Cryptid Style Guide

CCLOLTHINOG ANTD SKAHTE STIYLE NGUIDEG



ABOUT

1 CRYPTID’S MESSAGE
2 INSPIRATION

3 STYLE
4
5-7 COLOR PALETTE
8 PATTERNS
9 - 13 SECONDARY GRAPHICS
14 - 16 MAIN LOGO
17 - 18 LOGO VARIATIONS
TYPOGRAPHY
STATIONERY

19 - 26 APPAREL
27 - 34
COLLECTION 1: BEAST
COLLECTION 2: LEVIATHAN

35 - 38 ADVERTISING
39
INSTAGRAM
GUERILLA MARKETING

WEBSITE

40 WEBSITE COUNTDOWN
41 LANDING PAGE
42 PRODUCT PAGES

CRYPTID CLOTHING | TABLE OF CONTENTS

Cryptid is a clothing brand that strives to unite both
skateboarding and concert culture. To create a
community of individuals who are about music they
enjoy, experiences they have with friends, and the
expression of their rebellious loud nature through
the fashion they wear. This is Cryptid’s message:
Tear out your inner creature.

Cryptid’s main target audience are teens to young
adults, 16-24 who enjoy listening to Punk Rock,
Metalcore, Hardcore, Pop Punk, and Metal. These
individuals enjoy going to shows, which are from
backyard to full blown concerts. They also love
skateboarding, enjoy horror movies, and are vinyl
collectors. They prefer to shop online.

Photography and illustrations used in this guide are gathered from various sources. They are
intended for general art direction and inspirational use only. This project is for educational
purposes only. It is not for profit.

1 CRYPTID’S MESSAGE | CRYPTID CLOTHING

CRYPTID CLOTHING | INSPIRATION 2

MAIN COLOR PALETTE

CMYK: 2 100 69 0 CMYK: 23 100 86 16 CMYK: 21 7 0 0 CMYK: 69 64 62 59 CMYK: 78 64 52 44 The Cryptid main color palette colors are to
RGB: #e91a47 RGB: #a90e2c RGB: #c4daf1 RGB: #373a36 RGB: #1d252c be used on any cryptid media such as digital
PMS U: 192 U PMS U: 1935 U PMS U: 657 U PMS U: BLACK 7 U PMS U: BLACK 6 U ads, print ads, clothing designs, and more.
PMS C: 192 C PMS C: 193 C PMS C: 545 C PMS C: 447 C PMS C: 433 C No restrictions on use of these colors.

ALTERNATIVE COLOR PALETTE

CMYK: 0 11 100 0 CMYK: 34 19 100 1 CMYK: 21 7 0 0 CMYK: 69 64 62 59 CMYK: 78 64 52 44 The Cryptid main color palette colors are
RGB: #ebe70e RGB: #b3b210 RGB: #c4daf1 RGB: #373a36 RGB: #1d252c to be used on cryptid media such as digital
PMS U: 3965 U PMS U: 396 U PMS U: 657 U PMS U: BLACK 7 U PMS U: BLACK 6 U ads, print ads, and clothing designs.
PMS C: 3945 C PMS C: 7744 C PMS C: 545 C PMS C: 447 C PMS C: 433 C Cannot be used for website design.

ACCENT COLORS

CMYK: 0 71 86 0 CMYK: 70 0 100 0 CMYK: 89 20 7 0 CMYK: 92 83 2 0 CMYK: 5 87 24 0 The Cryptid accent colors are to be used on
RGB: #ff6d2d RGB: #2ad03d RGB: #0099ce RGB: #36499b RGB: #e3467e clothing designs only.
PMS: ORANGE 021 U PMS: 802 U PMS: 801 U PMS: REFLEX BLUE U PMS: RUBINE RED U

3 COLOR PALETTE | CRYPTID CLOTHING

CRYPTID CLOTHING | PATTERNS 4

ILLUSTRATIONS

5 SECONDARY GRAPHICS | CRYPTID CLOTHING

IMAGES

CRYPTID CLOTHING | SECONDARY GRAPHICS 6

IMAGES

7 SECONDARY GRAPHICS | CRYPTID CLOTHING

Cryptid Clothing’s icon is comprised of the moon and
the beast that symbolizes the loudness, grittyness,
and enigmatic nature of the clothing brand. It can be
interpreted as both the beast howling or observing.

CLOTHING Cryptid Clothing’s wordmark is made of Futura PT
CLOTHING Extra Bold and Bold oblique, with Cryptid having
scratches into the letterforms in order to exagerrate
the feeling of movement, chaos, and overall energy.

Cryptid Clothing’s main logo is made of both the
Cryptid Clothing wordmark and Cryptid Clothing’s
icon in order to combine the aspects of both designs
into one logo.

CRYPTID CLOTHING | MAIN LOGO 8

CLOTHING CLOTHING The Cryptid Clothing logo can be used in these ways
on light backgrounds.
CLOTHING CLOTHING
The Cryptid Clothing logo can be used with these
CLOTHING CLOTHING colors and styles as the logo. It can be used on any
medium about the Cryptid Clothing Brand.
MAIN LOGO VARIATIONS TEXT LOGO VARIATIONS
Depending on where it is used it can have color
changes but cannot have its text or logo changed.

The Cryptid Clothing logo Icon can be used with ICON VARIATIONS
these colors and styles as the logo. It can be used on
any medium about the Cryptid Clothing Brand.
This icon can have its color changed depending on
the use and medium. It must be visible on Cryptid
Clothing designs unless the main logo or text logo is
clearly visible.

9 LOGO VARIATIONS | CRYPTID CLOTHING

The Cryptid Clothing logo can be used in these ways CLOTHING CLOTHING
on dark backgrounds.
CLOTHING CLOTHING
The Cryptid Clothing logo can be used with these
colors and styles as the logo. It can be used on any CLOTHING CLOTHING
medium about the Cryptid Clothing Brand.
MAIN LOGO VARIATIONS TEXT LOGO VARIATIONS
Depending on where it is used it can have color
changes but cannot have its text or logo changed.

ICON VARIATIONS The Cryptid Clothing logo Icon can be used with
these colors and styles as the logo. It can be used on
any medium about the Cryptid Clothing Brand.
This icon can have its color changed depending on
the use and medium. It must be visible on Cryptid
Clothing designs unless the main logo or text logo is
clearly visible.

CRYPTID CLOTHING | LOGO VARIATIONS 10

CLOTHING CLOTHING The Cryptid Clothing alternate logo can be used in
these ways on light backgrounds.
CLOTHING CLOTHING
The Cryptid Clothing alternate logo can be used
ALTERNATE LOGO COLORS ALTERNATE TEXT with these colors and styles as the logo. It can be used
LOGO COLORS on any medium about the Cryptid Clothing Brand.

The Cryptid Clothing alternate icon can be used ALTERNATE ICON COLORS
with these colors and styles as the logo. It can be used
on any medium about the Cryptid Clothing Brand.
This icon can have its color changed depending on
the use and medium. It must be visible on Cryptid
Clothing designs unless the alternate logo or
alternate text logo is clearly visible.

11 LOGO VARIATIONS | CRYPTID CLOTHING

The Cryptid Clothing alternate logo can be used in CLOTHING CLOTHING
these ways on dark backgrounds.
CLOTHING CLOTHING
The Cryptid Clothing alternate logo can be used
with these colors and styles as the logo. It can be used ALTERNATE LOGO COLORS ALTERNATE TEXT
on any medium about the Cryptid Clothing Brand. LOGO COLORS

ALTERNATE ICON COLORS The Cryptid Clothing alternate icon can be used
with these colors and styles as the logo. It can be used
on any medium about the Cryptid Clothing Brand.
This icon can have its color changed depending on
the use and medium. It must be visible on Cryptid
Clothing designs unless the alternate logo or
alternate text logo is clearly visible.

CRYPTID CLOTHING C|RLYOPGTOIDVCALORITAHTINOGNS| 12

ICON STYLE VARIATIONS

13 LOGO VARIATIONS | CRYPTID CLOTHING

FUTURA PT

LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ EXTRA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

DEMI ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_

HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_

CRYPTID CLOTHING | TYPOGRAPHY 14

HELVETICA NEUE CONDENSED

27 ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 77 BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
CONDENSED abcdefghijklmnopqrstuvwxyz CONDESED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

37 THIN ABCDEFGHIJKLMNOPQRSTUVWXYZ 87 HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ
CONDENSED abcdefghijklmnopqrstuvwxyz CONDENSED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

47 LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 97 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
CONDENSED abcdefghijklmnopqrstuvwxyz CONDENSED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

57 CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ 107 EXTRA BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz CONDENSED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

67 MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ
CONDESED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_

15 TYPOGRAPHY | CRYPTID CLOTHING

HELVETICA NEUE EXTENDED

23 ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 73 BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXTENDED abcdefghijklmnopqrstuvwxyz EXTENDED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

33 THIN ABCDEFGHIJKLMNOPQRSTUVWXYZ 83 HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXTENDED abcdefghijklmnopqrstuvwxyz EXTENDED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

43 LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 93 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXTENDED abcdefghijklmnopqrstuvwxyz EXTENDED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_ 1234567890!@#$%^&*()_

53 EXTENDED ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_

63 MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXTENDED abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_

CRYPTID CLOTHING | TYPOGRAPHY 16

CLOTHING

Dear Valued Customer,

Cryptid Clothing shrieks this full moon with Collection 2 : 2020 LEVIATHANS, a collection built from the skin of crea-
tures from other worlds, chaotic in nature, and who rule the night. This collection brings outwear, shirts, socks, beanies,
hats, and skateboarding accessories.

These products feature Leviathan Skin, stripped straight from the most dangerous of underworld, bought to you by us
at Cryptid Clothing so that you can feel fearless and be the feared.

For previews and sneak peaks of 2020 Leviathans sign up for our newsletter or our instagram! The release will be on
the full moon of May midnight.

Below is a coupon code for being one of the first to order from our online store, giving you 30% off any order, enjoy!

XC4 - 2KN - 778N

Sincerely,

_____________

Donaldo Felix
Chief Executive Officer
Crytpid Clothing

4213 W 159TH ST LAWNDALE , CA 90260 | 310 · 344 · 7140 | [email protected] | cryptidclothing.com

17 STATIONERY | CRYPTID CLOTHING

CLOTHING CLOTHING
4213 W 159TH ST LAWNDALE , CA 90260
DONALDO FELIX

FOUNDER & CEO
A: 4213 W 159TH ST LAWNDALE , CA 90260
P: 310 · 344 · 7140
E: [email protected]
cryptidclothing.com

CRYPTID CLOTHING | STATIONERY 18

19 COLLECTION 1: BEAST | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 1: BEAST 20

21 COLLECTION 1: BEAST | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 1: BEAST 22

23 COLLECTION 1: BEAST | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 1: BEAST 24

25 COLLECTION 1: BEAST | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 1: BEAST 26

27 COLLECTION 2: LEVIATHAN | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 2: LEVIATHAN 28

29 COLLECTION 2: LEVIATHAN | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 2: LEVIATHAN 30

31 COLLECTION 2: LEVIATHAN | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 2: LEVIATHAN 32

33 COLLECTION 2: LEVIATHAN | CRYPTID CLOTHING

CRYPTID CLOTHING | COLLECTION 2: LEVIATHAN 34

CAROUSEL PICTURE 1 CAROUSEL PICTURE 2

35 INSTAGRAM ADS| CRYPTID CLOTHING

CAROUSEL PICTURE 3 CAROUSEL PICTURE 4

CRYPTID CLOTHING | INSTAGRAM ADS 36

CAROUSEL PICTURE 1 CAROUSEL PICTURE 2

37 INSTAGRAM ADS| CRYPTID CLOTHING

CAROUSEL PICTURE 3 CAROUSEL PICTURE 4

CRYPTID CLOTHING | INSTAGRAM ADS 38

39 GUERILLA MARKETING | CRYPTID CLOTHING

CRYPTID CLOTHING | WEBSITE COUNDOWN 40

41 LANDING PAGE | CRYPTID CLOTHING

CRYPTID CLOTHING | PRODUCT PAGES 42