we’ve deliberately left the casing of the
Shell DS5 Metal Clip with an entirely natural look. 30% of it is
made from limestone from recycled seashells, such as the
shells of French gourmet oysters. The remaining 70%
come from plastic, half of which has been recycled or
regenerated. And the elegant metal clip hovers above the
casing as stylishly as a surfboard riding the perfect wave.

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Into the great wide open! Novelties 2022 10

Into the great wide open! Novelties 2022 11



Into the great wide open! Novelties 2022 13

Sometimes you need
to think in circles
to understand the future.

The new DS8 True Biotic The biopolymers (PHA) that we use for the casings on our
True Biotic models have been around for almost as long
as Planet Earth itself. Micro-organisms have been produc-
ing them for millions of years and breaking them down
again for just as long without leaving anything behind –
in natural environments such as fresh water, seawater and
the soil. So nothing is lost, and everything is returned
to the cycle of nature. Certified by TÜV Austria. Now also
available for the DS8.

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Into the great wide open! Novelties 2022 15

There’s more
beyond the horizon.

The new Cloud Pens Time and space are relative concepts. Not just for Einstein
Haptic goes digital but for you too, when you communicate using a Cloud
Pen – because your message is unrestricted by bounda-
ries, and the length of time it’s available for is potentially
endless. You’re able to change every word, every link,
every video whenever you like, tweak every call to action
and measure its impact. Cloud Pens are a bespoke service
for digital marketing with a landing page, dashboard,
retargeting feature and more. And, for everything that’ll
make your analogue heart beat a bit faster, there are
some great writing instruments that’ll take what you’re
promising in the virtual world and put it in a sensory
nutshell in haptic and visual form.

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Into the great wide open! Novelties 2022 16

Into the great wide open! Novelties 2022 17

Just jump in! Life is too beautiful
for us to get used to the idea that,
contrary to everything we used
to find plausible, the world could
actually meld into a ten-square-
foot home office interspersed with
Zoom meetings, laundry and
vacuuming, with Instagram and
a box-set binge in the evening.

Let’s get out at last, give our
brains a good airing and shake off
the rust.



Into the great wide open! Novelties 2022 19

If you’re on the right track,
don’t let anything stop you.

New: Recycled is now standard From 1 January 2022, we’ll no longer be selling Regen-
eration Pens. And this is a good thing. That’s because,
instead, all our coloured writing instruments made from
ABS will be produced from 50% recycled plastic, regard-
less of the model. And writing instruments with black
or white casings will be made from 100% recyclate – again,
that goes for all models. This recycled material comes
from local European sources or is regenerated from our
own production waste. This means that all our writing
instruments made from ABS now bear the triangular
recycling logo.

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Into the great wide open! Novelties 2022 21

Optimism boosts
your immune system.

Fresh Lilac, our mood of the year. No colour is ever simply bright, particularly not Fresh
Lilac. It’s an upbeat invitation to be calmer, conveys
a sense of well-being and optimism, is full of vitality and
passion and is bursting at the seams with power and
creativity. You can literally feel the desire to transcend
borders. Fresh Lilac is our colour for a wide-open 2022,
available as a special colour for all models from upwards
of 5,000 units.

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Into the great wide open! Novelties 2022 22

Don’t just
look on,

jump in!

© 2022 Pagani Pens SA Art direction / Graphic design: CGI:
Pagani Pens SA - Prodir Studio CCRZ Studio 9010
Via Serta 22 Editorial staff: Photos:
CH 6814 Lamone Marketing Prodir Getty Images

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Personality pens. Swiss made. prodir.com