Brand Guidelines Justberrys Premium Dessert House Justberrys Dessert House
Content Introduction Company Background Brand Mision & Vision Brand Personality 5 6 6 Logo Logo Usage & Elements Colour Standards - Colour & Greyscale Reversed – out: Colour & Greyscale Scaling & Proportion Clear Space Unacceptable colour application Usage of Logo and Graphic Element 9 10 11 12 13 14 15-17 Typography Primary Typeface Secondary Typeface 19 20 Colour Colour palate 22-23 Application Design Stationery Set Signboard Uniform Apron Packaging Design Menu 25-28 29 30 31 32-36 Promotion Item Social Media 38-39
Introduction
Introduction 5 Justberrys Dessert House is a dessert store that sells a variety of desserts such as milky bingsu with chocolate, milk, and different fruit flavors, we also provide a variety of toast, boba tea, and meals to full fill your hungry. The shop was established by Jack Ong in 2008 in Ayer Keroh, Melaka. However, in 2021, they moved the shop to Kota Laksamana, Melaka. We will provide the best service for consumers to enjoy and relax when they visit our shop and we also place great emphasis on the quality of our products, using only fresh and highest-quality ingredients every day at reasonable prices. Company Background
6 Introduction To take a great attention on the product quality by using only the freshness and highest quality ingredients with the reasonable price to consumer. Brand Mission Brand Vision We will provide the best service and good attitude to consumer enjoy eating our dessert and feel relax when visit the shop. Brand Personality Sincerity Trustworthiness Cheerful We will provide our good service and value to make customers have a great experience when visiting our shop. We will provide to customers, to use the freshest, highest quality ingredients for the customers to let them eat the dessert feel enjoyable and worth it. We will putting the heart in the work to let the customer satisfaction produce a variety of different flavours of desserts.
Introduction These guidelines describe the visual and verbal elements that represent Justberrys Dessert House corporate identity. This includes our name, logo and other elements such as colour, typography and graphics. It sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Justberrys Dessert House commitment to quality, consistency and style. Our aims are to strengthen the Justberrys Dessert House brand identity, improve consistency, simplify and update our brand’s look and feel, and provide simple standardized design templates for using corporate logos. Justberrys Dessert House is dedicated to growing its brand and communications strategies, as well as strengthening its image and identity in the marketplace. The Justberrys brand, including the logo, name, colours and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Justberrys name and marks. Contact Jacky Ong at 012-6318668 or email to [email protected] with questions or for possible exceptions regarding these guidelines. Justberrys Premium Dessert House The justberrys logo is a combination logo includes the company name ‘ Justberrys’, a berrys symbol and a tagline. Logotype Tagline Berrys Symbol ] ] 7
Logo
Logo Usage Element The logo appears on all visual communications for the company, including packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and decor, social media and digital and marketing assets. The logo represents more than just our name; it is the primary means of identifying our company and the presence of our brand in the marketplace. The logo is required to keep our brand’s integrity and to present a unified image of the company. The Justberrys dessert shop logo is made up of the berrys symbol and bingsu icons. It is a combination logo which combines the logo with the font. The berry symbol on the outside represents our brand’s use of premium berries in our food, as most of our ingredients are garnished with berrys, and the name of our shop tells customers that berrys are also used as an ingredient. Inside the berry is a bingsu icon, which represents the main product of our dessert shop. The complete logo, including the sign and logo, must be reproduced each time it is used in accordance with the following regulations to maintain a consistent identity The logo must never be recreated, modified or used as a separate component. Justberrys Dessert House Logo Justberrys Premium Dessert House The Justberrys dessert shop logo is made up of the berrys symbol and bingsu icon. The berry symbol represents our shop use of premium berries as ingredient. The bingsu icon, which represents the main product of our dessert shop. 9
Justberrys Dessert House Logo Colour C 83.2% M 59.38% Y 7.42% K 0.39% C 0% M 0% Y 0% K 100% C 33.2% M 100% Y 58.2% K 53.13% C 57.81% M 0% Y 78.91% K 0% Colour Black 90% Black 60% Black 40% In the majority of cases, the positive spot colour version of the logo is preferred. The 4-color process (CYMK) versions are only acceptable if/when production constraints prevent the former option from being executed optimally. Justberrys Premium Dessert House Justberrys Premium Dessert House Justberrys Premium Dessert House Colour Standards - Colour Greyscale Colour Black White 10 11
When placing the logo on a dark background or a colour that clashes with the logo, use reversed-out versions. In the vast majority of situations, the positive spot colour version of the logo is preferred. The 4-color process (CYMK) versions are only acceptable if/when production constraints prevent the former option from being executed optimally. If the option of using colour is unavailable or inappropriate, greyscale and black and white versions are acceptable. Justberrys Premium Dessert House Justberrys Premium Dessert House Reserved out - Colour Greyscale Justberrys Dessert House Logo Colour logo on grey background Black & White logo on black background Grey logo on black background Justberrys Premium Dessert House Justberrys Premium Dessert House Black & White logo on grey background 11
Justberrys Premium Dessert House Justberrys Premium Dessert House Justberrys Premium Dessert House Justberrys Premium Dessert House Original Scale: 100% 80% 65% 50% Scaling & Proportion Logo that are scaled down, no matter how small, must maintain their legibility. The minimum acceptable size for the slogan "Premium Dessert House" word in the logo is 20mm. 12 Justberrys Dessert House Logo
The logo should always be surrounded by a generous amount of open space to keep it free of any visually distracting elements. The minimum clear space serves as a ‘margin’ for the placement of the logo in every instance. The minimum acceptable clear spacing which surrounds the logo is height of the logotype. This is indicated by the ‘x’ in the examples below. There cannot be any graphic or typographic elements within the minimum clear space. Justberrys Dessert House Logo Clear Space Justberrys Premium Dessert House x x x x x 13
No other colour variations of the Justberrys logo are allowed other than those shown earlier. The examples shown here demonstrate some, but not all, of the possible misuse of the colours in the logo. Justberrys Dessert House Logo Unaccepatable colour application Justberrys Justberrys Premium Dessert House Justberrys Premium Dessert House Justberrys Premium Dessert House Do not recolour the logo font Justberrys Premium Dessert House Do not recolour the berrys colour Do not remove the logotype Do not remove the tagline Do not create outline version Do not change the colour of the icon Justberrys Premium Dessert House Do not stretch or alter the shape of the logo at all Justberrys Premium Dessert House Do not change the logo font 14
Usage Every application of Justberrys corporate identity should strengthen the company’s image. We must apply the masterbrand carefully, consistently and with the highest quality standards. Master brand elements Justberrys logo – On all visual expressions of the company; has two components: the berrys symbol, bingsu icon and logotype. The logotype also can be seperate with logo used in the packaging design,etc Signature Band – Used for all visual expressions of the company; consists of a Blue, Red, and Purple curve line, all of this can be used in packaging design and stationery set. The Justberrys fruit icon– Used for all visual expressions of the company, has full colour and outline version used example packging design and staionery set. Justberrys Premium Dessert House Justberrys Dessert House Logo Justberrys 15 Usage of Logo and Graphic Element Justberrys Justberrys
16 Justberrys Dessert House Logo Usage of Logo and Graphic Element on Packging Design These elements are designed to be used in our packaging design, such as food packaging box, beverage cups sticker, take away packing bags, menu. We will put this graphic element on to highlight our concept consistent. Sticker for beverage cup Food packaging box design with fruit icon outline and logo
17 Justberrys Dessert House Logo Usage of Logo and Graphic Element on Brand Promotion These graphic elements also are designed to be used in our online promotiona; design such as social media post, poster, banner. Example of Social Media Post to promote new product and peomotion
Typography
Primary Typeface Typography This page illustrates the fonts we use in all of our visual displays, Hiruko typefaces is the main font that is also used in the design of corporate logos. This font was chosen mainly because of its readability and the fact that ishows her characteristics in line with the font of a dessert shop. The Hiruko BlackAlternate font is used in the name 'Justberrys'. No other fonts are allowed. Hiruko Hiruko Black Alternate ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&$.,?!) Recoleta family typeface such as Recoleta Regula,Recoleta Semibold，and Recoleta Bold. These font are also mainly use for the corporate stationery like letterhead, business card and envelope and also the company style guide. The tagline of the logo 'Premium Dessert House' also use Recoleta Regular font. Italics are also acceptable when applied in the above context. Recoleta 19 Recoleta Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&$.,?!) Recoleta SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&$.,?!) Recoleta Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&$.,?!)
Secondary Typeface Typography Hello Avocado Hello Avocado typeface are acceptable to be use for the design part such as menu, social media post, poster etc. This font very interesting and unique and perfect for any product design. Hello Avocado ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&$.,?!) 20
Colour
Colour Palate Colour Palate Specifications Primary and Secondary Colour Azure Dark Tan Mantis Butterfly Bush Azura and Dark Tan colour are the primary colours for the Justberrys Dessert House. Use them as the dominant colour palette for all internal and external visual presentations of the company to more in line with our more corporate concept . Mantis, Butterfly Bush, black and white are the secondary colours. Use them to accent and support the primary colour palette. Black and white predominantly used on text and some headings. Primary Colour C M Y K 83.2% 59.38% 7.42% 0.39% C M Y K 33.2% 100% 58.2% 53.13% Secondary Colour C M Y K 57.81% 0% 78.91% 0% C M Y K 71.09% 76.56% 17.19% 2.73% White Black Charm C M Y K 16.41% 66.41% 32.42% 3.91% 22
Colour Palate Colour Palate Specifications RGB breakdown for primary & secondary colors Azure Dark Tan Mantis Butterfly Bush Primary Colour R G B 58 100 165 R G B 106 17 42 Secondary Colour R G B 123 188 91 R G B 103 77 136 White Black 23 HEX 3a64a5 HEX 6a112a HEX 7bbc5b HEX 674d88 HEX ffffff HEX 1d1d1b Charm R G B 205 110 130 HEX cd6e82 The RGB colorspace is used primarily for visual communications online, mobile devices and on film.
Design Application
Justberrys Premium Dessert House Pinkberrys Dessert House Sdn.Bhd 200901000399 (843322-D) +6012-6318668 [email protected] 2A, Jalan KLJ9, Taman Kota Laksamana Jaya, 75200 Melaka. Justberrys Dessert House Jacky Ong Managing Director Lot 1-15 (No.14), Jalan TTC-1, Cheng Industries Estate, 75250 Melaka HQ Business Card Stationery Design Application This page displays the approved layouts for the Justberrys stationery system's primary elements for business cards. This example demonstrates all of the significant characteristics of our brand. The type must be legible, clear, and concise. A clean grid is required. Name Recoleta Bold Size:10pt 6mm 6mm Position Recoleta Regular Size: 6pt Company Name Recoleta SemiBold Size: 9 pt Registration no. Recoleta Regular Size: 5 pt Address, Contact numbers, email & Facebook Recoleta Regular Size: 6 pt 8mm Company Logo 25
Justberrys Premium Dessert House Letterhead Stationery Design Application This page shows the approved layouts with the primary elements of the Justberrys stationery system for letterhead 20mm 25mm Company Name Recoleta SemiBold Size: 14 pt Registration no. Recoleta Regular Size: 7 pt Address, Contact numbers, Email Recoleta Regular Size: 10 pt Lorem ipsum dolor 123wall street [email protected] Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril volutpat. Ut wisi enim ad minim veniam, quis nostrud Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Best Regard, Jacky Ong, Managing Director SUBJECT HEADLINE HERE Justberrys Premium Dessert House 200901000399 (843322-D) Pinkberrys Dessert House Sdn.Bhd 2A, Jalan KLJ9,, Taman Kota Laksama Jaya, 75200 Melaka. Tel: +6012-6318668 [email protected] 26
Envelope Stationery Design Application This page shows the approved layouts with the primary elements of the Justberrys stationery system for envelope. 200901000399 (843322-D) Pinkberrys Dessert House Sdn.Bhd 2A, Jalan KLJ9,, Taman Kota Laksama Jaya, 75200 Melaka. Tel: +6012-6318668 Justberrys [email protected] Premium Dessert House 10mm 10mm 15mm Company Name Recoleta SemiBold Size: 14 pt Registration no. Recoleta Regular Size: 7 pt Address, Contact numbers, Email Recoleta Regular Size: 7 pt 27
Stationary Set 28
Design Application This page shows the signboard and give the information to people to find our shop. Signboard 29
30 Design Application Uniform This page shows our corporate attire for staff. The size is available in S, M, L and XL
31 Design Application This pages shows the apron for staff. Apron
Lunch Box Packaging Design Design Application This pages shows the take away food box for customers. 32
33 Packing Bag Packaging Design Design Application This pages shows the packing bag and the layouts.
Drink Cup Packaging Design Design Application This pages shows the drink cup with the large size. 34
35 Bingsu Container Packaging Design Design Application This pages shows the take away container for bingsu.
Menu Design Application This pages shows the Tri Fold Menu 36
Promotion Item
38 Facebook Social Media Promotion Item
39 Instagram Social Media Promotion Item
+6012-6318668 [email protected] 2A, Jalan KLJ9, Taman Kota Laksamana Jaya, 75200 Melaka. Justberrys Dessert House