Product Knowledge 2018

ST. CHARLES PROSHOP

2018 
PRODUCT
KNOWLEDGE
BOOKLET

FIT GUIDE

EUROPEAN FIT
Slimmer more tapered fit. Can fit a size smaller so
suggest a size up

CANADIAN/FASHION FIT
Tapered in the body, fitted, not boxy or baggy but not
tight or small fitting

STANDARD FIT
True to its size. Is not tapered in the body, but does not
fit boxy.

AMERICAN FIT
Fits the biggest, boxy and baggy

Sizes in store

men's bottom sizes from waist 30-42, length 30-34
men's top sizes S-XXL
ladies bottom sizes 0-14 and XS-XL
ladies top sizes XS-XXL
hats size S-XXL
belts (most are cut to size)
men's shoe sizes 7-12
ladies shoe sizes 5-10

Men's Apparel

new! Availability: ? High $
fit: European 

Fashion forward style with a European fit

Strong in polo's, lots of prints

Morgan Hoffman-best dressed on the PGA Tour(wears Greyson)

Born in 2015, Founder (Charlie Schaefer) is former head

designer from Ralph Lauren

Based in New York Who wears greyson?

Morgan Hoffman

Availability: never

fit: european  High $

Fashionable European style made for fashion forward members or
young adults

100% polyester slim fitting
founded in 1996 by Johan Lindeberg in Stockholm
Recommended for our slimmer/athletic members

Men's Apparel

availability: maybe High $
Fit: canadian/Fashion

Fits a variety of players (Bottoms fit all sizes, polo's fit more
slimmer and fitted)
Famous for GORE-TEX outerwear jackets and rain pants (See
Rainwear page)
High quality and perceived value
Recommended for serious/athletic mid to older golfer

availability: not usually mid $
Fit: Canadian to standard

Classic timeless style for all ages
Bottoms fit all types- stretch waist band for comfort and sell well
Polo fit is corrected for this year and no longer fits a size smaller
Sensor Cool Technology draws perspiration away from body and
is crease resistant

Men's Apparel

availability: sometimes mid $
Fit: Standard

RLX is a sportier version of Ralph Lauren's Polo Golf
Similar to Calvin Klein and is a brand that will not be in many
other Pro Shops which makes it unique
Basic designs in solid and lots of stripes
Stronger in Polo's than in the bottoms for us
This year we mixed in a bit of Ralph Lauren

New! mid $
availability: ?
Fit: Canadian/Fashion Fit

NEW to the Proshop!
Made with Bamboo Cotton so very soft
to the touch
Sell as a Essential Line (Solid colours)
Share feedback on members
comments or your own thoughts on
line

availability: not usually mid $
Fit: Canadian/Fashion Fit

Casual, fashion forward
and unique to other brands
(boutique)
printed polo's and detailed
solids for on the course or off
Recommended for all ages
Changes to the line are the
collars are smaller than last year

Men's Apparel

availability: sometimes mid $
Fit: Standard to American 

Younger clientele with bold colors and design
PGA Players Rickie Fowler and Lexi Thompson wear Puma
Puma also owns Cobra golf equipment
Fit is boxy so accomodates bigger XXL men

availability: usually low-mid $
Fit: Standard

Growing in the golf industry substaintially over the past few years
and on Tour with Jordan Spieth, Hunter Mahan and Gary
Woodland
Pants are new fit and style for 2018. All slim and no straight leg.
Material is lighter too.
Shorts and polo's have sold steadily the past two years.

Men's Apparel

availability: maybe mid $
Fit: Standard

Younger clientele with a strong brand recognition
More "laid-back" men's golf apparel line that can also be worn
outside of golf and fits all body types
Hats, polos and shorts sell well

availability: Yes low $
Fit: Standard to American

This is a cresting company
Ordered men's Outer pieces that are logoed with St. Charles
Lower in price...for our crested members and guests
Trying out the Secondary logo on some pieces for 2018

Men's Apparel

 New!

availability: ?  High $
Fit: Standard to American

For our older members
High quality High in price
Some pieces fit differently
Only line that we have
blazers in
Have up to size 42 in Pant
Share your opinions and
comments from members

availability: usually low $
Fit: American to Standard

Invested in Golf and golf only so apparel is designed with golf in
mind
Pants can be ordered in 33 and 35's
Pants -Relaxed fit but not baggy
For the traditional conservative golfer
Moisture wicking, UV Sun Protection and Stretch fabrics
See Rainwear page

Women's Apparel

availability: Sometimes high $
Fit: Standard to american

Fits randomly, but mostly fits bigger depending on the piece
Essentials are usually available
Lots of colour and prints!
Mostly all SPF 50
Was ladies favorite line in 2017
This year we will have the activewear/Tennis

New! availability: ? Mid $
Fit: Standard to American

NEW this year to Proshop
Sporty but fashionable
Bottoms have tummy slimmer
Fits bigger especially bottoms

Women's Apparel high $
mid $
availability: ? mid $
Fit: European 

Styled for a more mature woman
Lots of detail and bold prints
A Swedish company so slim fit
High quaility

availability: ?
Fit: Canadian/Fashion 

Sporty and fashionable
Did not have it last year,
but ladies wanted it back
Skorts sell well
Appeals to the younger
members

New!
availability: always

All bottoms (Pants, crops,
skorts and shorts)
All have a tummy control
Lots of bold and suttle
prints
Canadian company
(Montreal) so available all
the time

Women's Apparel mid $

availability: usually
Fit: Standard

Outer wear only
Waterproof suits
Rain resistant Jackets
New Pants are slim fitting
Wind Breakers/vests in
bright colours
See Rainwear Page

availability: Sometimes mid-High $

Fit: Canadian/Fashion Fit

Was previously called ICIKULS
Everything is SPF 50
New this year DRESSES
Similar to San Soleil that we have
carried before
Lots of bright patterns
Great alternative to wearing sunscreen
All material is lightweight and
breathes

availability: Yes low $

Fit: Standard to American

Logoed outerwear and polo's
Verve is new ladies line by Leverwear that looks like athletic wear

Rain Wear high $
mid $
availability: Usually mid $

Men's and Ladies (new this year for us
is ladies)
Best rain gear in the industry that is
extremely long lasting
NEWEST Gortex technology (C-Knit) is
lighter, easy to slide over clothes and
extremely breathable (Argon Jacket and
Arn Pant)
Lifetime Gortex fabric guarantee or 4
years on zipper, lining and stitching
Our top seller in rain gear
Swedish Company

availability: Usually

Men's only
100% Waterproof
Breathable protection for golfers in
cool, windy and rainy conditions
2 year waterproof warranty
Reasonable in price so a good
option for a quick sell

availability:  Usually

Ladies only
Matching Waterproof suits
Rain resistant Jackets
New Rain Pants are slim fitting
Wind Breakers in bright colours ans in
short sleeves

Shoes

Most Ecco shoes have a
removable insole that offers

a wider fit

availability: Usually high $
Warrenty: 1 year limited

Biom Hybrid 3: MEN'S

Spike-less
Yak leather
GORE-TEX Waterproof
BOA Option

Street Retro

Spikeless
Yak and full-grain Leather
Water-repellent

Cage: LADIES

Spiked
Made of Cow Leather
Water repellent

Biom Hybrid 3:

Spike-less
Yak leather
GORE-TEX Waterproof
BOA Option

Casual Hybrid:

Spikeless
Trendy look
Water repellent

Shoes

availability: Usually MID-High $

Warrenty: 2 year waterproof

DNA Helix: MEN'S

Spiked and one style has Boa
2 styles in Wide
Leather
Waterproof

Pro SL:

Spike-less and one style has Boa
Made of Leather
Waterproof

Contour Fit:

Spiked
Made of Leather
Waterproof

LADIES

enJOY:

Spike-less
Not waterproof
Lightweight materials
Machine washable
Affordable

Shoes

New! Matt Kuchar and Brooke
Henderson wear skechers!

availability: yes? LOW $

Elite V.3: MEN'S

Spikeless waterproof
Made of leather deco-stiched upper
Ultimate comfort

Approach-RF:

Spikeless waterproof
Leather and woven upper
Relaxed fit

Drive 2-RF:

Spikeless waterproof
Lightweight comfort
Durable rubber traction plate

Tour: LADIES

Soft Spiked
Waterproof

Eagle-Range/Major:

Spike-less
Water resistant protection

Elite V.2:

Spikeless
Canvas material
Water resistant protection

Tropic:

Spikeless
Floral Print Design
Best seller last year

GOLF BAGS & Gloves

GOLF BAGS

availability: Usually always

Key Points for selling a bag:
What does the member want?

Stand bag or Cart bag?

Light weight or heavier?

14 hole divider or less?

Brand?

Logo or non-logo? CLUBGLOVE TRAVEL BAGS are
Colour tour preferred and come in 16

Bag Brands we carry: different colours in the "Last
Bag" size. Always available for
Ping special order if we don't have
Titleist enough colours available.

Sun Mountain

Callaway

Taylormade

Jets Bags

Ogio (new this year)

GLOVES
All Gloves are buy 3 get the 4th FREE
*Glove prices and styles may change for this year

Styles of Gloves: availability: Usually always

FJ StaSof ($29.95)- Mostly all Leather and tanned in England
FJ SciFlex ($27.95)- Mostly all Leather
FJ Spectrum ($26.95)- Coloured with Leather palm and index
finger
Titleist PermaSoft ($25.95)- Soft Cabretta Leather
FJ StaCooler ($21.95)- Ladies only with mesh front and Leather
palm enhanced with Aloe Vera
FJ WeatherSof ($17.95)- Synthetic with some leather components
FJ RainGrip($29.95) - two gloves with Wet-Weather Grip and quick
drying for rainy conditions