brand style guide_compressed

Custom made your own
long lasting without
harmful Artificial Nail

BRAND STYLE GUIDE

0 4 Introduction
0 5 Logo Relation
0 6 Logo Lockups
0 7 Logo Construction
0 9 Logo Minimum size
1 0 Logo Variants
1 1 Unacceptable Usage
1 2 Colour Palette
1 3 Typography
1 4 Types of Graphic

15 Application

33 Business Card, Letterhead, Envelope, Folder, Stickers, Delivery Box, Gift Bag,
42 Thank you Card, Application Steps Card, Nail Measurement Card, Nail Shapes
49 Card, Nails Card and Zip bag

Digital Application

Webpage and App Interface

Brand Promotion

Instagram feed, Instagram story, Facebook post, Online poster, Gift Card

Digital Receipt

Introduction ++ =

Kelly Nail Studio is a brand that Line drawing Sparkles Logo border
customize the artificial nails with providing elements
Nail tools such as Adhesive tabs, Frosted
strip, Nail polish remover kit and Exfoliating
nails cuticle nipper. The owner of this brand is
Kelly Tan, she is the only one who handles the
whole business by herself. The establish date
for this brand is July 1, 2021.

The mission of this brand is to provide
the most valuable product materials are
imported from Korea to the customer and to
give them extremely wonderful service
experinece through e-commerce.

The Vison is to expand Kelly Nail Studio
into a well-known physical shop in the KL area
and maintain the distinctiveness nail design
which customize wonderful cartoon nail series
or collection for the customer to choose from.

Brand Style Guide 04

Logo Relation Sparkles effect

Kelly Nail Studio is selling Artificial Human hand
Nails. Hence, human hand figure is created as figure
the priority visual elements of whole logo. The
coloured nails are emphasized the main Border
subject matter which is Artificial Nails.

The ‘Sparkles’ element that is placed
on top the hands is to show the energetic,
interesting and exciting feeling while the
customers wear our Artificial Nails.

The Border is reflecting the human
nail’s shape.

Brand Style Guide 05

Logo Lockups

This logo lockups is the final form of the
brand’s logo with all the elements locked in
their relative position. However, this logo will
be apply on different applications as well.

Brand Style Guide 06

Logo Construction 14⅓ x

Construction

Based on the height of ‘K’=x, the sizing
and ratio are mode based of the following
measurements. Adhere to the spacing
between each element based on the sample.

22½ x 3x
x 12½ x

½x

Brand Style Guide 07

Logo Construction

Clear Space

The surrounding that is using the dash
line to mark the space is to have a distance
between others’ logo, text and symbol.

On the right side of the diagram, the
minimum of the clear space all over the logo is
equal to the height of 2 ‘K’

x

Brand Style Guide 08

Logo Minimum Size For Print For Digital

For Print 3 cm 30 px

Keep the minimum width = 3 cm, height 4.5 cm 40.5 px
= 4.5 cm for the logo if main used. Make sure
it is readable.

For Digital

Keep the minimum width = 30 px,
height = 40.5 px for the logoif main used.
Make sure it is readable.

Brand Style Guide 09

Logo Variants Full Colour Reversed

Full Colour

Brand Style Guide 10

Unacceptable Usage

Do not squash the logo Do not rearrange the logo

Do not change the Do not change
logo colour which others transparency of the logo
from the colour palette
Brand Style Guide
11

Colour Palette

Modern colour scheme is chosen for
this brand.

Blue colour stands for ‘Reliable’ and
pink colour is to attract female customers. As
the target audience mostly are woman.

C: 97% R: 24 C: 0% R: 252 C: 7% R: 229
M: 83% G: 46 M: 17% G: 217 M: 54% G: 141
Y: 42% B: 78 Y: 11% B: 210 Y: 34% B: 141
K: 39% Space Cadet K: 0% K: 0% Ruddy Pink
#182E4E #E58D8D
#FCD9D2
Unbleached Silk

Brand Style Guide 12

Typography ABCDEFGHIJKLMN
OPQRSTUVWXYZ
FogtwoNo.5
abcdefghijklm
FogtwoNo.5 is chosen as Primary opqrstuvwxyz
Typeface for this brand.
1234567890
Rounded Elegance
ABCDEFGHIJKLMN
Rounded Elegance is chosen as OPQRSTUVWXYZ
Secondary Typeface for this brand.
abcdefghijklm
opqrstuvwxyz
1234567890

Brand Style Guide 13

Type of Graphic 12

Directing main logo to form key
elements such as human hand figure and
sparkles line drawing.

Brand Style Guide 14

Application The Business Card is made by
(Business Card) Matte with dimension of

Kelly’s 50.8mm (W) x 88.9mm (H)
kelly_nailstudio
Kelly Nail Studio

011 234 4566 7
[email protected]
www.kellynailstudio.com
MON-SUN : 10AM - 10PM

Brand Style Guide 15

Application
(Letterhead)

The dimension of the Letterhead is
210mm (W) x 297mm (H)

Dear Ms Lim,
Business Manager
44, BU 3/7, 47800,
Petaling Jaya, Selangor
011- 440 7899 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

Kelly’s Lim
kelly_nailstudio
Kelly Nail Studio Lim Yap Wai
Business Manager
011 234 4566 7
[email protected]
www.kellynailstudio.com
MON-SUN : 10AM - 10PM

Brand Style Guide 16

Application The Envelope is made by
(Envelope) Surfaced Enhanced White
Wove with dimension of

220mm (W) x 110mm (H)

Kelly Nail Studio
61, Jalan Pjs 8/6 Dataran Mentari, 46150 Petaling Jaya
HP: +6011 234 4566 7
www.kellynailstudio.com

Ms. Lim
44, Jalan BU 3/7,
Bandar Utama,
47800 Petaling Jaya,
Selangor, Malaysia

Brand Style Guide 17

Application The Folder is made by Kraft with dimension of
(Folder) 220mm (W) x 300mm (H)

Back Front

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

Fold inside

Brand Style Guide 18

Application The Sticker is made by White Vinyl
(Sticker) for the delivery box with dimension of

1.5” (W) x 1.5” (H)

Thank Thank
You You

Brand Style Guide 19

Application
(Delivery Box-Big)

The Delivery Box is a type of Folding
Carton Boxes to secure and safely ship
the Artificial Nails to the customer. The
dimension will be

16cm (W) x 6cm (H) x 18cm (L)

Back

1 23

File the side and cuticle area for Clean your nails with the Choose the fit adhesive tab to
an accurate fit included alcohol pad stick on the nail surface

4 5 6

Choose the fit size fake nail Put on fake nail and press for Done

Application Steps

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

Inside Front

Brand Style Guide 20

Application
(Delivery Box-Small)

The Delivery Box is a type of Folding
Carton Boxes to secure and safely ship
the Artificial Nails to the customer. The
dimension will be

6cm (W) x 4cm (H) x 8cm (L)

Back

1 23

File the side and cuticle area for Clean your nails with the Choose the fit adhesive tab to
an accurate fit included alcohol pad stick on the nail surface

4 5 6

Choose the fit size fake nail Put on fake nail and press for Done

Application Steps

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

Inside Front

Brand Style Guide 21

Application This Gift Bag is made of Duplex paper
(Gift Bag-Vertical Design) with the dimension of

10cm (W) x 30cm (H) x 20cm (L)

Back Front

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

Brand Style Guide 22

Application
(Gift Bag-Horizontal Design)

This Gift Bag is made of Duplex paper
with the dimension of

10cm (W) x 20cm (H) x 30cm (L)

Back Front

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

Brand Style Guide 23

Application
(Gift Bag-Standard Design)

This Gift Bag is made of Duplex paper
with the dimension of

10cm (W) x 30cm (H) x 20cm (L)

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

Back Front

Brand Style Guide 24

Application
(Thank You Card)

This Thank You Card is made of Matte with the dimension of

7” (W) x 5” (H)

THYOANUK MUCH APPRECIATED I hope you love your
for supporting gorgeous artificial nails as
Have A Beautiful Day I loved creating it for being so fantastic
my small business LET’S CONTACT
Front
Kelly’s Kelly Nail Studio kellynailstudio.com
L E AV E A F E E D B A C K I F Y O U L I K E T H I S I T E M

Back 25
Brand Style Guide

Application
(Application Steps Card)

This Application Steps Card is made of Matte with the dimension of
7” (W) x 5” (H)

1 23

File the side and cuticle area for Clean your nails with the Choose the fit adhesive tab to
an accurate fit included alcohol pad stick on the nail surface

4 5 6

Choose the fit size fake nail Put on fake nail and press for Done

Application Steps

Back Front
Brand Style Guide
26

Application
(Nail Measurement Card)

This Nail Measurement Card is made of Matte with the dimension of
7” (W) x 5” (H)

1 23

Place transparent tape on the Press tape into edges of nail Mark edges of nail on right side
nail surface
5 6
4

Left side too Remove tape from nail 012

How To Measure? Measure it

Back Front
Brand Style Guide
27

Application
(Nail Shapes Card)

This Nail Shapes Card is made of Matte with the dimension of

7” (W) x 5” (H)

Tapered Square Stiletto Squoval Square

Oval Round Coffin Almond

Nail Shapes

Back Front
Brand Style Guide
28

Application This Nails Card for putting the Artificial Nails is made of Matte
(Nails Card-Hand) with the dimension of

Front 7” (W) x 5” (H)

LEFT RIGHT

Kelly wants to ensure you have met your best expectation. Kindly give feedback after wearing
experience. Therefore, Kelly Nail Studio can continue to be 5 star online nail business.

Kelly’s kelly_nailstudio Kelly Nail Studio

Back

Brand Style Guide 29

Application This Nails Card for putting the Artificial Nails is made of Matte
(Nails Card-Foot) with the dimension of

Front 7” (W) x 5” (H)

LEFT RIGHT

Kelly wants to ensure you have met your best expectation. Kindly give feedback after wearing
experience. Therefore, Kelly Nail Studio can continue to be 5 star online nail business.

Kelly’s kelly_nailstudio Kelly Nail Studio

Back

Brand Style Guide 30

Application
(Zip Bag-Artificial Nails)

This Zip Bag is to protect the Artificial Nails for being destroyed
and made by polythylene-Low Density.
The dimension of the Artificial Nails Zip Bag is

9cm (W) x 15cm (H)

Kelly’s
kelly_nailstudio
Kelly Nail Studio

011 234 4566 7
[email protected]
www.kellynailstudio.com
MON-SUN : 10AM - 10PM

Front Back Artificial Nails

Brand Style Guide 31

Application
(Zip Bag-Nail tools)

This Zip Bag is to protect the Nail Tools for being destroyed
and made by polyethylene-Low Density
The dimension of the Nail Tools Zip Bag is

9cm (W) x 10cm (H)

Kelly’s
kelly_nailstudio
Kelly Nail Studio

011 234 4566 7
[email protected]
www.kellynailstudio.com
MON-SUN : 10AM - 10PM

Front Back

Adhesive tabs Frosted strip
Brand Style Guide
Nail polish
remover kit

32

Digital Application
(Webpage-Laptop Screen)

About Service Promotion Gallery Contact This is the webpage of Kelly Nail Studio, laptop screen.
The size is

1200px (W) x 900px (H)

Kelly Nail Studio

Custom Made Your Own Long Lasting
and Without Harmful Artificial Nail

see more

Why choose Kelly’s? About Service Promotion Gallery Contact

Kelly Nail Studio provides imaginative Cartoon Nail Design which suit your personal interest
We also provide nail design consultation to achieve customer satisfaction

Mystery Box Kelly Nail Studio

NO DESIGN IDEAS? DON’T WORRY! Custom Made Your Own Long Lasting
LET US HELP YOU DESIGN! and Without Harmful Artificial Nail

To experience the feeling of unboxing a mystery gift see more
know more

C O N TA C T BUSINESS HOURS FOLLOW
MON-SUN 10AM-10PM
011 234 4566 7 Kelly’s
[email protected] kelly_nailstudio
Kelly Nail Studio

About Kelly Nail Studio Newsletter Why choose Kelly’s?
Kelly Nail Studio has the best quality of Nail Polish to Leave your email here for more new
ensure all customers while wearing their favorite Nails designs update. Kelly Nail Studio provides imaginative Cartoon Nail Design which suit your personal interest
can safe and beautiful. We also provide nail design consultation to achieve customer satisfaction
SUBSCRIBE
@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

Brand Style Guide Mystery Box 33

NO DESIGN IDEAS? DON’T WORRY!
LET US HELP YOU DESIGN!

To experience the feeling of unboxing a mystery gift
know more

Digital Application This is the webpage of Kelly Nail Studio, desktop screen.
(Webpage-Desktop Screen) The size is

1600px (W) x 1200px (H)

About Kelly Nail Studio
Service
Promotion Custom Made Your Own Long Lasting
Gallery and Without Harmful Artificial Nail
Contact
see more
About Kelly Nail Studio
Why choose Kelly’s? Service
Promotion Custom Made Your Own Long Lasting
Kelly Nail Studio provides imaginative Cartoon Nail Design Gallery and Without Harmful Artificial Nail
which suit your personal interest Contact
We also provide nail design consultation to achieve customer satisfaction see more

Mystery Box Why choose Kelly’s?

NO DESIGN IDEAS? DON’T WORRY! Kelly Nail Studio provides imaginative Cartoon Nail Design
LET US HELP YOU DESIGN! which suit your personal interest
We also provide nail design consultation to achieve customer satisfaction
To experience the feeling of unboxing a mystery gift
know more

C O N TA C T BUSINESS HOURS FOLLOW
011 234 4566 7 MON-SUN 10AM-10PM
[email protected] Kelly’s
kelly_nailstudio Mystery Box
About Kelly Nail Studio Kelly Nail Studio
Kelly Nail Studio has the best quality of Nail Polish to NO DESIGN IDEAS? DON’T WORRY!
ensure all customers while wearing their favorite Nails Newsletter LET US HELP YOU DESIGN!
can safe and beautiful. Leave your email here for more new
designs update. To experience the feeling of unboxing a mystery gift
@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ
SUBSCRIBE know more

C OBNrTaA CnTd Style GuideB U S I N E S S H O U R S FOLLOW 34

011 234 4566 7 MON-SUN 10AM-10PM Kelly’s
[email protected] kelly_nailstudio
Kelly Nail Studio

Digital Application This is the webpage of Kelly Nail Studio, Ipad screen.
(Webpage-Ipad Screen) The size is

About Service Promotion Gallery Contact 760px (W) x 900px (H)

Kelly Nail Studio About Service Promotion Gallery Contact

Custom Made Your Own Long Lasting Kelly Nail Studio
and Without Harmful Artificial Nail
Custom Made Your Own Long Lasting
see more and Without Harmful Artificial Nail

Why choose Kelly’s? see more

Kelly Nail Studio provides imaginative Cartoon Nail Design which suit your personal interest Why choose Kelly’s?
We also provide nail design consultation to achieve customer satisfaction
Kelly Nail Studio provides imaginative Cartoon Nail Design which suit your personal interest
Mystery Box We also provide nail design consultation to achieve customer satisfaction

NO DESIGN IDEAS? DON’T WORRY! Mystery Box
LET US HELP YOU DESIGN!
NO DESIGN IDEAS? DON’T WORRY!
To experience the feeling of unboxing a mystery gift LET US HELP YOU DESIGN!
know more
To experience the feeling of unboxing a mystery gift
C O N TA C T BUSINESS HOURS FOLLOW know more
MON-SUN 10AM-10PM
011 234 4566 7 Kelly’s
[email protected] kelly_nailstudio
Kelly Nail Studio

About Kelly Nail Studio Newsletter C O N TA C T BUSINESS HOURS FOLLOW
MON-SUN 10AM-10PM
Kelly Nail Studio has the best quality of Nail Polish to Leave your email here for more new 011 234 4566 7 Kelly’s
ensure all customers while wearing their favorite Nails designs update. [email protected] kelly_nailstudio
can safe and beautiful. Kelly Nail Studio
SUBSCRIBE
About Kelly Nail Studio Newsletter
@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ Leave your email here for more new
Kelly Nail Studio has the best quality of Nail Polish to designs update.
ensure all customers while wearing their favorite Nails
can safe and beautiful. SUBSCRIBE

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

Brand Style Guide 35

Digital Application This is the webpage of Kelly Nail Studio, Mobile screen.
(Webpage-Mobile Screen) The size is

About Service Promotion Gallery Contact 320px (W) x 760px (H)

Kelly Nail Studio

Custom Made Your Own Long Lasting
and Without Harmful Artificial Nail

see more

About Service Promotion Gallery Contact

Why choose Kelly’s? Kelly Nail Studio

Kelly Nail Studio provides imaginative Cartoon Nail Design Custom Made Your Own Long Lasting
which suit your personal interest and Without Harmful Artificial Nail

We also provide nail design consultation see more
to achieve customer satisfaction

Mystery Box

NO DESIGN IDEAS? DON’T WORRY!
LET US HELP YOU DESIGN!

To experience the feeling of unboxing a mystery gift
know more

C O N TA C T 011 234 4566 7
[email protected]

BUSINESS HOURS MON-SUN 10AM-10PM

FOLLOW Kelly’s
kelly_nailstudio
Kelly Nail Studio

About Kelly Nail Studio

Kelly Nail Studio has the best quality of Nail Polish to
ensure all customers while wearing their favorite
Nails can safe and beautiful.

Newsletter
Leave your email here for more new
designs update.

SUBSCRIBE

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

BWrhayncdhSootyslee KGelulyid’s?e 36

Kelly Nail Studio provides imaginative Cartoon Nail Design
which suit your personal interest

We also provide nail design consultation

Digital Application
(Webpage-Detials)

About Service Promotion

About Kelly Nail Studio Service of Kelly Nail Studio The Most Thankful Hand

Kelly Nail Studio is a small online business which customizing artificial nail and providing free Kelly offers Nail Design Consultation for every customer to have a proper lenght, design and One who sacrificed her world for the better of us. Hands that gave us nothing but love.
nail tools such as Adhesive tabs, Frosted Strip, Nail Polish Remover Kit and Exfoliating Nails service procedure to help customer reach their nail goal.
Cuticle Nipper. The reason that this brand named “Kelly Nail Studio” is because it can create A Special Gift
a sense of intimacy with Kelly’s customers. Besides, while her customers are thinking of Kelly How to Measure?
will straight away linked to manicure as she wants to let people knows that Kelly as a figure To Your Mom
to society who is designing the artificial nail to raise the brand recognition. Place transparent tape Press tape into edges Mark edges of nail on
on the nail surface of nail right side CARNATION
Kelly Tan Moisturing Perfume Cream

Kelly Tan is the owner of Kelly Nail Studio, she is the only one who handles the whole
business by herself. She started her business on July 1, 2021.

Kelly’s Objective

Kelly Nail Studio provides the most unique and creative nail design to the customers. She
tends to spread out the fashion sense collocation with manicure in women’s daily life and
to let them enjoy various elegant nail design in short period of time.

Mission Left side too Remove tape from nail 012
Measure it
To provide the most valuable product materials are imported from Korea to the
customer and give them extremely wonderful service experience through What Shape you want? Carnation Hand Cream COMING
e-commerce. SOON
FA S T- A B S O R B I N G ,
Vision I N T E N S E LY- R E PA I R
DAMAGED SKIN
To expand Kelly Nail Studio into a well-known physical shop in the KL area and maintain the RICH FORMULA
distinctiveness nail design which customize the wonderful cartoon nail series or collection
for the customer to choose from

CA R NAT I O NMoisturing Perfume Cream

Tapered Square Stiletto Squoval Square

About Kelly Nail Studio HAND BALM MOSITURING AND
SOFTEN HANDS
Creative and Artistry, Kelly tends to base on her customer’s interest to create the
nails which suit with her customer’s role. Oval Round Coffin Almond

Friend, Warm and Welcoming LIMITED EDITION
Kelly treats her customer as her friend, she provides the best services to her
customer. For example, she never late reply or no response to her customers either
on social media platform or e-commerce. Hence, she builds and maintains the
safisfactory relationship between costomers and herself.

C O N TA C T BUSINESS HOURS FOLLOW C O N TA C T BUSINESS HOURS FOLLOW C O N TA C T BUSINESS HOURS FOLLOW
MON-SUN 10AM-10PM MON-SUN 10AM-10PM MON-SUN 10AM-10PM
011 234 4566 7 Kelly’s 011 234 4566 7 Kelly’s 011 234 4566 7 Kelly’s
[email protected] kelly_nailstudio [email protected] kelly_nailstudio [email protected] kelly_nailstudio
Kelly Nail Studio Kelly Nail Studio Kelly Nail Studio

About Kelly Nail Studio Newsletter About Kelly Nail Studio Newsletter About Kelly Nail Studio Newsletter
Leave your email here for more new Leave your email here for more new Leave your email here for more new
Kelly Nail Studio has the best quality of Nail Polish to designs update. Kelly Nail Studio has the best quality of Nail Polish to designs update. Kelly Nail Studio has the best quality of Nail Polish to designs update.
ensure all customers while wearing their favorite Nails ensure all customers while wearing their favorite Nails ensure all customers while wearing their favorite Nails
can safe and beautiful. SUBSCRIBE can safe and beautiful. SUBSCRIBE can safe and beautiful. SUBSCRIBE

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ @Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

Brand Style Guide 37

Digital Application Demon Slayer Collections
(Webpage-Detials)
Demon Slayer: Kimetsu no Yaiba is one of the famous Japanese manga series which written
and illustrated by Koyoharu Gotauge

Set 1

Patterns Design: Contact

Nails’ Blog The Nail designs is inspired from Demon Slayer’s Contact
female character named Nezuko Kamado’s
Kimono. Kelly is welcomed you to contact her to have the Nail Design Consultation. Kelly Nail Studio
is online and available to dicuss your nail design weekday and weekend. Contact now!
Set 2

MONDAY - SUNDAY : 10AM - 10PM

25.1.2022 60 246 21.3.2022 34 157 25.3.2022 32 160 ShopeePay, TouchnGo, Visa, MasterCard and Maybank

Demon Slayer collections Jujutsu Kaisen collections Peanuts-Snoopy collections

011 - 234 4566 7 WhatsApp me

see more see more see more

C O N TA C T BUSINESS HOURS FOLLOW Patterns Design Feedback
MON-SUN 10AM-10PM and Character design:
011 234 4566 7 Kelly’s Kelly wants to ensure you have met your best expectation. Kindly give feedback after
[email protected] kelly_nailstudio This Nail design is inspired from the Demon wearing experience. Therefore, Kelly Nail Studio can continue to be 5 star online nail
Kelly Nail Studio Slayor’s scene and the male character inside business.
the artwork named Zenitsu Agatsuma along
Newsletter with the Pattern design that appear on his Your Name Message
Leave your email here for more new Kimono also very cute and attractive while Your E-mail
designs update. applied on the Nail designs. Your Phone Number

About Kelly Nail Studio SUBSCRIBE
Kelly Nail Studio has the best quality of Nail Polish to
ensure all customers while wearing their favorite Nails
can safe and beautiful.

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

Set 3

Patterns Design C O N TA C T BUSINESS HOURS FOLLOW
and Character design: MON-SUN 10AM-10PM
011 234 4566 7 Kelly’s
This gorgeous lady inside the design is one of [email protected] kelly_nailstudio
the major supporting character in Demon Slayer Kelly Nail Studio
season 1 onward. She is named Shinobu Kocho
Gallery and also a Demon Slayer Corps. The Nail design About Kelly Nail Studio Newsletter
is actually focus her face expression in details. Leave your email here for more new
Besides, the abstract shape which appeared on Kelly Nail Studio has the best quality of Nail Polish to designs update.
her Kimono is like a butterfly’s wings. The colours ensure all customers while wearing their favorite Nails
that Kelly used for the pattern designs also can safe and beautiful. SUBSCRIBE
based on the Kimono such as pink, green and
white blended together. This will show the
contrast between nails.

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

C O N TA C T BUSINESS HOURS FOLLOW
MON-SUN 10AM-10PM
011 234 4566 7 Kelly’s
[email protected] kelly_nailstudio
Kelly Nail Studio

About Kelly Nail Studio Newsletter
Leave your email here for more new
Kelly Nail Studio has the best quality of Nail Polish to designs update.
ensure all customers while wearing their favorite Nails
can safe and beautiful. SUBSCRIBE

@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

Brand Style Guide 38

C O N TA C T BUSINESS HOURS FOLLOW
MON-SUN 10AM-10PM
011 234 4566 7 Kelly’s
[email protected] kelly_nailstudio
Kelly Nail Studio

Digital Application About Kelly Nail Studio Newsletter
(App Interface)
Kelly Nail Studio has the best quality of Nail Polish to Leave your email here for more new
Welcome to ensure all customers while wearing their favorite Nails designs update.
can safe and beautiful.
Sign out for more interested nails SUBSCRIBE

Sign up @Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ

Have an account? Sign in This is the App Interface of Kelly Nail Studio, Mobile screen.
The size is

320px (W) x 760px (H)

Welcome to

Sign out for more interested nails

Sign up

Have an account? Sign in

Brand Style Guide 39

About Kelly Nail Studio Leave your email here for more new
designs update.
Kelly Nail Studio has the best quality of Nail Polish to
ensure all customers while wearing their favorite Nails SUBSCRIBE
can safe and beautiful.

Digital Application @Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ
(App Interface-Details)
1. User can sign up by using either Facebook or Gmail.
2. In the Home page will have some current promotional banner.
3. Menu bar is designed on the left side of the app.

Sign Up Page Home Page Menu Bar A Special Gift

Name Hi, Lim Menu To Your Mom
Password Hi, Lim
what service you want to try? CARNATION
Sign up what service you want to try? Moisturing Perfume Cream
or Kelly Nail Studio
A SpeKHceoiallmlGyifetNail Studio
Have an account? Sign in Custom Made Your Own Long Lasting To Your Mom
and Without Harmful Artificial Nail GalleryCustom Made Your Own Long Lasting
and Without Harmful Artificial Nail
Gallery PromotionCARNATION
Moisturing Perfume Cream
Cart

Gallery

select select select select

select select select select

Brand Style Guide 40

Digital Application 4. Adding the items in to the cart from the Gallery.
(App Interface-Details) 5. Go to the cart and select the items that you want to purchase, then

press check out.

Add items in the cart Purphase Page

My Cart

Jujutsu Kaisen collections Select all

Jujutsu Kaisen collection

RM 98

Quality, 1
Size, M
Nail shape, Coffin

RM 98 1 item RM 98
Please select
check out
add to cart

Brand Style Guide 41

Brand Promotion Mystery Box
(Instagram Posts)
NO DESIGN IDEAS? DON’T WORRY!
LET US HELP YOU DESIGN!

To experience the feeling of unboxing a mystery gift
know more

The Most This is the Instagram feed with the size of
Thankful Hands
Carnation 1080px (W) x 1080px (H)
One who sacrificed her world for the better of Hand Cream
us. Hands that gave us nothing but love.
A limited edition Carnation Hand Cream
CARNATION would be an exclusive gift for adding RM1 MOTHER’S DAY C O N TA C T 011 234 4566 7
only PROMOTIONAL [email protected]
Moisturing Perfume Cream
5 0FOR THE FIRST DEAL

CUSTOMERS ONLY COMING SOON

BUSINESS HOURS MON-SUN 10AM-10PM

FOLLOW Kelly’s
kelly_nailstudio
Kelly Nail Studio

A Special Gift A Mother’s Day Exclusive Gift will be given About Kelly Nail Studio
while you purchase our nails start from
To Your Mom Kelly Nail Studio has the best quality of Nail Polish to
Jun 1, 2022 - Jun 7,2022 ensure all customers while wearing their favorite
Nails can safe and beautiful.

Let’s Customize! There is no role in life Newsletter The Most
that is more essential than of Thankful Hands
your one and only nails Leave your email here for more new
Motherhood designs update. One who sacrificed her world for the better of
us. Hands that gave us nothing but love.
SUBSCRIBE Carnation
Hand Cream
@Copyright 2022 Kelly Nail Studio. All Right Reserved | Term & Conditions | Policies | FAQ
C A R NAT I O N A limited edition Carnation Hand Cream MOTHER’S DAY
Moisturing Perfume Cream would be an exclusive gift for adding RM1 PROMOTIONAL
only
DEAL
5 0FOR THE FIRST COMING SOON

CUSTOMERS ONLY

COMING CARNATION HAND CREAM A Special Gift A Mother’s Day Exclusive Gift will be given
SOON To Your Mom while you purchase our nails start from

Jun 1, 2022 - Jun 7,2022

LIMITED The Most Carnation Let’s Customize! There is no role in life
EDITION Thankful Hands Hand Cream your one and only nails that is more essential than of

One who sacrificed her world for the better of Motherhood
us. Hands that gave us nothing but love.
CARNATION FA S T- A B S O R B I N G , R E PA I R MOTHER’S DAY PROMOTION A limited edition Carnation Hand Cream
Moisturing Perfume Cream I N T E N S E LY- CA R NAT I O NMoisturing Perfume Cream DAMAGED SKIN Do you still figuring what present should buy for your would be an exclusive gift for adding RM1 MOTHER’S DAY
beloved mom? Then don’t miss up this promotion! You only PROMOTIONAL
RICH FORMULA only required to pay over RM78 and add RM1 to have a CARNATION COMING CARNATION HAND CREAM
Mother’s Day exclusive gift which included 1 set of Press Moisturing Perfume Cream 5 0FOR THE FIRST DEAL SOON
On Nails, 1 set of Nail Tools, 1 Carnation Hand Cream, and COMING SOON
a card to write down the words that you want to say to CUSTOMERS ONLY
your mom! What do you waiting for? Inbox me to know LIMITED
more! EDITION MOTHER’S DAY PROMOTION
Do you still figuring what present should buy for your
CARNATION FA S T- A B S O R B I N G , CA R NAT I O NMoisturing Perfume Cream R E PA I R beloved mom? Then don’t miss up this promotion! You
Moisturing Perfume Cream I N T E N S E LY- DAMAGED SKIN only required to pay over RM78 and add RM1 to have a
Mother’s Day exclusive gift which included 1 set of Press
RICH FORMULA On Nails, 1 set of Nail Tools, 1 Carnation Hand Cream, and
a card to write down the words that you want to say to
your mom! What do you waiting for? Inbox me to know
more!

A Special Gift A Mother’s Day Exclusive Gift will be given HAND BALM MOSITURING AND
To Your Mom while you purchase our nails start from SOFTEN HANDS

Jun 1, 2022 - Jun 7,2022

HAND BALM MOSITURING AND Special for Mother’s Day
SOFTEN HANDS

Let’s Customize! There is no role in life
your one and only nails that is more essential than of

Motherhood

Special for Mother’s Day

Brand Style Guide 42

Brand Promotion This is the Instagram Story with the size of
(Instagram Story) 1080px (W) x 1920px (H)

The Most Carnation NEW POST
Thankful Hands Hand Cream
MOTHER’S DAY
One who sacrificed her world for the better of A limited edition Carnation Hand Cream PROMOTIONAL
us. Hands that gave us nothing but love. would be an exclusive gift for adding RM1
only DEAL

5 0FOR THE FIRST COMING SOON

CUSTOMERS ONLY

CARNATION @kelly_nailstudio

Moisturing Perfume Cream

Tape here to know more

Brand Style Guide 43

Brand Promotion This is the Instagram Story with the size of
(Instagram Story) 1080px (W) x 1920px (H)

CARNATION HAND CREAM

A Mother’s Day Exclusive Gift will be given
while you purchase our nails start from

Jun 1, 2022 - Jun 7,2022

FA S T- A B S O R B I N G , R E PA I R
I N T E N S E LY- DAMAGED SKIN

RICH FORMULA

CA R NAT I O NMoisturing Perfume Cream MOTHER’S DAY PROMOTION

Do you still figuring what present should buy for your
beloved mom? Then don’t miss up this promotion! You
only required to pay over RM78 and add RM1 to have a
Mother’s Day exclusive gift which included 1 set of Press
On Nails, 1 set of Nail Tools, 1 Carnation Hand Cream, and
a card to write down the words that you want to say to
your mom! What do you waiting for? Inbox me to know
more!

Let’s Customize! HAND BALM MOSITURING AND
SOFTEN HANDS
your one and only nails

Special for Mother’s Day

Brand Style Guide 44

Brand Promotion This is the Facebook Post with the size of
(Facebook Post) 1080px (W) x 1080px (H)

The Most Thankful Hands
-
A limited edition Carnation Hand Cream would be
an exclusive gift for adding RM1 only
#KellyNailStudio

A Special Gift

To Your Mom

Brand Style Guide 45

Brand Promotion
(Online Poster)

This is the online poster for ‘The Most Thankful Hands’
promotional campaign for Mother’s Day. The dimension
for this online poster is

420mm (W) x 594mm (H)

Brand Style Guide 46

Brand Promotion This is the Carnation Hand Cream which will launch
(Hand Cream Product) on the ‘The Most Thankful Hand’ Mother’s day campain.

Carnation Hand Cream Pink colour Carnation stands for celebrating a mother
who is still living.
CARNATION
This product will be include in the exclusive gift box and
Moisturing Perfume Cream the whole campaign only have 50 of this product.

Customer need to purchase over RM78 and add RM1
to redeem the exclusive gift for Mother’s day.

Brand Style Guide 47

Brand Promotion This is the Exclusive Gift packaging design made
(Exclusive Gift-Packaging Design) by Board Paper with the dimension of

Fold in 16cm (W) x 6cm (H) x 16cm (L)
keep outward
keep outward

Inside

Back design Outside

kelly_nailstudio Kelly’s Kelly Nail Studio

[email protected] www.kellynailstudio.com

keep inward keep inward
Front design
THE MOST
THANKFUL HAND

Brand Style Guide 48

Brand Promotion This is the Gift Card which included in the
(Instagram Story) exclusive gift. It is made by Matte The
dimension of the Gift Card is
Back
7” (W) x 5” (H)
Happy Mother’s Day

To: Mom
I LOVE U, MOM

From: Ms. Lim

Front

Brand Style Guide 49

Digital Receipt This is e-receipt for customers who are purchase
Kelly Nail Studio’s Artificial Nails

SUCCESSFUL PAYMENT

BILL TO SHIP TO RECEIPT # M Y- 0 0 1
RECEIPT DATE 29/01/2022
Ms Lim Ms Lim P. O . # 2330/2019
41, Bandar Raya 41, Bandar Raya DUE DATE 24/05/2022
47800 Petaling Jaya 47800 Petaling Jaya
Selangor Selangor

QTY DESCRIPTION UNIT PRICE AMOUNT

1 Demon Slayer Press On Nails RM 98 RM 98

T O TA L RM 98

Thank You

Brand Style Guide 49