Asian Countries Continue to See a Boom in Medical Tourism

Asian Countries Continue to See a Boom in Medical Tourism

Initially, the concept of medical tourism was only centered to developed countries, but with
the passage of time, more and more nations started investing in it. Asian countries took the
limelight when they emerged as the fastest growing medical tourism destination in the
world. Owing to the heavy investment by private sectors, Southeast Asia is leading the
medical tourism industry. In fact, in the year 2016, Asia-Pacific region generated a revenue
of 15-17 Billion Euros in this sector. Eager to know more about this impressive
development? Let’s delve into the fundamental contributing factors:-

Why People Opt for Medical Tourism?

● In the scenario of health tourism, 40% of patients go after advanced technology
which might not be available in their country.

● Reports have stated that not only for technology, but 32% of medical tourist search
for better health care facilities and finer hospitality when it comes to traveling for
treatment.

● When we talk about state-of-the-art technologies and better facilities, there are
merely 9% travelers who consider lower cost as their primary reason for medical
travelling.

● Another 15% stick to the fact that contacting a medical tourism company and
traveling to other country renders faster medical services compared to their native
country.

The Upsurge of Medical Tourism in India

With respect to the fact that health tourism has seen major development, there is a
significant increase in the number of medical tourism companies and healthcare agencies. It
basically streamlines the relationship between hospitals and patients and facilitates
services in an even more simpler and transparent way. Medical companies in India like
Vaidam, TourMyIndia, Mediconnect, etc., have given their contribution in making India
evolve as the top-notch medical tourism destination around the globe.

[Pull stat] “Currently, medical tourism industry in India is worth USD 3 billion and is
expected to go beyond USD 4 billion in the coming three years”.

Following are some means by which medical tourism companies are proving to be beneficial
in elevating health tourism.

1. Gives an online identity

When hospitals approach medical tourism companies, they strive hard to promote
the hospital and highlight its facilities, features, and achievements. With the help of
digital marketing and advertising, medical tourism companies can portray their
respective hospitals on an online platform and reduce additional cost spend on
promotional activities. However, main aim of these companies is to build a
consistent patient base at the same time developing an online identity.

2. Build Trust Amongst Patients

With an efficient medical tour management, a patient can consult a doctor prior
their travel; this ensures a comfortable and more compatible bond between the
patient and doctor during the treatment. When patients receive consultation from
the doctor before the actual treatment, it builds a level of trust within the patient.
Such personal care and attention towards patients allow medical tourism companies
to connect different geographies with one another, thereby giving a boost to
medical tourism.

3. Contributes to the Revenue of Hospitals

Efficient assistance of medical tourism companies in India proved to be the
foundation stone of such a massive increase in medical tourism. Patients ranging

from various parts of the world come searching for better medical procedures and
advanced technology which surges the number of patients in hospitals. This large
number of medical tourists and foreign patients contribute to large portions of
revenue for hospitals in the country, thus giving rise to medical economy.

Asia Health Tourism is flourishing rapidly and has witnessed large scale development in the
medical tourism sector over the years. Around 2.5 million foreign patients traveled to
Thailand in search of better medical facility in the year 2016, whereas India emerged as a
medical tourism hub, by accommodating and providing services to 1,66,000 international
patients. By these facts, we can conclude that medical tourism is turning to be a preeminent
expanding aspect of the healthcare industry.