INTERNSHIP REPORT SOUTH ISLAND FURNITURE DEVELOPMENT SDN.BHD 2-2, JALAN BK 5A/2C, BANDAR KINRARA 5, 47180 PETALING JAYA, SELANGOR 17th JULY - 8 OCTOBER 2023 NUR ATIQAH SUPANI 206317 BACHELOR REKA BENTUK PERINDUSTRIAN SESSION 2- 2022/2023 INTERNSHIP COORDINATOR EN. SHAHRUL AZMAN BIN SHAHBUDIN UNIVERSITI PUTRA MALAYSIA FACULTY OF DESIGN AND ARCHITECTURE DEPARTMENT OF INDUSTRIAL DESIGN
2 CONTENTS No. Items Page Number 1.0 Acknowledgement…………………………………………………… 3 2.0 Introduction………………………………………………………….. 4 2.1 Objectives……………………………………………………………. 4 2.2 Company Background 2.2.1 Company Business Framework and Philosophies…………….. 4 2.2.2 Company Products…………………………………………….. 6-9 2.2.3 Organization Chart…………………………………………….. 10 2.2.4 Operation Flow………………………………………………... 11 2.2.5 Company Environment………………………………………... 12 3.0 Description of the Internship………………………………………… 13 3.1 Project Overview……………………………………………………. 13 3.1.1 Existing Project (a) Project 1 – Technical Drawing………………………... 14-19 (b) Project 2 – Business Card…………………………….. 20-21 3.1.2 New Client Project (a) Project 1 – Floor Plan………………………………… 22-29 (b) Project 2 – Catalog…….……………………………… 30-34 4.0 Reflection on the Internship…………………………………………. 35 5.0 Conclusion…………………………………………………………... 36 6.0 Appendices………………………………………………………….. 37-38
3 1.0 ACKNOWLEDGEMENT My internship at SIF Development Sdn. Bhd. was a fantastic opportunity for learning and professional development. As a result, I feel myself really fortunate to have been given the opportunity to be a part of it. I am also thankful for the opportunity to have met so many lovely individuals and professionals who guided me during this internship time. Keeping in mind the preceding, I would like to take this opportunity to express my heartfelt gratitude and special thanks to Ms Tiffany Tan, Business Development Executive, who, despite being extremely busy with her duties, took time out to hear, guide, and keep me on the right track, allowing me to carry out my project at their esteemed organization and extending during the training. I would want to convey my heartfelt gratitude to Ms Syaffiya, Mr Khoo, Ms Sze Munn, Ms Jennifer, for participating in providing required counsel and direction, and organizing all facilities to make life simpler. I've chosen this opportunity to gratefully thank their work. Apart from this, I would like to express my gratitude and special thanks to En. Shahrul Azman bin Shahbudin, coordinator of industrial design students for guiding us starting from the beginning, giving informative advices to us and continuing the management for our industrial training. Not to forget, Ts. Dr. Velu A/L Perumal, who had visited me at my practical training and followed up with my progress. I perceive as this opportunity as a big milestone in my career development. I will strive to use gained skills and knowledge in the best possible way, and I will continue to work on their improvement, in order to attain desired career objectives.
4 2.0 INTRODUCTION 2.1 Objectives The objectives of carry out industrial training are as following: (a)To put student in real working environment to understand the real condition as a worker. (b) To develop skills in Industrial Design related field, strengthen professional skills and interpersonal relationships in professional settings. (c) To expose to future career opportunities in certain profession and industry. 2.0 Company Background 2.1.1 Company Business Framework and Philosophies SIF South Island Furniture supplies office furniture, office tables, office chairs, and office workstations for meetings, education, corporate buildings, schools, academic institutions, health care facilities, and the hospitality industry. In the dynamic world of office furniture, where functionality meets style, SIF stands as a shining beacon of innovation and excellence. Established in 2008 by the visionary Mr. Khoo, SIF began as a modest team with a passion for transforming office spaces. Little did they know, this passion would ignite a remarkable journey that would redefine the industry. From its humble beginnings, SIF has evolved into a one-stop specialist solution office furniture company. What started as a small team and a limited-service line soon expanded into manufacturing, trading, and distribution, solidifying SIF's presence as a comprehensive furniture solution provider. Furniture is not just what we sell; it's the very foundation of our company. In 2013, a pivotal moment arrived when we welcomed SIF Development into our fold. This strategic decision allowed us to elevate our team's capabilities to new heights. We
5 understood that to succeed, we needed to create more opportunities for our teams to flourish and grow, thus enhancing our overall strength. Our journey would have been incomplete without the unwavering support of our corporate customers. They believed in us, and without them, SIF would simply be an idea. We are grateful for their trust, and we remain committed to serving them with the highest quality products and services. But our commitment doesn't end there. SIF is more than just a business; it's a responsible corporate citizen. We actively contribute to Corporate Social Responsibility (CSR) initiatives, including internships at renowned universities like UPM, USM, and UM. Giving back to the community and nurturing future talent is a core part of our identity. When the world faced unprecedented challenges during the lockdowns of the COVID19 pandemic, we stood firm. We believed in the resilience of our team and our ability to adapt. We delved into the digital realm, sharing valuable insights about office furniture on platforms like YouTube. Recognizing the need, we also supplied essential furniture to healthcare facilities, playing our part in the fight against the pandemic. Our dedication did not go unnoticed. In 2020, our company was honored with the SME Award, followed by the prestigious Golden Bulls Award in 2021. These accolades serve as a testament to our commitment to excellence and innovation. But we're not stopping here. SIF has grand aspirations. We aim to extend our reach to the entire West and East Malaysia, bringing our high-quality local products closer to businesses across the nation. Furthermore, we plan to explore international markets, exporting our exceptional office furniture worldwide. At SIF, our journey has been one of passion, dedication, and growth. We're not just a furniture company; we're a partner in creating inspiring workplaces. As we look to the future, we invite you to join us on this exciting journey of innovation and excellence, where we redefine what office furniture can be. Together, we'll shape the workplaces of tomorrow.
6 2.1.2 Company Products South Island Furniture Sdn. Bhd. offers 3 main products which are; 1. Office Furniture • Office Chair • Office Table • Meeting Table • Office Workstation • Height Adjustable Table • Office Reception • Office Sofa • Office Bar Stool • Office Steel Cabinet • Office Wooden Cabinet • Office Equipment • Boltless Rack • Fiberglass Cafeteria Furniture 2. Hospitality Furniture • Banquet Chair • Bar Stool Chair • Hotel Banquet Table • Hotel Equipment • Banquet Equipment • Multi Purpose Chair
7 3. Educational Furniture • Stationery Equipment • Typist Chair • Training/ Study/ Lab Chair • Student Chair • Multi Purpose Chair • Study Table • Computer Table • Library Shelving • Fiberglass Cafeteria Furniture • Steel Locker • Pigeon Holes Steel Cabinet
8 Below are images and portfolio comprising projects from a diverse spectrum of industries by South Island Furniture Sdn. Bhd.
9 South Island Furniture Development Sdn. Bhd. clientele.
10 2.1.3 Organization Chart Organization Chart at SIF Development Sdn. Bhd. Mr Brian Khoo (Director) Ms Tiffany Tan (Manager) Ms Jennifer (Account Maneger) Hafiz Zakki (Sales Manager) Ms Syaffiya (Admin HR) Sze Munn (Admin Logistic) Harith (Logistic Supervisor) Amirul (Technician Assistant)
11 2.1.4 Operation Flow There are 4 main phase design process that are applied in SIF Development Sdn. Bhd. (a) Phase 1: Client’s order The designer receives orders and custom requests from the sales team based on the client’s design preferences. Gathering comprehensive information about the customer’s desires is crucial, as our primary goal is to deliver precisely the product they envision. (b) Phase 2 : Sketching and Technical Drawing The primary aim is to create a comprehensive design that aids clients in visualizing concepts more effectively and aligning their expectations with the final products. Furthermore, it is essential to furnish to furnish the manufacturer with the customization design that precisely meets the customer’s requirements. (c) Phase 3 : Manufactuerer confirmation Once the technical drawing of the products is completed, they are handed over to the manufacturing team. At this stage, the team offers valuable insights and recommendations for enhancements, ensuring the flawless end product. Additionally, the design also undergoes a review by the team to ascertain its feasibility for production. (d) Phase 4 : Manufacturing In the final stage of the process, once each step has been meticulously reviewed and approved, the skilled manufacturing team will commence the production of the intended products. Subsequently, upon completion, the finished products will be carefully packages and promptly dispatched to the client, ensuring the swift delivery of the client’s order with the utmost attention to quality a precision.
12 2.1.5 Company Environment South Island Furniture Sdn. Bhd. practice open working space to allow all staffs to discuss the work freely and easily. The main idea of open space is for walk-in customer to see the real products easily, as all of the furniture used in the company is their own product. Open space environment for easy communication.
13 3.0 Description of the Internship During the past 3 months of internship, I am honored to be entrusted with different kind as tasks out of my study fields. As an intern, our job scope isto provide assist to the staff at the office regarding anything with designing. By every end of the week, the Business Development Executive will review my progress and give me constructive feedback for improvement. In total, I have completed floorplan layout for the office renovation, a part of the catalog and a few tasks on product technical drawing, rendering and staff’s business card. 3.1 Project Overview The task title that I have completed throughout my internship are aslisted below; Existing Tasks Task 1 : Technical Drawing and Model Rendering (Office Furniture) Task 2 : Editing (Business Card) New Tasks Task 1 : (Floor plan) Office renovation Task 2 : Catalog (Product’s catalog digital)
14 3.1.1 Existing Tasks 3.1.1.1 Technical Drawing and 3D rendering 3.0.1.1 Brief: • The task is to create the technical drawing of office furniture that are custom made by the clients. The furniture is meeting table, steel lockers and reception table. Then, from the technical drawing, I will turn them into 3D model and rendered them in environments. • Challenges • The dimensions should be precise as it will be shown to the client, so there are times when I measured them wrongly or not precise. Plus, the rendering should be realistic and not cartoonish, so I have to find the right lighting and material to make it realistic. Process and the task completed: 1) 2 compartment lockers Technical Drawing for the 2 compartment locker
15 The rendering for the 2 compartment locker 2) 4 compartment locker The technical drawing for 4 compartment locker
16 The rendering product of the 4-compartment locker 3) Reception counters Technical drawing for the reception counter
17 The rendering product of the reception counter The technical drawing of the reception counter
18 The rendering product of the reception counter 4) Meeting table The technical drawing of the meeting table
19 The rendering product of the meeting table
20 3.1.1.2 Business Card 3.0.1.2 Brief: • The task is to edit and design business card for the staff at SIF Development Sdn. Bhd. Challenges • I have to look up on the design idea for the business card which is a lot my sv has no limit on the design. Process and the task completed : a) List of the draft name card The designs idea that I prepared
21 b) The final design that is chosen The design that they chose
22 3.1.2 New Tasks 3.1.2.1 Floor plan 3.0.1.3 Brief: • The task is to draw the floor plan of the office and gives ideas on the layout of the new office design. Challenges • The challenges are I have to make sure that I get the measurement of every room correct. And I have to plan on the layout of the new office as I have to consider the space and the usage of the room conveniently. Process and the task completed : a) The original layout of the office The floor plan of the original layout
23 The pictures of the original layout of the office and showroom
24 b) The mid process of the floor plan Some of the ideas on the office layout proposed
25 The rendering of the layout ideas
26 c) The final design layout The technical drawing of the final layout
27 \ The rendering of the final layout
28 The renovation process
29 The office after renovation
30 3.1.2.2 Product Catalog 3.0.1.4 Brief: • The task is to design product catalog for the company. Challenges • The challenge is to make sure that the design of the catalog is easy to read and see. Also, the details of every product must be correct so that there will be no error happen when the purchasing process happen. a) The draft of the cover and the catalog design Some of the draft of the catalog cover
31 Some of the layout ideas
32 Some of other layout ideas
33 b) Final design of the catalog The final cover deign for different series
34 The final layout design for the catalog
35 4.0 Reflection on the Internship The three-month internship constituted a highly instructive learning journey. Throughout this period, I had the privilege of collaborating closely with seasoned professionals, actively engaging in project planning, development, and execution. My role was to apply my knowledge to aid the team in meeting project deadlines and achieving the objectives we had outlined for our internship, an experience that proved immensely gratifying. During this internship, I also acquired a profound understanding of the specific prerequisites and regulations that designers must adhere to, encompassing client preferences and the limitations imposed by the manufacturing process. It underscored the significance of responsible design, emphasizing that aesthetics alone is insufficient. I internalized the idea that meticulous attention to intricate details and the proactive resolution of issues that manifest during the product design phase are vital. Moreover, I gained an appreciation for the pivotal role that effective communication plays in the field of design. As a designer, it is imperative to embrace critiques and feedback during discussions and maintain a proactive and open channel of communication with professionals hailing from diverse backgrounds, including engineering and marketing. This collaborative approach fosters a holistic understanding of the entire design process. Lastly, the internship instilled in me the importance of maintaining discipline and efficiency in meeting project deadlines. Despite the flexibility allowed by the company, adhering to a disciplined work ethic and consistently delivering tasks on schedule emerged as indispensable qualities in ensuring client satisfaction and fulfilling our obligations.
36 5.0 Conclusion In conclusion, my internship at SIF Development Sdn. Bhd. has been a resounding success. I am profoundly grateful for this experience, as it has significantly enriched my final year at UPM. I've acquired practical skills, enjoyed a wonderful working environment, and established connections that I anticipate will prove enduring. Throughout the internship, I encountered a variety of situations and learned from them. It has been a highly valuable experience, providing me with insights into different aspects of the design field. I've acquired new knowledge, adopted fresh working methods, and gained a better understanding of the dynamics within a design firm. One of the key takeaways from this internship has been the development of time management skills and self-motivation. Initially, I had doubts about my ability to spend nine hours a day, five days a week in an office. However, I quickly learned to structure my day efficiently, ensuring I made the most of my working hours and had questions prepared when feedback opportunities arose. In summary, this internship has been an enriching and rewarding experience. I've had the opportunity to connect with numerous individuals who I believe will be valuable contacts for future opportunities.
37 6.0 Appendix Appreciation Meeting with staff
38 Gotong -Royong for renovation