innisfree innisfree 이니스리 manual guide
company background 02 SWOT analysis 03 website 07 logo on application 06 logo treatment 05 corporate logo 04 moodboard 01 online promotion 08 CONT ENTS
CONT ENTS innisfree // innisfree Butler Black 0 1 MOOD BOARD The guideline for the brand to stay to the concept which is nature and fresh
CO M PA N Y 0 2 B AC KG R O U N D Innisfree is a South Korean cosmetics brand owned and founded by Amore Pacific in 2000. The brand name derives from Irish poet W.B Yeats’ poem named The Lake Isle of Innisfree. Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. M I S S I O N S TAT E M E N T Innisfree has a mission of creating natural skin-care products by preserving the environment around their production. The company uses natural ingredients and shows gratitude towards nature for providing natural goods by producing harmless beauty products. They enjoy a reputation as an eco-friendly company with clear positioning. V I S U A L S TAT E M E N T Innisfree strives for “smart consumption” by providing high-quality products at reasonable prices. The ingredients used are reliable in improving the skin and preserving its healthiness. Their green-oriented policy ensures that they approach every operation with concern and responsibility towards nature.
S T R E N G T H S Low and middle price. Innisfree products are in the low to moderate price range. They attract a wider segment by pursuing such a pricing strategy by offering. Eco-friendly campaigns. They use the goods of the environment and give back to the environment such as Tree-planting campaigns and charity programs. Organic ingredients by using ingredients of organic origins adds to their reputation and the trust of customers. They produced natural products with no chemical Low brand recognition. Innisfree does not enjoy the recognition they deserve because they concentrate on specific markets. Low diversification of markets. Innisfree is now present in Asian and North American markets. This fact limits their growth opportunities. W E A K N E S S O P P O R T U N I T Y Territorial expansion. If they expand to European markets, they will have more opportunities for scaling. They can strengthening brand recognition. Innisfree can improve its brand by investing more in marketing and advertising it as a global brand. Substitute products. Substitute products with similar functionality already exist in the market. They got many competitors. Product development cycles by strong competitors enter the market and capture them quicker such as the bioessence brand. S W O T T H R E AT S 0 3 A N A L Y S I S
D E M O G R A P H Y Mostly innisfree customers are female. Data shows around 38.52% male and 61.48% female and the largest age group are among 18 - 24 years old. P S YC H O L O GY Innisfree has low to moderate price range. They came up with an offer and they attract people who love nature because their product always based on natural ingredients
C O M PA N Y L O G O 0 4 C O R P O R AT E LOGO innisfree 이니스리 Green color describe the color of nature and natural, some believes that green is the color of life and plants that feel refreshing and peaceful also hope, nature, and safety. The leaves represents green tea leaves that actually originally from jeju. The shape of the logo actually describe the green tea seed that brand stick to the concept Hangul typeface means innisfree in korean and also the country where is the brand from. Using typefaces that more natural and modern for skincare brand. Soft yellow means freshness and joy which is describe our skincare brand.
L O G O C O L O R S innisfree 이니스리 #5b6550 #ded6b2 #faf2c9 #b8bda6 * main logo colors
VA R I O U S L O G O C O L O R S innisfree 이니스리 #f7d9e5 #9b6861 #cc8588 #d3a794 innisfree 이니스리 #5b6550 #ded6b2 #b8bda6 #faf2c9 innisfree 이니스리 # a58f9c #dcb6d6 #f2dfc7 #4a374f innisfree 이니스리 #dac2ac #a18168 #d6b69a #f2e4d9 * the color of logo based on product’s ingredients
Soligant T Y P O G R A P H Y Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 using soligant as paragraph text on a logo because it’s an unique, elegant and classic serif font with a vintage chic look that suitable for skincare brand. (paragraph text)
0 5 LOGO T R E ATM E N T innisfree 이니스리 innis 이니스리 free innisfree 이니스리 innisfree 이니스리 innisfree 이니스리 innisfree 이니스리 Do not distort the logo Do not using striking color for logo Do not put any picture behind the logo Do not put add shadow for the logo Do not rotate the logo Do not change the logo’s font
L O G O O N VA R I O U S P R I N T innisfree 이니스리 innisfree 이니스리 innisfree 이니스리 innisfree 이니스리 innisfree 이니스리 innisfree white on cymk print transparent on cymk print cymk print black and white print grayscale print tyfaces print
L E T T E R H E A D innisfree 이니스리 0 6 _ LOGO ON A P P L I CAT I O N S P EC I F I CAT I O N Color: CYMK Size: 210 X 297mm (A4 size) Material: art paper 2 side glossy Thickness: 128 gsm
ENVELOPE FORMAL LET TER ENVELOPE WISH CARD ENVELOPE S P EC I F I CAT I O N Color: CYMK Size: 148 X 210 mm (A5 size) Material: art card Thickness: 250 gsm S P EC I F I CAT I O N Color: CYMK Size: 105 X 148 mm (A6 size) Material: art card Thickness: 250 gsm
MEMO innisfree이니스리 memo S P EC I F I CAT I O N Color: CYMK Size: 210 X 297 mm (A4 size) Material: paper Thickness: 120 gsm
S TA F F L A N YA R D BUSINESS CARD S P EC I F I CAT I O N Color: CYMK Size: 85.6 x 54 mm Material: HID PVC UHF RFID Cards Thickness: 0.76 mm S P EC I F I CAT I O N Color: CYMK Size: 88.9mm x 50.8mm Material: art card with matte finishing Thickness: 5mm back back front front
S H O P S I G N B O A R D P R O D U C T PA C K A G I N G s e t j ej u c h e r r y b l o s s o m S P EC I F I CAT I O N Color: CYMK Size: 3 X 5 inc Material: arcylic signage Thickness: 20 mm S P EC I F I CAT I O N Color: CYMK Size: 50 ml Material: cellulose/fresh fiber (signage shop for every branch) ( paper bottleE, Groundbreaking plastic-free hybrid solution) made from fresh fibers
S H O P P I N G B A G P R O D U C T PA C K A G I N G b l a c k t e a e d i t i o n S P EC I F I CAT I O N Color: CYMK Size: 8 X 11 X 3.5 inc Material: cotton or canvas S P EC I F I CAT I O N Color: CYMK Size bottle: 100 ml Box material: art card with matte finishing Thickness: 4 x 4.5 x 17 cm B ottle material: cellulose/fresh fiber (using cotton or canvas material because the bag will be convenient to reuse back )
P R O D U C T PA C K A G I N G v a r i e t y e d i t i o n b o x e s P R O D U C T PA C K A G I N G s p e c i a l e d i t i o n s a m p l e pa c ka g i n g S P EC I F I CAT I O N Color: CYMK Size bottle: 30 ml Box material: art card with matte finishing Thickness: 3 x 3.5 x 12 cm S P EC I F I CAT I O N Color: CYMK Size: 30 ml Box material: art card with matte finishing Thickness: 3 x 3.5 x 12 cm
P R O D U C T PA C K A G I N G o r c h i d e d i t i o n s e r u m b o t t l e S P EC I F I CAT I O N P R O D U C T PA C K A G I N G g r e e n t e a e d i t i o n s e r u m b o t t l e Color: CYMK Size: 30 ml material: glass S P EC I F I CAT I O N Color: CYMK Size bottle: 30 ml material: glass (using glass material to reduce plastic production )
O F F I C I A L WEBSITE 0 7 innisfree이니스리 innisfree
customer need to register and become a part of our membership to get more promotions and update about us
0 8 O N L I N E PROMOTIONS
S P E C I A L E V E N T G R E E N H O L I D AY P R O M O T I N G SPECIAL E V E N T SPECIAL EVEN T HAPPY E A R T H D AY People can join the event by doing a snapshot during an activity like picking up garbage in their neighborhood and posting on Instagram with #innisfriends and get those freebies. Doing giveaway on the event and 10 lucky winners will get mystery prizes during the lucky draw
E M P T Y B O T T L E R ECYC L I N G E V E N T Innisfree’s empty bottle recycling campaign provide online collection service for those who want to recycle their empty bottles P R O D U C T S C O Z Y A N D W A R M V E R S I O N BY C R E AT O R Innisfree gives an opportunity for those who are creative to recreate packaging for some events or edition
S T E P BY S T E P BY U S I N G O U R P R O D U C T T I P S A N D CARE N E W P R O D U C T U S E R TIPS Giving some tips to how use the new product and how to take care of it Give suggestion how to use the product by giving step by step tips ( also it can be promoting for new release product)
GIVE TEASE PICTURE B E F O R E R E L E A S E T H E NEW PRODUCT I N T R O D U C E N E W U P C O M I N G PRODUCT R E V E A L E D THE PRODUCT
VOUCHERS OFFERS
Innisfree also offers vouchers from shopee, instagram shop, lazada, and tiktok shop that can customers can redeem from the official store and enjoy our online promotions during every the event VOUCHERS