MASMED UPDATES 2021

MASMED

Malaysian Academy of SME and Entrepreneurship Development

2021
UPDATES

TABLE OF CONTENT

1.0 About MASMED
2.0 Mission & Vision
3.0 Organizational Structure
4.0 Messages Assistant Vice Chancellor (Entrepreneurship)
5.0 Snapshots of MASMED 2020
6.0 Upcoming Events
7.0 Directory

ABOUT MASMED

The formation of the Malaysian Academy of SME and Entrepreneurship Development (MASMED)
consolidated the work of three centres devoted to the nurturing of the entrepreneurial spirit at
Universiti Teknologi MARA; namely the Malaysian Entrepreneurship Development Centre (MEDEC),
The Tunas Mekar Project and The Entrepreneurship Research and Support Centre (ERSC).
The rst move towards establishing entrepreneurship education in UiTM started with the creation of
MEDEC, as far back as 1975, at a time when entrepreneurship studies was a rarity, if not a non-entity,
in learning centres around the world. The rst of its kind in the nation, centre was set up speci cally
for the purposes of planning and implementing entrepreneurship education, training and research.
Throughout its tenure MEDEC has worked hard to establish an entrepreneurial curriculum to inspire
an encourage a more enterprising culture amongst our students and the community. Besides, as one
of the main drivers of enterprise in the university, MEDEC has assisted aspiring and existing
entrepreneurs with business advisory and consultancy services.

During the next decade, smart partnership and pathways were created through a highly practical and enriching apprenticeship programme between
graduates and SME entreprenuers with the launching of the Tunas Mekar project in 2005. Initiated by then Prime Minister, Tun Hj. Abdullah Ahmad Badawi,
the project aimed at improving SME performance and to create entrepreneurial awareness and skills amongst graduates. Under a two year programme
wherein graduates are placed as apprentices with SME's business owners are provided with the opportunity to learn about new management techniques
whilst graduates gain rst hand insight about running a business from experts and practitioners in the industry.
Our research and consultancy activities were broadened in the 2000s, augmented signi cantly by the establishment of the ESRC in 2009. The ESRC focuses on
entrepreneurship research in niche areas and a review of promising practices leading to the sharing of ndings through a range of international and national
seminars, conferences and publications. It actively propagates entrepreneurship-friendly policies. Looking at how to translate theory into practices and
sharing what the researchers have learnt, the ESRC provides training and advisory services for solidifying the business strategies of aspiring and continuing
entrepreneurs.
Over the years, the range and depth of courses and services provided by these centres have increased signi cantly to foster business creation and success
amongst our students. Today, we are consolidating these e orts in a big way, forging MASMED as a dynamic and solid centre of excellence for scaling the
levels of innovation and entrepreneurship in our students and the wider community. This is in no small measure due to the vision of UiTM's founders and the
blueprint for MASMED that was launched in the university's infant days.

UiTM MISSION MASMED MISSION
Transforming lives through
To lead the development of agile, entrepreneurship.
professional bumiputeras
MASMED VISION
through state-of-the-art curricular World Eminent
and impac�ul research
Entrepreneurship Academy
UiTM VISION

To establish UiTM as a Globally
Renowned University of Science,

Technology, Humani�es and
Entrepreneurship

Assistant Vice Chancellor (Entrepreneurship)

Prof . Dr. Hj. Abdol Samad Nawi

Secretary
Ms Hasnita Mohammed

Director of the Entrepreneurship Development Director of the Student Entrepreneurship Center
Center Sr. Ts. Siti Hafsah Zulkarnain

Ts. Dr. Rohana Zur

Head of Studies & Research Head of Head of the Corporate Senior Assistant Registrar EntCreaHppreietaandleDouferstvhheielpoHpDumempeaanrnttm& ent Head of the Business Head of Business Consulting
Department Consultation & Training Branding Department Mrs Intan Syazlina Mohd Ali Mr Mustafa Kamal Mat Incubator Department & Development Department
Mr Eliyas Sulaiman Mohandas
Dr. Muhammad Faizal Samat Department Mr Md Faizul Khalid Mr Mohd Azuan Mohd Alias
Mr A zan Amer @ Abd Malek
Entrepreneurship
Research & Studies Coordinator Strategic Coordinator Incubator Coordinator
Mrs Nani Ilyana Sha e Mrs Zakiyah Hassan
Mr Annurizal Anuar
Coordinator Public Relations Quality Coordinator Coordinator
Coordinator Coordinator

Executive O cer Executive O cer Executive O cer
Mrs Norsapinah Abdul Hamid Mr Mohamed Naqiuddin Mahmood Mrs Nor Aishah Bt Mat Som

Senior Senior Senior Senior Senior
Administrative Administrative Administrative Administrative Administrative

Assistant Assistant Assistant Assistant Assistant
Mr Mohd Hamid Lasan Mrs Zabaniah Arbaim Mr Suhaimie bin Sidek Ms Hajah Nurul Ms Hamisah Suliman

Ain Kassim Admin Assistant Admin Assistant
Ms Maizatul Nadia Zaini Mr Md Fazli Ismail
O ce Assistant
Mr Azimi Ismail

2021

Messages
Assistant Vice Chancellor (Entrepreneurship)

Nowadays, entrepreneurship has changed along with the rapid advancement of technology and
the evolution of the business landscape. In addition to the process of identifying the best
strategies to shape the entrepreneurship ecosystem, MASMED is always ready to rede ne the
entrepreneurship paradigm of UiTM, especially for undergraduate and graduate students. This
new paradigm will create a better ecosystem and focus more on entrepreneurial students and
graduates who demonstrate a willingness to take risks with new or innovative ideas to create new
products or provide services that become pro table business ventures, and who are also resilient
in the face of di culties and failures.
From causal thinking to e ectuation, this will shake traditional entrepreneurial thinking and
teaches a di erent way of thinking. As humans, we cannot control the future. By shifting from
causal thinking to e ectuation, students and graduates will begin to understand and collaborate
with the people who are involved in the decisions and perform actions that bring them into
existence. This is a key element, especially for individuals who want to realise their dreams by
boldly breaking away from the traditional way of becoming an entrepreneur. These are the
components of the development of entrepreneurship.
Beside the above all, in realizing the vision of MASMED to transform lives through
entrepreneurship. MASMED will strive to achieve the best possible results in creating a better
entrepreneurship ecosystem to support Malaysia’s inclusive, balanced and sustainable
socio-economic development agenda to become an outstanding entrepreneurial nation by
2030. Hopefully, the paradigm shift will increase the number of entrepreneurs and make
entrepreneurship a preferred career choice..

Prof. Dr. Haji Abdol Samad Nawi

MASMED ACTIVITIES
2021

4 January 2021

Transformation Talk Programme (Series 8):
"MASMED Empowering UiTM's Entrepreneurial
Transformation Agenda"

21 January 2021

Congratulations to Assoc. Prof. Ts.Dr. Siti Arpah Noordin on the recognition as Professional
Technology Title (Ts) by Malaysian Technology Board (MBOT) effective 19 January 2021.

27 January 2021

Universiti Teknologi MARA media coverage in the mainstream press



27 January 2021

POSTGRADUATE PROGRAMMES PROMOTION
Program Master of Applied Entrepreneurship (BA721)
MARCH 2021

8 February 2021
Congratulations to the recipients of the UMKEI-KPM Structured
Entrepreneurial Incubator Program (SEIP) Grant

8 February 2021

Discussion: Feed Your Future Programme with Ts. Dr. Aida Firdaus Muhammad
Nurul Azmi, Founder of UNA Coffee

8 February 2021

Congratulations Dr Mohammed Hardy Loh Rahim
and Dr Mohd Ali Bahari Abdul Kadir

11 February 2021

Happy Chinese New Year 2021.
Wishing Everyone Happiness and Prosperity.

22 February 2021

MoU Between UiTM Alumni Business Network@
Persatuan Jaringan Perniagaan Alumni UiTM and
Universiti Teknologi MARA

1 March 2021

Courtesy Visit to The Office of Chairman, Board of Directors, Universiti Teknologi MARA (UiTM),
Professor Emeritus Tan Sri Dr. Ibrahim Abu Shah

3 March 2021

Launching Ceremony of UiTM Jobshop System which was launched by
Prof. Emeritus Datuk Ir. Dr. Mohd Azraai Kassim, Vice Chancellor of
Universiti Teknologi MARA

4 March 2021

Congratulations to Mr Afizan bin Amer on his appointment as
Head of the MASMED Consultative and Training Department,
Universiti Teknologi MARA

11 March 2021
Sharing Session by Tc. Ahmad Suzairi Ahmad Sukri

8 March 2021
Happy International Women's Day 2021

11 March 2021

Departure of Datuk Prof Mohd Azraai Kassim as
Vice Chancellor of Universiti Teknologi MARA

Your dedication, enthusiasm and insight are really inspiring.
We wish you success in all your future endeavours!

11 March 2021
Israk and Mikraj Greeting

17 March 2021

Malaysian Academy of SME and Entrepreneurship Development (MASMED) courtesy call on
YBhg. Dato’ Shaharuddin Bin Abu Sohot, Secretary of Planning and Research Policy Department
and YBrs. Encik Fazli Bin Said, Deputy Secretary of Strategic Operation Section Department at
Ministry of Higher Education.

19 March 2021

Pre-launch Ceremony of The UiTM Unicorn Scholar Programme (UiTM USP) organised by the Malaysian Academy of
SME Development & Entrepreneurship (MASMED) in collaboration with the Entrepreneurship Unit, Policy Planning
and Research Division, Ministry of Higher Education (MoHE) Malaysia and the UiTM Alumni Business Network
Association at the Hotel UiTM, Shah Alam, Selangor.

29 March 2021

Professor Dr.Haji Abdol Samad Nawi, Assistant Vice Chancellor (Entrepreneurship) interviewed by Galeri Tun Abdul Razak,
UiTM for his on entrepreneurship in UiTM.

30 March 2021

Meeting between MASMED and Shopee Malaysia

30 March 2021

Session between MASMED, UiTM and Malaysian Technology Development Corporation (MTDC)
on some coming entrepreneurial projects.

6 April 2021
Discussion for potential collaboration with Alumni Business Network and Dhileesa Beauty Centre Sdn Bhd

7 April 2021

Congratulations IDr Ts. Dr. Rostam Yaman on receiving the FSPU Active Lecturer Award in conjunction with the FSPU
Excellence Award Ceremony 2020.

7 April 2021

Session between MASMED and F&N (Malaysia)

8 April 2021

Courtesy visit of MASMED to the office of YBhg. Dato’ Sri Dr Haji Irmohizam Haji Ibrahim,
Member of Board of Director, UiTM at World Trade Centre Kuala Lumpur

9 April 2021

Meeting between MASMED and the Chairman of UiTM Board of Directors

9 April 2021
MASMED Yasin Recitation Ceremony and Staff Birthday Celebrations (from January to April).

12 April 2021

12 April 2021 Ramadhan Greetings:

MASMED team, lead by Ts Dr Rohana Zur, Mr Afizan and Mr Happy fasting to all Muslims. May Allah accept all the
Mustapha visited Lalashop. Mr Kamal, Mr Roeland Mohd good deeds. Verily, Allah is the All Knowing and
Jannes and Mr Md Yazid Miskom from Globeherb Sdn Bhd Appreciative. He knows.
proposed 3 projects to MASMED.

14 April 2021

Congratulations to UiTM Cawangan Sabah on the signing of a Memorandum of Understanding (MoU) with the
Ministry of Industrial Development Sabah as well as the receipt of RM40,000 SME Entrepreneurship grant.

15 April 2021

Discussion between MASMED, UiTM and Institut Keusahawanan Negara (INSKEN) on future collaborations and
entrepreneurship projects.

22 April 2021

Meeting with YB Dato’ Mansor Othman,Deputy Minister of Higher Education. UiTM delegation represented by
YBhg Prof. Dato’ Rahmat Mohamad, Deputy Vice-Chancellor (Industry. Community and Alumni Network) and
YBhg. Prof. Dr. Haji Abdol Samad Nawi, Assistant Vice-Chancellor (Entrepreneurship), UiTM.

26 April 2021 28 April 2021

POSTGRADUATE PROGRAMMES PROMOTION Nuzul Al Quran 1442 H Greeting
Program BA721 (Master of Applied Entrepreneurship) Nabi S.A.W bersabda maksudnya:
Intake September 2021 “Sebaik-baik kamu adalah yang mempelajari Al Quran dan
yang mengajarkannya”
(Hadis Riwayat Bukhari dan Muslim)

1 Mei 2021
Happy Labour Day Greeting

28 April 2021
Congratulations to Master of Applied Entrepreneurship
(BA721) students for receiving Faculty Postgraduate Award
(September 2020 Semester)

12 May 2021

Eid Greetings from Assistant Vice Chancellor
(Entrepreneurship) and the staff members of
MASMED Universiti Teknologi MARA.

Jika jiwa sebening air,
Maka jangan keruhkan,
Jika hati seputih awan,
Jangan mendungkan,
Raih kemenangan dengan saling bermaafan,
Selamat Hari Raya AidilFitri.
Maaf Zahir dan Batin.

9 June 2021

Discussion between Malaysian Academy of SME & Entrepreneurship Development (MASMED), and
University Transformation Division (BTU) UiTM.

10 June 2021

Entrepreneurship Talk: From Zero to Hero
Speker : Caprice (Entrepreneur, Artist and Experienced App builder)

Date: June 12th, 2021 (Saturday)
Time: 3:00 pm - 4:30 pm
Link to Platform: https://uitm.webex.com/uitm/onstage/g.php...
Event number/Meeting information: 184 706 6156
Event password: caprice1206

11 June 2021 14 June 2021

MAGIC Ecosystem Builders Programme (MEBP): Promotion of Participation: MoHE Entrepreneurial Awards
The Ask Me Anything Session. (MEA)

Date : 17 June, 2021
Speaker : 1. Deborh Henry (Founder, Fugeelah)

2. Afizan Amer (MASMED, UiTM)
3. Irmin Mohamad (Founder, Youth of Labuan)

18 June 2021

Congratulations to Mrs. Zakiyah Hassan,
Ts. Dr. Verly Veto Vermol and Dr. Hema
Zulaika Hashim and the group members for
winning two awards (Outstanding
Innovation Awards and Gold Awards) at
Malaysia Technology Expo 2021 (MTE 2021)
on 14-18 June 2021.

26 June 2021

SHARING SESSION:
Entrepreneur Starting Your Business

26 June 2021

Retirement Messages to staff member of MASMED
Universiti Teknologi MARA

30 June 2021

Big congratulations to Abdul Hafy Shah bin Abdul Halim Shah, student
from Department of Printing Technology, Faculty of Art & Design, UiTM
Puncak Alam has who successfully received a grant of RM40,000 for
the Malaysia Social Innovation Accelerator MYSIAP 2021 Program.

This program is organized by the Ministry of Science, Technology, and
Innovation (MOSTI) together with Yayasan Inovasi Malaysia (YIM) as
the managing agency.

MySIAP is one of the programs designed to encourage student
participation. Not only this program is to foster entrepreneurial values,
but it is also to inspire students in making social innovation a career
prospect in the future. It provides a platform for social innovators to
develop projects that can be implemented in the local community. The
coaching and mentoring program will commence in July 2021, for 6
months. Successful participants will graduate and be awarded the
Social Innovation Ambassador (Cohort 2021).

Congratulations again to Abdul Hafy Shah and the founding team - Ms.
Mastura Omar, Ts. Dr. Rohana Zur, En. Muhammad Yusuf Masod and
Pn. Nurhanis Nordin.

6 July 2021

Chillout Session with Assistant Vice-Chancellor (Entrepreneurship)

19 July 2021

ENTREPRENEUR TALK SESSION:
Siswapreneur Startup Strategy

19 July 2021

Eid Adha Greeting

3 August 2021
Retirement Messages to staff member of MASMED Universiti Teknologi MARA

6 August 2021

SHARING SESSION:
Webinar on Financial Management organized by MASMED