Rare Distribution Company Profile

Widely experienced organization
dedicated to the distribution and
supply of Hospitality and ELV
products

Importing and distributing by a
consultative approach, tailoring solutions

wwtowt.hraereudniisqtu.ceommarket requirements.

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TABLE OF CONTENTS

01 CEO Message
02 About Us
03 Company Management
04 Leading the Way
05 Brand Partners
06 Product Line

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Importing and distributing
by a consultative
approach, tailoring
solutions to the unique
market requirements.

www.raredist.com

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CEO Message

Middle-East & Africa are experiencing an accelerated growth and we at Rare Distribution share our
part in this onward march of the region. We have built a core competence for the stock and supply
of Structured cabling elements. Most of the projects requirements in this booming economy is
sourced by us. Our supplies constitute the result of cutting-edge technology offered by the leading
manufacturers from across the globe.
Feeling the pulse of the market, we have been able to reach a veritable high position in our field of
activity. The legion of satisfied customers is testimony to our quality of service. ‘Time is Money’ and
we log the extra mile to ensure that your order is delivered on schedule.
Welcome, honored guest, to a mind boggling variety of supplies that suit your need

Actions speak louder than words

Deal with Rare Distribution and feel the difference.
We are looking forward to answer your needs.

Mohamed Nader Omar

CEO & Operation Director

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About Us

Rare Distribution is a well-established firm having operations in the MEA (Middle-East & Africa) Region. Rare
Distribution continues to bloom by bringing up new structures and brands in the market. Since we at Rare
Distribution believe in quality and standard, we deal with the chosen major brands like Legrand, Excel, Estap,
Planet, Raritan, Exterity, Interel, Watch Net.
We are specialized in providing a wide range of IT products along with cabling infrastructures, set of
interconnections & distribution solutions for Copper, Fiber, Power Supply, Racks, Cabinets, UPS, Network
Accessories, Power Distribution Units, Media Converters, Industrial Switches, KVM Switches, Active
Components, IP-TV, Digital Signage, CCTV, Access Control, Guest Room Managment & Energy Management
Solutions.
Today, in a leading position in the field of advanced technologies, we intend on moving towards products
that are more innovative and future proof. Hence RARE has taken a step ahead in introducing new and most
demanded products and brands in the MEA (Middle-East & Africa) Region with a fresh new face. Our reputation
in the market is a success story in itself. We have delivered and integrated major projects and earned major
clients over these many years.
Having been well established in MEA (Middle-East & Africa) Region, RARE DISTRIBUTION strives to be the top
most sought out distribution firm in the region

committed to providing
the best products and
solutions, all while
helping you keep costs
under control and ensure
customer satisfaction.

www.raredist.com

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Company Management

Mohamed Nader Omar

CEO & Operation Director

Mr. Mohammed Nader ( Founder ) leads the infrastructure
vertical and new business initiatives at Rare Distribution. He has
over 15 years of experience in the industry and has seeded as
well as built new, successful enterprises from the ground up.
He has worked within various departments right from the sales
management, business development, financial management,
human resource development, manufacturing facility
management up to general management. Mr. Mohammed is a
qualified Communication Engineer. His experiences in Middle-
East & Africa has enabled him to provide a great deal of services
through his capabilities.

Always Believes in “Compliment People. Magnify their Strengths”

Rami Sharaf Ahmed Nader Omar

Regional Director - MEA Region General Manager - GCC Region

He is the MEA Regional Director, Rami is a Pharmacist Dr. Ahmed Nader Omar is the General Manager for the
with more than 17 years of experience in the field of GCC region. He is currently working in Germany and
pharmaceutical industry, mainly in sales & marketing. planning to be located in the Gulf region soon. For the
Worked in different multinational pharmaceutical past 10 years, he has been working in Germany as a
companies in Egypt and Saudi Arabia in different cardiologist consultant with emergency and intensive
positions. Attended many certified courses at the field of care medicine certifications. Dr. Ahmed has extensive
sales, coaching, management and leadership. Recently, experience leading medical multicultural teams and he
started a family business in the field of Distribution of is looking forward to expanding his horizons further with
Hospitality and ELV Products. Rare Distribution.

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Leading the Way

Rare Distribution have a full team working together as a Driven by
teamwork to get our customer satisfaction and to make sure Quality ,
customer requirement sorted in a proper way without any Powered by
delay or fail. We have different departments working together Service
to support our customers requirments: Sales Team, Pre-Sales
Engineers, Finance, HR, Admin, Logistics and Marketing. Our
team 51-200 Employees Over the 3 Branches just to serve the
whole MEA Region (Middle-East & Africa).

Our Vision

To become the leading edge technology provider in the MEA (Middle-East & Africa)
Region by 2025.

Our Mission

To become an indispensable partner to our clients by oering and managing the nest
assortment of vendors and service providers in the Field of Information Technology
combined with localization, best practices and service excellence.

Our Values

CC C

Customer Commit to succeed Constant
satisfaction Improvement

www.raredist.com

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Our Brand Partners

In order to stay current on the industry trends and gain value insights into the real
world needs of our customers, we choose to have the best partners that are a perfect fit
for the industry standards and challenges.

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Our Product Line

Copper Solutions Fiber Solutions Network / Server Racks

Data Center Solution IPTV Solutions Digital Signage

UPS Solutions CCTV System Access Control

GRMS Solutions EMS Solutions Audio/Video Intercoms

Netwok Swicthes Media Converters KVM Switches

IP Telephony Outdoor Cabinets Cooling Units
www.raredist.com

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Our Partners

Excel is a world-class premium performance end-to-end infrastructure solution – designed, manufactured,
supported and delivered – without compromise.
Excel is driven by a team of industry experts, ensuring the latest innovation and manufacturing capabilities
are implemented to surpass industry standards for quality and performance, technical compliance and ease
of installation and use. Our emphasis is on compatibility and standards compliance ‘from cable to rack’, relia-
bility and product availability.
Excel is the complete trusted solution. Since the brand was launched to the UK market in 1997, Excel has en-
joyed formidable growth and is sold in over 80 countries throughout EMEA. Excel has offices in Birmingham,
St Neots, Motherwell and City of London in the UK and in Dubai in the United Arab Emirates. With a focus
on, system performance, independent verification and a 25 year product and application warranty, when
installed by an Excel Partner, it’s easy to see why this is the system of choice in many government, education,
retail, finance, data centres and enterprise installations.

www.excel-networking.com

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Excel Product Line

Copper Solution Fibre Solution

Cabinets Racks Power Distribution Units

Containment GPON Solution

www.raredist.com

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Our Partners

The Legrand group is a world leader in communication networks for data transmission. Its investment in the
development and design of structured cabling systems and solutions has enabled it to develop its offer and
achieve the highest performance levels. These solutions are ideal for today’s multimedia networks, technolo-
gies and applications.
Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes
it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added
value and acquisition are prime vectors for growth

www.legrand.com

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Legrand Product Line

Copper Solution Fibre Solution

UPS Solutions Fiber Runner

Wire Basket

www.raredist.com

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Our Partners

Estap is a major player in the Turkish electronics enclosures industry since 1989. ESTAP A.Ş. specializes in
enclosures for data communication equipment, utilising basic 19” racks, cabinets and accessories, to provide
solutions for networking, servers, datacenters, outdoor applications, industrial usage and telecommunication.
Estap was the first brand to meet international standards with TSE approved products in Turkey.
Dedicated to providing its customers with cost effective quality products offering the logistics, flexibility, engi-
neering standards to ensure optimum performance, guaranteed by continuous, long-term technical support.

www.estap.com.tr

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Estap Product Line

Cabinet Racks Outdoor Cabinets

Datacenter Solutions

www.raredist.com

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Our Partners

Exterity is a market leading provider of IP video and digital signage technology that helps organizations to
harness the power of video to communicate, educate and entertain. Our end-to-end solutions enable you
to capture TV/video content directly from any source and manage its delivery, as channels or within digital
signage screens, to any connected device via your existing network. From corporate, finance and education,
to hospitality, remote facilities, stadiums and healthcare, Exterity has global expertise in delivering complex,
proAV solutions.
Founded in 2001, Exterity is firmly established as the global leader in enterprise IP video technology, and is the
only vendor to deliver truly end-to-end IPTV and Digital Signage solutions that help organizations to harness
the power of video to communicate, educate and entertain.

www.exterity.com

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Exterity Product Line

IPTV Solutions Digital Signage

Content Security

www.raredist.com

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Our Partners

INTEREL is the leading solution provider of integrated guest room control and energy management systems
for the hospitality industry. With usability and guest experience as core design principles, INTEREL’s Guest
Room Management System provides innovative and energy efficient control of lighting and climate.
Building on its technology foundation, INTEREL continues to expand its solution portfolio and has been voted
most innovative hospitality technology for two consecutive years with its ‘connectBsmart’ Bluetooth infra-
structure and the world’s first Water Management System for guest rooms.
Through its Hotel of ThingsTM platform, INTEREL is also the frontrunner in bringing the Internet of Things (IoT)
to the hospitality industry. Paired with the ‘connectBsmart’ Bluetooth infrastructure, it enables endless use
cases to improve guest experience, operational efficiency and sustainability.

www.interelme.com

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Interel Product Line

Energy Management System Guest Room Management System

www.raredist.com

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Our Partners

Inspiration, dedication and passion have led SALTO to become one of the world’s top hospitality sector sup-
pliers of electronic access control systems in little more than 15 years. Their commitment to improving guest
accessibility, comfort, manageability and staff security in world-class hotels through innovative technology
has led to exceptional customer satisfaction, both for the hotelier and the guest.
From its inception in 2001, SALTO was created with one objective: to devise a world-class access control sys-
tem that was simple to use and extremely efficient, giving hotels the ability to control all back-of-house and
guest services access needs and secure all guest-room doors without complex and expensive wiring.

www.saltosystems.com

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Salto Product Line

Electronic escutcheons Design-Locks

GEO Cylinder Locker locks

Panic devices Wall Readers

www.raredist.com

Avec l’Application de Réalité Augmentée FERMAX FOR REAL, toutes l
22 solutions de vidéophonie FERMAX sont à votre portée. Visualisez le rendu d

nos produits à l’extérieur du bâtiment ou à l’intérieur de la maison.

O u r P a r t n e r soloque esta Marca RA donde desee instalar y visualizar el producto Fermax. Place this AR Marker it in the place where y

ant to install or see the Fermax products. Placez ce Marqueur RA là où vous souhaitez installer ou visualiser le produi

Fermax is a leading audio and video door entry systems and control Access systems manufacturer. Fermax
offer home automation and security solutions for the home. Fermax has a great range of video door entry
systems, telephones and panels for any kind of need, with basic and advanced functions. Always at the fore-
front of cutting edge technologies.
FERMAX provides the most suitable technology for every type of audio/video door entry system, tailoring this
service to meet the needs and budgetary requirements of each client.

www.fermax.com

les 23
de

you Fermax Product Line

it.

Telephones Monitors

Outdoor Panels Access Control

www.raredist.com

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Our Partners

WatchNET is a manufacturer of security products including XVI/CVI security cameras, IP security cameras and
recorders, access control systems and video intercoms. WatchNET security products are high quality and
competitively priced.
WatchNET is a leading supplier of quality video and surveillance equipment. Since 2000, WatchNET have been
providing highly developed, competitively priced digital video solutions. With WatchNET’s dedication to quality
and attentive customer service, WatchNET has excelled in developing cutting-edge products that take conven-
tional security to a new level.

www.watchnetinc.com

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WatchNet Product Line

Access Control CCTV

Video Management Solution Storage Devices

Recording Systems

www.raredist.com

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Our Partners

PLANET Technology Corporation is a leading global provider of IP-based networking products and solutions
for small-to-medium-sized businesses, enterprises, and SOHO markets. With a strong mission to be a Pio-
neer of IP Innovation in the global market, PLANET designs, deploys and delivers innovative IP solutions with
converged data, voice, and video deployment over the wide range of networking technologies. The company
has also been demonstrating its consistent commitment to the role of global citizenship, besides its product
innovations.
PLANET has been dedicated to providing high-quality networking solutions with the most complete range of
product offerings to satisfy the growing demands of various entities from Businesses, Education, Finance,
Healthcare, Industry, Government, etc. Planet’s history of technology innovations forms a strong foundation
for breakthroughs in high-performance, and next-generation networks.

www.planet.com.tw

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Planet Product Line

LAN Switches Industrial Ethernet

Wireless LAN Media Conversion

Power over Ethernet Switches IP Telephony

www.raredist.com

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Our Partners

Raritan is a multinational technology company that manufactures hardware for data center power distribu-
tion, remote server management, and audio visual solutions. The company is headquartered in Somerset,
New Jersey, and has a commercial presence in over 76 countries.
Raritan began developing KVM switches for IT professionals to manage servers remotely in 1985. Today, as
a brand of Legrand, we are a leading provider of intelligent rack PDUs. Our PDUs and other intelligent power
and energy monitoring products are transforming how companies manage their data center power chains.
Our solutions increase the reliability and intelligence of data centers in 9 of the top 10 Fortune 500 technology
companies.

www.raritan.com

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Raritan Product Line

Power Distribution Units Rack Management

KVM-OVER-IP Switches DCIM Software

www.raredist.com

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Our Partners

Conteg is one of the biggest producers of IT and industrial racks, and data center solutions in EMEA. In our
product portfolio, you can find telecommunication, data, industrial and outdoor racks; complete solutions for
data centers including systems of precision cooling, intelligent power distribution, monitoring systems and
cable management systems.
Thieir innovative and modular products and solutions are in line with current industry trends. Their quality
and functionality can be endorsed by our global customers. They are used throughout the IT industry when
deploying servers, UPS and other components and to manage the structured cabling systems both inside and
outside the racks.

www.conteg.com

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Conteg Product Line

Cabinet Racks Outdoor Cabinets

Contained Aisle Solutions Cooling Units

www.raredist.com

[email protected]
www.raredist.com