TOYOTA PITCH-THE ADVERTISING COMPANY

CREATIVE
CONCEPTS

PRE-LAUNCH TEASERS

GD ENGINE LAUNCH

GD ENGINE





















E-SIGNATURE
E-SHOT

E-SIGNATURE
E-SHOT

R ADIO SCRIPT

Client: Toyota Kenya

Product: GD Engine

Title: Unstoppable on the Move!

Time: 45secs



SFX: Sounds of engines revving/ sort of like they rave when about to rev



ytTAghoohneu eno sontneoue rc wnfoaoca recTsdur o a:say r (nooeJdet nbaff yu t oGhKilueotD if grnoeooarna n ocgdgoni neam ae nVn fdoocy orie ctkmne iwnj)eo diwsyt h ohry efeeo arrnuoedor ai udlddygor .h i ivyYn erooso.tuu aoI fglsml ioeym od twpou ihl ncyae a rtanera r ykTylooeo yo uyook ohffuitnar.a gvF p eFofaoo rsa rrs at Geau dnD nfiga eeeemsrnr,es gilTl yiaeno nnceydago i rintyn aoo ey ru,Ho raiui tl l’ruobs xcau r adsadri.tn?o h euYesbors lu eqt yugapioene tdo .o ffTsf ihrnmoigsaa laedclh ,l coyinawobeus.,

The new Toyota GD engine, High on Performance, low on fuel, unstoppable on the move!



SFX: Sounds of engines revving genng louder as the cars zoom off.

COMMUNICATION
PLAN