2017 Product Knowledge Booklet

ST. CHARLES PROSHOP

2017
PRODUCT
KNOWLEDGE
BOOKLET

Men's Apparel

EUROPEAN FIT
Slimmer more tapered fit. Can fit a size smaller so suggest a size up

Availability: never  High $

Italian company that started in Alpine Ski outerwear
Golf pants and shorts are slim fitting and have a nice stretch
Polo's fit very slim and have UV Protection fibres
Company started in 1923 by MARio COLombo
Recommended for our slimmer/athletic clientele

Who wears colmar?

Edoardo Molinari (PGA Player)
Alejandro Canizares (PGA Player)

Availability: never  High $

Fashionable European style made for fashion forward members or
young adults
100% polyester slimmer fitting
founded in 1996 by Johan Lindeberg in Stockholm
Recommended for our slimmer/athletic clientele

Men's Apparel

CANADIAN - FASHION FIT
Tapered, fitted, not boxy or baggy but not tight or small fitting

availability: maybe High $

Fits a variety of players (Bottoms fit all sizes, polo's fit more
slimmer and fitted)
Famous for GORE-TEX outerwear jackets and rain pants (See
Rainwear page)
High quality and perceived value
Recommended for serious/athletic mid to older golfer

availability: not usually mid $

Classic timeless style for all ages
Bottoms fit all types- stretch waist band for comfort and sell well
Polo's fit very small so go a size up
Sensor Cool Technology draws perspiration away from body and
is crease resistant

sensor cool technology

Men's Apparel

CANADIAN - FASHION FIT

availability: sometimes mid $

RLX is a sportier version of Ralph Lauren's Polo Golf

Similar to Calvin Klein and is a brand that will not be in many

other Pro Shops which makes it unique

Basic designs in solid and lots of stripes

Stronger in Polo's than in the bottoms for us

availability: ? mid $

NEW to the Proshop!
Bobby Jones called a Rule 18 (ball at rest moved) on himself
costing him the 1925 U.S. Open
More fitted and modern than other Bobby Jones lines

availability: ? mid $

NEW to the Proshop!
Casual, rustic, fashion forward and very unique
printed polo's and plaid details for on the course or off
Recommended for all ages

Men's Apparel

STANDARD FIT

availability: sometimes mid $

Younger clientele with bold colors and design
PGA Players Rickie Fowler and Lexi Thompson wear Puma
Puma also owns Cobra golf equipment
Ordered more Puma this year to sub for Nike

availability: usually mid $

Growing in the golf industry substaintially over the past few years
and on Tour with Jordan Spieth, Hunter Mahan and Gary
Woodland
Bottoms sell great! Good price for good quality. Pants have a
stretch waistband as well as built in tee holder in the pockets.
Heat Gear, Cold Gear technology and a wicking system that repels
sweat away from the body
We also carry Under Armour athletic-ware with anti-odor
technology that prevents growth of odor causing microbes
U.A. and Greg Norman only lines we carry size 42

Men's Apparel

STANDARD FIT

availability: maybe mid $

Had this line in the shop a few years ago
Younger clientele with a strong brand recognition
More "laid-back" men's golf apparel line that can also be worn
outside of golf and fits all body types
Red line is the athletic line

availability: never with logo low $

This is a cresting company
Ordered few men's Outer pieces that are logoed with St. Charles
Lower in price...for our crested members and guests
Have used this company for some of our Jets apparel too

Men's Apparel

AMERICAN FIT
Fits the biggest, boxy and baggy

availability: usually low $

Usually older and/or larger clientele
We are only carrying men's basic bottoms this year (pants + shorts)
U.A. and Greg Norman: only lines we carry size 42

availability: usually low $

Invested in Golf and golf only so apparel is designed with golf in
mind
Pants can be ordered in 33 and 35's
Relaxed fit but not baggy
For the traditional conservative golfer
Moisture wicking, UV Sun Protection and Stretch fabrics
See Rainwear page

Women's Apparel

CANADIAN - FASHION FIT
tapered, fitted, not boxy or baggy but not tight or small fitting

availability: Sometimes mid-high $

Replacement for EP Pro so NEW to Proshop
Fits similar to EP Pro
Glamour Piece in each story meant to be worn on course or off
Essentials always available
Lots of colour and prints!
Mostly all SPF 50

availability: ? mid-high $

NEW to Proshop
Sporty but fashionable
Higher quality than the regular Cutter & Buck
Inspired by golfer Annika Sorenstam
SPF

availability: maybe mid-high $

Bringing back this year
Yoga, Golf, Fitness and
Lifestyle wear

Women's Apparel mid-high $
mid $
STANDARD FIT

availability: ?

NEW to the Proshop!
Styled for a more mature woman
Lots of detail and bold prints
A Swedish company so slim fit
High quaility

availability: usually
Sporty and fashionable
Comparable to Nike and Adidas
Designed with performance in mind
Fits half a size bigger

availability: Sometimes mid $

Fits bigger and boxier
Made for a mature woman
Classic and simple
Essential bottoms are popular with all
ages and sizes

Women's Apparel mid-high $
mid $
STANDARD FIT

availability: usually

Outer wear only
Waterproof suits
Rain resistant Jackets
New Pants are slim fitting
Wind Breakers in bright colours
See Rainwear Page

availability: Maybe

NEW to the Proshop
Similar to San Soleil that we have
carried before
Long sleeve SPF 50 polo's and mocks
Bold prints
White one can be worn under polos

availability: never with logo low $

We only have logoed ladies
apparel this year in Levelwear

Rain Wear high $
mid $
availability: Usually mid $

Men's only
Best rain gear in the industry that is
extremely long lasting
NEWEST Gortex technology (C-Knit) is
lighter, easy to slide over clothes and
extremely breathable (Argon Jacket and
Arn Pant)
Lifetime Gortex fabric guarantee or 4
years on zipper, lining and stitching
Our top seller in rain gear
Swedish Company

availability: Usually

Men's only
100% Waterproof
Breathable protection for golfers in
cool, windy and rainy conditions
2 year waterproof warranty

availability:  Usually

Ladies only this year
Matching Waterproof suits
Rain resistant Jackets
New Pants are slim fitting
Wind Breakers in bright colours

Shoes

availability: Usually high $
Warrenty: 1 year limited

Biom Hybrid 2: MEN'S

Spike-less
Made with Yak leather
Wide fitting and easy to break in
Water repellent and natural motion technology

Cage & Cage Pro Spydr:

Spiked
Made of Cow Leather
Water repellent

Golf Cool

Spiked
Made of Leather
Waterproof (Gortex)

LADIES

Biom Hybrid 2:

Spike-less
Made with Yak leather
Wide fitting and easy to break in
Water repellent and natural motion technology

Golf Cage:

Spiked
Made of Textile and Leather
Water repellent

Shoes

availability: Usually MID-High $

Warrenty: 2 year waterproof

DNA: MEN'S

Spiked and one style has Boa
Leather
Waterproof

Freestyle:

Spiked and one style has Boa
Made of Lightweight Performance Mesh with Rubber sole
Waterproof

Pro SL:

Spike-less and one style has Boa
Made of Leather
Waterproof

Contour Fit:

Spiked
Made of Leather
Waterproof

emBODY: LADIES

Spiked and one style has Boa

Made leather

Waterproof

emPOWER:

Spike-less
Made of BreathEasy Sport Mesh
Waterproof

enJOY:

Spike-less
Made of SoftLite Mesh that is machine washable

Shoes

availability: ? LOW $

MEN'S

Ignite Drive Sport:

Spiked
Made of Breathable Mesh
Ultimate comfort

Ignite Spikeless Sport:

Spike-less
Made of Leather and Performance Mesh
1 year waterproof warranty

Titantour Ignite:

Spiked and two styles have Boa (Disc)
Made of Leather
1 year waterproof warranty

LADIES

Ignite Spikeless Sport:

Spike-less
Made of Leather and Performance Mesh
1 year waterproof warranty

Tustin Saddle:

Spike-less
Made of Performance Mesh
1 year Waterproof warranty

Blaze Disc:

Spiked with Boa (Disc)
Made of Full Grain Leather
1 year Waterproof warranty

GOLF BAGS & Gloves

GOLF BAGS

availability: Usually always

Key Points for selling a bag:
What does the member want?

Stand bag or Cart bag? CLUBGLOVE TRAVEL BAGS are
Light weight or heavier? tour preferred and come in 16
14 hole divider or less? different colours in the "Last
Brand? Bag" size. Always available for
Logo or non-logo? special order if we don't have
Colour enough colours available.

Bag Brands we carry:

Ping
Titleist
Sun Mountain
Callaway
Taylormade
Jets Bags

GLOVES

All Gloves are buy 3 get the 4th FREE

Styles of Gloves: availability: Usually always

FJ StaSof ($29.95)- Mostly all Leather and tanned in England
FJ SciFlex ($27.95)- Mostly all Leather
FJ Spectrum ($26.95)- Coloured with Leather palm and index
finger
Titleist PermaSoft ($25.95)- Soft Cabretta Leather
FJ StaCooler ($21.95)- Ladies only with mesh front and Leather
palm enhanced with Aloe Vera
FJ WeatherSof ($17.95)- Synthetic with some leather components
FJ RainGrip($29.95) - two gloves with Wet-Weather Grip and quick
drying for rainy conditions

Giftware

availability: Usually have to order a minimum of $150-$300 in any
giftware line and some items may have minimum quantites so not

ideal for special ordering

Stainless steel and Insulated so does not
sweat
Partners with varies charities worldwide
Keeps beverages cold for 24 hrs and hot
for 12 hrs
BPA Free, toxin-free and made with soy-
based earth friendly paints
Great designs and colours

Press by Bobble is a french press
stainless steel travel mug
Bobble Infuse are BPA free water
bottles with a infuser for fruits
All are dishwasher safe and come
in a few different colours

Postcards/Cards that can be mailed with microgreens or tea in
them.
Send it! Grow it! Eat it!
Send it! Steep it! Drink it!

Giftware

availability: Usually have to order a minimum of $150-$300 in any
giftware line and some items may have minimum quantites so not

ideal for special ordering

Soap and Lotion line (Candles, bath
bombs, lip balms etc..)
Made is the US
High end (you can tell by sampling the
lotion)
Great gift ideas
Original scent is light so nice for men or
ladies

Travel bags for toiletries and cosmetics for men and ladies
Ladies pouches can also be used for on course(balls,tees,
lip chap)
Only glasses cases we carry are in this line

Milennium Paris Leather

Made from genuine cow leather
Bags come in bright colours for ladies
and neutral colours for men and ladies
Can be used for travel or on course
ball/tee bag
Paris, France Company