Digital Marketing Proposal Grillbox

DIGI
TAL

MARKETING
PROPOSAL

PREPARED BY

TENGKU SYED AMIR NAZRIN BIN TENGKU SYED MUKHRIZ
AHMAD NAFIZ BIN SHAHRUL NIZAM
HAZRIN NAIM BIN HAZNULIZAM
MUHAMMAD ‘AZIM IRFAN BIN CHE AZIMIN
MUHAMMAD UMAR IZUAN BIN MOHD SAFFUAN

PREPARED FOR

NORYUSNITA RAMLI

TAB
CO

01 02 03

Introduction About Us Our Team




08 09 011
Web
Objective Consumer Navigation
Persona

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BLE OF
ONTENT

04 05 06
About Client
Client Services Our Offer

12 15 16

3 Proposed Costing Contact Us
Web

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INTRODUCTION

WHAT IS A

WEBSITE?

A website is a collection of Internet
pages with content provided by a
single person or group of people that
covers a certain topic. Sites function as
the intent to instruct, inform, and
amuse. People in our highly digitalized
world exalt technology above
everything else to the point of
becoming reliant on it.

The World Wide Web is made up of all
websites. The website may be of
numerous forms, such as an e-
commerce website, social networking
website, or blog website, and each
plays a unique role. However, each
website has a number of linked web
pages.

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ABOUT US

We are a group of outstanding and adaptable students from
Kampus Rembau at UiTM Cawangan Negeri Sembilan. We are
members of the Communication and Media Studies Faculty.
Our respective lecturer has given us a task to construct or
create a good and creative website that is also practical and
responsive for our client in order to fulfil our Web Content
Development and Entrepreneurship (COM322) course for this

semester.

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OUR TEAM

Umar Izuan Hazrin Naim

Project Manager Marketing Manager

Azim Irfan Tengku Amir Ahmad Nafiz

Social Media Web Developer Content Creator
Manager

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ABOUT
CLIENT

Grill Box is a restaurant with
a container concept that
serves grilled food. Grill Box
specializes in serving grilled
food such as Grilled Lamb
Chop, Grilled Chicken Chop
which is their best seller. The
price range of food at Grill
Box is reasonable and for
families.

In addition, Grill Box also
serves western food such as
Spaghetti Aglio Olio,
Carbonara, Bolognese and
many more. Grill Box is also
suitable as a place to
celebrate birthdays and
anniversaries because of
the restaurant's relaxed and
comfortable atmosphere.

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CLIENT
SERVICES

GrillBox is a restaurant serving a
selection of Western dishes suited
to the palates of Malaysians,
including pasta dishes, chicken
and lamb chops. Popular
beverages in Malaysia include iced
milk tea and iced lemon tea, both
of which are available here. The
fact that Grill Box brews coffee is
likely to pique the interest of coffee
connoisseurs.

Grill Box is great for a family dinner,
but it's also a great place for
friends and young people to hang
out and have fun. Youth, like
college students, can do
homework and watch football
thanks to Grill Box's free WiFi and
large screen.

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OUR
OFFER

Website
Development

Grill Box will have a custom
Wordpress website built for

them.

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OUR
OFFER

Social Media
Marketing and
Advertisement

There will be 22 uploads
with a total of 17 images
and 5 videos. Within a 4-
month time frame, we will
handle Grill Box's social
media and post 17 photos
to Instagram and
Facebook and 5 videos to

TikTok.

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PROJECT
OBJECTIVES

To widely boost Grillbox Empire on social media
platforms by utilising the best boost ads

To raise brand awareness for Grillbox Empire,
particularly among Rembau residents

To provide high-quality content in social media
postings, such as posters, photos, and videos

To establish a fresh look for Grillbox Empire's
website in order to strengthen their brand values.

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CONS
P

PEEL.IN WAN

P. 09

SUMER
ERSONA

A father in late 20's

Love to watch football match with friends
Always have meeting
during night-time

Love to eat western type of food

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WEB
NAVIGATION

HOMEPAGE

MENU PROMOTIONS

MAIN DISHES BEVERAGES DAILY PROMOTIONS
GRILLED CHICKEN ICED LEMONADE 1 CHEESY FUN FRIES
CHOP SODA AND 2 A&W FLOATS
GRILLED LAMB CHOP ICED LEMON TEA RM 15

PASTAS SIDE DISHES WORLD CUP 2022
SPAGHETTI CREAMY SCREENING'S SPECIAL DEALS
BOLOGNESE MUSHROOM
SPAGHETTI SOUP BUY 2 SNACKS + FREE
CARBONARA CHEESY FUN FRIES LEMONADE SODA

ABOUT US CONTACT US

HISTORY CONTACT
OBJECTIVE SOCIAL
MISSION/VISSION MEDIAS
LOCATION
P. 11
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PROPOSED
WEB

BUTTER BURGERS

The website is selective and bold. A single image and a simple heartfelt
statement can give a bigger impact to the user than lengthy slideshow or a

complicated message.

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PROPOSED
WEB

MYBURGERLAB

Main art direction for this website is minimalist. It directs a viewer's attention to what you
want them to see. Because there are no unneccessary elements, any user can easily
access your content.

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PROPOSED
WEB

DE .WAN

The design for this website is nice, simple and effective. For example, users
might not know what to do next if there isn't a clear CTA, which could cause

them to leave the website before obtaining it.

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COSTING

Web Domain (1 Year) RM 100
RM 300
Social Media Ads
RM 500
Website Content
Development RM 1000
RM 50/1 posting
Social Media Content
(20 posting) RM 500
RM 100/ 1 video
Promotional Video
(5 video) RM 100

Transportation RM 2500

Total

Total : RM 500

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CONCLUSION

We are pleased to provide you with our proposal so that you can evaluate
and consider our concept and design for this project. Our current mission is
to make Grill Box Empire one of Rembau's most recognisable restaurants
by promoting and developing digital creative content for the restaurant. As
we all know, social media and the internet are now among the most
important aspects of people's daily lives. It is a location where people
exchange and receive information. As students with experience in creative
design, we will guarantee you a great outcome and do our best. The final
cost of this project will be RM500 after an 80% discount. This is a significant
opportunity and a first step toward a more significant outcome in the
future. We sincerely hope that this opportunity to work with Grill Box Empire
will provide us with valuable experience.

Any questions or enquires please P. 16
feel free to contact us :

MUHAMMAD UMAR IZUAN BIN MOHD
SAFFUAN
PROEJCT MANAGER
TEL: +60 14-314 6043
[email protected]

YUSNITA RAMLI
PROEJCT ADVISOR
TEL: +60 13-761 5501
[email protected]

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