Pitch - Calcutta Club

Restaurant Proposal for Calcutta Club.

Top reasons to visit a club:

1. Monetary Value
2. Events
3. Food

But how often
are the
members really
visiting?

2 Times and week or more 17.5%
15.9%
Once a week 34.9%
25.4%
Few Times a month 6.3%

Few Times a year
Don’t remember the last time I went

So we asked them
what needed
improvement.

27% said FOOD
22% said SERVICE
22% said EVENTS

Note: Data is based on a survey taken through social media for a sample size of 104 including members and non-members who have

Let’s Focus on Food The average score rated for “Food
Quality” in popular restaurants.
The average score rated for
“Food Quality” in clubs. 8.5 – 9

6.25

Note: Data is based on a survey taken through social media of a sample size of 104 including members and non-members who have visited
clubs. All members are based out of Kolkata and data collection through google forms.

Where do you hangout
with family and friends?

10% Mall
48% Trending Restaurant and Bar
31.4% Social Clubs
10.8% Other

Improving Food Quality at clubs, could perhaps
attract a part of the 48% who visit trending
restaurant and bars.

Now Imagine.

The Solution Great Food & Variety
Interactive Service
Food choices with variety and Fun Events.
depth in flavour, friendly and
prompt service and unique

events to attract more
dependant members and their

friends.

Good Food Unbeatable Repeat Better
and Variety Prices customers / revenues
members

The
UnderStated.

The Food ● Diverse
● Delicious
● Simple
● All The Favourites

What we can bring to the club.

•Showcase various prevalent cuisines from around India
•Offer best food at very reasonable price.
•Bring food at the club at par with the better standalone restaurants and hotels
•Amalgate the food with cultural events to attract & engage the members.
•Draw in dependant members by offering a venue to "hangout" and bring their
friends.
•Use digital media to create a buzz about the food and events - make the club a
"place to meet"

When we think Indian Food…

Is this what comes to your
mind???

But there is so much
more!

Bombil Fry Misal Pav Sausage Pao Prawn Rava Fry
MAHARASHTRA MAHARASHTRA GOA GOA

Akuri on
Toast

Dahi ke kebab PUNJAB

Vegetable Stew KERALA

Dahi ke kebab PUNJAB Sausage Pao

Beef Chilli Fry
KERALA

Kosha Mangsho Chicken Cafreal
Bhaat KOLKATA GOA

The Service The Entertainment

• Friendly, confident young servers. • A platform for young talent
• Knowledge of Menu • Supper theatre
• Quick response • Regional Food Festivals
• Good Upselling Skills • Beer Fests
• Sunday Brunches

The Chef ● Represented India Globally for the WorldSkills Competition
● Youngest Chef to be heading an Oberoi Restaurant
● Worked and Trained with Renowned Chefs in the Industry

Working with Other Renowned Chefs

Chef Vernon Coelho Chef Parvinder Bali Chef Adrianno Baldassare Chef Ajay Chopra

Recently retired as the Corporate Chef Learning and The Michelin Star Chef at the Celebrity Chef currently
Department Head of IHM Development of Oberoi Oberoi mumbai. working in the Westin as
Mumbai, he is also a guest Hotels
lecturer at the LeCordon Bleu Executive Chef

Milestones July 2014 July 2015

June 2012 Graduated from OCLD ( Oberoi Nominated for a training in
Centre of Learning and Molecular Gastronomy by the
Graduated from IHM Mumbai Development) Oberoi Hotels.

May 2013 August 2014 Present

Won the WorldSkills All India Nominated to undergo a Heading the Italian Speciality
Competition and represented special Immersion Training by Restaurant in Trident
India Globally. The Oberoi Hotels. Hyderabad.

The end.

Or perhaps the beginning...