EXTRAORDINARY LEADERS START HERE STRATEGIC PLAN POTENTIAL EXPERIENCE ACCESS KNOWLEDGE 2 0 2 2 - 2 0 2 6
DTIASCBLALIMEEROF CONTENTS WHO WE ARE MISSION & VISION HISTORY OF PEAK THEORY OF CHANGE 5 YEAR STRATEGIC PRIORITIES MARKETING STRATEGY
The Kellogg PEAK Initiative (PEAK) is a progressive leadership program that helps youth, Grades 1-12, understand and practice how to positively influence people and places. Since 2004, The Kellogg PEAK Initiative has fostered exploration and discovery for Milwaukee's youth through experienced-based learning. Our primary audience is youth and families who identify as Black, Latino and/or Indigenous who reside in the City of Milwaukee. Serving over 500 youth per year, we offer programming year round to allow participants to connect, reflect and grow at no cost beyond a nominal refundable deposit to all families. PEAK's ultimate goal is to encourage participants to shape their communities with poise, persistence and confidence by creating a learning environment where kids feel safe, connected and engaged. From building fires to leading community service projects, PEAK offers a wide variety of experiences that spark young people's curiosity and uncover their strengths. PEAK's programs are designed to encourage a deep sense of belonging and cultivate strong relationships with and among our participants. PEAK is headquartered in Milwaukee, WI. Our program center, designed by kids, families, neighborhood residents and PEAK staff, is located in Tiefenthaler Park, a Milwaukee County Park and serves as a hub for programming throughout the year. PEAK's overnight camp, Lake Valley Camp, sits on 650 natural acres of rolling hills and forest in Boscobel WI, about a 3 hour drive from PEAK headquarters. PEAK's Four Beliefs are the organizational values that have been guiding our work since our inception. The 4 Beliefs are infused into our programing at every level, serving as the foundation of PEAK culture. WHO WE ARE EVERY LIVING BEING HAS INHERENT VALUE THE COMMUNITY IS BETTER WHEN EVERYONE CONTRIBUTES WE CAN ONLY GROW WHEN WE ARE HONEST ABOUT OUR MISTAKES EVERYONE HAS THE POWER TO CHANGE THEIR WORLD
MISSION Our mission is to bring out the limitless potential of young leaders through extraordinary experiences and nurturing relationships VISION Our vision is that PEAK alumni shape their communities with poise, persistence, confidence, and character and that the PEAK Initiative is the recognized expert in preparing young people for a life of leadership and purpose. OUR DEFINITION OF LEADERSHIP We define leadership as understanding, developing, and using your power to positively influence the people and places around you.
2021 MILWAUKEE PROGRAM CENTER OPENS In order to accommodate the expansive year round programming, PEAK funded a $5 million renovation & expansion. LEADERSHIP OVER 20 YEARS & COUNTING... 2003 LAKE VALLY CAMP ESTABLISHED Bill Kellogg, founder and primary funder, established LVC, to increase the access Milwaukee youth have to the formative power of connecting with nature and the benefits of attending camp. 2004 DAY CAMP STARTS IN MKE Lake Valley Camp began with a simple day camp in Milwaukee. Administrative office were originally at the Volunteer Center of Greater Milwaukee, with camp held at Cyber City School. 2005 FIRST OVERNIGHT CAMP AT LVC The first group of 3rd-8th graders headed out to Lake Valley Camp for an unforgettable summer of growth, learning, and relationship building. 2006 LEADERS IN TRAINING (LT) EST. High schoolers were recruited to join the LT and Counselor in Training program. This program prepares teenagers with the soft and hard skills necessary for employment. 2017 EXPANDED MKE-BASED PROGRAMS With a desire to provide more intentional opportunities & build relationships in the out of school space, MKE programs expanded with more school year opportunities and Day Camps. 2018 REVISED MISSION, VISION & BRAND With the transformation & expansion of programs beyond overnight camp, the organization realized the name Lake Valley Camp no longer reflected all of its offerings. 2019 LAKE VALLY CAMP BECOMES THE KELLOGG PEAK INITIATIVE On January 15, 2019, the organization officially became The Kellogg PEAK Initiative, PEAK for short. The overnight camp will always be called Lake Valley Camp. 2010 LAKE VALLEY CAMP OFFICE MOVED TO TIEFENTHALER PARK 2013 THEATER CAMP COMES TO MKE Theater camp developed from the spoken word and other theatrical parts of LVC. Theater camp was introduced as the first MKE-based summer program for Voyagers.
PEAK’S THEORY OF CHANGE
MARKETING STRATEGY & MESSAGING TARGET AUDIENCES 1.Milwaukee Youth 2.Milwaukee Parents & Guardians 3.PEAK Alumni 4.Seasonal staff: young adults 18-30 5.Midtown Neighbors 6.Youth Serving Organizations 7.School Staff WHAT MAKES PEAK UNIQUE We celebrate youth for their authentic selves and give them the space to be who they are. 1. 2.We center youth voice in everything we do. 3.We provide access to a variety of extraordinary experiences. BIGGEST ROAD BLOCKS 1.Our audiences do not always know when and how to be involved. 2. Feeling of not enough communication regarding program involvement. Midtown neighbors want PEAK to prove we can be a trusted and reliable neighbor. 3. All staff, especially seasonal, having a clear understanding of how they fit into the BIG picture of PEAK’s progressive leadership journey. 4. THE PEAK GUARENTEE 1.Hands-on, high quality programming, every where & every time. Everyone leads! At PEAK, we don’t wait until young people are in high school. We provide authentic leadership opportunities at every age. 2. We prioritize building strong, positive relationships with our youth that help them discover who they are, develop abilities to shape their own lives and learn how to engage in and contribute to the world around them. 3. A coach approach to participant behavior and a commitment to learning and growing together. 4. A program filled with Milwaukee youth from all parts of the city - diverse participant recruitment. 5. The lowest barrier to program access possible, financially & logistically, through waived program deposits, over-the-phone registration, and more. 6.
STRATEGIC PRIORITY 1: PROGRAMS PEAK CONSISTENTLY DELIVERS EXTRAORDINARY EXPERIENCES TO KIDS, FAMILIES, & THE NEIGHBORHOOD THROUGH BEST IN CLASS PROGRAMMING. STRATEGIC PRIORITY 2: INDUSTRY PEAK IS A LEADING FRAMEWORK, SOUGHT-AFTER STRATEGIC PARTNER, AND THOUGHT LEADER IN THE YOUTH DEVELOPMENT FIELD. STRATEGIC PRIORITY 3: STAFF PEAK CREATES AN ENVIRONMENT THAT ATTRACTS, SUPPORTS, AND CHALLENGES MISSION-ALIGNED STAFF. At PEAK, we define leadership as understanding, developing and using your power to positively influence people and/or places. Over the past five years, we have refined our mission and vision and developed foundational programmatic and administrative structures. As an organization, we are poised to step into our next phase of leadership and expanding our sphere of influence. The strategic priorities capture our staff-identified areas of focus and growth. STRATEGIC PRIORITIES Through 2026
STRATEGIC PRIORITY 1: PROGRAMS PEAK CONSISTENTLY DELIVERS EXTRAORDINARY EXPERIENCES TO KIDS, FAMILIES, & THE NEIGHBORHOOD THROUGH BEST IN CLASS PROGRAMMING. OBJECTIVE 1: FULL BUILDING FULL SEATS Through relationship building, intentional partnerships, strategic marketing, ensure programs and building are operating at full capacity Key Performance Indicators (how we will measure success) Participant retention* is consistently 66% or higher 55 days active programming at Lake Valley Camp 12+ project-based programs during school year 7 standard session Day Camps & 2+ specialty camps 3-4 active school program partners 2 SBP groups (in-school) a year 26+ PEAK Field Trips a year Attendance Versus Capacity averages 80%+ year-round *Retention defined as a participant who returns to PEAK programming in a following calendar year. OBJECTIVE 3: TIEFENTHALER ANCHOR Serve as a catalyst for a vibrant Tiefenthaler Park & Midtown Neighborhood space through community engagement & park improvement projects. Key Performance Indicators (how we will measure success) At least 12 different organizations or individuals use the building each year 55 days of drop-in community program, at least 50% of those days outdoors Community member satisfaction score of 4/5 or higher PQA averages 3.5+ on basic standards, across the board OBJECTIVE 2: HIGH QUALITY PROGRAMMING Create & maintain a vibrant & engaging program through adherence to program objectives & program quality standards. Key Performance Indicators (how we will measure success) Participant & Caregiver satisfaction scores 4/5 or higher 40+ PQA observation hours a year
OBJECTIVE 1: USE DATA EFFECTIVELY Collect, use, and share compelling data that improves & illustrates the efficacy of programs. Key Performance Indicators (how we will measure success) Measured Youth Outcomes with at least 60% of the PEAK40 Pre/post summer assessments completed of at least 60% of summer programs & indicate a 10% increase All program staff contribute 2+ mission stories to the story bank each year. Speak/present at 5+ engagements* each year OBJECTIVE 2: ESTABLISH EXPERTISE Pursue and promote high profile opportunities to showcase our core competencies. Key Performance Indicators (how we will measure success) At least one Weikart certified staff and ACA Visitor. Submit 4+ nominations for program and/or staff recognition to local/national awards, each year STRATEGIC PRIORITY 2: INDUSTRY PEAK IS A LEADING FRAMEWORK, SOUGHT-AFTER STRATEGIC PARTNER, AND THOUGHT LEADER IN THE YOUTH DEVELOPMENT FIELD. OBJECTIVE 3: TELL THE STORY Build competency in marketing & communications to increase brand awareness. Key Performance Indicators (how we will measure success) Established yearly communications calendar & execute 90%+ $15,000 marketing budget with 100% of money spent where target audience will likely be exposed. Send out at least two press releases a year and submit at least two requests to highlight in local media. *Engagement defined as a conference presentation, external training, or request to speak that highlights PEAK Programs/Org Operations
STRATEGIC PRIORITY 3: STAFF PEAK CREATES AN ENVIRONMENT THAT ATTRACTS, SUPPORTS, AND CHALLENGES MISSION-ALIGNED STAFF. OBJECTIVE 1: PROFESSIONAL DEVELOPMENT Provide a structured PD program to advance skills & competencies of all staff. Key Performance Indicators (how we will measure success) Identify & implement core PEAK trainings for 90 day & 1 year onboarding plans. 90% of staff receive the yearly PEAK trainings. 90% of staff receive professional development based on their yearly success guide goal. Seasonal staff salaries are at, or above, living wage. OBJECTIVE 2: COMPETITIVE WAGES Compensation of all employees is competitive and recognizes the market trends in order to recruit & retain the best talent. Key Performance Indicators (how we will measure success) Average & median annual staff salaries are greater than living wage for Milwaukee County 90% of annual staff are aware of their pay potential and how their current salary was determined. OBJECTIVE 3: HEALTHY STAFF CULTURE Strengthen staff culture through a focus on DEI, crucial conversations, and shared goals. Key Performance Indicators (how we will measure success) Average staff retention >44 months and annual staff turnover rate <15% Forward movement on DEI goals Employee satisfaction surveys average 4/5+
[email protected] | O: (414) 431-4508 | 2480 W Cherry St, Milwaukee, WI 53205 Erin Fischer, Executive Director